Shadowing Practice: Why Renewals Are Won or Lost Before the Renewal Call - Learn English Speaking with Video
Bir pratik modu seçin
Her mod tam ekran bir pratik odası açar.
352 cümleler
Cümleler çok kısa veya çok uzun ise, ayarlamak için Düzenle'ye tıklayın.
1
Have you ever walked into a renewal call feeling super nervous,
2
like thinking that maybe this renewal conversation is about to make or break your annual renewal targets?
3
Like everything depends on how well you present pricing, defend value, and handle objections.
4
And then you end up hanging up the call and thinking that could have gone better.
5
And honestly, that might sting a little,
6
but renewals are almost never won or lost on the actual renewal call.
7
They are won or lost months before it actually happens.
8
And if you are waiting until like 60 days out to save an account, you're already too late.
9
And in today's episode, we are breaking down why renewals are decided long,
10
long, long before pricing is ever discussed.
11
And what most customer success teams get wrong about renewal strategy
12
and exactly what to do differently if you want a predictable retention and expansion plan for this year.
13
So if you care about net revenue retention, if you want to stop firefighting churn, and
14
if you want to become the kind of customer success professional who drives commercial outcomes well this episode is for you
15
hello everyone i'm your host anika zubair
16
and welcome to the customer success pro podcast your go -to space for real talk expert advice
17
and actionable insights in the world of customer success i'm a cs executive leader award -winning strategist cs coach
18
and customer success fanatic I help CSMs and CS leaders build the skills
19
and the confidence to become revenue -driving pros and scale world -class CS teams.
20
So whether you're brand new to CS or a seasoned leader, this podcast is here to support your growth.
21
Because customer success isn't a destination, it's a journey.
22
And I'm here to be your guide and navigate every step of your journey.
23
So join me every Wednesday where you'll get fresh CS tips, tricks, and strategies you can actually use.
24
Some weeks, I'll share my own insights and best practices from working in CS over the last 13 years.
25
And once a month, I'll bring on expert guests to dive into the most relevant and pressing topics in customer success today.
26
So if you're ready to level up, hit subscribe on Apple Podcasts, Spotify, or wherever you tune in,
27
and let's make your CS journey a little bit easier together.
28
All right, let's be real and honest, because that's all I do on this podcast, honestly.
29
Right now, every SaaS board deck is obsessed with one metric, okay?
30
It's always been the case, by the way, but I think now more than ever,
31
every board, every executive team is looking at net revenue retention,
32
not just growth, retention, because in this market, capital is super hard to come by and is tighter than ever,
33
and budgets are being scrutinized, and CFOs are asking one question, which is where are we actually seeing the return on investment, right?
34
We have seen companies like Salesforce and Zoom publicly talk about efficiency,
35
profitability, and expansion from existing customers being more important than pure new logo acquisition.
36
And why is that?
37
Well, because it is so much cheaper to retain and grow existing customers than to acquire a new one.
38
This isn't new news, but I think boards and executives
39
and investors are waking up to the fact
40
that it is time to actually act on net revenue retention
41
and retain existing customers more than try to grow or chase new logos.
42
But the thing no one is talking about, enough at least in my opinion, is retention doesn't just happen at renewal.
43
It is not like your typical sales cycle, right?
44
You do not just decide in one
45
or two calls towards the end of a sales cycle
46
if you're going to sign the renewal contract or not right a renewal and retention actually happens through
47
value realization and value realization
48
that happens way way way before the renewal ever hits your
49
crm playbook where it says 60 days out time to have a renewal conversation and
50
that is what we're going to be talking about in more
51
detail is like how to actually make sure value realization is happening
52
because let me describe a scenario that might feel a little bit too familiar
53
if you are a customer success professional actively having renewal conversations
54
you end up opening up your crm or your customer success tool or customer success program or whatever you're using, right?
55
And you end up seeing an account that is about 90 days from renewal, maybe a little bit more, but 90 days is pretty average, by the way.
56
That's a very typical renewal playbook.
57
And I'm saying renewal playbook in quotes if you are watching this video because it is typical to say, oh, 90 days out, we need to start what we need to do to prepare for a renewal.
