シャドーイング練習: JTBD Framework in UX w/ Examples | UXtweak - 動画で英語スピーキングを学ぶ
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45 % of new companies in the US fail within the first 5 years.
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And here's the surprising part: it's not always because of financial issues.
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Often it happens because businesses overlook the JTBD or Jobs To Be Done framework.
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Instead of uncovering jobs customers have, companies build solutions based on assumptions about users' needs.
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The result: products that don't meet user expectations.
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Bye.
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Hi, my name is Alex and welcome to UX Tweaks channel.
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Today we're talking about the JTBD or Jobs To Be Done framework.
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What are the jobs to be done?
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How do we identify users' jobs?
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What research methods should you use?
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Let's get into it.
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So what are the jobs to be done?
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The jobs to be done framework helps understand specific motivations behind the reason customers use products.
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What are they trying to accomplish?
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How can a specific product help?
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By applying the JTBD framework, companies can design solutions that fulfill real customer needs and solve meaningful problems.
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Imagine a team developing a tracking app for fitness beginners.
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The team assumes the main user's goal will be to track their workouts and have in -depth training statistics.
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However, the main goal of the potential users is actually to stay motivated and develop a consistent training routine.
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This suggests that instead of in -depth training analytics, users would rather have a networking feature where they can share their workouts with other beginners.
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And they would appreciate motivational notifications from the app.
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Without the JTBD framework, the team's resources and time would be spent developing unnecessary features.
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Meanwhile, those that ensure the tool's success among potential users would be overlooked.
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Now, Let's see how you can identify the jobs.
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The best way to find out is by talking to your current users.
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Alternatively, If you're still in the prototyping phase, Find people who fit your UX persona profile and talk to them.
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For that, you can conduct user interviews
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and ask open -ended questions such as: What problem were you trying to solve when you started using the product?
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or What outcome are you hoping to achieve?
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Another good question is, How did you solve this problem before using our product?
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It prompts users to share previous workarounds and highlight the main job they tried to complete.
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By the way Be aware of the bias you may bring when making up interview questions and you.
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For writing questions correctly, watch our video guide.
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The link will appear in the right.
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Another great practice for identifying users' jobs is to observe their interactions with the product.
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You can do so either by conducting usability testing or doing field studies.
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By the way, If you apply the JTBD framework for digital products, we advise using specialized CX and UX tools.
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For example, UX Tweak has advanced functionalities that help optimize user interviews and usability testing on different devices,
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and we offer in -depth analysis of key research insights.
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Not everything users communicate during user interviews or usability testing is their job.
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Let's go over some principles that will help you identify what is a user job versus what is not.
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There are four user principles in the jobs to be done framework.
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The first one is that jobs are stable over time.
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This means that underlying user goals don't change even when tools and technology evolve.
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For example, both handwritten letters and instant messages fulfill the job of helping us keep in touch with others.
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The second principle is that jobs combine functional, social and emotional aspects.
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For example, We buy a phone to communicate with others.
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This is a functional job.
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However, when choosing the phone, we may buy one of a specific color because it's our favorite.
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This is an emotional aspect of the job.
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Choosing a phone from a specific brand would be a social aspect.
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The third principle is that jobs are related to improvements.
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This could mean making a task easier, quicker, or more enjoyable.
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For example, We buy phones instead of writing letters because it makes communication easier and quicker.
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Finally, jobs are present in a context.
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A person might handle the same job differently depending on the circumstances.
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When getting dinner, someone might cook at home on a relaxed evening, but opt for takeout after a long busy day.
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The jobs to be done framework is valuable for researchers, designers and product managers.
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And the first step in implementing it would be to start collecting user feedback.
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If you don't have a tool to do that effectively,
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Try UX Tweak, we are an all -in -one platform for moderated and unmoderated research user interviews and much more.
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Like and subscribe to watch more videos on all things UX related.
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See you next time.
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なぜこの動画でスピーキングを練習するのか？
この動画では、JTBD（Jobs To Be Done）フレームワークについて解説されています。このフレームワークは、顧客が製品を使用する具体的な動機を理解する手助けをします。英語のスピーキング練習を行うことで、視聴者は実際のビジネスシナリオにおける会話の流れや表現方法を学ぶことができ、さらに英語の発音を良くすることも可能です。例えば、ポジティブなフィードバックやユーザーインタビューの方法に関する表現を練習することで、英語のコミュニケーションスキルが向上します。
文法と表現のコンテキスト
この動画から学べる重要な文法構造や表現をいくつか紹介します：
- What are the jobs to be done? - これは「何が達成されるべき仕事か？」という意味で、相手に具体的な目標や目的を尋ねる表現です。
- How can a specific product help? - 特定の製品がどのように役立つかを問う質問で、製品やサービスに関する意見を引き出すのに使います。
- What problem were you trying to solve? - 「どのような問題を解決しようとしていましたか？」という質問で、ユーザーのニーズを探る際に非常に有用です。
- By the way - これは「ちなみに」という意味で、会話を自然に繋げる表現です。
これらの表現を実際に使いながら、英語スピーキング練習を行うことで、日常会話やビジネスシーンにおいて重要なスキルを磨くことができます。
一般的な発音のトラップ
動画内では、いくつかの難しい単語やフレーズが登場します。特に注意が必要なのは以下の単語です：
- framework - この単語は「フレームワーク」と発音されますが、初めて聞くと「フレームワーク」と誤って読みがちです。
- assumptions - やや長い単語で、初めて発音する時には音節を分けて練習すると良いです。
- motivation - 短縮形やスラングで言ってしまうと相手に伝わらない場合もあるので、標準的な発音を心がけましょう。
英語の発音を良くするためには、動画を見ながら shadowspeak（シャドーイング）を行うのが効果的です。正しい発音を意識し、繰り返し練習することで、自然なスピーキングが身に付きます。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。