ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: This is why Starbucks Struggles in Vietnam
กำลังสร้างบทเรียน...
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This is a coffee shop in Vietnam.
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This is a Vietnamese coffee.
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This is also a Vietnamese coffee.
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Hi, I'm Han, a 32-year-old local.
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Here, coffee is everything.
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Let me take you on a tour of some of the most unique coffee shops in Vietnam.
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Unlike many international chains, most people buy their coffee from small local cafes that have been serving the neighborhood for years.
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Vietnamese coffee is much bolder, stronger, with an intense flavor, while people enjoy Starbucks flavor.
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Many locals find it milder than the coffee they're used to drinking every day.
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A traditional cup of Vietnamese coffee costs only one dollar,
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making it affordable enough for many people to enjoy every day.
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The coffee culture focuses on its simplicity.
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Just a few plastic chairs and a small, simple space are often enough for people to sit down,
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enjoy a cup of coffee, and spend time together.
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For many Vietnamese people, the coffee itself is only part of the experience.
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What really matters is the conversation.
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People gather over a cup of coffee to catch up on daily life.
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On my way to the next coffee destination, I couldn't help but stop and show you this.
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This sea of motorbikes might look overwhelming at first, but it's completely normal in Vietnam.
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Instead of a cafe at street level, this one is hidden inside an old apartment building.
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To get there, you have to get to the seventh floor.
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Half the experience is simply finding the cafe.
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And once you reach the top, you're rewarded with a completely different atmosphere.
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Egg coffee is one of Vietnam's most unique coffee drinks.
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It begins with a layer of condensed milk, followed by fresh milk.
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Freshly brewed coffee is then poured into the cup.
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Before it is finished with a thick layer of whipped egg yolk. In some coffee shops,
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a thin layer of sugar is sprinkled over the foam before the staff uses a small torch to caramelize the top.
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This creates a light, crispy layer that contrasts with the soft, creamy foam underneath.
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Coffee was born out of necessity.
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In the 1940s, fresh milk was scarce in Vietnam,
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so a bartender in Hanoi whipped egg yolks with sugar and condensed milk as a substitute.
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The result became one of Vietnam's most iconic coffee drinks.
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First, you need to break the top with a spoon.
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The traditional way to enjoy egg coffee is not to stir it immediately.
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Instead, take a spoonful of the creamy egg foam first, then sip the strong coffee underneath.
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As you continue drinking, the two gradually blend together,
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balancing the bitterness of the coffee with the sweetness and richness of the egg cream.
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Combined with the strong coffee below, the drink offers a rich texture and a unique flavor that many visitors have never experienced before.
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Rather than covering up the building's age, the owners have embraced it.
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The peeling walls, exposed concrete, and weathered textures have all been left intact, giving the space a vintage,
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lived-in character that tells the story of the building itself.
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This old apartment is home to dozens of small cafes,
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boutiques, and local shops, so exploring the building becomes part of the experience itself.
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The entire cafe feels like a small rainforest, filled with hanging plants, wooden paths, and dense greenery.
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Every corner has a different backdrop, which is why people love walking around and taking photos here.
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In Vietnam, cafes like this are not only about the coffee, they are also places to explore, relax, and create memories.
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One of the most popular photo spots at this coffee shop
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is a small boat floating on a pond covered with colorful flowers.
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Many young people come here to take photos and enjoy the beautiful scenery.
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When it was my turn to get into the boat, I honestly felt a little nervous.
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Looking at its small size, I wasn't sure if it could support someone my size.
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Sitting here makes me understand why many women love taking photos.
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I almost feel like a princess sitting in the middle of the pond.
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Many coffee shop owners invest heavily in large spaces,
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beautiful landscapes, and creative designs to create memorable experiences for their customers.
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Many people visit these coffee shops to escape the busy city and enjoy the peaceful scenery.
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It's a beautiful place.
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It's a beautiful place.
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It's a beautiful place.
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It's beautiful.
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It's beautiful.
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It's beautiful.
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It's beautiful.
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For many Vietnamese people, taking beautiful photos has become an important reason to visit these coffee shops.
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Many customers come not only to relax, but also to capture memorable moments and share them on social media.
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Moving on to a different location where coffee is the main focus.
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Another traditional way of making coffee in Vietnam is called Sok Coffee.
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Instead of using a metal filter or a modern coffee machine, the coffee is brewed through a cloth filter.