58
Usage looks okay.
59
No major escalations.
60
No outstanding support tickets.
61
So you decide to schedule a renewal prep call.
62
You send a slide deck over to your executive team with product metrics, with upcoming roadmap, with everything that you guys have worked on.
63
And you talk about all the features delivered and all the features used, et cetera, et cetera.
64
And then you remind them of all the support tickets that you guys have sold, all the custom work you've built.
65
And then the customer says, we're evaluating our budget and we are not sure
66
if we're getting enough value from your product and service and we might be reducing licenses.
67
Or maybe they might even say something even riskier or spicier where they might say, we are actually looking at alternatives.
68
And then you are suddenly blindsided.
69
And it's like, oh my gosh, what happened?
70
I thought everything was on track.
71
My renewal playbook is saying I checked all the boxes and did all the right things, right?
72
And from your perspective, nothing really was wrong.
73
And even inside your CSP or CRM, it was telling you that it looked good right?
74
But here is the problem.
75
Renewals are emotional decisions wrapped up in financial language.
76
Let me say that again so you hear it clearly.
77
Renewals are emotional decisions that are wrapped up in financial language.
78
And if your customer has not felt consistent, measurable progress towards their goals,
79
the renewal call is simply a moment where they can finally say it out loud, by the way.
80
Because we're all polite, right?
81
As customers, we kind of wait to see what the value or ROI is.
82
We're like, okay, maybe the next month or the next call, we'll end up seeing how this product is going to serve us, right?
83
And then eventually it comes to the renewal call.
84
They're not seeing value, ROI, or anything delivered that they've expected when it comes to their business outcomes.
85
And then they air it all out on a renewal call, right?
86
The renewal call does not create churn, by the way.
87
It reveals churn that has already been kind of building
88
and brewing in the background right this is churn that has been ongoing for months
89
but it suddenly came up to boil and it came to the top
90
and your customers actually exposing it right
91
and the reason this happens is there are a few things
92
that we tend to do wrong along the customer journey
93
and i see this over and over again
94
and i've been guilty of some of these things too
95
but we end up doing certain things with our customers throughout the entire customer journey
96
that ends up costing us value rather than creating value
97
and creating roi for our customers and one of the things
98
that is so so common is that we end up treating onboarding as implementation
99
and not as a transformation by the way the first 90 days are about training
100
and feature walkthrough and all of these like integrations and things
101
that you do with a product which yes that does have a time
102
and place and yes you need to make sure you're doing
103
that with your product because you do need to get your customer up and running.
104
But you cannot forget that there are business outcomes, right?
105
You are setting yourself up for a fragile renewal if you do not actually talk about the transformation that's going to happen.
106
Because just as a reminder, 90 days ago, your customer did not have your product or they had something different, right?
107
90 days ago, they were functioning as a business that had a serious problem, a serious gap, a serious issue that they were trying to solve for
108
and your product was supposed to fill that gap, right?
109
They wanted to have a big transformation.
110
And if you are only focusing in onboarding about what was done
111
or what was implemented or what sort of integration they were able to accomplish, you are literally leaving your renewal to chance.
112
And customers do not renew software, by the way.
113
They renew progress.
114
They renew that gap that they had, that problem that they had before, they are renewing on the fact that you fill that gap
115
and you're continuing to progress and filling that problem that they had without your product in the first place.
116
Quick pause from today's episode because if you are listening to this episode and thinking, my team needs this, well,
117
this is for you because let's be super real and honest
118
and let's just call this out most customer success teams are
119
busy busy busy calendars are double triple quadruple booked calls are happening back to back to back
120
and emails are flying everywhere but renewals still feel super stressful upsells feel super random
121
and proving Comparing ROI and value feels harder than it honestly should.
122
And your team might know the theory of being strategic, but in the moment.
123
on a live customer call, they end up defaulting back to updates, features, and check -ins.
124
Now imagine something different.
125
Your customer success managers walk into renewal conversations already aligned on outcomes,
126
confidently identifying expansion opportunities through white space analysis,
127
and telling clear ROI stories that connect product usage to real business impact.
