Shadowing Practice: The Data-Driven Decision Framework Every Marketer Needs - Learn English Speaking with Video

This video has 10 sentences and 146 words to shadow. The speech runs for 1:03. The speaker talks at a steady 138 words per minute, a comfortable pace for shadowing. Only 77% of the words are among the 3,000 most common in English, so the vocabulary is demanding.

Key vocabulary in this video

15 less common words from the video, with pronunciation and meaning:

• ethical /ˈɛθɪkəl/ (adjective) — Of or relating to the study of ethics.
• ethics /ˈɛθ.ɪks/ (noun) — Morality.
• insight /ˈɪnsaɪ̯t/ (noun) — A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into.
• topic /ˈtɑpɪk/ (noun) — A subject; a theme; a category or general area of interest.
• comprehensive /ˌkɑm.pɹəˈhɛn.sɪv/ (adjective) — Broadly or completely covering; including a large proportion of something.
• consent /kənˈsɛnt/ (verb) — To express willingness, to give permission.
• privacy /ˈpɹaɪ.və.si/ (noun) — The state of being secluded from the presence, sight, or knowledge of others.
• fundamental /ˌfʌn.dəˈmɛn.təl/ (adjective) — Related to a foundation, base, or basis; serving as a foundation.
• explore /ɪkˈsploɹ/ (verb) — To examine or investigate something systematically.
• crucial /ˈkɹuː.ʃəl/ (adjective) — Essential or decisive for determining the outcome or future of something; extremely important; vital.
• integrity /ɪnˈtɛɡɹəti/ (noun) — Steadfast adherence to a strict moral or ethical code.
• inform /ɪnˈfɔɹm/ (verb) — To communicate knowledge to.
• distinction /dɪˈstɪŋkʃən/ (noun) — That which distinguishes; a single occurrence of a determining factor or feature, the fact of being divided; separation, discrimination.
• transform /tɹænsˈfɔɹm/ (verb) — To change greatly the appearance or form of.
• correlation /ˌkɔɹ.əˈleɪ.ʃən/ (noun) — A reciprocal, parallel or complementary relationship between two or more comparable objects.

Pronunciation to watch

The speaker uses 5 contractions and reduced forms, such as we'll, you'll. Say them the short way, as you hear them.

• The “th” sounds: ethical /ˈɛθɪkəl/, ethics /ˈɛθ.ɪks/
• The “sh” and “zh” sounds: crucial /ˈkɹuː.ʃəl/, distinction /dɪˈstɪŋkʃən/, correlation /ˌkɔɹ.əˈleɪ.ʃən/, implication /ˌɪmpləˈkeɪʃən/, actionable /ˈæk.ʃə.nə.bəl/
• Long words — get the stress right: comprehensive /ˌkɑm.pɹəˈhɛn.sɪv/, fundamental /ˌfʌn.dəˈmɛn.təl/, integrity /ɪnˈtɛɡɹəti/, correlation /ˌkɔɹ.əˈleɪ.ʃən/, implication /ˌɪmpləˈkeɪʃən/

How to practise with this video

1. Listen to the whole video once without speaking and note the words you do not know.
2. Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
3. Record yourself and compare with the original, paying attention to words like ethical, ethics, insight.