ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: How Apple Accidentally Won The Al Race
เลือกโหมดฝึก
แต่ละโหมดจะเปิดห้องฝึกแบบเต็มจอ
210 ประโยค
หากประโยคสั้นหรือยาวเกินไป กดที่ Edit เพื่อปรับแก้
1
The AI race is the largest single year corporate investment in the history of business, and every dollar of it is a bet that whoever builds the biggest brain wins.
2
This year, Microsoft, Amazon, Google, and Meta will spend over $725 billion building data centers for artificial intelligence.
3
But in March 2026, while hundreds of billions of dollars was being spent on data centers and model development,
4
Apple held a quiet launch event in New York and announced a $599 laptop that runs on an iPhone chip.
5
And you might have noticed that the person Apple sent out to reveal it wasn't Tim Cook.
6
It was a man named John Ternus.
7
Just weeks later, Apple named Ternus as its next CEO, taking over when Cook retires later this fall.
8
So on September 1st, John Ternus, a hardware engineer almost nobody outside of Apple or the tech sphere can name, takes over the most valuable company in the world in the middle of an AI race
9
that most people say Apple is dead-lasting.
10
But this January, Apple did something that nobody saw coming.
11
It agreed to pay its biggest competitor a billion dollars a year to rent the AI models
12
that run in its own products.
13
Why would the most valuable company on earth hand the most
14
personal part of its products to the one rival it has spent a decade trying to escape?
15
To answer that, we have to go back in time, because the last time Apple wrote a check like this to a rival, the year was 1996, the company was 12 weeks away from running out of cash,
16
and the check it wrote bought them the next 25 years.
17
But before I tell you what I think is happening, I want to show you what I found.
18
I went back through Apple's entire paper trail, the court settlements, the filings, the deal terms, the org chart, and buried in all of it,
19
I mapped out what I believe is Apple's five-phase plan to win the AI race.
20
But for this to make sense, I need to show you how bad everything got for Apple, starting with a mistake that cost Apple a quarter of a billion dollars.
21
Phase one, $250 million mistake.
22
So let me make the case against Apple first because it's a good one.
23
In 2023, at its developer conference, Apple stood on stage and promised a new generation of Siri.
24
They said that it could see what was on your screen, understand the context of your life, and take actions on your behalf across all apps.
25
It was going to be the assistant that Siri was always supposed to be.
26
And Apple sold the iPhone 16 based around that entire promise.
27
Then, in the spring of 2025, two years after the announcement of the new Siri, Apple quietly delayed those features and pulled the ads.
28
The product sold marketing campaign leaned on features that simply didn't even exist yet.
29
And this year, it paid for it.
30
Apple agreed to a $250 million settlement over false advertising, covering roughly 37 million iPhones,
31
which is somewhere between $25 and $95 per device.
32
But then in January 2026, everything changed.
33
Apple announced that the next generation of its own AI models would be built on Google's Gemini.
34
By Bloomberg's estimate, the deal runs around $1 billion per year.
35
Now, if you stop the story right there, this looks like a company that gave up competing in the AI race.
36
But I want to show you what everyone is missing when covering this story.
37
Because almost everything I just described has happened to Apple before.
38
The last time it happened, Apple was 12 weeks from running out of cash and declaring bankruptcy.
39
But what it did next would go on to become the biggest comeback story in corporate history.
40
Phase 2.
41
The time Apple almost went bankrupt.
42
Let's go back to 1996, where Apple was far from being the multi-trillion dollar company it is today.
43
In the summer of 1996, Apple was 12 weeks away from bankruptcy.
44
It has spent years trying to build a modern operating system for their computers called Copland, failing for years.
45
The one piece of software Apple depended on to ship its hardware, it couldn't build.
46
The industry experts had already written Apple's obituary.
47
Michael Dell, the founder of Dell Computers, was asked on stage what he would do if he were running Apple.
48
His answer became infamous in the tech world.
49
Dell said that if he were running Apple, he would shut it down and give the money back to the shareholders.
50
The smartest people in the tech industry looked at Apple and saw a dead company.
51
And it made things even stranger.
52
The main reason Apple wasn't able to develop a modern operating
53
system in the first place traces back to a decision Apple made over a decade earlier. In 1985,
54
Apple's own board pushed Steve Jobs out of the very company he co-founded after a power struggle with the new CEO, John Scully.