128
Forecasting renewals and upsells with clarity instead of that guesswork that we all do every day.
129
That is exactly why we at the Customer Success Pro team have built out team workshops.
130
These are hands -on tactical and practical sessions where your team brings real accounts, real agendas, real renewal scenarios,
131
and we work through them together.
132
From value -led conversations, to strategic discovery, to ROI storytelling, and upsell identification,
133
your team will leave these workshops with practical frameworks that they can apply immediately.
134
And if you're ready to turn your customer success team into a revenue engine,
135
then go ahead and head over to the customersuccesspro .com forward slash team hyphen event.
136
And let's talk about designing a workshop for your team.
137
All right, let's get back into the episode.
138
All right.
139
Another thing that we tend to do to ourself is we tend not to document things.
140
And I say this with all the love in the world, but we tend to create success plans, right?
141
I think we all do this or to some sort, we do create some sort of success plans.
142
And if you've never created a success plan, I've done a whole other podcast episode on this.
143
So go check that out.
144
But what we end up doing is we end up creating
145
a success plan in the first 30 days with a customer
146
and then we tend to forget to document all the success
147
that that plan even outlined right and what we even forget
148
which is even worse by the way is we end up forgetting to tie every single thing on
149
that success plan to a commercial metric that matters to our customer now
150
if you cannot clearly articulate what the customer is trying to achieve with your product, how you are measuring it,
151
what success looks like in dollar terms at their company, then you got to start asking some tougher questions of your customer, right?
152
Because then the renewal just becomes a vibe.
153
It just becomes a feeling.
154
And let's just be honest, we don't want a vibe.
155
We don't want a feeling.
156
We want the renewal to become something that is subjective and direct.
157
And subjective value, it ends up being dangerous because it's interpreted, it's kind of misunderstood.
158
You want it to be as clear and articulated as possible and as connected to as many metrics, especially if it's dollar or money metrics.
159
That is the most important, right?
160
And another thing that we keep doing throughout the customer journey is we only talk to our day -to -day champion.
161
And multi -threading is super important, by the way.
162
We need to do it more often, okay?
163
When you had your kickoff call or your handover call from your sales team,
164
I'm guessing there's probably at least three to five people that your sales manager or sales associate introduced, right?
165
They said, okay, this is the executive buyer.
166
Here are the three implementation managers.
167
Here's the technical contact.
168
Here's the financial contact.
169
They give it all to you, right?
170
And it's usually probably in your CRM somewhere, all right but what ends up happening is as we get more
171
and more comfortable with our customers we end up talking to our main champion the main person
172
that uses our product every single day and that is just detriment
173
that we're just adding more problems to our plate already
174
if you're not actually multi -threading and if you're not speaking to budget owners
175
if you're not aligning to executive priorities then your renewal is sitting in the hands of someone without the decision power.
176
And that is so, so, so risky.
177
Okay.
178
Like, please do not give that power away.
179
Make sure you have the right people in the conversation.
180
And the final thing that I will say
181
that honestly ends up costing renewals and end up making us really question
182
if the renewal is actually going to happen is we end up saving value conversations for quarterly business reviews.
183
If you are only sharing value on a quarterly basis, you might as well just mark that customer is churned.
184
And I know that sounds harsh, but if the only time you are actually talking about ROI is once a quarter in a formal slide deck,
185
then value feels very perceived and very systematic and very much not something in an everyday use of your product.
186
Value needs to feel continuous.
187
It needs to feel like the natural next step.
188
It needs to feel like they're having a transformation every single time they're using your product and honestly
189
I think the reason why we have this problem overall in customer success is in general,
190
in CS, we tend to confuse activity with impact.
191
And this has a lot to do with the fact that back in the day in older customer success,
192
back in the 2010s of customer success or even the 2000s of customer success, We used to really say if you had a call with a customer, if a customer logged in,
193
if a customer actually integrated, that was enough.
194
That level of activity showed us that a customer was actively engaged
195
and that level of activity kind of gave us a clear indicator that a renewal was going to happen.
