Luyện nói tiếng Anh bằng Shadowing qua video: 200 Cold Calls, 2 Customers: That's Not Luck, That's Math

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144 câu
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Dacian Floria.
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All right, let's see what Dacian's up to.
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80 % margins.
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Mm.
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Wonder what this business is.
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Dacian, what is Limbs Plus?
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Well, it's an environmental testing platform for the environmental testing lab.
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- Thank you for doing this as a gift.
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- You bet, man.
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Come on.
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Okay, so 200, well thank you for donating books, which I super appreciate.
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Alright, you got five minutes, so let's rock and roll.
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So, you have a testing platform, got it.
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You're running 80 % margins, which is super, super impressive.
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What's the issue right now?
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What are you trying to get to?
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I try to make money.
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The biggest problem I have right now is that I have this software platform.
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I'm targeting B2B labs like their enterprise.
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They have like usually two to three people or maybe more that I have to talk with to get a deal done.
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Yeah, that's normal.
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The deal size starts at 50k upfront and then it can go to like 100k.
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Yeah.
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and I go into annual recurring revenue of 50k usually for clients.
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The problem I have is that I don't have anybody in the pipeline and I don't know how to get them in.
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You're like, I've got this great business, no one's buying it.
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So is it $250 ,000 a month or $250 ,000 a year right now that you're at?
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- A year.
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- A year, okay, got it.
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So you're really not getting that many clients, if that's your price point.
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Okay, understood.
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So what did you do to get these first clients?
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so first client will flock via cold call
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Then the second client was saying call call and the third one was trade show.
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- I have two customers, so I know.
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- Okay, heard, okay.
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So you've got cold call, trade show, and what was the other one?
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Cold call as well.
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Okay.
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So how many cold calls did it take to get you the one deal?
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Well, It was a while ago, probably around 100, but it was luck.
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I mean, dude, that's how it works.
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I mean, you're like, "I did 100 and then one of them bought.
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It's luck." It's like, "No, you did 100." Like if you called one and one of them bought, that would be luck.
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If you tell 101 of them, that's just a process.
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So let me ask you this way.
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So I've said this before, but it's super common for sub a million, which is that what feels like volatility is actually a symptom of insufficient volume.
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I mean you're not doing enough which is what makes it feel erratic.
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And so it's like you did 100 and you got one
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and then you did other cold calls and you got the other, right?
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Yeah.
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OK.
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So how many cold calls did it take you to get the second one?
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Probably around the same.
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Okay, so that sounds lucky though.
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The second one sounds lucky.
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The first hundred and you get one.
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You know, that is like, you know what I'm saying here?
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You made 200 calls, you got two customers.
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Mm -hmm.
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So the question then becomes, what stops us from doing 10 ,000 calls.
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Well, one would be that You need leads.
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- I'm not that good at call.
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I need leads.
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- Well, dude, you got one.
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Dude, 1 % conversion of cold calls, by the way, fine.
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Totally fine.
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on a 50K, 100K price point, Totally fine.
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Do you think about it like this?
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You're making $500 a dial.
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Yeah.
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Yeah.
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That's pretty good for a dial.
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I don't know about you, if I want to go out to dinner tonight, I'll be like, okay, I'll make one dial.
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There we go, I covered my dinner.
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Right?
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Of course you have to think about it because you've gotten your head about this.
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Every time you make 100 calls you get a deal.
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then it's like, how do I need to game this for you so that you just make 100 calls every day?
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Okay, so we have 60 seconds, so what's the thing that's holding you back from just saying, like, yes, that makes sense?
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Well, that makes sense, but I don't know how to get myself leads.
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Okay, right, then that's the leads list.
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Yeah.
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The second problem is how do I position myself of what attraction offer can I create?
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So it makes sense for these guys.
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Well, for a bigger company, for what you have, a waived fee,
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structure, which is the third fee structure that I talk about inside of the continuity section for money models.
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which is you have a big upfront nut We say, hey, it's $50 ,000 for me to do this whole integration, and then it's $5 ,000 a Month to month.
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Right?
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It's like, or, if you want to commit, I'll waive the $50 ,000, but you've got to commit to the whole year.
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Yeah, but anyway you do that because all their data is in our system.
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Right, well, the thing is, but you're just, no, no, dude, I get it. Though...
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The way that a money model works from a positioning perspective is that you don't, like, whenever you give someone a choice, it doesn't mean that you're saying you actually give them the choice.
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You give the illusion of choice that then obviously selects or waits for one of the selections.
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- Uh huh.
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- So you'll, basically, the question that you had is, how do I get more of these people to sign up?
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How do I make it more compelling for them?
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Well, if they think that they're getting something that costs $50 ,000 to set up for free, They're far more likely to do it than just saying, well, I do that anyways.
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It's like, yeah, no shit.
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But the problem is that they don't know that.
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You know what I'm saying?
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Yeah, makes sense.
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Should I put this into an ad or something?
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No, I think, I actually don't, no, this is more for the mechanics of how you actually close when you get into the thing with them.
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But let's solve the original issue really quickly.
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We are over, so I'm going to just make this as fast as I can.
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They've got to get to the next person, okay?
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So number one is, I would say, list brokers.
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You can do that.
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Number two is you can scrape using software.
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Number three is that you can go to people who own groups or communities that, and there always are some, you just look.
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There's someone at school, there's someone at LinkedIn, there's Reddit, whatever, right?
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communities for these people and then you want to pay the group owner to basically make an ad inside of the group.
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Those are three different places that you can look like right now to go get leads.
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Okay.
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Cool.
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Also, highly recommend flying out there.
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And saying, "Hey, it's," you know, you find out that they're in California, you know, like in Los Angeles.
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You say, "Hey, it's so crazy.
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I'm actually in LA this week.
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I figured I'm happy to swing by while I'm in town." And if they say yes, then you just fly there. that.
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Okay?
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That's how that works.
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Yeah.
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Rock and roll, man.
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Appreciate you.
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Thank you for donating book station.
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Thank you.
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I appreciate it.
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All right.
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Bye.
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If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.
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So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had
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and what we've had stages of growth they went through, and more importantly, where they got stuck and how they got past it.
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And so we broke into these 10 stages
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and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product,
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marketing, sales, customer success, recruiting, IT, human resources, and finance.
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And so no matter what you're struggling with, someone else has already struggled with it and solved it.
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And so I'd like to give you this thing absolutely free.
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You can go to acquisition .com forward slash roadmap, plug in your business information.
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want us to actually help you decontrain the business and you're trying to scale, we'd love to help you out.
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On the Thank You Bay Juniors book a call with my team and we will Look at the business.
143
See if we can help.
144
And if we can, we'll invite you out to Vegas and we'll do this in person, live.

