Shadowing Practice: Cash Cow - Learn English Speaking with Video

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15 sentences
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Welcome to English in a Minute, where we teach you all about idioms in American English.
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Let's pretend you are in a major U.S city.
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You are listening to an American English conversation, and you hear this.
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Hey, Bob.
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Ever since you opened your coffee shop, you have been very busy.
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Is the business going well and making money?
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Yeah, I can't believe it.
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It's going really well.
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In fact, my coffee shop is becoming a real cash cow for me.
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How does a cow produce cash?
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Everyone knows cows make milk,
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but in American English, a cash cow is a product or service that makes a lot of money for a business.
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This common phrase is used in casual and business conversations.
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And when you use it, everyone will understand what you are saying.
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And that's English in a Minute.

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Vocabulary and speaking notes for this lesson

This video has 15 sentences and 142 words to shadow. The speech runs for 0:56. The speaker talks at a natural 152 words per minute, close to everyday conversation.

Key vocabulary in this video

14 words from the video worth learning, with pronunciation and meaning:

WordPronunciationMeaning
pretend verb/pɹəˈtɛnd/To speak or behave so as to give a false or simulated appearance.
phrase noun/ˈfɹeɪ̯z/A short written or spoken expression.
casual adjective/ˈkæʒ(u)əl/Happening by chance.
cow noun/kaʊ/An adult female of the species Bos taurus, especially one that has calved.
idiom noun/ˈɪdiəm/A manner of speaking, a mode of expression peculiar to a language, language family, or group of people.
teach verb/ˈtiːt͡ʃ/To pass on knowledge to.
milk verb/mɪlk/To express milk from (a mammal, especially a cow).
cash noun/ˈkæʃ/Money in the form of notes or bills and coins, as opposed to checks, credit or electronic transactions.
shop noun/ʃɑp/An establishment that sells goods or services to the public; originally only a physical location, but now a virtual establishment as well.
coffee noun/ˈkɑfi/A beverage made by infusing the beans of the coffee plant in hot water.
conversation noun/ˌkɑn.vəɹˈseɪ.ʃən/Expression and exchange of individual ideas through talking with other people; also, a set instance or occasion of such talking.
welcome/ˈwɛl.kəm/Greeting given upon someone's arrival.
product noun/ˈpɹɑ.dəkt/Anything that is produced; a result.
produce verb/pɹəˈd͡ʒuːs/To bring forth, to yield, make, manufacture, or otherwise generate.

Pronunciation to watch

  • The “sh” and “zh” sounds: casual /ˈkæʒ(u)əl/, cash /ˈkæʃ/, shop /ʃɑp/, conversation /ˌkɑn.vəɹˈseɪ.ʃən/

How to practise with this video

  1. Listen to the whole video once without speaking and note the words you do not know.
  2. Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
  3. Record yourself and compare with the original, paying attention to words like pretend, phrase, casual.

Grammar in this video

The structures the speaker uses most, with the exact words from the video:

StructureIn the video
Present perfect have/has + past participle — a past action that still matters nowhave been
Present continuous am/is/are + -ing — something happening right now or around noware listening · is becoming · are saying
Future with “will” will + verb — a decision, promise or predictionwill understand

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →