Prática de Shadowing: Alex Hormozi's Advice on Cold Calling - Aprenda a falar inglês com vídeo
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Alex Hormozzi is known for scaling his business Gym Launch to a multi seven -figure run rate.
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And a few years ago, he exited the company for $46 .2 million.
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And now he has a portfolio of companies doing over $200 million a year using the same strategies.
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After watching a dozen of his videos and podcasts, I noticed a consistent theme.
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Him and his sales teams mastered the art of cold calling to grow Gym Launch
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and his other businesses as quickly as they did.
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The problem is of hours of content online, and it would take you days of your life to sift through it all.
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So to save you a ton of time, I did the hard part for you and found the best clips of Alex Hermozzi talking about cold calling.
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And in this video, we're going to break down Alex's best advice on cold calling
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that you can use to level up your sales skills.
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If you can figure out a way to contact somebody one -to -one, you can use it for cold outreach.
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So you can knock on a hundred doors.
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You can make 100 phone calls, you can send 100 direct messages, you can send 100 voicemails.
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And it worked 100 years ago, it works today, and when the platforms change, it will work tomorrow.
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The reason why that's true is because cold calling is just a human conversation.
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And so there's really no replacement for human connection.
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even with all the AI stuff coming out, it's going to be really, really hard to do that.
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Cold calling will just never go away because human communication will never go away.
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So cold outreach has one key difference from warm outreach: trust.
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Strangers don't trust you.
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They don't even know you.
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You're just a weirdo.
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In the past, weirdos and strangers are danger.
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So we have to bridge that gap of stranger danger in as short a time as possible, to get them to know like and trust us, so they will eventually, do business with us, all right?
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- You know, that trust gap is exactly where a lot of reps struggle.
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How do you build trust in the first seven seconds of the conversation, right?
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The first things that come out of your mouth are the most important thing.
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You just need to build enough trust for them to allow you to go into your pitch.
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That's where you can build up your status alignment, credibility, intrigue and curiosity as to why they should listen to you.
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And then from there, that's when you can drive them to an outcome.
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Strangers give you less time to prove your worth.
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When a family member calls, if they just waste your time, eventually you're like, "All right, man, I got to go." Right?
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Just like, okay, this is not worth my time.
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Someone you're familiar with, you give more time.
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Someone you're less familiar with, you give less time.
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Someone you don't know, you give seconds.
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It's just a spectrum.
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And so here's how you do it.
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You give away the farm.
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We're not trying to tickle their interest.
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We're trying to blow their minds in under 30 seconds with the value that we're going to provide them.
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The first seven seconds, You kind of have to say the same magic words over and over again, but then it's really in your 30 second kind of riff, you know, pitch, if you will,
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high level pitch, big idea pitch that you need to create that curiosity, intrigue, show
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that you're someone competent to solve their problem to the point where you probably know the problem better than they do.
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And so that's when they're willing to open up and take action because you've built that value up front.
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Double their inputs.
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So if they make 200 calls, make 400.
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And if that means you work more, duh, right?
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You're gonna suck before you're good.
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And you can make up for your lack of skill with volume faster.
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Volume negates luck.
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And when you do twice as many, you get good in half the time.
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Look at what the best guy does.
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copied exactly with twice the volume, And then until you beat that guy's numbers, or that gal's numbers, Don't change anything.
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And then once you have enough mastery, then you can get cued with it.
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I've seen way too many reps who will try to freestyle right at the beginning of their cold calling journey.
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They say they're trying to find their voice.
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But to Alex Hermozzi's point, you're not good enough to be yourself.
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And so until you've put in those 10 ,000 reps, you really should stick to whatever screenplay or script that you've been given.
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and then iterate off of that, just like what Alex Ramozzi says.
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It's not just about working harder, but it's also working smartly as well.
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Don't put a thousand dials into a list that's completely dead or they're all non decision makers.
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Be self -aware enough to catch when those things are happening.
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But really, volume is the baseline to even figure that out in the first place.
