쉐도잉 연습: This is why Starbucks Struggles in Vietnam - 영상으로 영어 말하기 배우기
레슨 만드는 중...
1
This is a coffee shop in Vietnam.
2
This is a Vietnamese coffee.
3
This is also a Vietnamese coffee.
4
Hi, I'm Han, a 32-year-old local.
5
Here, coffee is everything.
6
Let me take you on a tour of some of the most unique coffee shops in Vietnam.
7
Unlike many international chains, most people buy their coffee from small local cafes that have been serving the neighborhood for years.
8
Vietnamese coffee is much bolder, stronger, with an intense flavor, while people enjoy Starbucks flavor.
9
Many locals find it milder than the coffee they're used to drinking every day.
10
A traditional cup of Vietnamese coffee costs only one dollar,
11
making it affordable enough for many people to enjoy every day.
12
The coffee culture focuses on its simplicity.
13
Just a few plastic chairs and a small, simple space are often enough for people to sit down,
14
enjoy a cup of coffee, and spend time together.
15
For many Vietnamese people, the coffee itself is only part of the experience.
16
What really matters is the conversation.
17
People gather over a cup of coffee to catch up on daily life.
18
On my way to the next coffee destination, I couldn't help but stop and show you this.
19
This sea of motorbikes might look overwhelming at first, but it's completely normal in Vietnam.
20
Instead of a cafe at street level, this one is hidden inside an old apartment building.
21
To get there, you have to get to the seventh floor.
22
Half the experience is simply finding the cafe.
23
And once you reach the top, you're rewarded with a completely different atmosphere.
24
Egg coffee is one of Vietnam's most unique coffee drinks.
25
It begins with a layer of condensed milk, followed by fresh milk.
26
Freshly brewed coffee is then poured into the cup.
27
Before it is finished with a thick layer of whipped egg yolk. In some coffee shops,
28
a thin layer of sugar is sprinkled over the foam before the staff uses a small torch to caramelize the top.
29
This creates a light, crispy layer that contrasts with the soft, creamy foam underneath.
30
Coffee was born out of necessity.
31
In the 1940s, fresh milk was scarce in Vietnam,
32
so a bartender in Hanoi whipped egg yolks with sugar and condensed milk as a substitute.
33
The result became one of Vietnam's most iconic coffee drinks.
34
First, you need to break the top with a spoon.
35
The traditional way to enjoy egg coffee is not to stir it immediately.
36
Instead, take a spoonful of the creamy egg foam first, then sip the strong coffee underneath.
37
As you continue drinking, the two gradually blend together,
38
balancing the bitterness of the coffee with the sweetness and richness of the egg cream.
39
Combined with the strong coffee below, the drink offers a rich texture and a unique flavor that many visitors have never experienced before.
40
Rather than covering up the building's age, the owners have embraced it.
41
The peeling walls, exposed concrete, and weathered textures have all been left intact, giving the space a vintage,
42
lived-in character that tells the story of the building itself.
43
This old apartment is home to dozens of small cafes,
44
boutiques, and local shops, so exploring the building becomes part of the experience itself.
45
The entire cafe feels like a small rainforest, filled with hanging plants, wooden paths, and dense greenery.
46
Every corner has a different backdrop, which is why people love walking around and taking photos here.
47
In Vietnam, cafes like this are not only about the coffee, they are also places to explore, relax, and create memories.
48
One of the most popular photo spots at this coffee shop
49
is a small boat floating on a pond covered with colorful flowers.
50
Many young people come here to take photos and enjoy the beautiful scenery.
51
When it was my turn to get into the boat, I honestly felt a little nervous.
52
Looking at its small size, I wasn't sure if it could support someone my size.
53
Sitting here makes me understand why many women love taking photos.
54
I almost feel like a princess sitting in the middle of the pond.
55
Many coffee shop owners invest heavily in large spaces,
56
beautiful landscapes, and creative designs to create memorable experiences for their customers.
57
Many people visit these coffee shops to escape the busy city and enjoy the peaceful scenery.
58
It's a beautiful place.
59
It's a beautiful place.
60
It's a beautiful place.
61
It's beautiful.
62
It's beautiful.
63
It's beautiful.
64
It's beautiful.
65
For many Vietnamese people, taking beautiful photos has become an important reason to visit these coffee shops.
