Pratica di Shadowing: Lisa Su on AMD’s Competition With Nvidia and Intel - Impara a parlare inglese con i video
Creazione lezione...
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Lisa, thank you so much for being here tonight with your husband.
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We're honored to have you here as Time's 2024 CEO of the Year.
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I will start with an easy question.
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President Trump takes office in a few weeks.
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Will the new administration be good or bad for the chip industry?
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Why don't we go back to the Kate and Clark -like numbers?
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I like that.
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That was a very nice introduction.
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First of all, Sam, Jess, thank you so much.
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This is such an honor to be here and such an honor to be amongst this company.
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The truth is, we all think about what might happen.
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But the most important thing for our business, and probably most businesses, is just having certainty on what's going to happen.
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Since the election, I think all of us in business have been thinking about just what the next four years projects,
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and I think we are optimistic.
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about you know business we're optimistic about the opportunities Obviously, in the semiconductor world, for us and CHIPS,
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we're a little bit of a sensitive topic.
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We'll get into that.
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Yes, but overall, I think certainty is a good thing.
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Good.
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Um...
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You have in the past called AI the most transformational technology you've seen in your career.
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I'm curious for this crowd, What do most people get wrong about AI?
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Well, let me ask, so how many people in the audience, like, use AI Every day.
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That's pretty good.
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I think that is the most amazing thing.
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That's why I believe AI is the most important technology that I've certainly seen in my career.
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And back to what you know, people may not quite understand is two things.
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One is we're at the very, very, very beginning of AI.
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So whatever you think you're doing today, that seems amazing, it's going to be 10 times more amazing,
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like even 12 months from now because we're at the very early part of the learning curve.
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And because we're learning, It's not always going to be right.
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And so, The fact that AI is not right today doesn't mean that it's not the most important technology ever.
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And Sarah is sitting right here at our table You know, the street always wants the answer today or tomorrow.
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It might take a little bit longer than that, but I think over the next-- this is a five to 10 year cycle that we're in.
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And we're at the very beginning of the cycle, and that's what's so exciting about it.
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I'd love to get into some of the geopolitical issues that you and your company sit across today.
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AMD's most advanced chips are made outside the United States.
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When will they be made here?
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So, I would maybe even take a step back and say, five years ago nobody thought about where chips were made.
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Nobody thought about where do you get your next chip.
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And that is what has really changed for our industry is You know, chips are now at the backbone of everything,
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like everything you do, whether it's something in your business or something.
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in your home or something in your community goes through, probably thousands of trips a day, and that's what makes it so important.
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And I think the turning point was actually during the pandemic, when people couldn't get enough chips.
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Like if you remember, you know, people were wondering, like, why were why were the, you know, the cars You know?
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constrained because you didn't have enough chips, why couldn't you get your computers when you needed it?
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And that's when it became important as to where you can actually manufacture chips.
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So yes, from a political standpoint, geopolitical standpoint, It wasn't that important.
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five or ten years ago, so it wasn't something the United States focused on.
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And since then, it's become super important.
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It's become, you know, with the CHIPS Act and everything else,
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And actually, what that has done is it's put so much more investment into this area over the last few years.
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So, you know, I think it will take us probably the next five plus years to rebuild manufacturing in the United States.
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But it's going, and it's actually going faster than some might have thought.
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To go back to my question, will you be able to make your most advanced chips in the United States?
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We will.
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and that will be in five years?
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I would say in the next three to five years, you'll start seeing the most advanced chips.
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You move that forward, three years, I like that.
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Yes.
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Well, in Arizona right now, I mean, Arizona is like the center of some of the most advanced chips in the country, and we're getting our first chips off the line,
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and they're looking quite good.
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You talked about being at the beginning of this cycle.
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There are some reports that AI is actually plateauing.
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Isn't that bad news for AMD?
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I...
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First of all, I don't agree with them.
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Why not?
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Because, again, this is the view of whenever we see technology cycles, there are actually arcs.
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So you get a new innovation and it takes you so far.
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And then you need the next new innovation and it takes you the next you know, five plus years, and then you see the next.
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And I think we're just at the initial waves of AI.
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So today what people want is larger and larger computers.
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Like you talk about supercomputers.
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We just had Every six months they talk about,
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they rank actually the fastest supercomputers and we just had a couple of supercomputers that were just built.
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We'll have a faster one.
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like a year from now.