55
So Jobs left and he started a new company called Next.
56
Spending the next 10 years building exactly the kind of advanced operating system Apple was now failing to build on its own.
57
So when Apple went looking for software to save itself in 1996, the best option on the table belonged to the founder that it had thrown out.
58
So Apple paid around 429 million dollars for Next and brought Steve Jobs back.
59
That software from Next became the groundwork for Mac OS X, which became the foundation for the software on the original iPhone
60
and then became the software in every product Apple has sold since.
61
A company 12 weeks from death bought the one layer it couldn't build, wrapped in its own hardware, and wrote it for a quarter of a century.
62
Does any of this sound familiar yet?
63
Oh, and then a year later, Apple made a second unthinkable decision.
64
In August of 1997, Steve Jobs walked out on stage at Macworld in Boston and announced that Microsoft,
65
the great enemy, the company Mac users had been trained to hate, was investing $150 million into Apple.
66
Funny enough, when Bill Gates appeared on a giant screen behind Jobs, the crowd booed.
67
They actually booed.
68
But this was the beginning of a generational come back.
69
At that time, Apple was losing about a billion dollars a year and had less than 90 days of cash left.
70
Microsoft's investment bought Apple the runway it needed to survive just long enough to build the iMac
71
and then the iPod and then everything else that would come next.
72
The iMac landed in 1998, the iPod in 2001.
73
Apple was profitable again the very next year.
74
The Google Gemini deal today is both of those moves at the same time.
75
Apple can't build its own AI model fast enough, so it's renting the layer and it's taking that layer from the rival that's already done all of the hard work.
76
This is the oldest move in the Apple playbook, a move that Apple runs again and again.
77
In April 2008, Apple bought a tiny chip company called PA Semi, and that became Apple's own silicon chips, the chips that now beat Intel and ship on every Apple device.
78
In 2014, Apple bought Beats for around $3 billion, and everybody only talked about the headphones, but almost nobody paid attention to the other thing Apple got in that Beats acquisition,
79
a small streaming service called Beats Music, which most people just wrote off as a throw-in.
80
Apple shut Beats Music down, rebuilt it, and relaunched it as Apple Music, which is now estimated to have 100 million paying subscribers.
81
Apple Music rolls up into Apple's service business, which just posted a record of about $31 billion in a single quarter.
82
The shape is always the same.
83
You know, Apple buys the layer it can't build fast enough, wraps it into their own hardware and design, absorbs it into their ecosystem, and keeps the customer.
84
Real quick, if you've made it this far, you're probably the kind of person who wants to see where technology is headed before it gets there.
85
It's exactly what this channel was built for.
86
We also sit down with the people actually building the future and ask the questions you would want to ask them.
87
I've got some insane guests booked over the next few months
88
with people you've definitely heard of building the things you're probably already using every day.
89
That sounds like your kind of thing.
90
Hit subscribe so you don't miss it.
91
All right, now let's dive into the piece of Apple's strategy that none of its competitors can copy.
92
Phase 3.
93
Why the world's smartest AI model can't beat Siri.
94
Fast forward to June 2026.
95
At his final developer conference's CEO, Tim Cook walked out and unveiled the thing Apple had been failing to ship for two years.
96
A completely rebuilt Siri.
97
Apple even gave it a new name.
98
It's now called Siri AI and it has its own standalone app.
99
Underneath, Siri AI runs on a custom Gemini model in Apple's cloud paired with Apple's own smaller models on the device.
100
And it can now finally do the things Apple promised back in 2024.
101
Siri AI can see what's on your screen, pull contacts from your emails and your messages and your photos, and carry out actions across your apps.
102
Now, let me be honest about where it still stands, because the Frontier chatbots are still smarter than Siri.
103
They write better, they reason better, they code better.
104
I mean, if raw intelligence were the whole game, Apple would have already lost it.
105
But here's what those chatbots don't have.
106
Intelligence and access are two completely different advantages.
107
The smartest model in the world is useless to you if it has no context of your work and your personal life.
108
The reason why that rebuilt Siri matters so much is the orchestrator underneath it.
