Shadowing Practice: 200 Cold Calls, 2 Customers: That's Not Luck, That's Math - Learn English Speaking with Video
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Dacian Floria.
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All right, let's see what Dacian's up to.
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80 % margins.
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Mm.
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Wonder what this business is.
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Dacian, what is Limbs Plus?
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Well, it's an environmental testing platform for the environmental testing lab.
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- Thank you for doing this as a gift.
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- You bet, man.
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Come on.
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Okay, so 200, well thank you for donating books, which I super appreciate.
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Alright, you got five minutes, so let's rock and roll.
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So, you have a testing platform, got it.
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You're running 80 % margins, which is super, super impressive.
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What's the issue right now?
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What are you trying to get to?
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I try to make money.
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The biggest problem I have right now is that I have this software platform.
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I'm targeting B2B labs like their enterprise.
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They have like usually two to three people or maybe more that I have to talk with to get a deal done.
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Yeah, that's normal.
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The deal size starts at 50k upfront and then it can go to like 100k.
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Yeah.
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and I go into annual recurring revenue of 50k usually for clients.
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The problem I have is that I don't have anybody in the pipeline and I don't know how to get them in.
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You're like, I've got this great business, no one's buying it.
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So is it $250 ,000 a month or $250 ,000 a year right now that you're at?
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- A year.
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- A year, okay, got it.
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So you're really not getting that many clients, if that's your price point.
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Okay, understood.
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So what did you do to get these first clients?
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so first client will flock via cold call
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Then the second client was saying call call and the third one was trade show.
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- I have two customers, so I know.
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- Okay, heard, okay.
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So you've got cold call, trade show, and what was the other one?
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Cold call as well.
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Okay.
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So how many cold calls did it take to get you the one deal?
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Well, It was a while ago, probably around 100, but it was luck.
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I mean, dude, that's how it works.
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I mean, you're like, "I did 100 and then one of them bought.
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It's luck." It's like, "No, you did 100." Like if you called one and one of them bought, that would be luck.
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If you tell 101 of them, that's just a process.
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So let me ask you this way.
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So I've said this before, but it's super common for sub a million, which is that what feels like volatility is actually a symptom of insufficient volume.
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I mean you're not doing enough which is what makes it feel erratic.
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And so it's like you did 100 and you got one
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and then you did other cold calls and you got the other, right?
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Yeah.
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OK.
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So how many cold calls did it take you to get the second one?
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Probably around the same.
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Okay, so that sounds lucky though.
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The second one sounds lucky.
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The first hundred and you get one.
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You know, that is like, you know what I'm saying here?
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You made 200 calls, you got two customers.
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Mm -hmm.
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So the question then becomes, what stops us from doing 10 ,000 calls.
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Well, one would be that You need leads.
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- I'm not that good at call.
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I need leads.
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- Well, dude, you got one.
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Dude, 1 % conversion of cold calls, by the way, fine.
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Totally fine.
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on a 50K, 100K price point, Totally fine.
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Do you think about it like this?
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You're making $500 a dial.
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Yeah.
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Yeah.
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That's pretty good for a dial.
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I don't know about you, if I want to go out to dinner tonight, I'll be like, okay, I'll make one dial.
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There we go, I covered my dinner.
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Right?
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Of course you have to think about it because you've gotten your head about this.
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Every time you make 100 calls you get a deal.
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then it's like, how do I need to game this for you so that you just make 100 calls every day?
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Okay, so we have 60 seconds, so what's the thing that's holding you back from just saying, like, yes, that makes sense?
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Well, that makes sense, but I don't know how to get myself leads.
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Okay, right, then that's the leads list.
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Yeah.
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The second problem is how do I position myself of what attraction offer can I create?
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So it makes sense for these guys.
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Well, for a bigger company, for what you have, a waived fee,
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structure, which is the third fee structure that I talk about inside of the continuity section for money models.
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which is you have a big upfront nut We say, hey, it's $50 ,000 for me to do this whole integration, and then it's $5 ,000 a Month to month.
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Right?
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It's like, or, if you want to commit, I'll waive the $50 ,000, but you've got to commit to the whole year.
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Yeah, but anyway you do that because all their data is in our system.
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Right, well, the thing is, but you're just, no, no, dude, I get it. Though...
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The way that a money model works from a positioning perspective is that you don't, like, whenever you give someone a choice, it doesn't mean that you're saying you actually give them the choice.
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You give the illusion of choice that then obviously selects or waits for one of the selections.
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- Uh huh.
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- So you'll, basically, the question that you had is, how do I get more of these people to sign up?
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How do I make it more compelling for them?
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Well, if they think that they're getting something that costs $50 ,000 to set up for free, They're far more likely to do it than just saying, well, I do that anyways.
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It's like, yeah, no shit.
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But the problem is that they don't know that.
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You know what I'm saying?
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Yeah, makes sense.
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Should I put this into an ad or something?
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No, I think, I actually don't, no, this is more for the mechanics of how you actually close when you get into the thing with them.
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But let's solve the original issue really quickly.
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We are over, so I'm going to just make this as fast as I can.
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They've got to get to the next person, okay?
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So number one is, I would say, list brokers.
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You can do that.
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Number two is you can scrape using software.
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Number three is that you can go to people who own groups or communities that, and there always are some, you just look.
