Shadowing Practice: This is why Starbucks Struggles in Vietnam - Learn English Speaking with Video
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This is a coffee shop in Vietnam.
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This is a Vietnamese coffee.
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This is also a Vietnamese coffee.
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Hi, I'm Han, a 32-year-old local.
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Here, coffee is everything.
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Let me take you on a tour of some of the most unique coffee shops in Vietnam.
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Unlike many international chains, most people buy their coffee from small local cafes that have been serving the neighborhood for years.
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Vietnamese coffee is much bolder, stronger, with an intense flavor, while people enjoy Starbucks flavor.
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Many locals find it milder than the coffee they're used to drinking every day.
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A traditional cup of Vietnamese coffee costs only one dollar,
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making it affordable enough for many people to enjoy every day.
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The coffee culture focuses on its simplicity.
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Just a few plastic chairs and a small, simple space are often enough for people to sit down,
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enjoy a cup of coffee, and spend time together.
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For many Vietnamese people, the coffee itself is only part of the experience.
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What really matters is the conversation.
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People gather over a cup of coffee to catch up on daily life.
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On my way to the next coffee destination, I couldn't help but stop and show you this.
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This sea of motorbikes might look overwhelming at first, but it's completely normal in Vietnam.
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Instead of a cafe at street level, this one is hidden inside an old apartment building.
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To get there, you have to get to the seventh floor.
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Half the experience is simply finding the cafe.
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And once you reach the top, you're rewarded with a completely different atmosphere.
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Egg coffee is one of Vietnam's most unique coffee drinks.
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It begins with a layer of condensed milk, followed by fresh milk.
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Freshly brewed coffee is then poured into the cup.
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Before it is finished with a thick layer of whipped egg yolk. In some coffee shops,
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a thin layer of sugar is sprinkled over the foam before the staff uses a small torch to caramelize the top.
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This creates a light, crispy layer that contrasts with the soft, creamy foam underneath.
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Coffee was born out of necessity.
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In the 1940s, fresh milk was scarce in Vietnam,
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so a bartender in Hanoi whipped egg yolks with sugar and condensed milk as a substitute.
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The result became one of Vietnam's most iconic coffee drinks.
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First, you need to break the top with a spoon.
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The traditional way to enjoy egg coffee is not to stir it immediately.
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Instead, take a spoonful of the creamy egg foam first, then sip the strong coffee underneath.
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As you continue drinking, the two gradually blend together,
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balancing the bitterness of the coffee with the sweetness and richness of the egg cream.
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Combined with the strong coffee below, the drink offers a rich texture and a unique flavor that many visitors have never experienced before.
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Rather than covering up the building's age, the owners have embraced it.
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The peeling walls, exposed concrete, and weathered textures have all been left intact, giving the space a vintage,
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lived-in character that tells the story of the building itself.
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This old apartment is home to dozens of small cafes,
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boutiques, and local shops, so exploring the building becomes part of the experience itself.
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The entire cafe feels like a small rainforest, filled with hanging plants, wooden paths, and dense greenery.
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Every corner has a different backdrop, which is why people love walking around and taking photos here.
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In Vietnam, cafes like this are not only about the coffee, they are also places to explore, relax, and create memories.
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One of the most popular photo spots at this coffee shop
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is a small boat floating on a pond covered with colorful flowers.
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Many young people come here to take photos and enjoy the beautiful scenery.
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When it was my turn to get into the boat, I honestly felt a little nervous.
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Looking at its small size, I wasn't sure if it could support someone my size.
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Sitting here makes me understand why many women love taking photos.
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I almost feel like a princess sitting in the middle of the pond.
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Many coffee shop owners invest heavily in large spaces,
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beautiful landscapes, and creative designs to create memorable experiences for their customers.
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Many people visit these coffee shops to escape the busy city and enjoy the peaceful scenery.
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It's a beautiful place.
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It's a beautiful place.
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It's a beautiful place.
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It's beautiful.
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It's beautiful.
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It's beautiful.
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It's beautiful.