109
The part that decides what to answer on the device itself
110
and what to hand up to Apple's private cloud to process to process.
111
That is what the Google deal actually bought.
112
For ChadCBT or Gemini or Claude to match this on your iPhone, you would have to hand a third-party standing access to your messages, your mail, your photos, your calendar, and your screen.
113
Every one of those is a trust decision, and I think most people will say no. Now, this level of trust with its consumers didn't happen overnight for Apple.
114
I mean, they've spent more than a decade building trust with their audience in a way
115
that almost every other tech company has failed to do so.
116
After the San Bernardino attack, the FBI got a federal court order demanding that Apple build a special version of iOS to break into the shooter's iPhone.
117
Apple said no. Tim Cook later published an open letter refusing a court order in a terrorism case
118
because building that tool one time would have put a back door into every iPhone on Earth.
119
Think about how rare that is.
120
A company told the FBI no on privacy and made it stick.
121
That reputation is the ground that Apple's trust moat is built on.
122
Today, the major AI labs have exactly one way around that moat.
123
Get you off of the iPhone and Apple ecosystem entirely. And
124
that quickly turns the whole AI race into a hardware war
125
on the one battlefield where Apple has won for 15 years straight.
126
The model is becoming a commodity.
127
I mean, several companies now have one that is good enough.
128
The device, the personal context, and the distribution across a couple of billion phones, those are not commodities.
129
There's a problem with all this.
130
The moat cuts both ways.
131
If the AI model stops being a commodity, then Apple has just made itself dependent on a company you spent 10 years positioning against.
132
I'm not gonna pretend that there's an easy answer that resolves that risk cleanly.
133
There isn't an easy answer, and it's the single biggest risk in Apple's AI strategy.
134
But sitting underneath that risk is a hidden bet
135
that the rest of the industry can't match because Apple has already built a computing network worth trillions, and it is running in your pocket right now.
136
Phase four, the hidden trillion dollar AI computing network.
137
Here's the hidden bet underneath Apple's AI bet.
138
Every other company in the AI race has to build the computer that runs the AI itself.
139
Remember that $725 billion number that I mentioned at the start of this video?
140
That's the cost of building those computers.
141
Giant data centers full of chips, burning power, and running somebody else's model in the cloud.
142
Apple already shipped its AI computer.
143
Apple has sold well over 2 billion iPhones since the first generation in 2007, and around 1.5 billion of them are still being used today.
144
Then you add the iPads, the Macs, the watches, and the rest of its products, and Apple has roughly 2.5 billion active devices out in the world, each one with an Apple chip inside of it.
145
Apple's customers already built the infrastructure, one device at a time.
146
Apple would rather pay Google a billion dollars a year to run Gemini inside its own data centers
147
and then shrink it down to run on your phone than chip your personal life out to somebody else's cloud.
148
The whole AI industry is spending itself living in the cloud, but Apple is quietly betting that the future runs locally on the device.
149
And the economics of that run brutally in Apple's favor.
150
Every time a cloud chatbot answers a question, it costs the company that runs it real money in compute and in power.
151
Every time the new Siri answers on the device, after the iPhone is already sold, it costs Apple close to nothing.
152
I mean, the rest of the industry is building a business where every use is a new cost.
153
Apple is building one where the customer already bought the hardware that does the majority of the work.
154
And this is the wall the AI labs are about to run into.
155
Say, OpenAI wants to escape Apple's moat by building its own device.
156
Spoiler alert, they're already trying to.
157
Any one new product that OpenAI or any other company launches does so into a world where Apple already ships an iPhone, an iPad, a MacBook, an iMac,
158
an Apple Watch, AirPods, and an Apple TV, and every one of them is built to hand off to the next.
159
Your techs start on the phone and then finishes on the laptop.
160
Your photos are on all of them at once.
161
That interlocking system took Apple almost 20 years and billions of devices to build.
162
Matching it on a first launch with a single gadget is close to impossible.
163
Even Johnny Ive is reportedly building something meant to work with your iPhone rather than replace it.
164
And this is where the founder's vision comes all the way back around.
165
The Steve Jobs vision was always about total product integration.
166
Own the silicon, own the system, own the device.
167
Renting the model layer for a few years while Apple figures the rest out is how Apple protects that.
