Pratique du Shadowing: I built an app and no one's using it - Apprendre l'anglais à l'oral avec la vidéo
Création de la leçon...
1
All right, Drew, what's up?
2
We're cooking.
3
Can you hear me?
4
Nice to meet you, man.
5
Nice to meet you, too.
6
Talk to me.
7
What's the problem?
8
So we made the app for fence contractors.
9
You made an app for defense contractors?
10
That's right.
11
So it allows them to show their client a fence right in their yard.
12
Oh, fence contractors, not defense contractors.
13
I was like, those are wildly different things.
14
One people are blowing up fences.
15
The other person are building them.
16
Good to know.
17
All right.
18
Yeah, we're trying to cross country lines.
19
All right, so we got fence contractors.
20
All right, you built an app for them.
21
All right, there's an app for that.
22
What's revenue?
23
About half a million a year.
24
All right, 500K per year.
25
What's revenue retention?
26
Our churn's about like 8% monthly.
27
Ooh, that's high.
28
That's high, okay.
29
8% a month.
30
All right, that's pretty high.
31
All right, what's the price?
32
It's $199 a month, cancel anytime.
33
And for two users, like five users, it's $2.99 a month.
34
Okay, got it.
35
And so what does this app do?
36
So it actually allows them to show their client a fence, like right in their yard.
37
It's like the dream outcome on the value equation.
38
Yeah, yeah, yeah.
39
Put it right into their yard.
40
Yeah, it's a sales tool.
41
Yeah, yeah, exactly.
42
Okay, so why are they churning?
43
So really like our biggest thing is if they don't use it
44
and like sell a fence within the first 10 days, they churn.
45
If they actually go out and we hear them sell a fence, they literally love the product and it's very rare that they can't.
46
Okay, how do you get leads right now?
47
We'll cover that in a second.
48
How do you get leads?
49
So we run Facebook ads.
50
Okay.
51
Instant form.
52
We have a couple of questions up front.
53
And our automation puts them right into our CRM.
54
And we reach out right away.
55
Yeah, what's CAC? About $130.
56
Damn.
57
CAC?
58
Not lead?
59
Not CPL?
60
CAC?
61
Cost of our customers?
62
$130?
63
Like, when we hit, like, a really good ad, our cost per lead is like $1.50.
64
That's absurd.
65
Hit one that was crazy.
66
That's insane.
67
I would not get used to that because it will not stay there.
68
That is insane.
69
I do a lot of the sales personally.
70
So right now I'm not paying a commission, which really helps.
71
Yeah, well, yeah, that's nice, right?
72
When you do things yourself.
73
Okay, so I mean, LTV to CAC is still fine, but this is what I want to encourage you to do.
74
Do not scale your ads at all until you fix this churn issue.
75
There's no point.
76
You're just going to pour it out the back.
77
There's no point.
78
Zero point whatsoever.
79
Like, you want to be able to figure out what activation is.
80
Now, if you know that they sell a fence, right, with the thing, they stick, right?
81
We know this.
82
Yeah.
83
Okay.
84
So then the question is, how can we incentivize them or how can we make it easier for them to have that happen faster?
85
So what do you, do you charge $199 up front for this?
86
So we do like a 10-day trial with like the credit card attached.
87
Like, we say like, you know, it's how we've always done it.
88
if you don't like it in the first 10 days, you can cancel.
89
Yeah.
90
Dude, I think it's a trial issue, dude.
91
Yeah.
92
That also includes during the trial the 8%.
93
So it might be lower once someone actually converts to a client.
94
Yeah, I see what you're saying.
95
The pie equation, our hypothetical max might be too low.
96
Yeah.
97
Well, you do need to figure out what the post-conversion churn is, not total churn, especially if you're smaller,
98
you factoring your trials and churn is going to mess all your numbers up.
99
100%, yeah.
100
Okay.
101
So I'll say this.
102
So you go through the money models book already?
103
Yep.
104
So the free trial with penalty would be the first improvement that you could make to this.
105
That's like the smallest operational change that you could do.
106
The second level of it, yeah, that's free trial with penalty, you could use that as a front end offer instead of a downsell offer,
107
and just say, like, we will give it to you for free as long as you XYZ, right?
108
So you have to use it.
109
Right.
110
Like, if you go out and sell someone a fence right in their yard, it's free for the first 10 days.
111
Well, you're already doing that, so there's no reason for them to do it.
112
You know what I'm saying here?
113
Okay.
114
Yeah, I see what you're saying.
115
You have to have a penalty associated with it.
116
That's option one.
117
Okay.