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The barista first places ground coffee inside the cloth filter before slowly pouring hot water over it.
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The coffee is then gently stirred to help release more flavor as it passes through the cloth filter into the container below.
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Although the process is slower than modern brewing methods,
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many people enjoy watching each step because it reflects the care and patience behind every cup.
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For many coffee lovers, Sok coffee is not only about the taste, but also about experiencing one of Vietnam's traditional brewing methods.
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This cup is about $1.70, while a drink at Starbucks usually costs roughly two times more.
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For the price of one Starbucks coffee, many Vietnamese people could buy two or even three cups from a local cafe.
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And because the local coffee is often brewed with bold Vietnamese Robusta beans,
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many customers already feel they're getting the stronger flavor they prefer, at a much lower price.
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After all that coffee, it was finally time to grab a local meal.
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One of Vietnam's most unique food traditions is eating snails.
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While the idea of eating snails might sound unusual to many visitors, it's incredibly popular here.
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The vendor is right here on the sidewalk, squatting beside a small stove and cooking every dish by hand.
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She works with only a few pots, metal bowls, and simple ingredients arranged around her.
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Customers can watch everything being prepared just a few feet away.
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This is stir-fried razor clams with instant noodles, a dish that's incredibly popular at local seafood restaurants a dish that's incredibly popular at local seafood restaurants.
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The noodles soak up all the savory juices from the clams, while fresh vegetables add a bit of crunch,
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creating a simple but satisfying meal that's perfect for sharing.
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Another favorite is salted egg yolk spotted Babylon snails.
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The snails are coated in a rich buttery salted egg sauce that's creamy, slightly sweet, and packed with umami.
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It's messy to eat, but that's part of the fun.
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Seafood restaurants like this are where friends and families gather after work, ordering a table full of dishes to share.
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Just like coffee, the food is only part of the experience.
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The real attraction is spending hours talking, laughing, and enjoying a meal together.
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One thing I love is how affordable it is.
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For around $2 a dish, you can order several different kinds of snails and share them with three or four people.
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Instead of everyone ordering their own meal, the whole table gets to sample a variety of flavors,
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making it a fun and surprisingly inexpensive dining experience.
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Steamed clams with lemongrass.
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Grilled scallops with cheese.
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Squid teeth in a spicy butter sauce,
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stir-fried noodles with razor clams, steamed swimming crab.
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What Starbucks discovered is that Vietnam already had one of the world's richest coffee cultures long before it arrived.
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All cafes offer stronger coffee,
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lower prices, unique spaces, and deeply rooted traditions that have been part of everyday life for generations.
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In Vietnam, coffee isn't just a drink.
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It's a ritual, a social gathering, and an important part of the culture.
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So the story isn't about Starbucks losing.
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It's about entering a market where coffee was already deeply woven into people's lives.
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And perhaps that's the biggest lesson of all.
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Even one of the world's most recognizable brands can't simply replace a tradition that millions of people already love.
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Thank you so much for watching, and I'll see you in the next video.
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คำศัพท์และข้อสังเกตด้านการพูดสำหรับบทเรียนนี้
วิดีโอนี้มี 111 ประโยค และ 1394 คำ สำหรับฝึกพูดตาม ช่วงที่มีเสียงพูดยาว 14:57 ผู้พูดพูดช้า ประมาณ 93 คำต่อนาที จึงมีเวลาเลียนแบบทุกเสียง มีเพียง 74% ของคำที่อยู่ใน 3,000 คำที่ใช้บ่อยที่สุดในภาษาอังกฤษ คำศัพท์จึงค่อนข้างยาก
คำศัพท์สำคัญในวิดีโอนี้
คำที่พบไม่บ่อย 15 คำจากวิดีโอ พร้อมคำอ่านและความหมาย:
- flavor /ˈfleɪvə/ (คำนาม) — รสชาติ, รส. The quality produced by the sensation of taste or, especially, of taste and smell in combined effect.
- dish /dɪʃ/ (คำนาม) — จาน. A vessel such as a plate for holding or serving food, often flat with a depressed region in the middle.
- snail /sneɪl/ (คำนาม) — หอยทาก. Any of very many animals (either hermaphroditic or nonhermaphroditic), of the class Gastropoda, having a coiled shell.
