쉐도잉 연습: JTBD Framework in UX w/ Examples | UXtweak - 영상으로 영어 말하기 배우기
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45 % of new companies in the US fail within the first 5 years.
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And here's the surprising part: it's not always because of financial issues.
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Often it happens because businesses overlook the JTBD or Jobs To Be Done framework.
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Instead of uncovering jobs customers have, companies build solutions based on assumptions about users' needs.
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The result: products that don't meet user expectations.
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Bye.
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Hi, my name is Alex and welcome to UX Tweaks channel.
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Today we're talking about the JTBD or Jobs To Be Done framework.
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What are the jobs to be done?
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How do we identify users' jobs?
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What research methods should you use?
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Let's get into it.
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So what are the jobs to be done?
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The jobs to be done framework helps understand specific motivations behind the reason customers use products.
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What are they trying to accomplish?
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How can a specific product help?
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By applying the JTBD framework, companies can design solutions that fulfill real customer needs and solve meaningful problems.
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Imagine a team developing a tracking app for fitness beginners.
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The team assumes the main user's goal will be to track their workouts and have in -depth training statistics.
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However, the main goal of the potential users is actually to stay motivated and develop a consistent training routine.
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This suggests that instead of in -depth training analytics, users would rather have a networking feature where they can share their workouts with other beginners.
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And they would appreciate motivational notifications from the app.
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Without the JTBD framework, the team's resources and time would be spent developing unnecessary features.
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Meanwhile, those that ensure the tool's success among potential users would be overlooked.
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Now, Let's see how you can identify the jobs.
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The best way to find out is by talking to your current users.
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Alternatively, If you're still in the prototyping phase, Find people who fit your UX persona profile and talk to them.
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For that, you can conduct user interviews
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and ask open -ended questions such as: What problem were you trying to solve when you started using the product?
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or What outcome are you hoping to achieve?
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Another good question is, How did you solve this problem before using our product?
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It prompts users to share previous workarounds and highlight the main job they tried to complete.
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By the way Be aware of the bias you may bring when making up interview questions and you.
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For writing questions correctly, watch our video guide.
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The link will appear in the right.
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Another great practice for identifying users' jobs is to observe their interactions with the product.
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You can do so either by conducting usability testing or doing field studies.
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By the way, If you apply the JTBD framework for digital products, we advise using specialized CX and UX tools.
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For example, UX Tweak has advanced functionalities that help optimize user interviews and usability testing on different devices,
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and we offer in -depth analysis of key research insights.
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Not everything users communicate during user interviews or usability testing is their job.
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Let's go over some principles that will help you identify what is a user job versus what is not.
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There are four user principles in the jobs to be done framework.
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The first one is that jobs are stable over time.
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This means that underlying user goals don't change even when tools and technology evolve.
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For example, both handwritten letters and instant messages fulfill the job of helping us keep in touch with others.
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The second principle is that jobs combine functional, social and emotional aspects.
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For example, We buy a phone to communicate with others.
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This is a functional job.
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However, when choosing the phone, we may buy one of a specific color because it's our favorite.
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This is an emotional aspect of the job.
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Choosing a phone from a specific brand would be a social aspect.
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The third principle is that jobs are related to improvements.
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This could mean making a task easier, quicker, or more enjoyable.
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For example, We buy phones instead of writing letters because it makes communication easier and quicker.
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Finally, jobs are present in a context.
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A person might handle the same job differently depending on the circumstances.
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When getting dinner, someone might cook at home on a relaxed evening, but opt for takeout after a long busy day.
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The jobs to be done framework is valuable for researchers, designers and product managers.
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And the first step in implementing it would be to start collecting user feedback.
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If you don't have a tool to do that effectively,
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Try UX Tweak, we are an all -in -one platform for moderated and unmoderated research user interviews and much more.
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Like and subscribe to watch more videos on all things UX related.
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See you next time.
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이 수업에 대하여
이 수업에서는 JTBD(실행해야 할 작업) 프레임워크에 대해 배우고, 고객이 제품을 사용하는 이유에 대한 깊은 이해를 기를 것입니다. 사용자가 어떤 목표를 가지고 제품을 사용하는지, 그리고 기업이 어떻게 실제 고객의 필요를 충족시키는 솔루션을 설계할 수 있는지를 익힐 예정입니다. 이러한 과정은 영어 회화 실력을 향상시키는 데 도움이 될 것입니다.
주요 어휘 및 구문
- JTBD(실행해야 할 작업): 고객의 목표를 이해하기 위한 프레임워크
- 사용자 인터뷰: 현재 사용자와 대화하여 그들의 경험과 목표를 파악하는 방법
- 기능적, 사회적 및 감정적 측면: 작업이 결합되는 다양한 요소
- 프로토타입 단계: 제품 개발 초기 단계에서 사용자 피드백을 받을 수 있는 시점
- 사용성 테스트: 제품의 사용성을 평가하기 위한 실험
- 모티베이션 알림: 사용자의 동기를 부여하기 위해 제공되는 알림
- 관찰: 사용자의 제품 상호작용을 주의 깊게 살펴보는 방법
연습 팁
이번 영상의 내용을 효과적으로 연습하려면 shadowspeak 기법을 활용해 보세요. 이를 위해 다음과 같은 방법을 적용해 보시기 바랍니다:
- 영상의 속도에 맞춰 천천히 따라 말해보세요. 처음에는 느리게 시작하고, 점차 자연스럽게 속도를 높여가면 좋습니다.
- 발음이 힘든 부분은 반복해서 연습하세요. 영어 발음 교정에 집중해주세요.
- 주제와 연관된 질문을 스스로에게 해보며 생각을 정리하세요. 예를 들어, "이 제품은 나에게 어떤 도움을 주는가?"를 말해보세요.
- 영상의 주요 구문들을 적어보고, 이를 바탕으로 영어 회화 연습을 진행하세요. 대화의 흐름을 자연스럽게 이어가도록 연습하는 것이 중요합니다.
- 마지막으로, 유튜브 영어 공부를 통해 다른 관련 콘텐츠를 시청하며 다양한 표현 방법을 익혀보세요.
이 방법들을 통해 영어 회화 실력을 단단하게 다질 수 있을 것입니다.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.