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If I were to give you a script like, you know, Jerry Seinfeld's comedy script,
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deliver that right the tone the pauses
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that you would have would not be the same as his right his intonations would be different than yours are
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and so as a result he would be funny
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and you would not be
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and you'd be wondering like well this worked for Jerry why is it not working for me
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and so just like that you may be looking at your team
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and wondering like well this works for me why is it not working for them
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and you're looking and they're saying the words really why is this not working it's
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because they're saying them the wrong words It's so funny
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because that's exactly what will happen when a new rep comes on board.
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They'll say, "Hey, I'm saying the exact same words
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that are on the piece of paper you gave me." It's not about what you say, it's about how you say it.
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About 85 % is the delivery of your script or screenplay, and then 15 % is really the spoken word.
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The pauses, the intonations, the emphasis, the tonality, the volume of how loud you speak.
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So all those play into...
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how effectively you can communicate your message to the prospect.
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Everyone here hopefully has been on a hot streak at some point.
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Like there's some days you get on the phone, you're like, man, I could just close anyone right now.
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When you are hot, Those are the videos you should watch.
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That's the game tape footage that you should go over and over and over again.
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When you're hot, you say things differently.
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You pause at different points.
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And it's those micro nuances that create master salesmen.
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Great salesmen never get cold.
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They are always on a hot streak because they know how to recreate success.
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recordings.
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over and over and over
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and over again until you can emulate the exact not just words
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and like delivery but like the energy
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and the spirit of those calls there's plenty of softwares out there
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that can like record your calls for you like dialing platforms
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personally the one i use is glencoco i'll have glencoco's ai score my calls
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and give me coaching feedback and then i can also favorite the calls right here
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and then flip back to them at any point whenever i'm having a slow I was on my hot streak.
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And so my sales team would watch this happen, and then they would get on the phones, and they would be so convicted.
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about what they were selling.
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This leads into the two ways that you can fix this.
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Number one is you become a master salesman.
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You become a master salesman through repetition, and through studying game tape footage, which is the first thing I said.
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The second way and the faster way of doing this is to believe in what you sell.
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This is hard.
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I'll be real with you.
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Right?
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This is this is hard for a lot of people, especially if you're a business owner, because you know all the problems in your business.
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They're always going to be problems and those are going to go away.
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Yeah, I couldn't have said it better myself.
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You have to believe in what you sell.
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It's also just environment.
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If you're around other people, that also believe in what you're pitching and you're selling and you're providing for customers,
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then it becomes a lot easier to you yourself believe.
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But if you're in a situation where you're surrounded by other sales reps who
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don't believe in the product and believe they're just here to make a buck, then it's going to be harder to cultivate that belief above the status quo.
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So find a team that truly believes in their product, their service, the way they sell.
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And it's going to be a lot easier to cultivate that as you're getting, you know, if you're ramping up into a new role.
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I couldn't help but give you one of my favorite outbound scripts I've ever heard, which is...
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Hey business, I'm calling about competitor Period.
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Give me a call back.
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So think about this.
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Imagine you have a dry cleaning business and it's Tom's Dry Cleaners, that's you.
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And you've got Jones Dry Cleaning across the street.
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And you get a call being like, "Hey, this is Alex.
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I'm calling in regards to Jones dry cleaning.
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Give me a call back when it's convenient.
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You're like...
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So incredibly curious that somebody has left a message
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and they want to talk about your competition because you have this personalized message that you're sending, which works via email.
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It also works via voicemail.
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The likelihood that they respond is way, way higher.
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That's pretty good.
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It's pretty good.
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It's novel.
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I don't think very many people are doing it.
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single call.
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So you're not actually doing that for each individual call.
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There is a world where maybe you have a smaller, tighter list, and it's very targeted where you're not making thousands of calls.
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So that's where you could actually just pick up the phone and leave a voicemail like that.
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But that's a fun little technique.
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And the last one, and this one is so unsexy, and because it's so unsexy, no one does it, which is why you make so much money.
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doing this which is you prep for five minutes before the call looking up stuff about the person or the business.
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And so if you're a setter, you can do this for the closer, or a closer, you can do this for yourself prior to the call.