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And the innovation that happens when you have all of this engineering talent come together There are lots of new ideas,
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lots of new algorithms out there.
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Probably what I find most exciting about AI is that you can think about AI solving a broad set of issues.
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Like you think about ChatGPT today, you can ask it questions, you can We're talking about some of the things that you might do.
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with time you can see the ability to transfer lots of general information.
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But there's also a really interesting part of AI, that how you can go really deep and solve some of the world's hardest problems,
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This idea that you know, you can accelerate the rate and pace of medical discovery.
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Like I'm really interested in how AI and healthcare come together because, you know, healthcare is so personal to all of us, right?
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We all have a family, friends that have been impacted by various diseases.
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If we can accelerate drug discovery, if we can accelerate finding some of these the next wave, I believe you can do that with the next set of AI.
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So I don't think we're anywhere near plateauing.
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I think you might need to do it a different way.
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And we've always had this notion as engineers that when you reach a roadblock,
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you find your next set of ideas to go forward.
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Well, speaking of doing it a different way, AI requires a massive amount of energy.
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Is it making our climate worse?
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Is it harming our planet?
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- Thank you.
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I think we are all in this place where you know, power, is one of the key things that we think about.
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How do we get enough energy for what we want to do?
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You do need a lot of energy to run these massively powerful systems.
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I think AI can also help us conserve, actually, energy in the sense
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that it'll help us solve problems in a different way so that you won't have to necessarily take as long.
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Like one of the most interesting parts of AI
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is It should be able to kind of help us get to the answer, some problems that might have taken Um,
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months or even years to simulate.
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Like if you think about some of the latest discoveries, latest drug discoveries and how long things take, you can imagine a time when that might be done in days or weeks.
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And so that's how you see the trade -off between energy and and more computing power.
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China just opened an antitrust investigation into NVIDIA.
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Are you worried that a geopolitical fight between China and the U .S will harm your business?
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So, There's a lot of discussion about the US and China.
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and what that means.
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I'm sorry.
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Clearly, chips have become something that are so important from a national security standpoint.
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And we recognize that.
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There are some chips, for example, that are so special that we can't ship to China, that we can't ship to certain other restricted countries.
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I I think balance is always important in these things.
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Look, China's also an important market for us.
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you know, China as there are lots and lots of uses of semiconductors, and we like to have balance in this.
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It's so important, you know, we talked about the new administration at the top.
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Uh, What's really important is for there to be a good dialogue between sort of the public sector and the private sector.
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I think there's a lot of partnerships that are necessary.
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That's true in most industries.
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That's certainly very true in our industry.
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And the key is that we want to have the ability to protect national security,
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while also ensuring that we have access to the Chinese market.
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Those who work with you say you're a competitive person.
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Is that okay?
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It's fantastic.
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Is there a day when AMD will be bigger than NVIDIA?
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AMANDA SCHADE: You know-- Competition is a good thing,
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but one doesn't-- I believe that there are multiple winners in this market.
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And the key for us is-- Are we putting out new technology?
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Are we putting out technology that is changing the world?
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Are we helping solve some of the world's most important problems?
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Those are really, really important.
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And at the end of the day, you know, who's bigger, who's smaller, we'll see.
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We'll see how that plays out.
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I think the challenge is on.
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Speaking of competition, there's an opening in the CEO's office at Intel. Who should take it?
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You know Sam, this was supposed to be a pleasant dinner, wasn't it?
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I mean like… I think they're having a great time.
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Look, I have a lot of respect for Pat as a colleague.
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So I've known him for many, many years.
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It is hard to turn around a semiconductor company.
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But let me start with that.
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There are, the thing about our
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industry is that the decisions that you make today you actually won't see the fruits of that labor for like, five years.
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I mean that's the case.
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It's like a five year cycle.
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It takes that long to design products, to think about technology, to think about markets going forward.
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So I would say it's a tough job.
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It's a tough job.
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Has the Biden administration encouraged you to merge with Intel?
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Yeah.
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I think the answer to that question is no. So I can answer that question.
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I think what we're all looking for is how do we make the U .S industry stronger.
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All right.
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The US leads in semiconductors today, in semiconductor design.
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We have been fortunate enough with Silicon Valley,
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with all of the intellectual property that we've developed over the last many years for
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um just the innovation in our culture you know that's
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that goes with startups but also with larger more advanced companies um you know we've actually
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acquired a number of companies over the last few years, and it's added a lot to the equation.
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We're going to continue to do that.
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As an industry, we're going to continue to push the envelope on technology.
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I think that's something that we should be really proud of.
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We want to have the best chips.
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We want to have the best computers.
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We want to use those computers to solve the most difficult problems.
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How we do that as an industry? is partnering.
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Like actually, you know, we are partnering, you know, with Intel on a number of things.
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We're partnering with many of the companies in the semiconductor industry
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Because there's no one company that has all of the good ideas.
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It is a place where
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We absolutely have to come together and there are places where we're going to compete
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and there are places where we're going to collaborate.
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I think one of the things that stands out in reading
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and listening to people talk about your journey as a leader is the points in time where
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you decided not to do something when people were encouraging you to do that.
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We often talk about leadership as what you do, but it's just as frequently what you choose not to do.
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Is there a moment in time, a decision that sticks out for you where you said everyone was telling you to go this way and you said, no, we have to go that way?
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Probably the most striking moment in time is Whenever you think about technology,
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people always are most interested in what you're doing today.
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Like, what's the fad of today?
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So when I first took over as CEO, it was 2014 and 2015 time frame.
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And the fad was-- not fad is not the right word-- but the more interesting thing was, you're so excited about your next Apple iPhone.
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You're so excited about the next tablet that you're going to buy.
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And people were asking-- my board was asking me Lisa, why are we not like doing that.
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Like why are we not in phones?
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Why are we not in tablets?
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And the truth was, you know, those are fine businesses to be in, but they're not AMD.
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Like AMD, we build big computers.
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That's what we do.
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We build big computers.
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And many of you may not have heard about AMD, certainly 10 years ago, maybe five years ago.
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Hopefully in the last year you've heard us from time to time.
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We build big computers, and big computers were not sexy.
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Um...
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10 years ago, but they're kind of sexy now.
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Right?
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I mean, you're talking to me about AI.
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I'm lucky enough to sit amongst this audience.
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And Um, I think that's the key.
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The key is to be very clear on what you want to be best at.
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And it doesn't have to be the most popular thing.
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but it has to be something that you know will make a difference.
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Well, Lisa Su, thank you for making supercomputer sexy.
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We're so glad to have you here.
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Thank you.
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About This Lesson
In questa lezione, praticherai l'ascolto e la pronuncia inglese attraverso un dialogo professionale con Lisa Su, CEO di AMD. Analizzerai temi come l'IA, l'industria dei chip e le questioni geopolitiche, migliorando la tua capacità di comprendere e ripetere frasi in contesti formali. Imparerai a gestire la velocità del discorso e l'intonazione tipiche di interviste business, utilizzando tecniche come lo shadowing per rafforzare la tua fluenza.
Parole chiave e frasi utili
- Semiconductor: "semiconduttore" (es. "l'industria dei semiconduttori")
- Transformational technology: "tecnologia trasformativa" (es. "l'IA è una tecnologia trasformativa")
- Geopolitical issues: "questioni geopolitiche" (es. "le questioni geopolitiche dell'industria dei chip")
- Backbone: "spina dorsale" (es. "i chip sono la spina dorsale di tutto")
- Turning point: "punto di svolta" (es. "la pandemia è stato un punto di svolta")
Consigli per la pratica
Per migliorare la tua pronuncia inglese e la fluenza, utilizza la tecnica dello shadowing in inglese: ripeti immediatamente dopo Lisa Su, imitando la sua velocità, l'intonazione e il tono. Il dialogo ha una velocità media, ma con passaggi più veloci quando si tratta di argomenti tecnici: focalizzati su questi momenti per esercitare l'orecchio e la lingua.
Un shadow speech efficace richiede attenzione alla pausa: Lisa Su usa pause brevi per organizzare le idee, quindi ripeti queste pause per rendere il tuo discorso più naturale. Usa questo video come strumento per imparare l'inglese con YouTube: riproduci più volte i frasi difficili, come quelle su "la certezza nel business" o "la ciclo di 5-10 anni", finché non le senti familiari.
Ricorda: lo shadowing non è solo ripetere, ma capire il contesto. Analizza come Lisa Su connette i concetti (es. da "pandemia" a "importanza della produzione locale") per migliorare anche la tua capacità di esprimere idee complesse. Con la pratica costante, noterai un miglioramento nella tua pronuncia e nella confidenza nel parlare inglese.
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | you've seen · I've certainly seen · has really changed |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | are made · be made · were made |
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.