跟讀練習: 200 Cold Calls, 2 Customers: That's Not Luck, That's Math - 通過影片學習英語口語

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Dacian Floria.

All right, let's see what Dacian's up to.

80 % margins.

Mm.

Wonder what this business is.

Dacian, what is Limbs Plus?

Well, it's an environmental testing platform for the environmental testing lab.

- Thank you for doing this as a gift.

- You bet, man.

Come on.

Okay, so 200, well thank you for donating books, which I super appreciate.

Alright, you got five minutes, so let's rock and roll.

So, you have a testing platform, got it.

You're running 80 % margins, which is super, super impressive.

What's the issue right now?

What are you trying to get to?

I try to make money.

The biggest problem I have right now is that I have this software platform.

I'm targeting B2B labs like their enterprise.

They have like usually two to three people or maybe more that I have to talk with to get a deal done.

Yeah, that's normal.

The deal size starts at 50k upfront and then it can go to like 100k.

Yeah.

and I go into annual recurring revenue of 50k usually for clients.

The problem I have is that I don't have anybody in the pipeline and I don't know how to get them in.

You're like, I've got this great business, no one's buying it.

So is it $250 ,000 a month or $250 ,000 a year right now that you're at?

- A year.

- A year, okay, got it.

So you're really not getting that many clients, if that's your price point.

Okay, understood.

So what did you do to get these first clients?

so first client will flock via cold call

Then the second client was saying call call and the third one was trade show.

- I have two customers, so I know.

- Okay, heard, okay.

So you've got cold call, trade show, and what was the other one?

Cold call as well.

Okay.

So how many cold calls did it take to get you the one deal?

Well, It was a while ago, probably around 100, but it was luck.

I mean, dude, that's how it works.

I mean, you're like, "I did 100 and then one of them bought.

It's luck." It's like, "No, you did 100." Like if you called one and one of them bought, that would be luck.

If you tell 101 of them, that's just a process.

So let me ask you this way.

So I've said this before, but it's super common for sub a million, which is that what feels like volatility is actually a symptom of insufficient volume.

I mean you're not doing enough which is what makes it feel erratic.

And so it's like you did 100 and you got one

and then you did other cold calls and you got the other, right?

Yeah.

OK.

So how many cold calls did it take you to get the second one?

Probably around the same.

Okay, so that sounds lucky though.

The second one sounds lucky.

The first hundred and you get one.

You know, that is like, you know what I'm saying here?

You made 200 calls, you got two customers.

Mm -hmm.

So the question then becomes, what stops us from doing 10 ,000 calls.

Well, one would be that You need leads.

- I'm not that good at call.

I need leads.

- Well, dude, you got one.

Dude, 1 % conversion of cold calls, by the way, fine.

Totally fine.

on a 50K, 100K price point, Totally fine.

Do you think about it like this?

You're making $500 a dial.

Yeah.

That's pretty good for a dial.

I don't know about you, if I want to go out to dinner tonight, I'll be like, okay, I'll make one dial.

There we go, I covered my dinner.

Right?

Of course you have to think about it because you've gotten your head about this.

Every time you make 100 calls you get a deal.

then it's like, how do I need to game this for you so that you just make 100 calls every day?

Okay, so we have 60 seconds, so what's the thing that's holding you back from just saying, like, yes, that makes sense?

Well, that makes sense, but I don't know how to get myself leads.

Okay, right, then that's the leads list.

Yeah.

The second problem is how do I position myself of what attraction offer can I create?

So it makes sense for these guys.

Well, for a bigger company, for what you have, a waived fee,

structure, which is the third fee structure that I talk about inside of the continuity section for money models.

which is you have a big upfront nut We say, hey, it's $50 ,000 for me to do this whole integration, and then it's $5 ,000 a Month to month.

Right?

It's like, or, if you want to commit, I'll waive the $50 ,000, but you've got to commit to the whole year.

Yeah, but anyway you do that because all their data is in our system.

Right, well, the thing is, but you're just, no, no, dude, I get it. Though...

The way that a money model works from a positioning perspective is that you don't, like, whenever you give someone a choice, it doesn't mean that you're saying you actually give them the choice.

You give the illusion of choice that then obviously selects or waits for one of the selections.

- Uh huh.

- So you'll, basically, the question that you had is, how do I get more of these people to sign up?

How do I make it more compelling for them?

Well, if they think that they're getting something that costs $50 ,000 to set up for free, They're far more likely to do it than just saying, well, I do that anyways.

It's like, yeah, no shit.

100

But the problem is that they don't know that.

101

You know what I'm saying?

102

Yeah, makes sense.

103

Should I put this into an ad or something?

