Практика Shadowing: Overcoming Service Blueprinting Frustrations - Изучайте разговорный английский по видео
Создание урока...
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We surveyed UX practitioners on their service blueprinting initiatives.
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Through this research, we identified several common points of frustration.
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So in this video, I'll highlight three frequently mentioned service blueprinting frustrations, and I'll give you some strategies to address them.
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First up, we have the problem of finding allies and setting expectations.
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Many respondents referenced challenges navigating organizational politics, motivating others to contribute in care, and aligning on their goals.
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This is a common frustration point, not just for service blueprinting, but for other design initiatives like journey mapping.
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So what do you do?
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Well, I recommend keeping your core team small and filled with individuals who know about the experience that you want to blueprint.
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Consider prioritizing individuals who are well known throughout your organization and have some decision-making pull.
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These team members can bring positive sentiment to your service blueprinting initiative just by association.
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When selling the concept of service blueprinting, be sure to highlight the value and how that work is relevant to you and your team.
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Understanding what your stakeholders value can help you frame the initiative in a way that is most relevant to them, and that will keep them engaged and interested.
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The next problem area concerns research.
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Many respondents commented on the time it takes to gather research and the difficulties of collecting certain types of information.
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With Service Blueprints, much of our research comes from the inside.
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We want to know those internal people and processes that contribute to the experience.
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We can't always decrease the amount of time needed for research, but we can split those responsibilities among our core team members.
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So consider asking them to help you gather existing data related to the experience you want to blueprint.
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If you're new to Service Blueprinting, I recommend starting with an experience that doesn't require much additional research.
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This can help set you up for success because the effort to blueprint will be much lower, but the value remains high.
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The last problem area I'll talk about relates to communicating and maintaining the blueprint.
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Again, many participants reference challenges in the space specifically around sharing the artifact with their teams
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and keeping the artifacts up to date.
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These blueprints can communicate quite a lot of information, so to ensure your artifact is understandable and usable,
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test your artifact like you test your interfaces.
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Take an early version and put it in front of someone who hasn't seen it, then ask them to explain it back to you.
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Iterate on your artifact until it's ready to be shared.
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When sharing that blueprint, do so in an engaging way.
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Don't just send an email for people to read, but consider a readout or including videos from the research to help your audience connect with the story you're trying to tell.
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As you make changes to your experience, update your blueprint as needed.
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I know that's subjective, but blueprinting probably isn't your only responsibility.
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We don't want to spend all of our time evaluating rather than improving the experience.
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Service blueprinting can be tricky, but like everything else in life, Practice and reflecting on your work is the only way to improve.
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When you finish a project like this, reflect on what worked well for you and what you could do better.
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Use that information to help you grow and improve your service blueprinting skill set.
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Thank you.
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Лексика и советы по произношению к этому уроку
В этом видео 36 предложений и 565 слов для шедоуинга. Речь длится 3:38. Говорящий говорит в естественном темпе, около 155 слов в минуту, близком к повседневной речи. 84% слов входят в 3000 самых частых слов английского языка; остальные стоит разобрать перед занятием.
Ключевая лексика этого видео
15 слов из видео, которые стоит выучить, с произношением и значением:
| Слово | Произношение | Значение |
|---|---|---|
| initiative существительное | /ɪˈnɪʃ.ə.tɪv/ | инициати́ва, почи́н |
| frustration существительное | /fɹʌsˈtɹeɪ.ʃən/ | разочарова́ние, неудовлетворённость |
| reflect глагол | /ɹɪˈflɛkt/ | отража́ть, отража́ться |
| contribute глагол | /kənˈtɹɪb.jut/ | де́лать поже́ртвования, де́лать взно́сы |
| gather глагол | /ˈɡæðɚ/ | собира́ть, собра́ть |
| highlight глагол | /ˈhaɪˌlaɪt/ | выделя́ть, вы́делить |
| communicate глагол | /kəˈmjuːnɪkeɪt/ | сообща́ть, сообщи́ть |
| skill существительное | /skɪl/ | уме́ние, на́вык |
| connect глагол | /kəˈnɛkt/ | свя́зывать, связа́ть |
| collect глагол | /ˈkɑlɪkt/ | собира́ть, собра́ть |
| difficulty существительное | /ˈdɪfɪkəlti/ | тру́дность, сло́жность |
| decrease глагол | /dɪˈkɹiːs/ | уменьша́ться, уме́ньшиться |
| interface существительное | /ˈɪn(t)ɚˌfeɪs/ | интерфе́йс |
| ally существительное | /ˈæl.aɪ/ | сою́зник, сою́зница |
| sentiment существительное | /ˈsɛn.tɪ.mənt/ | ощущение |
Произношение, на которое стоит обратить внимание
Говорящий использует 11 сокращённых и редуцированных форм, например I'll, don't, you're. Произносите их коротко, так, как слышите.
- Звуки «sh» и «zh»: initiative /ɪˈnɪʃ.ə.tɪv/, frustration /fɹʌsˈtɹeɪ.ʃən/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/, practitioner /pɹækˈtɪʃənəɹ/
- Длинные слова — следите за ударением: initiative /ɪˈnɪʃ.ə.tɪv/, communicate /kəˈmjuːnɪkeɪt/, difficulty /ˈdɪfɪkəlti/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/
Как заниматься с этим видео
- Прослушайте всё видео один раз молча и выпишите незнакомые слова.
- Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
- Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как initiative, frustration, reflect.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.