ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: Overcoming Service Blueprinting Frustrations

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We surveyed UX practitioners on their service blueprinting initiatives.
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Through this research, we identified several common points of frustration.
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So in this video, I'll highlight three frequently mentioned service blueprinting frustrations, and I'll give you some strategies to address them.
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First up, we have the problem of finding allies and setting expectations.
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Many respondents referenced challenges navigating organizational politics, motivating others to contribute in care, and aligning on their goals.
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This is a common frustration point, not just for service blueprinting, but for other design initiatives like journey mapping.
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So what do you do?
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Well, I recommend keeping your core team small and filled with individuals who know about the experience that you want to blueprint.
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Consider prioritizing individuals who are well known throughout your organization and have some decision-making pull.
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These team members can bring positive sentiment to your service blueprinting initiative just by association.
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When selling the concept of service blueprinting, be sure to highlight the value and how that work is relevant to you and your team.
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Understanding what your stakeholders value can help you frame the initiative in a way that is most relevant to them, and that will keep them engaged and interested.
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The next problem area concerns research.
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Many respondents commented on the time it takes to gather research and the difficulties of collecting certain types of information.
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With Service Blueprints, much of our research comes from the inside.
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We want to know those internal people and processes that contribute to the experience.
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We can't always decrease the amount of time needed for research, but we can split those responsibilities among our core team members.
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So consider asking them to help you gather existing data related to the experience you want to blueprint.
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If you're new to Service Blueprinting, I recommend starting with an experience that doesn't require much additional research.
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This can help set you up for success because the effort to blueprint will be much lower, but the value remains high.
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The last problem area I'll talk about relates to communicating and maintaining the blueprint.
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Again, many participants reference challenges in the space specifically around sharing the artifact with their teams
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and keeping the artifacts up to date.
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These blueprints can communicate quite a lot of information, so to ensure your artifact is understandable and usable,
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test your artifact like you test your interfaces.
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Take an early version and put it in front of someone who hasn't seen it, then ask them to explain it back to you.
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Iterate on your artifact until it's ready to be shared.
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When sharing that blueprint, do so in an engaging way.
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Don't just send an email for people to read, but consider a readout or including videos from the research to help your audience connect with the story you're trying to tell.
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As you make changes to your experience, update your blueprint as needed.
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I know that's subjective, but blueprinting probably isn't your only responsibility.
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We don't want to spend all of our time evaluating rather than improving the experience.
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Service blueprinting can be tricky, but like everything else in life, Practice and reflecting on your work is the only way to improve.
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When you finish a project like this, reflect on what worked well for you and what you could do better.
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Use that information to help you grow and improve your service blueprinting skill set.
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Thank you.
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Vocabulary and speaking notes for this lesson

This video has 36 sentences and 565 words to shadow. The speech runs for 3:38. The speaker talks at a natural 155 words per minute, close to everyday conversation. 84% of the words are among the 3,000 most common in English; the rest is worth studying before you start.

Key vocabulary in this video

15 words from the video worth learning, with pronunciation and meaning:

WordPronunciationMeaning
initiative noun/ɪˈnɪʃ.ə.tɪv/A beginning; a first move.
frustration noun/fɹʌsˈtɹeɪ.ʃən/The feeling of annoyance at impossibility from resistance or inability to achieve something.
reflect verb/ɹɪˈflɛkt/To bend back (light, etc.) from a surface.
engage verb/ɪnˈɡeɪd͡ʒ/To engross or hold the attention of; to keep busy or occupied.
contribute verb/kənˈtɹɪb.jut/To give something that is or becomes part of a larger whole.
gather verb/ˈɡæðɚ/To collect normally separate things.
highlight verb/ˈhaɪˌlaɪt/To make prominent; emphasize.
communicate verb/kəˈmjuːnɪkeɪt/To impart or transmit (information or knowledge) to someone; to make known, to tell.
skill noun/skɪl/A capacity to do something well; a technique, an ability, usually acquired or learned, as opposed to abilities that are regarded as innate.
connect verb/kəˈnɛkt/To join (to another object): to attach, or to be intended to attach or capable of attaching, to another object.
collect verb/ˈkɑlɪkt/To gather together; amass.
difficulty noun/ˈdɪfɪkəlti/The state of being difficult, or hard to do.
relate verb/ɹɪˈleɪt/To tell in a descriptive way.
decrease verb/dɪˈkɹiːs/Of a quantity, to become smaller.
interface noun/ˈɪn(t)ɚˌfeɪs/The point of interconnection or contact between entities.

Pronunciation to watch

The speaker uses 11 contractions and reduced forms, such as I'll, don't, you're. Say them the short way, as you hear them.

  • The “sh” and “zh” sounds: initiative /ɪˈnɪʃ.ə.tɪv/, frustration /fɹʌsˈtɹeɪ.ʃən/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/, practitioner /pɹækˈtɪʃənəɹ/
  • Long words — get the stress right: initiative /ɪˈnɪʃ.ə.tɪv/, communicate /kəˈmjuːnɪkeɪt/, difficulty /ˈdɪfɪkəlti/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/

How to practise with this video

  1. Listen to the whole video once without speaking and note the words you do not know.
  2. Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
  3. Record yourself and compare with the original, paying attention to words like initiative, frustration, reflect.

เทคนิค Shadowing คืออะไร?

Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ

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