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Five minutes of prep in addition to, and this is clear, all the notes that the setter sets should be in the CRM.
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So by setting this seamless experience from click to close, from setter to closer to onboarding, create an amazing process for prospects to go through.
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Yeah, this is really money.
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We train our setters to make their notes as meticulously detailed as possible.
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By the time they got on the call with the closer to do a warm handoff, to transition the prospect to the closer,
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there was enough information to have a really nice beachhead for the conversation, right?
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Whether that was building rapport on a personal level or, you know, whatever was relevant and the reason why they actually took the call in the first place.
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And then on top of that, for the setters, they have a tool to basically surface all the relevant information on the prospect before actually making the call.
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So when reps log into their dashboard, all the relevant information on the company is at their fingertips.
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So the prospect's LinkedIn, you know, any recent news about the company, company located.
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Just having that easy, easily accessible is really big for the setters as well.
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And on that note, if you want to watch how I actually researched before cold calls in real life, click the video here to go to the next one
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and check out some banger cold calls to see how a pro does this.
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In that video, I booked 10 sales calls live and show you the entire process start to finish.
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So you can literally just copy me.
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So we'll see you over there.
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Contexto & Antecedentes
Alex Hormozi é um empresário reconhecido por escalar sua empresa Gym Launch a um faturamento de sete dígitos. Há alguns anos, ele saiu da empresa por impressionantes $46,2 milhões e atualmente gerencia um portfólio de empresas que gera mais de $200 milhões anuais. Hormozi destaca a importância do "cold calling" (ligações frias) como uma estratégia crucial para o crescimento de seus negócios. Neste vídeo, ele fornece conselhos valiosos sobre como abordar essas chamadas de forma eficaz, enfatizando a conexão humana e a construção de confiança em uma conversa.
As 5 Melhores Frases para Comunicação Diária
- “Você precisa construir confiança em sete segundos.” - Essa frase resume a importância de causar uma boa impressão rapidamente.
- “Estamos tentando apresentar valor em menos de 30 segundos.” - Mostra a necessidade de ser conciso e impactante.
- “A primeira coisa que você diz é a mais importante.” - Destaca a relevância da abertura em uma conversa.
- “Dê o máximo de valor possível no início.” - Uma dica prática para captar a atenção do interlocutor.
- “Se eles fazem 200 chamadas, faça 400.” - A importância de duplicar seus esforços para alcançar resultados.
Guia Passo a Passo para Prática de Shadowing
Para aqueles que desejam melhorar suas habilidades de conversação em inglês, a técnica de shadowing pode ser extremamente eficaz. Aqui está um guia passo a passo inspirado nos ensinamentos de Hormozi:
- Escolha um vídeo: Selecione um vídeo de Alex Hormozi que você achar interessante. O conteúdo sobre "cold calling" é ideal para aprender frases úteis e técnicas de persuasão.
- Ouça atentamente: Assista ao vídeo uma vez, prestando atenção à pronúncia e entonação. Isso irá ajudá-lo a entender o ritmo natural da fala.
- Repita em voz alta: Comece a repetir as frases imediatamente após ouvi-las, tentando mimetizar a entonação de Hormozi. Esta prática, chamada de shadow speech, ajudará na assimilação de novos padrões de fala.
- Grave-se: Grave sua voz enquanto repete as frases. Isso lhe dará uma ótima referência para comparar sua pronúncia e fluência.
- Participe de conversas: Utilize as frases que aprendeu em interações reais, seja em um grupo de estudo ou com amigos que também estão aprendendo. A prática de conversação em inglês é essencial para solidificar seu aprendizado.
Ao adotar essas técnicas, você não apenas aprimora suas habilidades em inglês, mas também desenvolve a confiança necessária para se comunicar de forma eficaz. Utilize recursos como shadowspeak e a prática constante para se tornar um falante mais fluente.
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| Present perfect have/has + particípio passado — uma ação passada que ainda importa agora | you've built · I've seen · you've put |
| Orações relativas who / which + oração — informação extra sobre uma pessoa ou coisa | footage, which is · heard, which is · this which is |
| Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz | is known · you've been given |
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.