196
But unfortunately, in 2026 and beyond, activity is an impact, right?
197
Just because you've had monthly calls, it doesn't mean that the account is healthy just
198
because usage exists doesn't mean value is actually realized by your stakeholders and your budget holders.
199
Renewals are not protected by how busy you are with that client.
200
They are protected by the business outcomes your client is able to actually achieve.
201
And I know I've talked a lot about what we've been doing wrong
202
and what we maybe have been doing too often
203
when it comes to renewals but instead of all of this instead of just measuring activity
204
and trying to really talk about impact
205
and value i want you to start to anchor everything like
206
really really anchor it in into a revenue success plan from day one right build
207
that a beautiful success plan with your customer but make sure
208
that you have revenue metrics attached to it right
209
and make sure you're tracking it and really visualizing it
210
and showing it to your customer day after day after day not a checklist, by the way, because a lot of people think success plans are a checklist.
211
They are not a checklist.
212
It is a living, breathing document.
213
And it really should include like the customer strategic business goals, right?
214
Not what they're trying to do with your product.
215
What are their business goals?
216
And then you need to connect your product back to those business goals.
217
And then you need to ask them, how are you going to measure outcomes tied to these goals?
218
Like what are your measurable outcomes?
219
What are the ROI metrics?
220
What are the actual metrics that we're going to track, right?
221
Create a timeline, make sure that the executive stakeholders have access to the success plan and that risk and expansion opportunities,
222
it's all very clear and easy to understand in this plan.
223
And you should be using this plan, by the way, in every major conversation.
224
I loved using success plans at the start of every customer call I had.
225
The reason being is it kept us on track
226
and it kept a very real pulse on the situation of what was happening within that customer's business.
227
And if you aren't using success plans, please do.
228
I do have an entire podcast all around this, but they are truly the unlock of what's reactive versus strategic in customer success.
229
All right.
230
Another thing that we need to start changing is we need to start tracking leading indicators of renewal risk, right?
231
Not just NPS, not just CSAT, not just logins.
232
We need to really look at things like executive alignment or executive engagement, adoption depth across multiple teams,
233
alignment to the current company priorities.
234
Like, do you actually have company goals outlined from your customers?
235
And then you need to also know two really, really important things at your customer level.
236
You need to know the budget cycle timing.
237
When do they make budgetary decisions as a business?
238
Because when they make budgetary decisions and when the actual renewal is might be two totally different times.
239
So you need to know what is their budget cycle internally or as close to possible knowing that.
240
And you also need to know who is the budget holder, meaning who has, if a contract was put in front of the customer today,
241
who has signing authority and who has the right to use that budget to pay for your software, right?
242
And if your champion changes roles and you do not rebuild alignment immediately, your renewal clock just started ticking, right?
243
so make sure you have all of this alignment clearly understood within the account
244
and the final thing i'm gonna say is you've really really
245
got to start practicing on making every single call email interaction
246
with your customer a true value conversation even the check -ins you have on a weekly
247
or monthly basis right every conversation should really answer the question what progress have we made since the last time we spoke?
248
What measurable impact can we start to point to?
249
What is the next milestone that we are working with, right?
250
These commercial conversations should start early and often.
251
And yes, they should be at least 120 days out from a renewal conversation, and it should not be about pricing, right?
252
We need to start to talk about impact, right?
253
We need to really talk about value.
254
And if you just wait until 60 days, before renewal to start mentioning a renewal, it's going to feel transactional and your customer is going to treat it as such, right?
255
If you start at 120 days starting to review outcomes and future strategy, renewals start to feel like a conversation.
256
They start feeling like a continuation of what's next
257
and not like a hard negotiation that I know a lot of us dread, right?
258
And I personally used to dread them early, early in my career.
259
I had accounts that looked so perfect and healthy on paper and honestly had a green health score in our CSP.
260
The usage was great, honestly.
261
And even my champions, super, super engaged, no open tickets, no open escalations, great, great relationship with my main contact.
262
But when the renewal actually came up, they ended up churning, completely churned, right?
263
I was in shock.