66
Many customers come not only to relax, but also to capture memorable moments and share them on social media.
67
Moving on to a different location where coffee is the main focus.
68
Another traditional way of making coffee in Vietnam is called Sok Coffee.
69
Instead of using a metal filter or a modern coffee machine, the coffee is brewed through a cloth filter.
70
The barista first places ground coffee inside the cloth filter before slowly pouring hot water over it.
71
The coffee is then gently stirred to help release more flavor as it passes through the cloth filter into the container below.
72
Although the process is slower than modern brewing methods,
73
many people enjoy watching each step because it reflects the care and patience behind every cup.
74
For many coffee lovers, Sok coffee is not only about the taste, but also about experiencing one of Vietnam's traditional brewing methods.
75
This cup is about $1.70, while a drink at Starbucks usually costs roughly two times more.
76
For the price of one Starbucks coffee, many Vietnamese people could buy two or even three cups from a local cafe.
77
And because the local coffee is often brewed with bold Vietnamese Robusta beans,
78
many customers already feel they're getting the stronger flavor they prefer, at a much lower price.
79
After all that coffee, it was finally time to grab a local meal.
80
One of Vietnam's most unique food traditions is eating snails.
81
While the idea of eating snails might sound unusual to many visitors, it's incredibly popular here.
82
The vendor is right here on the sidewalk, squatting beside a small stove and cooking every dish by hand.
83
She works with only a few pots, metal bowls, and simple ingredients arranged around her.
84
Customers can watch everything being prepared just a few feet away.
85
This is stir-fried razor clams with instant noodles, a dish that's incredibly popular at local seafood restaurants a dish that's incredibly popular at local seafood restaurants.
86
The noodles soak up all the savory juices from the clams, while fresh vegetables add a bit of crunch,
87
creating a simple but satisfying meal that's perfect for sharing.
88
Another favorite is salted egg yolk spotted Babylon snails.
89
The snails are coated in a rich buttery salted egg sauce that's creamy, slightly sweet, and packed with umami.
90
It's messy to eat, but that's part of the fun.
91
Seafood restaurants like this are where friends and families gather after work, ordering a table full of dishes to share.
92
Just like coffee, the food is only part of the experience.
93
The real attraction is spending hours talking, laughing, and enjoying a meal together.
94
One thing I love is how affordable it is.
95
For around $2 a dish, you can order several different kinds of snails and share them with three or four people.
96
Instead of everyone ordering their own meal, the whole table gets to sample a variety of flavors,
97
making it a fun and surprisingly inexpensive dining experience.
98
Steamed clams with lemongrass.
99
Grilled scallops with cheese.
100
Squid teeth in a spicy butter sauce,
101
stir-fried noodles with razor clams, steamed swimming crab.
102
What Starbucks discovered is that Vietnam already had one of the world's richest coffee cultures long before it arrived.
103
All cafes offer stronger coffee,
104
lower prices, unique spaces, and deeply rooted traditions that have been part of everyday life for generations.
105
In Vietnam, coffee isn't just a drink.
106
It's a ritual, a social gathering, and an important part of the culture.
107
So the story isn't about Starbucks losing.
108
It's about entering a market where coffee was already deeply woven into people's lives.
109
And perhaps that's the biggest lesson of all.
110
Even one of the world's most recognizable brands can't simply replace a tradition that millions of people already love.
111
Thank you so much for watching, and I'll see you in the next video.
