Shadowing Practice: 5 Roles of a CEO: Architect - Learn English Speaking with Video
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17 sentences
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So architect, let's talk about this.
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This is doing business model design and this is probably the most important thing that you could possibly do.
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I got to tell you, if you get the business model right, your life is easy.
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If you get the business model wrong, your life is hard.
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So architect is the role that you want to be in when you're working on the business model.
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So this is the strategic stuff, who I sell to, the product that I offer, the value proposition that I make to clients, the margin that I make.
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You can't spend too much time in architect mode, because the better the business model is, the better everything else gets.
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And so a really compelling offer with high degrees of recurring revenue and high margin, that's a great business.
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So the closer you can get to that position, the better your life is going to be, the better your business is going to be.
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We talk about the to-do list, but I think really more important than that is the not-do list.
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This is how you create time to spend time in a high leverage role, whether it's architect or another role.
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We recommend that people take the list of everything they've got to do, put them on a piece of paper, rank them by economic impact, the impact financially on your business.
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Make a line about halfway through, everything below the line, the question is, am I going to not do it, don't do, am I going to delegate it, or am I going to defer it and hope
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that time solves it? but you're never going to actually do anything with anything below the line.
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You're only going to spend time above the line, and that should create the space that allows you to spend more time on high leverage roles like Architect.
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Inc from Chase.
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Helping small business owners break through growth barriers.
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Vocabulary and speaking notes for this lesson
This video has 17 sentences and 327 words to shadow. The speech runs for 1:33. The speaker talks fast, about 210 words per minute, so expect linked and reduced sounds. 89% of the words are among the 3,000 most common in English, so the vocabulary is easy to follow.
Key vocabulary in this video
14 less common words from the video, with pronunciation and meaning:
- architect /ˈɑɹ.kɪˌtɛkt/ (noun) — A professional who designs buildings or other structures, or who prepares plans and superintends construction.
- margin /ˈmɑɹ.d͡ʒɪn/ (noun) — The edge of the paper, typically left blank when printing but sometimes used for annotations etc.
- leverage /ˈlɛv.(ə.)ɹɪd͡ʒ/ (noun) — A force compounded by means of a lever rotating around a pivot.
- rank /ˈɹæŋk/ (noun) — A row of people or things organized in a grid pattern, often soldiers.
- strategic /stɹəˈti.dʒɪk/ (adjective) — Of or pertaining to strategy.
- solve /sɒlv/ (verb) — To find an answer or solution to a problem or question; to work out.
- barrier /ˈbæɹi.ə/ (noun) — A structure that bars passage.
- halfway /ˌhæfˈweɪ/ (adverb) — Half of the way between two points.
- financially (adverb) — In terms of finance or money.
- proposition /ˌpɹɑpəˈzɪʃən/ (noun) — The act of offering (an idea) for consideration.
- delegate /ˈdɛlɪɡət/ (noun) — A person authorized to act as representative for another; a deputy.
- compel /kəmˈpɛl/ (verb) — To overpower; to subdue.
- defer /dɪˈfɜː/ (verb) — To delay or postpone.
- recur /ɹɪˈkɜː/ (verb) — Of an event, situation, etc.: to appear or happen again, especially repeatedly.
Phrasal verbs you will hear
- talk about (verb) — Used to draw attention to the speaker's characterization of someone or something.
- break through (verb) — To gain popularity.
- work on (verb) — To apply mental or physical effort to (something) in order to shape, form, improve, investigate, solve it, etc.
Pronunciation to watch
The speaker uses 6 contractions and reduced forms, such as you're, can't, don't. Say them the short way, as you hear them.
How to practise with this video
- Listen to the whole video once without speaking and note the words you do not know.
- Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
- Record yourself and compare with the original, paying attention to words like architect, margin, leverage.
What is the Shadowing Technique?
Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.