Pratica di Shadowing: I built an app and no one's using it - Impara a parlare inglese con i video

Creazione lezione...
1
All right, Drew, what's up?
2
We're cooking.
3
Can you hear me?
4
Nice to meet you, man.
5
Nice to meet you, too.
6
Talk to me.
7
What's the problem?
8
So we made the app for fence contractors.
9
You made an app for defense contractors?
10
That's right.
11
So it allows them to show their client a fence right in their yard.
12
Oh, fence contractors, not defense contractors.
13
I was like, those are wildly different things.
14
One people are blowing up fences.
15
The other person are building them.
16
Good to know.
17
All right.
18
Yeah, we're trying to cross country lines.
19
All right, so we got fence contractors.
20
All right, you built an app for them.
21
All right, there's an app for that.
22
What's revenue?
23
About half a million a year.
24
All right, 500K per year.
25
What's revenue retention?
26
Our churn's about like 8% monthly.
27
Ooh, that's high.
28
That's high, okay.
29
8% a month.
30
All right, that's pretty high.
31
All right, what's the price?
32
It's $199 a month, cancel anytime.
33
And for two users, like five users, it's $2.99 a month.
34
Okay, got it.
35
And so what does this app do?
36
So it actually allows them to show their client a fence, like right in their yard.
37
It's like the dream outcome on the value equation.
38
Yeah, yeah, yeah.
39
Put it right into their yard.
40
Yeah, it's a sales tool.
41
Yeah, yeah, exactly.
42
Okay, so why are they churning?
43
So really like our biggest thing is if they don't use it
44
and like sell a fence within the first 10 days, they churn.
45
If they actually go out and we hear them sell a fence, they literally love the product and it's very rare that they can't.
46
Okay, how do you get leads right now?
47
We'll cover that in a second.
48
How do you get leads?
49
So we run Facebook ads.
50
Okay.
51
Instant form.
52
We have a couple of questions up front.
53
And our automation puts them right into our CRM.
54
And we reach out right away.
55
Yeah, what's CAC? About $130.
56
Damn.
57
CAC?
58
Not lead?
59
Not CPL?
60
CAC?
61
Cost of our customers?
62
$130?
63
Like, when we hit, like, a really good ad, our cost per lead is like $1.50.
64
That's absurd.
65
Hit one that was crazy.
66
That's insane.
67
I would not get used to that because it will not stay there.
68
That is insane.
69
I do a lot of the sales personally.
70
So right now I'm not paying a commission, which really helps.
71
Yeah, well, yeah, that's nice, right?
72
When you do things yourself.
73
Okay, so I mean, LTV to CAC is still fine, but this is what I want to encourage you to do.
74
Do not scale your ads at all until you fix this churn issue.
75
There's no point.
76
You're just going to pour it out the back.
77
There's no point.
78
Zero point whatsoever.
79
Like, you want to be able to figure out what activation is.
80
Now, if you know that they sell a fence, right, with the thing, they stick, right?
81
We know this.
82
Yeah.
83
Okay.
84
So then the question is, how can we incentivize them or how can we make it easier for them to have that happen faster?
85
So what do you, do you charge $199 up front for this?
86
So we do like a 10-day trial with like the credit card attached.
87
Like, we say like, you know, it's how we've always done it.
88
if you don't like it in the first 10 days, you can cancel.
89
Yeah.
90
Dude, I think it's a trial issue, dude.
91
Yeah.
92
That also includes during the trial the 8%.
93
So it might be lower once someone actually converts to a client.
94
Yeah, I see what you're saying.
95
The pie equation, our hypothetical max might be too low.
96
Yeah.
97
Well, you do need to figure out what the post-conversion churn is, not total churn, especially if you're smaller,
98
you factoring your trials and churn is going to mess all your numbers up.
99
100%, yeah.
100
Okay.
101
So I'll say this.
102
So you go through the money models book already?
103
Yep.
104
So the free trial with penalty would be the first improvement that you could make to this.
105
That's like the smallest operational change that you could do.
106
The second level of it, yeah, that's free trial with penalty, you could use that as a front end offer instead of a downsell offer,
107
and just say, like, we will give it to you for free as long as you XYZ, right?
108
So you have to use it.
109
Right.
110
Like, if you go out and sell someone a fence right in their yard, it's free for the first 10 days.
111
Well, you're already doing that, so there's no reason for them to do it.
112
You know what I'm saying here?
113
Okay.
114
Yeah, I see what you're saying.
115
You have to have a penalty associated with it.
116
That's option one.
117
Okay.
118
Option two is that you charge them up front
119
and then say I will rebate you the $199
120
if you use the app to put it in at least two people's yards or three people's yards, whatever the average.
121
Let's say they close 30%.
122
Say like if you do three yards in the first 10 days where you put the fence in, I'll rebate you back the $199.
123
And I'll tell you why I'm doing it because I know that if you do it, you'll stick.
124
Let me just show you my cards because as soon as you use the tool, you'll make more and you'll never leave so I'm gonna incentivize you to use it.
125
I think what you're saying totally okay.
126
Cool so just make the second month free.
127
Okay so we literally just charge $199 up front if they use it two
128
or three times we can give them their money back right there.
129
Right well you don't need to give them their money back just don't build the second month build the third.
130
Okay yeah that makes sense okay.
131
Yeah that would be it like we just have to incentivize activation because if You can get your churn down to like, because you need to be at 80 plus percent per year
132
or higher for this to be something cool 100 yeah 100
133
that's all you have to do just get it to 80 a year
134
so you want to be at like less than 2 a
135
month i know it's got to be yeah it's got to
136
be like closer to 1 a month all right i'm a man on a mission i'll make it happen okay
137
and i I want you to do this though.
138
Measure the churn from trial, basically don't even look at churn on the front end, look at conversion rate, and then post conversion rate measure churn.
139
That's what you should be looking at.
140
Okay, so like only measure the churn once they've actually converted into a supply chain.
141
Right, yeah, and your true CAC, I'm guessing now, because it's costing you 130 bucks to sign up a trial, right?
142
I gotta look at it closely, but I'm pretty sure it's something like that, yeah.
143
Yeah, so, and then let's say it's one out of three trials convert, I don't know.
144
It's something like that, yeah.
145
Yeah, so your actual CAC is closer to 500, not 130.
146
Okay.
147
Cost to acquire a customer, not a trial.
148
I think it actually is 130.
149
It is around 130.
150
Okay.
151
Like right now, say we get 100 leads, I'll sign about, you know, eight of them on a trial and we'll get like three or four or something like that.
152
Okay.
153
Okay.
154
Yeah.
155
But yeah, I would go rebate, second month free.
156
They bill, you know, you bill them up front.
157
It'll also get them way more likely to commit to it.
158
Also, with $200, you can be on call if they have any issues tech-wise.
159
100%.
160
To make sure they can see it.
161
Sign someone up.
162
We're like BAMFAM, like right to an onboarding.
163
Great. So we do that.
164
We go right into an onboarding, teach them how to use it.
165
And then, honestly, once we get them, they place the fence right in.
166
Yeah, word.
167
So all your effort is activation, dude.
168
That's it.
169
All the effort, all the incentive goes there.
170
Once you have that, the rest of the machine works.
171
100%.