264
Like truly, I was like, what did I do wrong?
265
And when I asked for honest feedback, here's what they actually told me.
266
They said, you were great, but you never tied this into a bigger business priority for us.
267
So when our budgets got super, super tight this quarter, it was easy for us to cut the tool
268
because we weren't sure how this actually tied into our bigger business goals.
269
And that moment was such a huge learning moment for me.
270
Like that one conversation with a customer really pivoted how I decided to show up and show value to customers.
271
That one set has honestly changed how I saw customer success forever.
272
It made me realize something so, so important.
273
Like if your product is not connected to a strategic initiative, it truly becomes optional.
274
Okay.
275
And I know a lot of you are sitting there
276
and thinking you want to have a product and a service that your customers have to have, that it's a must have in their product tech stack and not something that's a nice to have.
277
But the only way that's going to happen is
278
if you are able to connect your product and service to a strategic initiative at your customer's company, right?
279
Optional tools are always the first to go.
280
And a lot of times, even though tools might seem like they're a must have and not a nice to have,
281
if they're not tied to a business outcome or to a customer's business outcome, then they're going to be the first out.
282
And honestly, since that conversation, I have been obsessed with one thing, especially when it comes to renewals.
283
I have been truly obsessed with executive alignment.
284
And if I personally cannot explain in CFO language why this investment drives revenue, reduces costs, or mitigates risks,
285
then I'm honestly not doing my job when it comes to renewals.
286
Like renewals are not defended with charm.
287
They are defended with strategic relevance, right?
288
And that's what you've got to really practice.
289
So as per every weekly solo episode, here is your weekly challenge.
290
I want you to pick an account that is renewing in the next six months.
291
And I want to ask yourself three questions.
292
You need to ask yourself, one, can I clearly articulate the customer's top three business goals for this year?
293
Question two, do I have quantified evidence of progress that's tied to those goals that they've shared with me?
294
And question three, have I validated this value with an executive level stakeholder in the last 90 days at this customer's account?
295
If the answer to any of those questions is no, that renewal is at risk.
296
Do not wait.
297
Start to roll out these questions and these steps
298
that I've highlighted in this podcast schedule a value alignment conversation this week with that account.
299
All right.
300
Do not frame it as a renewal prep.
301
Okay.
302
Frame it as something like a strategy alignment conversation or a value realization conversation, because that is what it actually is.
303
All right.
304
Okay.
305
We talked a lot about renewals on this episode.
306
So let's quickly recap.
307
And I really want you to hopefully take this away from this podcast episode is
308
that renewals are not one on a renewal call.
309
They are one in onboarding.
310
They are a one in success planning.
311
They are one in multi -threading with executives.
312
They are one when you have executive alignment.
313
They are one when you show consistent value storytelling throughout the entire customer journey.
314
And if you are scrambling 30 days before renewal.
315
The real issue started months ago.
316
And the best customer says pros I know don't just save renewals.
317
They truly design them.
318
They build renewal confidence quarter by quarter with their customers.
319
And if this episode hit a little close to home, that's not a bad thing.
320
That means you are ready to level up on how you approach retention and expansion.
321
And if you want deeper frameworks plug -and -play templates, and real coaching on how to build revenue success plans and lead executive -level value conversations,
322
then that is exactly what we do inside of RevUp Academy.
323
So make sure you are on our VIP wait list if you want early access to the next cohort.
324
I will link it down in the show notes.
325
And if this episode helped you rethink renewals, I would love it if you subscribe to the Customer Success Pro podcast,
326
leave a review or a nice comment and go ahead and share this with your CS Bestie because sharing is caring.
327
And who really wants to be in that last minute renewal panic?
328
Go and help your CS Bestie out and share this podcast episode with them.
329
All right.
330
Until next week, remember this, renewals are not events.
331
They are outcomes. And
332
if you start building them today you are going to be
333
on the path to success with your customers i hope you enjoyed this episode
334
and thank you
335
so much for tuning in to another episode of the customer
336
success pro podcast i will catch you next week thanks for
337
tuning in to the customer success pro podcast i hope you
338
picked up something valuable to take back to your team
339
if you enjoyed this episode it would mean the world to me
340
if you took just 10 seconds to leave a review on Apple or Spotify.