📺 같은 채널
B11
Real Daily Life in Vietnam - Living Alone At 32 With No Friends
Travel EnglishDaily ConversationWorking Adults
B132 Years Old Low-income Living in Vietnam
Daily ConversationUniversity StudentsWorking Adults
B15
Typical Vietnamese Family Apartment Tour (How People REALLY Live)
Daily ConversationUniversity StudentsWorking Adults
B21
A Realistic Weekend at 32, Single & Living Alone in Vietnam
Travel EnglishDaily ConversationWorking Adults
B22
Realistic Life in Vietnam - Brutal Morning Daily Commute
Travel EnglishDaily ConversationUniversity Students
B1What $6 Rent Gets You in Vietnam | Typical Apartment Tour
Travel EnglishDaily ConversationUniversity Students
✨ 추천 영상
B23
149 문장
Vietnamese coffee is NOT what you think
Business EnglishUniversity StudentsWorking Adults
B21
31 문장
China's biggest coffee chain looks to brew up business in US
Business EnglishDaily ConversationUniversity Students
B21
167 문장
All Coffees Explained
Business EnglishDaily ConversationUniversity Students
B22
27 문장
Today In 2 - 22/09/2026 | Vietnam Today
Business EnglishDaily ConversationUniversity Students
B25
263 문장
"Coffee" is just Dessert Now
Business EnglishDaily ConversationUniversity Students
B12
246 문장
I moved to Vietnam but never expected to live like this
Business EnglishDaily ConversationUniversity Students
B22
23 문장
Vietnamese flavours reimagined through cocktails | Vietnam Today
Business EnglishDaily ConversationUniversity Students
B21
115 문장
Việt Nam đang bắt chước MÔ HÌNH KINH TẾ của nước nào?
Business EnglishUniversity StudentsWorking Adults
C11
52 문장
MiniMax 2026 06 09 06 47 09 Captivating Female
Business EnglishUniversity StudentsWorking Adults
B19
16 문장
u1 l9 r
Daily ConversationUniversity StudentsWorking Adults
B22
28 문장
Bean and gone: Tokyo cafés
Travel EnglishDaily ConversationUniversity Students
B12
120 문장
STARBUCKS - BIỂU TƯỢNG CÀ PHÊ TOÀN CẦU CÓ ĐANG TRÊN ĐÀ SỤP ĐỔ? | CÂU CHUYỆN KINH DOANH
Business EnglishUniversity StudentsWorking Adults
첫 인상: 이 영상이 영어 말하기 연습에 좋은 이유
이 영상은 유튜브 영어 공부에 최적화된 자료입니다. 현지인 한의 자연스러운 대화체가 담겨 있어, 일상적인 표현을 배우고 발음을 연습하기 좋습니다. 특히 베트남의 커피 문화를 설명하는 내용은 구체적인 장면과 감정을 전달하므로, IELTS 스피킹에서 요구되는 '설명하기' '체험 공유하기' 능력을 기르기에 적합합니다. 대화가 느리게 진행되고 용어가 복잡하지 않아 영어 쉐도잉 연습에도 perfect합니다.
분석해보기: 자연스러운 표현의 비밀
- "Coffee was born out of necessity." – '~의 필요성에서 탄생하다'는 표현이 자연스럽습니다. 'born out of'은 원인을 부드럽게 설명할 때 자주 쓰이며, 일상 대화나 에세이에서 활용도가 높습니다.
- "Half the experience is simply finding the cafe." – '경험의 절반은 그냥 카페를 찾는 거예요'라는 의미입니다. 'half the experience'는 경험의 중요한 부분을 강조할 때 쓰는 구체적인 표현으로, IELTS 스피킹에서 사건을 생동하게 설명할 때 유용합니다.
- "The result became one of Vietnam's most iconic coffee drinks." – 'iconic'은 '상징적인'이라는 뜻으로, 특정 문화나 제품을 설명할 때 필수적인 단어입니다. 이 문장 구조는 '결과가 ~가 되었다'는 패턴으로, 과정을 설명한 후 결과를 강조할 때 자주 사용됩니다.
연습 루틴: 쉐도잉으로 실력 업그레이드
shadowspeaks 또는 shadowspeak 방식으로 연습해보세요. 먼저 영상을 5초씩 재생하고 멈춥니다. 그 다음, 화자의 발음, 억양, 속도를 따라서 반복합니다. 특히 "Instead of a cafe at street level, this one is hidden inside an old apartment building."와 같은 긴 문장은 구절로 나눠서 연습하세요. 녹음기를 켜서 자신의 발음을 녹화한 후, 원본과 비교해 차이점을 찾습니다. 하루에 10분씩 1주일 반복하면, 자연스러운 표현과 발음이 크게 향상될 것입니다. 이 루틴은 영어 쉐도잉의 기본이자, IELTS 스피킹 준비에 효과적인 방법입니다.
이 영상의 문법
화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.
| 문형 | 영상 속 표현 |
|---|---|
| 수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점 | is hidden · is finished · is sprinkled |
| 현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때 | have never experienced · have embraced · has become |
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.