Perché praticare la conversazione con questo video?

Praticare l'inglese ascoltando conversazioni reali è uno dei metodi più efficaci per migliorare la pronuncia inglese e acquisire fluidità. Questo video presenta una discussione casuale tra due persone che analizzano i problemi riscontrati da un imprenditore nel settore delle app. Ascoltando e ripetendo le frasi utilizzate, puoi rispecchiare il loro modo di parlare, il che è fondamentale per imparare l'inglese con youtube in modo pratico e coinvolgente.

In particolare, il contesto di vendita e marketing nel video permette di esercitarsi con vocaboli e frasi che potresti utilizzare in situazioni professionali. Utilizzando tecniche di shadowing in inglese, puoi imitare la cadenza e l'intonazione degli speaker, rendendo la tua pratica ancora più autentica.

Grammatica ed Espressioni nel Contesto

Nel video, vengono utilizzate diverse strutture grammaticali e frasi chiave che possono essere molto utili. Eccone alcune:

  • “We're trying to cross country lines”: Questa espressione implica l’intenzione di espandere l'attività oltre i confini regionali.
  • “They love the product”: Qui si utilizza un semplice presente per esprimere sentimenti duraturi, fondamentale per rendere le frasi più vivaci.
  • “Our churn's about like 8% monthly”: La formulazione di statistiche aiuta a comunicare informazioni importanti in modo conciso.
  • “Cancel anytime”: Offrire flessibilità nei termini è una strategia comune nel marketing; può essere utile sapere come esprimere questa idea.

Queste strutture non solo arricchiscono il tuo vocabolario, ma ti preparano anche ad affrontare conversazioni simili in contesti professionali.

Trappole Comuni nella Pronuncia

Durante la conversazione, ci sono alcune parole e frasi che potrebbero creare difficoltà di pronuncia:

  • “Contractors”: Questo termine è spesso pronunciato in modo errato; assicurati di enfatizzare la “con” iniziale per una buona pronuncia.
  • “Revenue”: Attenzione all’intonazione; la “ue” finale deve essere chiara, altrimenti potrebbe essere mal interpretata.
  • “Churn”: Una parola con un suono un po' unico, è importante praticare l’articolazione per evitare confusione con termini simili.

Praticare queste parole nel contesto del video ti aiuterà a migliorare la pronuncia inglese e ad affrontare con maggiore sicurezza future conversazioni. Utilizza tecniche di shadowspeak per ripetere e assimilare questi suoni.

Cos'è la tecnica dello Shadowing?

Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.