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For many Vietnamese people, taking beautiful photos has become an important reason to visit these coffee shops.
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Many customers come not only to relax, but also to capture memorable moments and share them on social media.
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Moving on to a different location where coffee is the main focus.
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Another traditional way of making coffee in Vietnam is called Sok Coffee.
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Instead of using a metal filter or a modern coffee machine, the coffee is brewed through a cloth filter.
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The barista first places ground coffee inside the cloth filter before slowly pouring hot water over it.
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The coffee is then gently stirred to help release more flavor as it passes through the cloth filter into the container below.
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Although the process is slower than modern brewing methods,
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many people enjoy watching each step because it reflects the care and patience behind every cup.
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For many coffee lovers, Sok coffee is not only about the taste, but also about experiencing one of Vietnam's traditional brewing methods.
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This cup is about $1.70, while a drink at Starbucks usually costs roughly two times more.
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For the price of one Starbucks coffee, many Vietnamese people could buy two or even three cups from a local cafe.
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And because the local coffee is often brewed with bold Vietnamese Robusta beans,
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many customers already feel they're getting the stronger flavor they prefer, at a much lower price.
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After all that coffee, it was finally time to grab a local meal.
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One of Vietnam's most unique food traditions is eating snails.
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While the idea of eating snails might sound unusual to many visitors, it's incredibly popular here.
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The vendor is right here on the sidewalk, squatting beside a small stove and cooking every dish by hand.
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She works with only a few pots, metal bowls, and simple ingredients arranged around her.
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Customers can watch everything being prepared just a few feet away.
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This is stir-fried razor clams with instant noodles, a dish that's incredibly popular at local seafood restaurants a dish that's incredibly popular at local seafood restaurants.
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The noodles soak up all the savory juices from the clams, while fresh vegetables add a bit of crunch,
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creating a simple but satisfying meal that's perfect for sharing.
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Another favorite is salted egg yolk spotted Babylon snails.
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The snails are coated in a rich buttery salted egg sauce that's creamy, slightly sweet, and packed with umami.
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It's messy to eat, but that's part of the fun.
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Seafood restaurants like this are where friends and families gather after work, ordering a table full of dishes to share.
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Just like coffee, the food is only part of the experience.
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The real attraction is spending hours talking, laughing, and enjoying a meal together.
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One thing I love is how affordable it is.
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For around $2 a dish, you can order several different kinds of snails and share them with three or four people.
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Instead of everyone ordering their own meal, the whole table gets to sample a variety of flavors,
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making it a fun and surprisingly inexpensive dining experience.
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Steamed clams with lemongrass.
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Grilled scallops with cheese.
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Squid teeth in a spicy butter sauce,
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stir-fried noodles with razor clams, steamed swimming crab.
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What Starbucks discovered is that Vietnam already had one of the world's richest coffee cultures long before it arrived.
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All cafes offer stronger coffee,
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lower prices, unique spaces, and deeply rooted traditions that have been part of everyday life for generations.
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In Vietnam, coffee isn't just a drink.
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It's a ritual, a social gathering, and an important part of the culture.
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So the story isn't about Starbucks losing.
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It's about entering a market where coffee was already deeply woven into people's lives.
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And perhaps that's the biggest lesson of all.
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Even one of the world's most recognizable brands can't simply replace a tradition that millions of people already love.
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Thank you so much for watching, and I'll see you in the next video.
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Woordenschat en spreektips bij deze les
Deze video bevat 111 zinnen en 1394 woorden om na te spreken. Het gesproken deel duurt 14:57. De spreker praat langzaam, ongeveer 93 woorden per minuut, zodat je tijd hebt om elke klank na te doen. Slechts 74% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden, dus de woordenschat is pittig.
Belangrijke woorden in deze video
15 minder gangbare woorden uit de video, met uitspraak en betekenis:
- flavor /ˈfleɪvə/ (zelfstandig naamwoord) — meug, smaak. The quality produced by the sensation of taste or, especially, of taste and smell in combined effect.
