Pratica di Shadowing: "Why Do We Stop Selling When Client Work Gets Busy?" - Impara a parlare inglese con i video
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We build websites.
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So WordPress websites for enterprise client.
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Enterprise, okay.
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So we deal with digital media to start with, but mostly marketing.
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How big is enterprise?
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Has to be like a thousand employees.
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It's like has to be a million page view per day or higher.
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That kind of traffic.
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So it's like it has to be custom built.
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Everything's custom built.
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There's a lot of integration.
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There's like some banking companies marketing.
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It's like super cool how'd you get it i mean well we don't have time for
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that but look like very interesting okay
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so you've got this i yeah i totally want to hear the story
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but we will not
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so what's what do you want to do why like what
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what do we need to do to grow your company
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so last year new new clients and but within clients they will add projects
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and expand they want more people there so like those we've been doing
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but also we have two big wells so we have two big companies
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that are like 90 of our revenues so like we wanted to not do
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that because we had that experience i think year two or
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so right yeah one leaves and you're like yeah we had
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that happen because like one of our clients got merged by new division
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or some some other companies and then they kind of decided not to use us
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but we quickly got another whale which was good
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but we've been kind of having trying to what did you do
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when you had to quickly get another whale well we were very far
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so yeah we like we literally like sell sales sales sales like both of them
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and then you're like okay now i've made enough money again
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so now i don't need to do sales sales sales sales yeah
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and also like we both of our own both owners are still very hands -on
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so we do a lot of client work okay so
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if you say both owners you mean you
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and the 50 percent okay okay you said okay like the owner of acquisition .com um yeah
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so co -founders and then he and i we had a third partner
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but we have to buy him up and all those stories after
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that so we when there's a client work that always takes precedent
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so like some of the things that we split it out
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so he's doing sales and um and financial
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and i take care of marketing and hr and other operations are kind of shared including account management
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so when there's a client work that gets busy like one of us gets busy
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so one department or whatever the operation kind of gets behind
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so that always happens it's been our struggle to then I would try to hire some people
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but I didn't know too much about other departments
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so like this hiring didn't really work out I did I kind of mentioned
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that too you need division of roles between you
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and the co -founder and then you need to not step over each other's like territory
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and no one owns new businesses just why you don't have new business that's actually my question
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because because his client got really busy so he's on sales so i felt like
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sales i'm like i can help but normally we really separate it out
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because we figured it out that accountability actually worked better
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if you split it out the divisions so it worked out good
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but last year for some well
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and by divisions you mean you have one client he has the other client
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so oh no no not that anything so like it excels is him
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so like i wasn't really touching the sales part
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and by sales you mean like internal sales like trying to upsell them
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and just get them to buy more from you the outbound sales actually outbound sales
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but you're not getting any customers from that so far got it yeah
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so outbound is not it's pretty dried up so inbound
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like is
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that i don't know the sales team to actually figure in bounds like someone reaches out to you outbound
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you reach out to them first that's all yeah
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so inbound has been fine but like outbound hasn't been
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so i mean because we didn't want the two wells we wanted to do more outbound sale
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but that hasn't been successful all last year and we're hearing
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that because he's a part of like a mastermind for agencies
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that last year was pretty bad
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but i think that's kind of like a bullshit you know excuse
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that there should be some way to figure out
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we can get new clients there is a way to get new clients i promise
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but i wanted to figure like well
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so i don't think it's all his fault
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but like how can i convincingly put a measure that we can kind of like make sure this is done
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people so like and it's also we're both owners
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and like we have a we both are very responsible
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but at the same time do we need to have some sort of measure
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that we always kind of make sure
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that hey we still have to leave this i mean this is how partnerships work yeah
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and so that's also why division of roles is important and
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so if you're like i will take over 100 of delivery
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if you go get as customers and then if you don't get as customers then one of us isn't necessary and
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so i'm just being like really real
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this is me just reading between the lines from what you're saying um honestly i just think like
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when you needed to go get a new client
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and get a good new whale you got a new whale fairly quickly it sounds like
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which means that
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if you need to go get business you know exactly what to do go get business you just aren't doing that Right.
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Right.
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And so the question is why?
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And it means that one of you is satisfied with the amount of income
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and the amount of work that they have right now, which I say is fine if you both agree on that.
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But if one of you doesn't agree on that, then you have conflict.
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And so that conflict turns into direct conflict or it turns into when you're becoming resentful.
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And so I'd prefer if you just, if you or the other person, whoever, just says like, we,
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like the way that, I'll explain something that might be helpful for everybody.
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It really helped me out a lot.
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So you guys know the difference between an insult and criticism?
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Helped me a ton.
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So an insult is an attack on someone's character, right?
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You suck.
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You're an idiot.
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Whatever.
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A criticism is, you said this, you did this, these are not the same.
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It's the discrepancy between stated and reality, that's all it is.
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So you said you would hit this goal, this is reality, there's a difference.