- brew /bɹuː/ (คำกริยา) — ชง. To make tea or coffee by mixing tea leaves or coffee beans with hot water.
- meal /ˈmiːl/ (คำนาม) — อาหาร, มื้อ. Food that is prepared and eaten, usually at a specific time, and usually in a comparatively large quantity.
- layer /ˈleɪ̯ɚ/ (คำนาม) — ชั้น. A single thickness of some material covering a surface.
- filter /ˈfɪltɚ/ (คำนาม) — กรอง, เครื่องกรอง. A device which separates a suspended, dissolved, or particulate matter from a fluid, solution, or other substance; any device that separates one substance from…
- cloth /klɒθ/ (คำนาม) — ผ้า. A fabric, usually made of woven, knitted, or felted fibres or filaments, such as used in dressing, decorating, cleaning or other practical use. Sometimes…
- foam /ˈfɔʊ̯m/ (คำนาม) — ฟอง, โฟม. A substance composed of a large collection of bubbles or their solidified remains, especially
- seafood /ˈsiːfuːd/ (คำนาม) — อาหารทะเล. Food from the sea, including that derived from fish, shellfish, crustaceans, cephalopods, seaweed, algae, marine mammals, and other marine organisms.
- explore /ɪkˈsploɹ/ (คำกริยา) — สำรวจ. To examine or investigate something systematically.
- relax /ɹɪˈlæks/ (คำกริยา) — ผ่อนคลาย. To make something loose.
- pour /poɹ/ (คำกริยา) — เท. To cause (liquid, or liquid-like substance) to flow in a stream, either out of a container or into it.
- whip /ˈwɪp/ (คำนาม) — แส้. A lash; a pliant, flexible instrument, such as a rod (commonly of cane or rattan) or a plaited or braided rope or thong (commonly of leather) used to create a…
- pond /pɑnd/ (คำนาม) — บ่อน้ำ, สระน้ำ. An inland body of standing water, either natural or man-made, that is smaller than a lake.
กริยาวลีที่คุณจะได้ยิน
- sit down (คำกริยา) — นั่ง. To assume a sitting position from a standing position.
การออกเสียงที่ควรระวัง
ผู้พูดใช้รูปย่อและรูปลดเสียง 10 ครั้ง เช่น isn't, they're, can't ให้พูดแบบสั้นตามที่ได้ยิน
- เสียง “th”: gather /ˈɡæðɚ/, cloth /klɒθ/, underneath /ˌʌndɚˈniθ/, thin /ˈθɪn/, thick /θɪk/
- เสียง “sh” และ “zh”: dish /dɪʃ/, contrast /kənˈt(ʃ)ɹæst/, unusual /ʌnˈjuːʒ(u)əl/, capture /ˈkæp.(t)ʃɚ/, destination /dɛstɪˈneɪʃən/
- คำยาว — ลงเสียงหนักให้ถูกพยางค์: incredibly /ɪŋˈkɹɛdɪbli/, affordable /əˈfɔɹ.də.bəl/, unusual /ʌnˈjuːʒ(u)əl/, destination /dɛstɪˈneɪʃən/, surprisingly /səˈpɹaɪzɪŋli/
วิธีฝึกกับวิดีโอนี้
- ฟังวิดีโอให้จบหนึ่งรอบโดยยังไม่ต้องพูด แล้วจดคำที่ยังไม่รู้จัก
- พูดตามทีละประโยคด้วยความเร็วปกติ ทำซ้ำแต่ละประโยคจนจังหวะของคุณตรงกับผู้พูด
- อัดเสียงตัวเองแล้วเทียบกับต้นฉบับ โดยสังเกตคำอย่าง flavor, dish, snail เป็นพิเศษ
ไวยากรณ์ในวิดีโอนี้
โครงสร้างที่ผู้พูดใช้บ่อยที่สุด พร้อมคำพูดจริงจากวิดีโอ:
| โครงสร้าง | ในวิดีโอ |
|---|---|
| Passive voice be + กริยาช่อง 3 — เน้นสิ่งที่เกิดขึ้น ไม่ใช่ผู้กระทำ | is hidden · is finished · is sprinkled |
| Present perfect have/has + กริยาช่อง 3 — เหตุการณ์ในอดีตที่ยังเกี่ยวข้องกับปัจจุบัน | have never experienced · have embraced · has become |
เทคนิค Shadowing คืออะไร?
Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