Shadowing Practice: What Is Return on Investment (ROI)? | Business: Explained - Learn English Speaking with Video

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17 sentences
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Understanding return on investment is vital in business.
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Using it, you can justify projects you want to launch, gain insight into team performance,
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and identify which initiatives to prioritize or put on hold.
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Return on investment, or ROI, is a financial metric that denotes how much profit an investment has generated.
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ROI comes in two forms, depending on when you calculate it.
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Anticipated and Actual.
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Anticipated ROI is calculated before a project begins and gauges its potential profit using estimated costs and revenues.
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Actual ROI is computed after a project concludes and indicates how much profit it produced compared to the estimate.
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The most common formula for calculating ROI is net profit divided by the cost of investment, multiplied by 100.
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A positive return means a project's revenue is greater than its cost.
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A negative return means the opposite.
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If a project breaks even, then its revenue matches its expenses.
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Making smart decisions about when and where you allocate resources can accelerate business growth.
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Leveraging ROI, you can evaluate projects and advocate for why you should or shouldn't pursue them.
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You can also measure the outcomes of completed initiatives to inform future proposals.
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If you want to learn more about return on investment and how to use it to drive decision -making,
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use the links in the video description to visit our Business Insights blog and explore our online finance and accounting courses.

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Vocabulary and speaking notes for this lesson

This speaking lesson is built on the video “What Is Return on Investment (ROI)?”. The speaker keeps coming back to these words: Roi, investment, return, project, profit. This video has 14 sentences and 232 words to shadow. The speech runs for 1:49. The speaker talks at a steady 127 words per minute, a comfortable pace for shadowing. Only 78% of the words are among the 3,000 most common in English, so the vocabulary is demanding.

Key vocabulary in this video

15 words from the video worth learning, with pronunciation and meaning:

WordPronunciationMeaning
calculate verb/ˈkælkjʊleɪt/To determine the value of something or the solution to something by a mathematical process.
initiative noun/ɪˈnɪʃ.ə.tɪv/A beginning; a first move.
estimate noun/ˈɛs.tɪ.mət/A rough calculation or assessment of the value, size, or cost of something.
insight noun/ˈɪnsaɪ̯t/A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into.
anticipate verb/ænˈtɪs.ɪ.peɪt/To act before (someone), especially to prevent an action.
proposal noun/pɹəˈpoʊzəl/A scheme or design.
compare verb/kəmˈpɛɚ/To assess the similarities and differences between two or more things [“to compare X with Y”]. Having made the comparison of X with Y, one might have found it…
formula noun/ˈfɔː.mjʊ.lə/Any mathematical rule expressed symbolically.
resource noun/ɹɪˈzɔːs/Something that one uses to achieve an objective, e.g. raw materials or personnel.
vital adjective/ˈvaɪtəl/Relating to or characteristic of life.
indicate verb/ˈɪndɪˌkeɪt/To point out; to discover; to direct to a knowledge of; to show; to make known.
outcome noun/ˈaʊtkʌm/That which is produced or occurs as a result of an event or process.
explore verb/ɪkˈsploɹ/To examine or investigate something systematically.
pursue verb/pɚˈsu/To follow urgently, originally with intent to capture or harm; to chase.
expense noun/ɪkˈspɛns/A spending or consuming, often a disbursement of funds.

Grammar in this video

The structures the speaker uses most, with the exact words from the video:

StructureIn the video
Passive voice be + past participle — the focus is on what happens, not who does itis calculated · is computed
Present perfect have/has + past participle — a past action that still matters nowhas generated

Pronunciation to watch

  • Long words — get the stress right: initiative /ɪˈnɪʃ.ə.tɪv/, anticipate /ænˈtɪs.ɪ.peɪt/, accelerate /ɪkˈsɛl.əˌɹeɪt/, prioritize /pɹaɪˈɒɹ.ə.taɪz/

How to practise with this video

  1. Listen to the whole video once without speaking and note the words you do not know.
  2. Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
  3. Record yourself and compare with the original, paying attention to words like calculate, initiative, estimate.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →