Shadowing Practice: How To Be Successful At B2B Selling (B2B Sales Secrets) - Learn English Speaking with Video

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A friend of mine came to me and he was a superstar in selling insurances, B2C environments.

And he asked me, he said, Michael, how do I succeed in B2B sales?

Because he wanted to do much larger deals and he wanted to have a different approach.

He basically wanted to learn something new and new techniques.

And I told him, well, look, the first thing you got to remember when you come from B2C and you move over to B2B is that one,

you cannot always be closing the deal because in B2B, it simply takes more time you have more hierarchy things are different you'll probably need four to five meetings

so be closing the next step the next meeting but don't be

so eager to close the deal today get the signature the

person in front of you can probably never sign what you're offering them right

so don't go like a madman after

that closing in the beginning secondly b2b is fundamentally always structured hierarchical meaning

that they always have a boss they have a board even

the ceo has a boss you always need to go there

the bigger the amount the higher the hierarchy the longer it will take it's just the nature of b2b

so dear b2c friends calm down just go with that flow thirdly

and that's something you you see less in b2c b2b there's

a lot of value-based selling you need to offer knowledge people are interested in talking to you

if you explain them something they don't they're not aware of, or you can actually educate or even just inspire them.

But the value-based approach of giving something and explaining

that is why they want to talk to you they want

to have insights into the market something they didn't know they want to inside have insights into competitors even

or how would you do certain things

so you have to really get your skills a few levels up to do the value-based game

and last but not least they always say you're worth as much as your network

but do not underestimate the people you know especially especially in

b2b the way you build trust in the beginning is by actually knowing several people

and if they can introduce you you get an immediate shortcut to the right person

because in b2b going up to somebody walking up to somebody

and talking to them for the first time it's very different

than in a b2c environment in a b2c environment you can

kind of force your way in in a b2b environment you always have people blocking gateway keepers like secretaries

but also a lot of other people in departments

that will just block your pot but

if you get an introduction from one ceo

that says you got to talk to

that person there they will open the doors for you big time

so if you want to be successful in b2b i would start with those four

and they will give you a tremendous base to actually grow your skills within the b2b sales environment of course

if you subscribe to my channel there is much more

that you can learn on how to be the best and succeed in b2b sales

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Vocabulary and speaking notes for this lesson

This video has 40 sentences and 567 words to shadow. The speech runs for 2:46. The speaker talks fast, about 205 words per minute, so expect linked and reduced sounds. 84% of the words are among the 3,000 most common in English; the rest is worth studying before you start.

Key vocabulary in this video

15 words from the video worth learning, with pronunciation and meaning:

Word	Pronunciation	Meaning
skill noun	/skɪl/	A capacity to do something well; a technique, an ability, usually acquired or learned, as opposed to abilities that are regarded as innate.
succeed verb	/səkˈsiːd/	To follow something in sequence or time.
insight noun	/ˈɪnsaɪ̯t/	A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into.
hierarchy noun	/ˈhaɪ.ə.ɹɑː(ɹ).ki/	A body of authoritative officials organized in nested ranks.
technique noun	/tɛkˈniːk/	The practical aspects of a given art, occupation etc.; formal requirements.
introduce verb	/ˌɪntɹəˈdus/	To cause (someone) to be acquainted (with someone else).
signature noun	/ˈsɪɡ.nə.t͡ʃə/	A person's name, written by that person, used as identification or to signify approval of accompanying material, such as a legal contract.
tremendous adjective	/tɹɪˈmɛndəs/	Awe-inspiring; terrific.
eager adjective	/ˈiɡɚ/	Desirous; keen to do or obtain something.
keeper noun	/ˈkiː.pɚ/	One who keeps (retains) something.
subscribe verb	/səbˈskɹaɪb/	To write (one’s name) at the bottom of a document; to sign (one's name).
inspire verb	/ɪnˈspaɪə(ɹ)/	To infuse into the mind; to communicate to the spirit; to convey, as by a divine or supernatural influence; to disclose preternaturally; to produce in, as by…
educate verb	/ˈɛd͡ʒ.əˌkeɪt/	To instruct or train.
secondly adverb	/ˈsɛk.(ə)ndli/	In the second place.
gateway noun	/ˈɡeɪtˌweɪ/	A passage that can be closed by use of a gate.

Phrasal verbs you will hear

Word	Meaning
calm down verb	To become less excited, intense, or angry.

Pronunciation to watch

The speaker uses 8 contractions and reduced forms, such as don't, you're, didn't. Say them the short way, as you hear them.

Long words — get the stress right: hierarchy /ˈhaɪ.ə.ɹɑː(ɹ).ki/, competitor /kəmˈpɛt.ɪ.tɚ/, underestimate /ʌndɚˈɛs.tɪ.meɪt/, hierarchical /ˌhaɪəˈɹɑːkɪkəl/

How to practise with this video

Listen to the whole video once without speaking and note the words you do not know.
Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
Record yourself and compare with the original, paying attention to words like skill, succeed, insight.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →

Shadowing Practice: How To Be Successful At B2B Selling (B2B Sales Secrets) - Learn English Speaking with Video

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