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There's someone at school, there's someone at LinkedIn, there's Reddit, whatever, right?
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communities for these people and then you want to pay the group owner to basically make an ad inside of the group.
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Those are three different places that you can look like right now to go get leads.
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Okay.
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Cool.
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Also, highly recommend flying out there.
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And saying, "Hey, it's," you know, you find out that they're in California, you know, like in Los Angeles.
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You say, "Hey, it's so crazy.
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I'm actually in LA this week.
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I figured I'm happy to swing by while I'm in town." And if they say yes, then you just fly there. that.
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Okay?
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That's how that works.
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Yeah.
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Rock and roll, man.
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Appreciate you.
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Thank you for donating book station.
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Thank you.
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I appreciate it.
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All right.
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Bye.
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See if we can help.
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And if we can, we'll invite you out to Vegas and we'll do this in person, live.
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Woordenschat en spreektips bij deze les
Deze spreekles op niveau C1 is gebaseerd op de video “200 Cold Calls, 2 Customers: That's Not Luck, That's Math”. Deze video bevat 144 zinnen en 1442 woorden om na te spreken. Het gesproken deel duurt 7:45. De spreker praat snel, ongeveer 186 woorden per minuut, dus reken op verbonden en ingeslikte klanken. 89% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden; de rest kun je beter vooraf bekijken. 23 van de 144 zinnen zijn vragen, dus het is goede oefening voor vraagintonatie en korte antwoorden.
Belangrijke woorden in deze video
De 13 moeilijkste woorden uit de video, met uitspraak en betekenis:
| Woord | Uitspraak | Betekenis |
|---|---|---|
| waive werkwoord | /weɪv/ | afzien van, laten varen |
| compel werkwoord | /kəmˈpɛl/ | bedwingen |
| erratic bijvoeglijk naamwoord | /ɪˈɹætɪk/ | onregelmatig |
| scrape werkwoord | /skɹeɪp/ | schrapen |
| symptom zelfstandig naamwoord | /ˈsɪm(p)təm/ | symptoom |
| flock zelfstandig naamwoord | /flɑk/ | kudde |
| continuity zelfstandig naamwoord | /ˌkɑn.tɪˈn(j)u.ə.ti/ | continuïteit |
| mechanic zelfstandig naamwoord | /mɪˈkænɪk/ | mecanicien, werktuigkundige |
| quiz zelfstandig naamwoord | /kwɪz/ | kwis, quiz |
| recruit werkwoord | /ɹɪˈkɹut/ | rekruteren, aanwerven |
| broker zelfstandig naamwoord | /ˈbɹoʊkɚ/ | tussenpersoon, makelaar |
| illusion zelfstandig naamwoord | /ɪˈl(j)uːʒ(ə)n/ | illusie |
| pipeline zelfstandig naamwoord | /ˈpaɪpˌlaɪn/ | pijpleiding, pijplijn |
Phrasal verbs die je zult horen
| Woord | Betekenis |
|---|---|
| find out werkwoord | ontdekken, onderzoeken |
Zinnen om te herhalen
Korte, volledige zinnen uit de video die je in alledaagse gesprekken kunt gebruiken:
- What are you trying to get to?
- You know, that is like, you know what I'm saying here?
- Do you think about it like this?
- How do I make it more compelling for them?
- You know what I'm saying?
Grammatica in deze video
De structuren die de spreker het meest gebruikt, met de exacte woorden uit de video:
| Structuur | In de video |
|---|---|
| Voorwaardelijke zinnen if + zin, will/would + werkwoord — een voorwaarde en het gevolg | if you want to commit, I'll waive · if we can, we'll invite |
| Betrekkelijke bijzinnen who / which + zin — extra informatie over een persoon of ding | margins, which is · million, which is · enough which is |
| Present perfect have/has + voltooid deelwoord — iets uit het verleden dat nu nog telt | I've said · you've gotten · we've had |
Uitspraak om op te letten
De spreker gebruikt 51 samentrekkingen en verkorte vormen, zoals you're, I'm, don't. Spreek ze kort uit, zoals je ze hoort.
- De klanken “sh” en “zh”: insufficient /ɪnsəˈfɪʃənt/, illusion /ɪˈl(j)uːʒ(ə)n/
- Lange woorden — let op de klemtoon: volatility /ˌvɑ.ləˈtɪl.ə.ti/, insufficient /ɪnsəˈfɪʃənt/, continuity /ˌkɑn.tɪˈn(j)u.ə.ti/, importantly /ɪmˈpɔɹ.tənt.li/
Klanken die Nederlandstaligen lastig vinden:
- Stemhebbende eindmedeklinker — /b/, /d/, /g/, /z/, /v/ niet verscherpen: waive /weɪv/, quiz /kwɪz/, anyways /ˈɛn.iˌweɪz/
- /æ/ — opener dan de Nederlandse “e”: erratic /ɪˈɹætɪk/, mechanic /mɪˈkænɪk/
- /w/ — met ronde lippen: waive /weɪv/, quiz /kwɪz/, anyways /ˈɛn.iˌweɪz/
Zo oefen je met deze video
- Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
- Begin op 0,75× snelheid, spreek zin voor zin na en ga terug naar normale snelheid zodra het makkelijk gaat.
- Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als waive, compel, erratic.
Wat is de Shadowing-techniek?
Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.