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So this is criticism and here's some things we can do to make
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that up and ideally next time you say this
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and that's what happened awesome right and
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so it's not a attack it's a statement of fact it's an observation of reality
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and so being able to explain
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that be like you are responsible for sales we have no sales this gap is the problem
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that we have right now now if we did not want to grow this company
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and we both were aligned with that then we would have no problem
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but i do want to grow this company you are not currently doing the activities that would grow this company
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so what do we do either you change what you do
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or I stop being here just being really real
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so you presented with a sales problem
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but I think you have a hard conversation with a co -founder to have being really honest
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we had the conversation
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so we actually having we did a new partnership
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you have a what sorry we started a new partnership
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you started a new partnership no no no a partnership with a like a hosting provider company
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so like they're actually bringing more leads too so we're a development agency
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so like so like they're not like the competitors
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but we kind of went back to because we used to work together yeah
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so that actually bring in some outbounds so now we're getting
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that but he's well yeah
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so i'll probably have like another conversation yeah like you should like go back to like have the conversation
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and then i promise you if you really really have it
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and the thing is don't pull the punches if you're gonna have the conversation
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Be like, this is what I want.
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You're not doing that.
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And that's my fault too, because I probably haven't been clear about it.
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But let me be clear now.
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And if you don't want to do that, fine.
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Let's figure out a way that we can just work on separate things because I want to keep growing.
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Cool?
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I think you do that, the sales problem is all it's all.
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If you like this video and you're a business owner who wants to break through your current revenue ceiling,
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I distilled every lesson from scaling 10 businesses past 10 million
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and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one,
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zero to 10, and zero to 100 plus.
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And so you can click here and you can check it out.
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Again, absolutely free.
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And since you're a business owner, appreciate you and enjoy.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video “"Why Do We Stop Selling When Client Work Gets Busy?"”. Le parole che ritornano più spesso: sale, client, outbound. Questo video contiene 148 frasi e 1637 parole da ripetere con lo shadowing. Il parlato dura 7:54. Chi parla va veloce, circa 207 parole al minuto: aspettati suoni legati e ridotti. Il 89% delle parole rientra nelle 3.000 più comuni dell’inglese, quindi il lessico è facile da seguire.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| partnership sostantivo | /ˈpɑɹtnɚʃɪp/ | partenariato |
| whale sostantivo | /ˈweɪl/ | balena |
| founder sostantivo | /ˈfaʊ̯n.dəː/ | fondatore, creatore |
| enterprise sostantivo | /ˈɛntəˌpɹaɪz/ | impresa |
| custom sostantivo | /ˈkʌstəm/ | usanza, costume |
| hire verbo | /ˈhaɪɹ/ | assoldare, noleggiare |
| insult sostantivo | /ɪnˈsʌlt/ | insulto, offesa |
| lesson sostantivo | /ˈlɛs.ən/ | lezione |
| bound aggettivo | /ˈbaʊ̯nd/ | obbligato, confinato |
| helpful aggettivo | /ˈhɛlp.fl̩/ | disponibile, utile |
| suck verbo | /sʌk/ | succhiare, suggere |
| whoever | /huˈɛvɚ/ | chiunque |
| expand verbo | /ɪkˈspænd/ | estendere, espandere |
| punch sostantivo | /pʌnt͡ʃ/ | pugno |
| acquisition sostantivo | /ˌæk.wɪˈzɪʃ.ən/ | acquisizione |
I phrasal verb che sentirai
| Parola | Significato |
|---|---|
| figure out verbo | scoprire, rendersi conto |
| step over sostantivo | doppio passo |
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| “Used to” used to + verbo — un’abitudine o uno stato passato che non è più vero | used to work · used to go |
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | we've been · i've made · it's been |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | is done · were aligned |
Pronuncia a cui fare attenzione
Chi parla usa 47 contrazioni e forme ridotte, come you're, don't, we're. Pronunciale nella forma breve, così come le senti.
- I suoni “sh” e “zh”: partnership /ˈpɑɹtnɚʃɪp/, acquisition /ˌæk.wɪˈzɪʃ.ən/, integration /ˌɪn.tɪˈɡɹeɪ.ʃən/, observation /ˌɑbzɚˈveɪʃn̩/
- Parole lunghe — attenzione all’accento: acquisition /ˌæk.wɪˈzɪʃ.ən/, integration /ˌɪn.tɪˈɡɹeɪ.ʃən/, accountability /əˌkaʊn.təˈbɪl.ə.ti/, competitor /kəmˈpɛt.ɪ.tɚ/, ideally /aɪˈdi.ə.li/
I suoni difficili per chi parla italiano:
- /h/ — va soffiata, non è muta: hire /ˈhaɪɹ/, helpful /ˈhɛlp.fl̩/, whoever /huˈɛvɚ/
- Consonante finale — senza aggiungere una vocale dopo: partnership /ˈpɑɹtnɚʃɪp/, enterprise /ˈɛntəˌpɹaɪz/, insult /ɪnˈsʌlt/, bound /ˈbaʊ̯nd/, suck /sʌk/
- /æ/ — più aperta della “e”: expand /ɪkˈspænd/, acquisition /ˌæk.wɪˈzɪʃ.ən/, satisfy /ˈsætɪsfaɪ/, mastermind /ˈmæs.tɚˌmaɪnd/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come partnership, whale, founder.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.