104

No, I think, I actually don't, no, this is more for the mechanics of how you actually close when you get into the thing with them.

105

But let's solve the original issue really quickly.

106

We are over, so I'm going to just make this as fast as I can.

107

They've got to get to the next person, okay?

108

So number one is, I would say, list brokers.

109

You can do that.

110

Number two is you can scrape using software.

111

Number three is that you can go to people who own groups or communities that, and there always are some, you just look.

112

There's someone at school, there's someone at LinkedIn, there's Reddit, whatever, right?

113

communities for these people and then you want to pay the group owner to basically make an ad inside of the group.

114

Those are three different places that you can look like right now to go get leads.

115

Okay.

116

Cool.

117

Also, highly recommend flying out there.

118

And saying, "Hey, it's," you know, you find out that they're in California, you know, like in Los Angeles.

119

You say, "Hey, it's so crazy.

120

I'm actually in LA this week.

121

I figured I'm happy to swing by while I'm in town." And if they say yes, then you just fly there. that.

122

Okay?

123

That's how that works.

124

Yeah.

125

Rock and roll, man.

126

Appreciate you.

127

Thank you for donating book station.

128

Thank you.

129

I appreciate it.

130

All right.

131

Bye.

132

If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

133

So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had

134

and what we've had stages of growth they went through, and more importantly, where they got stuck and how they got past it.

135

And so we broke into these 10 stages

136

and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product,

137

marketing, sales, customer success, recruiting, IT, human resources, and finance.

138

And so no matter what you're struggling with, someone else has already struggled with it and solved it.

139

And so I'd like to give you this thing absolutely free.

140

You can go to acquisition .com forward slash roadmap, plug in your business information.

141

want us to actually help you decontrain the business and you're trying to scale, we'd love to help you out.

142

On the Thank You Bay Juniors book a call with my team and we will Look at the business.

143

See if we can help.

144

And if we can, we'll invite you out to Vegas and we'll do this in person, live.

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背景與背景

在本次影片中，演講者Dacian Floria討論了他在商業世界中面臨的挑戰，尤其是在客戶開發過程中。他經營著一家提供環境測試的平臺，努力在B2B市場中獲取客戶。通過他的小故事，我們可以看到面對挑戰時，採取不同策略的重要性，尤其是在冷電話營銷方面。

日常溝通的五個短語

冷電話（Cold Call）：直接撥打潛在客戶的電話以尋找業務機會。
交易會（Trade Show）：在展會上與潛在客戶面對面接觸。
化繁為簡（Make it Simple）：在溝通時應儘量簡明扼要，便於對方理解。
獲得客戶（Gain Clients）：成功簽約或獲取新客戶的過程。
商機管道（Sales Pipeline）：指潛在交易的整理與管理狀態。

逐步跟讀指南

為了提升您的英語口語能力和提高英語發音，可以採取以下步驟來影射本影片內容：

聽取原聲：首先，通過免費觀看影片，注意說話者的語調和發音，特別是在提到“冷電話”和“交易會”等關鍵短語時。
暫停並模仿：每當Dacian說出一個關鍵短語時，暫停影片並努力重複他的話。可以嘗試使用shadowspeaks技巧，儘量模仿他的語調和情感。
記錄並對比：錄製自己重複的聲音，並與影片中的聲音進行對比。這可以幫助您識別發音上的差異，並調整自己的發音。
重複練習：每天進行至少5-10分鐘的練習，以鞏固這些關鍵短語的發音和運用。利用shadowing site的資源進行更深入的學習。
擴充套件詞彙：在練習過程中，尋找與冷電話、交易會相關的其他商務詞彙，努力將其納入自己的日常對話中。

通過這樣的逐步跟讀，您將能更有效地進行英語口語練習。記住，親身實踐是提高溝通能力的關鍵，尤其是在面對客戶時。同時，隨著不斷的練習，您也將更加自信，與他人交流時更加流利。

影片中的語法

說話人最常用的結構，並附上影片中的原話：

結構	影片中的用法
條件句 if + 從句，will/would + 動詞 — 條件及其結果	if you want to commit, I'll waive · if we can, we'll invite
定語從句 who / which + 從句 — 補充說明人或事物	margins, which is · million, which is · enough which is
現在完成時 have/has + 過去分詞 — 過去發生但與現在仍有關聯的事	I've said · you've gotten · we've had

什麼是跟讀法？

跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。

影子跟讀法: 閱讀完整分步指南 →

跟讀練習: 200 Cold Calls, 2 Customers: That's Not Luck, That's Math - 通過影片學習英語口語

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背景與背景

日常溝通的五個短語

逐步跟讀指南

影片中的語法

什麼是跟讀法？