118
Option two is that you charge them up front
119
and then say I will rebate you the $199
120
if you use the app to put it in at least two people's yards or three people's yards, whatever the average.
121
Let's say they close 30%.
122
Say like if you do three yards in the first 10 days where you put the fence in, I'll rebate you back the $199.
123
And I'll tell you why I'm doing it because I know that if you do it, you'll stick.
124
Let me just show you my cards because as soon as you use the tool, you'll make more and you'll never leave so I'm gonna incentivize you to use it.
125
I think what you're saying totally okay.
126
Cool so just make the second month free.
127
Okay so we literally just charge $199 up front if they use it two
128
or three times we can give them their money back right there.
129
Right well you don't need to give them their money back just don't build the second month build the third.
130
Okay yeah that makes sense okay.
131
Yeah that would be it like we just have to incentivize activation because if You can get your churn down to like, because you need to be at 80 plus percent per year
132
or higher for this to be something cool 100 yeah 100
133
that's all you have to do just get it to 80 a year
134
so you want to be at like less than 2 a
135
month i know it's got to be yeah it's got to
136
be like closer to 1 a month all right i'm a man on a mission i'll make it happen okay
137
and i I want you to do this though.
138
Measure the churn from trial, basically don't even look at churn on the front end, look at conversion rate, and then post conversion rate measure churn.
139
That's what you should be looking at.
140
Okay, so like only measure the churn once they've actually converted into a supply chain.
141
Right, yeah, and your true CAC, I'm guessing now, because it's costing you 130 bucks to sign up a trial, right?
142
I gotta look at it closely, but I'm pretty sure it's something like that, yeah.
143
Yeah, so, and then let's say it's one out of three trials convert, I don't know.
144
It's something like that, yeah.
145
Yeah, so your actual CAC is closer to 500, not 130.
146
Okay.
147
Cost to acquire a customer, not a trial.
148
I think it actually is 130.
149
It is around 130.
150
Okay.
151
Like right now, say we get 100 leads, I'll sign about, you know, eight of them on a trial and we'll get like three or four or something like that.
152
Okay.
153
Okay.
154
Yeah.
155
But yeah, I would go rebate, second month free.
156
They bill, you know, you bill them up front.
157
It'll also get them way more likely to commit to it.
158
Also, with $200, you can be on call if they have any issues tech-wise.
159
100%.
160
To make sure they can see it.
161
Sign someone up.
162
We're like BAMFAM, like right to an onboarding.
163
Great. So we do that.
164
We go right into an onboarding, teach them how to use it.
165
And then, honestly, once we get them, they place the fence right in.
166
Yeah, word.
167
So all your effort is activation, dude.
168
That's it.
169
All the effort, all the incentive goes there.
170
Once you have that, the rest of the machine works.
171
100%.
Context & Background
In this engaging interaction, Drew shares insights about an app designed specifically for fence contractors. The conversation delves into the challenges faced by the app, particularly regarding user retention and its effectiveness as a sales tool. The core value of the app lies in its ability to visually integrate fence designs into the clients' yards, presented as a means to optimize sales experiences. Understanding this context is vital for effective communication and participation in related discussions in the business and technology fields.
Top 5 Phrases for Daily Communication
- "What's the problem?" - A common way to ask someone to describe an issue or challenge.
- "Can you hear me?" - Useful when checking audio in conversations, especially in virtual settings.
- "What's the revenue?" - A direct query to understand business figures, often used in financial discussions.
- "How do you get leads?" - Essential when discussing sales strategies and customer acquisition.
- "Cancel anytime" - A friendly reminder often related to subscription services, indicating flexibility for users.
Step-by-step Shadowing Guide
To enhance your English speaking practice with the content from this video, follow this shadowing technique to improve your pronunciation and fluency:
- Listen Actively: Start by listening to the video without any distractions. Focus on the tone and emotion behind the speaker’s words.
- Pause and Repeat: Play small segments of dialogue. Use the pause button frequently to repeat what you hear. This helps reinforce correct pronunciation and intonation.
- Imitate Expressions: Don’t just mimic the words; pay attention to how the speaker expresses feelings. This will add naturalness to your speech.
- Record Yourself: Use voice recording apps to capture your shadowing attempts. Compare your recordings to the original speech to identify areas for improvement.
- Practice Regularly: Consistency is key. Allocate time each day for your shadow speech sessions, focusing on one phrase or dialogue at a time to slowly build mastery.
By implementing this effective shadowing technique using phrases from the transcript, you will gradually improve English pronunciation and bolster your confidence in speaking. Embrace this practice, and utilize resources like shadowspeaks to take your English communication skills to the next level.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.