168
On the same April day it named Turnus, the company's new CEO, Apple also created a job title that didn't exist the day before.
169
Chief Hardware Officer.
170
They appointed the role to Johnny Sruji, the engineer behind every Apple chip since 2008
171
and folded all of Apple's hardware groups into the one organization reporting directly up to Ternus.
172
Hardware leads the company's direction now.
173
Jobs built the products, Cook built the machine that could manufacture them at a scale of the entire planet, and Ternus will point that machine back at hardware.
174
But the real story of John Ternus' CEO takeover is stranger than the announcement itself, because the next CEO of Apple had been hiding in plain sight for six years.
175
Phase five, the CEO hiding in plain sight.
176
In 2020, Tim Cook hands Turnus control of iPhone hardware, the crown jewels of the entire company.
177
In 2021, Turnus takes over all of Apple's hardware engineering and gets his first seat at the executive table.
178
In 2022, Turnus picks up the watch, then robotics, then the design team.
179
And then, on March 4th, 2026, Turnus fronts the entire MacBook Neo launch.
180
He kicks off the event, and he does the whole media run that's normally the chief executive's job.
181
Seven years later, Apple announced John Turnus would be replacing Cook as CEO starting September 1st, 2026.
182
And one detail gives the planned timeline of the CEO succession away completely.
183
Back in June, the analyst Ming-Chi Kuo reported
184
that Apple's entire headset roadmap had been cut down from seven planned products down to only two, and that the decision was signed off by John Turnus.
185
Three months before it was announced that he had the CEO role, Turnus was already making the biggest calls at Apple that would set their direction up for the next decade.
186
So who exactly is this John Turnis guy anyway?
187
Back in the 1990s, Turnis' senior engineering project in college was a robotic feeding arm for people with paralysis.
188
His first job out of school was at a virtual reality headset company that ultimately didn't make it.
189
He lived through the first failed VR wave firsthand, which is exactly why, years later, he was one of the biggest skeptics at Apple about the Vision Pro.
190
And he turned out to be right.
191
The product went on to completely underperform expectations.
192
Ternus is the one who pushed to split the iPad software on its own track from iOS
193
because the hardware had raced out ahead of the software of the iPhone.
194
But let me be fair because Ternus does have a losing column at Apple too.
195
He championed the MacBook Touch Bar, the strip of screen nobody has to keep, and the faulty butterfly keyboard shipped on his watch.
196
And Apple settled a class action over it for $50 million.
197
Some people inside Apple say Ternus is better at maintaining products than inventing them.
198
The man who just inherited the Google Bridge is the same man who built the hardware
199
that bridge is supposed to lead to.
200
So let me come back to the question I asked at the start.
201
Why would the most valuable company on earth hand the most
202
personal part of its products to the rival who spent a decade trying to escape?
203
Because Apple has done this exact same thing twice before.
204
And both times it was a setup for a comeback nobody saw coming.
205
In 1996, Apple bought the software it couldn't build itself from the founder it had fired.
206
In 97, it took the money and the lifeline from the rival everyone feared, and it used both to buy the runway to build the
207
products it actually wanted on its own hardware under its own control.
208
Apple's Google deal is that same move.
209
History has a habit of repeating itself, and Apple is betting everything that it will win the AI race.
210
Make sure to subscribe, and I'll see you on the next Frontier.
ดาวน์โหลดแอป
ทุกอย่างที่ต้องใช้เพื่อพูดได้คล่อง
AI ให้คะแนนการออกเสียงให้คะแนนทุกประโยค
ฝึก IPAเชี่ยวชาญทุกเสียง
คำศัพท์สร้างคลังคำของคุณ
เกมคำศัพท์เล่นไปเรียนไป
FOR YOU
วิดีโอแนะนำ
C11
195 ประโยค
AI Destroyed My Profession
Daily ConversationUniversity StudentsWorking Adults
B21
245 ประโยค
New iPhone 18 Pro: Everything announced about the iPhone with the best camera and battery life ever
Daily ConversationWorking Adults
C12
101 ประโยค
ZERO TO ONE by Peter Thiel | Core Message
Daily ConversationUniversity StudentsWorking Adults
C16
45 ประโยค
The plan to break apart Google... RIP Chrome
American AccentBusiness EnglishDaily ConversationUniversity Students
C12
419 ประโยค
SoftBank CEO Masayoshi Son: Superintelligence, AI Investing, and the Future of Robotics
Daily ConversationUniversity StudentsWorking Adults
C18
111 ประโยค
The privilege of failure
Daily ConversationWorking Adults
C11
264 ประโยค
Inside a YC Startup Disrupting a $900B Industry That Runs the US
Daily ConversationWorking Adults
B21
142 ประโยค
The Most Expensive Laptop Money Can Buy: Mac or Windows?