341
It helps more CS pros like yourself discover the show.
342
And creating new episodes takes a lot of work.
343
So leaving a nice review keeps me motivated to keep creating.
344
And don't forget to hit subscribe on Apple, Spotify, YouTube, or wherever you listen to podcast episodes.
345
I drop a new episode every Wednesday packed with practical tips.
346
And if you've got a topic you'd love for me to cover or want to be a guest on my show, send me a message.
347
All the details are in the show notes.
348
I'd love to hear from you.
349
And hey, if this episode helped you, share it with a fellow CSM or CS leader.
350
Remember, sharing is caring.
351
Cheers to your CS journey, and I'll catch you next week for our next episode.
352
Thank you.
Uygulamayı İndir
Akıcı konuşmak için ihtiyacınız olan her şey
AI TelaffuzHer cümleyi puanla
IPA AlıştırmasıHer sesi ustalaştır
Kelime BilgisiKelime bankanızı oluşturun
Kelime OyunuOynarken öğrenin
📺 Aynı Kanal
✨ Video Öner
C11
272 cümleler
The Truth About RSA Ad Strength: 3 Big Mistakes & My Go-To Copy Framework (Episode 532)
Business EnglishWorking Adults
B22
61 cümleler
Customer Success Manager career path, skills, and responsibilities
Business EnglishWorking Adults
B21
25 cümleler
How To Keep Your Top Performing Employees | Jack Welch
Business EnglishWorking Adults
C11
599 cümleler
Why Most Go-To-Market Motions Collapse at Scale, with Jeanne DeWitt Grosser, COO at Vercel
Business EnglishWorking Adults
C11
323 cümleler
How to Grow a Healthy Organization - Craig Groeschel Leadership Podcast
Business EnglishWorking Adults
C11
302 cümleler
What ACTUALLY Makes People Buy Things (Pricing Psychology Explained)
Business EnglishWorking Adults
B21
465 cümleler
Your First Question Is Losing the Sale (Stop Saying This)
Business EnglishWorking Adults
C14
36 cümleler
Overcoming Service Blueprinting Frustrations
Business EnglishWorking Adults
C11
25 cümleler
One Person. One System. Your Entire Growth Team
Business EnglishWorking Adults
C12
224 cümleler
What is Resilience and How Do I Improve it? | Kati Morton
Business EnglishUniversity StudentsWorking Adults
B29
25 cümleler
Winning Back an Unhappy Client
American AccentBusiness EnglishWorking Adults
B26
279 cümleler
How to Get Your Customers to Stay FOREVER
American AccentBusiness EnglishWorking Adults
Bu dersin kelimeleri ve konuşma notları
Bu B2 seviyesindeki konuşma dersi “Why Renewals Are Won or Lost Before the Renewal Call” videosuna dayanıyor. En çok tekrarlanan kelimeler: customer, renewal, success, value, episode. Bu videoda gölgeleme çalışması için 352 cümle ve 4513 kelime var. Konuşma bölümü 27:27 sürüyor. Konuşmacı dakikada yaklaşık 164 kelimeyle, günlük konuşmaya yakın doğal bir hızda konuşuyor. Kelimelerin %85’i İngilizcede en sık kullanılan 3.000 kelime arasında; geri kalanına başlamadan önce bakmakta fayda var.