- dish /dɪʃ/ (zelfstandig naamwoord) — bord, taloor. A vessel such as a plate for holding or serving food, often flat with a depressed region in the middle.
- snail /sneɪl/ (zelfstandig naamwoord) — slak, huisjesslak. Any of very many animals (either hermaphroditic or nonhermaphroditic), of the class Gastropoda, having a coiled shell.
- meal /ˈmiːl/ (zelfstandig naamwoord) — maaltijd. Food that is prepared and eaten, usually at a specific time, and usually in a comparatively large quantity.
- layer /ˈleɪ̯ɚ/ (zelfstandig naamwoord) — laag. A single thickness of some material covering a surface.
- filter /ˈfɪltɚ/ (zelfstandig naamwoord) — filter. A device which separates a suspended, dissolved, or particulate matter from a fluid, solution, or other substance; any device that separates one substance from…
- stir /stɝ/ (werkwoord) — roeren. To disturb the relative position of the particles (of a liquid or similar) by passing an object through it.
- cloth /klɒθ/ (zelfstandig naamwoord) — doek, kleed. A fabric, usually made of woven, knitted, or felted fibres or filaments, such as used in dressing, decorating, cleaning or other practical use. Sometimes…
- foam /ˈfɔʊ̯m/ (zelfstandig naamwoord) — schuim. A substance composed of a large collection of bubbles or their solidified remains, especially
- seafood /ˈsiːfuːd/ (zelfstandig naamwoord) — zeevruchten, zeebanket. Food from the sea, including that derived from fish, shellfish, crustaceans, cephalopods, seaweed, algae, marine mammals, and other marine organisms.
- explore /ɪkˈsploɹ/ (werkwoord) — onderzoeken, bestuderen. To examine or investigate something systematically.
- relax /ɹɪˈlæks/ (werkwoord) — losmaken. To make something loose.
- bold /ˈbəʊld/ (bijvoeglijk naamwoord) — moedig. Courageous, daring.
- affordable /əˈfɔɹ.də.bəl/ (bijvoeglijk naamwoord) — betaalbaar. Able to be afforded; inexpensive or reasonably priced.
- pour /poɹ/ (werkwoord) — gieten, uitstorten. To cause (liquid, or liquid-like substance) to flow in a stream, either out of a container or into it.
Phrasal verbs die je zult horen
- sit down (werkwoord) — gaan zitten. To assume a sitting position from a standing position.
Uitspraak om op te letten
De spreker gebruikt 10 samentrekkingen en verkorte vormen, zoals isn't, they're, can't. Spreek ze kort uit, zoals je ze hoort.
- De “th”-klanken: gather /ˈɡæðɚ/, cloth /klɒθ/, underneath /ˌʌndɚˈniθ/, thin /ˈθɪn/, thick /θɪk/
- De klanken “sh” en “zh”: dish /dɪʃ/, contrast /kənˈt(ʃ)ɹæst/, unusual /ʌnˈjuːʒ(u)əl/, capture /ˈkæp.(t)ʃɚ/, destination /dɛstɪˈneɪʃən/
- Lange woorden — let op de klemtoon: incredibly /ɪŋˈkɹɛdɪbli/, affordable /əˈfɔɹ.də.bəl/, unusual /ʌnˈjuːʒ(u)əl/, destination /dɛstɪˈneɪʃən/, surprisingly /səˈpɹaɪzɪŋli/
Zo oefen je met deze video
- Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
- Spreek zin voor zin na op normale snelheid en herhaal elke zin tot je ritme gelijk is aan dat van de spreker.
- Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als flavor, dish, snail.
Grammatica in deze video
De structuren die de spreker het meest gebruikt, met de exacte woorden uit de video:
| Structuur | In de video |
|---|---|
| Lijdende vorm be + voltooid deelwoord — het gaat om wat er gebeurt, niet om wie het doet | is hidden · is then poured · is finished |
| Present perfect have/has + voltooid deelwoord — iets uit het verleden dat nu nog telt | have never experienced · have embraced · has become |
Wat is de Shadowing-techniek?
Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.