Daily ConversationWorking Adults
C11
389 ประโยค
They JUST Accidentally Revealed the Truth: The AI Bubble
Daily ConversationUniversity StudentsWorking Adults
C11
40 ประโยค
I MADE $15B WITH CHAT GPT
Business EnglishDaily ConversationWorking Adults
C11
96 ประโยค
"재무 모델에도 부담" 저커버그가 털어놓은 메타 AI 올인의 대가
Daily ConversationUniversity StudentsWorking Adults
B21
74 ประโยค
Did Anthropic just save its $1 trillion IPO?
Daily ConversationWorking Adults
สิ่งที่คุณจะได้เรียนรู้
ในวิดีโอนี้ คุณจะได้เรียนรู้ทักษะสำคัญในการ ฝึกพูดภาษาอังกฤษ ที่ช่วยให้การสื่อสารมีประสิทธิภาพมากยิ่งขึ้น โดยเฉพาะในเรื่องของการนำเสนอข้อมูลและการพูดคุยเกี่ยวกับเทคโนโลยี นอกจากนี้ยังมีการพูดถึงกลยุทธ์ทางธุรกิจที่น่าสนใจ ซึ่งช่วยเพิ่มความเข้าใจในด้านภาษาและบริบทที่พูดถึง โดยเฉพาะอย่างยิ่งในเรื่องของ AI และการแข่งขันในตลาดเทคโนโลยี
ฟังเสียงเหล่านี้
ใน การเรียนภาษาอังกฤษจากวิดีโอ นี้ คุณจะได้ยินการเชื่อมโยงเสียงและการลดรูปเสียงที่น่าสนใจ เช่น การพูดเร็วที่ทำให้เสียงบางเสียงดูเหมือนจะหายไป หรือการเชื่อมคำเข้าด้วยกัน เช่น "would you" ที่อาจฟังดูเหมือน "wou'dja" สิ่งเหล่านี้จะช่วยให้คุณปรับปรุงการออกเสียงภาษาอังกฤษได้ดีขึ้น และเข้าใจการใช้งานในชีวิตประจำวันมากขึ้น
พูดเหมือนเจ้าของภาษา
เพื่อให้การพูดของคุณมีความเป็นธรรมชาติและใกล้เคียงกับเจ้าของภาษา คุณควรใส่ใจกับจังหวะและการเน้นเสียงใน shadowing speech ของผู้พูดในวิดีโอ นี้ การฟังและจำลองวิธีการพูดจะช่วยให้คุณสามารถ ปรับปรุงการออกเสียงภาษาอังกฤษ ได้อย่างมีประสิทธิภาพ ลองฝึกพูดตามในบางช่วงเพื่อจับจังหวะและการเน้นเสียงที่ถูกต้อง ซึ่งจะช่วยให้การสนทนาของคุณมีความน่าสนใจมากยิ่งขึ้น
ไวยากรณ์ในวิดีโอนี้
โครงสร้างที่ผู้พูดใช้บ่อยที่สุด พร้อมคำพูดจริงจากวิดีโอ:
| โครงสร้าง | ในวิดีโอ |
|---|---|
| Present perfect have/has + กริยาช่อง 3 — เหตุการณ์ในอดีตที่ยังเกี่ยวข้องกับปัจจุบัน | has spent · has happened · has sold |
| Passive voice be + กริยาช่อง 3 — เน้นสิ่งที่เกิดขึ้น ไม่ใช่ผู้กระทำ | being spent · would be built · was asked |
| Relative clauses who / which + อนุประโยค — ข้อมูลเพิ่มเติมเกี่ยวกับคนหรือสิ่งของ | Music, which is · person who wants · one that is |
เทคนิค Shadowing คืออะไร?
Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