Shadowing Practice: IELTS speaking | Topic: Advertising | Model answer for part 2 - Learn English Speaking with Video
Creating lesson...
1
Describe an activity you do that involves advertising.
2
You should say what the activity is, how often you do it, How you do it.
3
and explain why you enjoy this activity.
4
I would like to describe an activity I often do that involves advertising, which is running a small online business where I create and manage social media advertisements.
5
My business focuses on handmade crafts and advertising is crucial for getting the word out.
6
To advertise, I start by taking appealing photos of my products.
7
Then, I use tools like Canva to create eye -catching ad designs.
8
I write short, engaging descriptions that highlight the unique features of my products.
9
After that, I set up my ads on platforms like Facebook and Instagram.
10
This involves choosing my target audience, setting a budget, and deciding where the ads will appear.
11
I really enjoy this activity because it lets me be creative with both the visuals and the writing.
12
I love seeing my ideas come to life in the ads.
13
It's exciting to see the direct impact of my efforts.
14
When I notice an increase in website visits or sales, it feels very rewarding.
15
Additionally, it helps me connect with a wider audience, which is essential for growing my business.
16
Advertising has become one of my favorite parts of running my online store because it combines creativity and strategy.
17
and the results are tangible.
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Vocabulary and speaking notes for this lesson
This B2 speaking lesson is built on the video “IELTS speaking”. The speaker keeps coming back to these words: activity, advertising, involves. This video has 17 sentences and 232 words to shadow. The speech runs for 1:32. The speaker talks at a natural 151 words per minute, close to everyday conversation. Only 81% of the words are among the 3,000 most common in English, so the vocabulary is demanding.
Key vocabulary in this video
The 15 most advanced words in the video, with pronunciation and meaning:
| Word | Pronunciation | Meaning |
|---|---|---|
| involve verb | /ɪnˈvɑlv/ | To have (something) as a component or a related part; to comprise, to include. |
| connect verb | /kəˈnɛkt/ | To join (to another object): to attach, or to be intended to attach or capable of attaching, to another object. |
| engage verb | /ɪnˈɡeɪd͡ʒ/ | To engross or hold the attention of; to keep busy or occupied. |
| reward noun | /ɹɪˈwɔɹd/ | Something of value given in return for an act. |
| craft noun | /ˈkɹæft/ | Ability, skillfulness, especially skill in making plans and carrying them into execution; dexterity in managing affairs, adroitness, practical cunning… |
| crucial adjective | /ˈkɹuː.ʃəl/ | Essential or decisive for determining the outcome or future of something; extremely important; vital. |
| highlight verb | /ˈhaɪˌlaɪt/ | To make prominent; emphasize. |
| additionally adverb | By way of addition; in addition to; also. | |
| combine verb | /kəmˈbaɪn/ | To bring (two or more things or activities) together; to unite. |
| creativity noun | /kri.eɪˈtɪv.ᵻ.ti/ | The ability to use imagination to produce a novel idea or product. |
| advertisement noun | /ˈædvɚˌtaɪzmənt/ | A commercial solicitation designed to sell some commodity, service or similar. |
| advertise verb | /ˈædvɚˌtaɪ̯z/ | To give (especially public) notice of (something); to announce publicly. |
| tangible adjective | /ˈtæn.d͡ʒə.bəl/ | Touchable; able to be touched or felt; perceptible by the sense of touch. |
| handmade adjective | /ˈhændˌmeɪd/ | Made by hand; manufactured manually. |
| excite verb | /ɪkˈsaɪt/ | To stir the emotions of; to cause to feel excitement. |
Phrasal verbs you will hear
| Word | Pronunciation | Meaning |
|---|---|---|
| set up verb | /ˌsɛt ˈʌp/ | To make ready for use. |
Grammar in this video
The structures the speaker uses most, with the exact words from the video:
| Structure | In the video |
|---|---|
| Relative clauses who / which + clause — extra information about a person or thing | advertising, which is · audience, which is |
| Present perfect have/has + past participle — a past action that still matters now | has become |
Pronunciation to watch
- Long words — get the stress right: creativity /kri.eɪˈtɪv.ᵻ.ti/, advertisement /ˈædvɚˌtaɪzmənt/
How to practise with this video
- Listen to the whole video once without speaking and note the words you do not know.
- Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
- Record yourself and compare with the original, paying attention to words like involve, connect, engage.
What is the Shadowing Technique?
Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.