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Giới Thiệu Bài Học Này

Bài học này sẽ giúp bạn hiểu rõ về tầm quan trọng của việc thực hiện các cuộc gọi lạnh (cold call) trong kinh doanh và cách thức để đạt được những khách hàng đầu tiên. Bạn sẽ được cung cấp những mẫu câu hữu ích, cùng với chiến lược và mẹo luyện tập để cải thiện khả năng giao tiếp tiếng Anh của mình. Qua đó, bạn cũng sẽ nhận thấy rằng việc luyện nói tiếng Anh một cách hiệu quả không chỉ dựa vào may mắn, mà còn là một quá trình cần thiết.

Từ Vựng & Cụm Từ Quan Trọng

  • Cold call: Cuộc gọi lạnh.
  • Marginal profit: Lợi nhuận gộp.
  • Revenue: Doanh thu.
  • B2B (Business to Business): Kinh doanh giữa các doanh nghiệp.
  • Client: Khách hàng.
  • Pipeline: Quy trình bán hàng.
  • Trade show: Hội chợ thương mại.
  • Deal: Thỏa thuận.

Mẹo Luyện Tập

Khi luyện nói tiếng Anh qua video này, bạn có thể áp dụng kỹ thuật shadowspeak để cải thiện khả năng phát âm và nhấn nhá. Hãy chú ý đến tốc độ và ngữ điệu của người nói trong video. Dưới đây là một số mẹo cho bạn:

  • Nghe từng câu và lặp lại ngay sau khi người nói hết câu. Điều này giúp cải thiện khả năng phản xạ ngôn ngữ của bạn.
  • Chú ý đến các từ và cụm từ đặc trưng như “cold call” hay “pipeline” để nắm bắt cách sử dụng trong ngữ cảnh phù hợp.
  • Thử ghi âm bản thân khi thực hành shadow speech và so sánh với video để nhận diện những điểm phát âm chưa chính xác.
  • Thực hành đều đặn mỗi ngày ít nhất 15 phút để tăng cường khả năng giao tiếp tự nhiên.
  • Tham gia các nhóm luyện nói tiếng Anh, nơi bạn có thể chia sẻ và trao đổi với những người học khác.

Bằng cách kết hợp các chiến lược này vào việc luyện nói tiếng Anh hàng ngày, bạn sẽ thấy sự cải thiện rõ rệt trong khả năng giao tiếp của mình.

Ngữ pháp trong video

Những cấu trúc người nói dùng nhiều nhất, kèm đúng cụm từ trong video:

Cấu trúcTrong video
Câu điều kiện if + mệnh đề, will/would + động từ — điều kiện và kết quảif you want to commit, I'll waive · if we can, we'll invite
Mệnh đề quan hệ who / which + mệnh đề — thêm thông tin về người hoặc vậtmargins, which is · million, which is · enough which is
Thì hiện tại hoàn thành have/has + quá khứ phân từ — việc đã xảy ra nhưng còn liên quan đến hiện tạiI've said · you've gotten · we've had

Phương Pháp Shadowing Là Gì?

Shadowing là kỹ thuật học ngôn ngữ có cơ sở khoa học, ban đầu được phát triển cho chương trình đào tạo phiên dịch viên chuyên nghiệp và được phổ biến rộng rãi bởi nhà đa ngôn ngữ học Dr. Alexander Arguelles. Nguyên lý cốt lõi đơn giản nhưng cực kỳ hiệu quả: bạn nghe tiếng Anh của người bản xứ và lặp lại to ngay lập tức — như một "cái bóng" (shadow) đuổi theo người nói với độ trễ chỉ 1–2 giây. Khác với luyện ngữ pháp hay học từ vựng bị động, Shadowing buộc não bộ và cơ miệng phải đồng thời xử lý và tái tạo ngôn ngữ thực tế. Các nghiên cứu khoa học xác nhận phương pháp này cải thiện đáng kể phát âm, ngữ điệu, nhịp điệu, nối âm, kỹ năng nghe và độ lưu loát khi nói — đặc biệt hiệu quả cho người luyện IELTS Speaking và muốn giao tiếp tiếng Anh tự nhiên như người bản ngữ.

Phương pháp shadowing: đọc hướng dẫn từng bước đầy đủ →