Bu videodaki önemli kelimeler
Videodaki en ileri düzey 15 kelime, telaffuzu ve anlamıyla:
| Kelime | Telaffuz | Anlam |
|---|---|---|
| renewal isim | yenileme | |
| podcast isim | /ˈpɑdˌkæst/ | podcast |
| realization isim | /ˌɹɪə.laɪˈzeɪ.ʃən/ | gerçekleştirme |
| checklist isim | /ˈt͡ʃɛklɪst/ | doğrulama listesi, kontrol listesi |
| subscribe fiil | /səbˈskɹaɪb/ | abone olmak |
| workshop isim | /ˈwɝk.ʃɑp/ | atölye, imalathane |
| escalation isim | /ˌɛs.kəˈleɪ.ʃən/ | tırmanış, tırmanma |
| preposition isim | /ˌpɹɛpəˈzɪʃən/ | ilgeç, edat |
| subjective sıfat | /səbˈd͡ʒɛktɪv/ | öznel |
| optional sıfat | /ˈɑp.ʃə.nəl/ | ihtiyari, isteğe bağlı |
| vibe isim | /vaɪb/ | ortam |
| quarterly sıfat | trimestırâl, çeyrekyıllık | |
| anchor isim | /ˈæŋ.kəː/ | çıpa, demir |
| scenario isim | /sɪˈnɛəɹioʊ/ | senaryo |
| align fiil | /əˈlaɪn/ | hizalanmak, hizaya geçmek |
Duyacağınız deyimsel fiiller
| Kelime | Anlam |
|---|---|
| hang up fiil | asmak |
| roll out fiil | sunmak |
| show up fiil | ortaya çıkmak |
Tekrar etmeye değer cümleler
Videodan, günlük konuşmada yeniden kullanabileceğiniz kısa ve tam cümleler:
- And it's like, oh my gosh, what happened?
- Because we're all polite, right?
- All right, let's get back into the episode.
- We don't want a feeling.
- What measurable impact can we start to point to?
Bu videodaki dil bilgisi
Konuşmacının en çok kullandığı yapılar, videodaki sözcüklerin aynısıyla:
| Yapı | Videoda |
|---|---|
| Koşul cümleleri if + cümle, will/would + fiil — bir koşul ve sonucu | if you enjoyed this episode it would mean · if you've got a topic you'd love |
| Present perfect continuous have/has been + -ing — önceden başlayıp hâlâ süren bir eylem | we've been doing · have been doing |
| Present perfect have/has + fiilin üçüncü hâli — geçmişte olan ama şimdi de önemli olan bir eylem | Have you ever walked · It's always been · have seen |
| Edilgen yapı be + fiilin üçüncü hâli — kimin yaptığı değil, ne olduğu önemli | are won · are decided · is ever discussed |
Dikkat edilecek telaffuzlar
Konuşmacı you're, I'm, they're gibi kısaltılmış biçimleri 65 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.
- “sh” ve “zh” sesleri: retention /ɹɪˈtɛnʃən/, realization /ˌɹɪə.laɪˈzeɪ.ʃən/, measurable /ˈmɛʒəɹəbəl/, workshop /ˈwɝk.ʃɑp/, escalation /ˌɛs.kəˈleɪ.ʃən/
- Uzun kelimeler — vurguyu doğru yere koyun: realization /ˌɹɪə.laɪˈzeɪ.ʃən/, measurable /ˈmɛʒəɹəbəl/, budgetary /ˈbʌd͡ʒ.əˌtɛɹ.i/, escalation /ˌɛs.kəˈleɪ.ʃən/, preposition /ˌpɹɛpəˈzɪʃən/
Türkçe konuşanların zorlandığı sesler:
- /w/ — dudaklar yuvarlak, /v/ değil: workshop /ˈwɝk.ʃɑp/, acquire /əˈkwaɪɚ/
- Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: playbook /ˈpleɪ.bʊk/, preposition /ˌpɹɛpəˈzɪʃən/, stakeholder /ˈsteɪkˌhəʊl.də/, dread /dɹɛd/, brew /bɹuː/
- /æ/ — “e”den daha açık: podcast /ˈpɑdˌkæst/, anchor /ˈæŋ.kəː/, wrap /ɹæp/, navigate /ˈnæv.ɪ.ɡeɪt/, fragile /ˈfɹæd͡ʒəl/
Bu videoyla nasıl çalışılır
- Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
- 0,75× hızla başlayın, cümle cümle tekrar edin ve kolaylaşınca normal hıza dönün.
- Kendinizi kaydedin ve orijinaliyle karşılaştırın; renewal, podcast, realization gibi kelimelere özellikle dikkat edin.
Gölgeleme Tekniği Nedir?
Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.