Pratique du Shadowing: What is Contact Center? - Apprendre l'anglais à l'oral avec YouTube
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Have you heard about the contact center?
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Have you heard about the contact center?
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From which aspects should I evaluate a contact center solution?
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How can I choose between a contact center and a call center?
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Well, we will answer all these questions and ask you all with simple language in this video.
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So here we go.
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A contact center is a central platform that merges all customer interactions from various channels.
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It usually helps a company offer customer services, conduct outbound marketing or sales, and gather information.
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Well, the key here is various channels.
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So, what channels?
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Nowadays, people have an explosive, diverse range of ways to communicate.
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Your customers may reach you through instant chatting tools like WhatsApp and live chat from your website.
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Some may prefer emails or even at you from social media.
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As a morning company, you shall be available on all these channels.
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It may sound easier than it is.
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So just think about it.
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There are many possible platforms for each type of channel.
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For example, for social media.
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There's Facebook, Instagram, X, LinkedIn, and more.
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As a company, you need to maintain all these platforms.
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So you need a dedicated team for each channel and keep them coordinated.
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It can be a mess sometimes.
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Well, that's exactly why you need a contact center.
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A key advantage of a contact center is its ability to provide a seamless
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and consistent customer experience across all channels by integrating various communication platforms.
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For instance, a contact center agent has one single interface that merges all channels,
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meaning that all messages from different channels are received on one interface of the agent.
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Messages should be clearly labeled so agents know from which channel they enter.
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And of course, agents can respond to these messages right from this unified interface.
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In the meantime, to ensure a high level customer experience.
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Features like message queues, session transfer, chat to audio, call interswitch, and chat history tracking should all be included.
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Additionally, the QA functions like satisfaction rate and chat logs are also essential.
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Furthermore, the advanced contact center also needs to be capable of integrating with CRM systems,
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analytics, and performance monitoring tools to ensure efficiency and effectiveness.
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So, it is also vital for a contact center to be compatible with as many CRMs as possible.
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Well, as for now, many contact centers have introduced the AI to assist human agents, like chatbot, message extraction, and searching tools.
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These features mainly focus on providing advanced service for customers with higher needs.
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How do we choose between a call center and a contact center?
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If the customers' interactions privately happen over phones, a more economical call center should be the right choice for you.
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It's a dedicated phone call solution that can handle massive calls.
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However, the contact center will be better option if if you need to be available via digital channels.
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Now we're clear with the concept of the contact center.
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If you're searching for a solution, come and check with Yaystar.
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We got the answer for you.
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Check in the description to get the details.
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By the way, as always, feel free to grab the free trial from the description and I'll catch you guys in the next one.
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À propos de cette leçon
Vous vous entraînez en anglais avec "What is Contact Center?" en utilisant la technique du Shadowing.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.