Prática de Shadowing: JTBD Framework in UX w/ Examples | UXtweak - Aprenda a falar inglês com vídeo

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45 % of new companies in the US fail within the first 5 years.
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And here's the surprising part: it's not always because of financial issues.
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Often it happens because businesses overlook the JTBD or Jobs To Be Done framework.
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Instead of uncovering jobs customers have, companies build solutions based on assumptions about users' needs.
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The result: products that don't meet user expectations.
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Bye.
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Hi, my name is Alex and welcome to UX Tweaks channel.
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Today we're talking about the JTBD or Jobs To Be Done framework.
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What are the jobs to be done?
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How do we identify users' jobs?
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What research methods should you use?
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Let's get into it.
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So what are the jobs to be done?
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The jobs to be done framework helps understand specific motivations behind the reason customers use products.
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What are they trying to accomplish?
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How can a specific product help?
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By applying the JTBD framework, companies can design solutions that fulfill real customer needs and solve meaningful problems.
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Imagine a team developing a tracking app for fitness beginners.
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The team assumes the main user's goal will be to track their workouts and have in -depth training statistics.
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However, the main goal of the potential users is actually to stay motivated and develop a consistent training routine.
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This suggests that instead of in -depth training analytics, users would rather have a networking feature where they can share their workouts with other beginners.
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And they would appreciate motivational notifications from the app.
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Without the JTBD framework, the team's resources and time would be spent developing unnecessary features.
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Meanwhile, those that ensure the tool's success among potential users would be overlooked.
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Now, Let's see how you can identify the jobs.
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The best way to find out is by talking to your current users.
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Alternatively, If you're still in the prototyping phase, Find people who fit your UX persona profile and talk to them.
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For that, you can conduct user interviews
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and ask open -ended questions such as: What problem were you trying to solve when you started using the product?
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or What outcome are you hoping to achieve?
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Another good question is, How did you solve this problem before using our product?
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It prompts users to share previous workarounds and highlight the main job they tried to complete.
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By the way Be aware of the bias you may bring when making up interview questions and you.
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For writing questions correctly, watch our video guide.
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The link will appear in the right.
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Another great practice for identifying users' jobs is to observe their interactions with the product.
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You can do so either by conducting usability testing or doing field studies.
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By the way, If you apply the JTBD framework for digital products, we advise using specialized CX and UX tools.
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For example, UX Tweak has advanced functionalities that help optimize user interviews and usability testing on different devices,
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and we offer in -depth analysis of key research insights.
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Not everything users communicate during user interviews or usability testing is their job.
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Let's go over some principles that will help you identify what is a user job versus what is not.
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There are four user principles in the jobs to be done framework.
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The first one is that jobs are stable over time.
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This means that underlying user goals don't change even when tools and technology evolve.
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For example, both handwritten letters and instant messages fulfill the job of helping us keep in touch with others.
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The second principle is that jobs combine functional, social and emotional aspects.
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For example, We buy a phone to communicate with others.
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This is a functional job.
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However, when choosing the phone, we may buy one of a specific color because it's our favorite.
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This is an emotional aspect of the job.
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Choosing a phone from a specific brand would be a social aspect.
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The third principle is that jobs are related to improvements.
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This could mean making a task easier, quicker, or more enjoyable.
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For example, We buy phones instead of writing letters because it makes communication easier and quicker.
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Finally, jobs are present in a context.
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A person might handle the same job differently depending on the circumstances.
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When getting dinner, someone might cook at home on a relaxed evening, but opt for takeout after a long busy day.
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The jobs to be done framework is valuable for researchers, designers and product managers.
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And the first step in implementing it would be to start collecting user feedback.
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If you don't have a tool to do that effectively,
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Try UX Tweak, we are an all -in -one platform for moderated and unmoderated research user interviews and much more.
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Like and subscribe to watch more videos on all things UX related.
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See you next time.
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Por que praticar a fala com este vídeo?

Praticar a conversação em inglês usando vídeos pode ser uma ferramenta poderosa para melhorar suas habilidades de fala. Neste caso, o vídeo sobre o framework JTBD (Jobs To Be Done) em UX oferece não apenas conteúdo interessante, mas também um contexto rico para a prática de conversação. Ao discutir a motivação por trás do uso de produtos, você aprenderá a expressar ideias complexas e a desenvolver seu vocabulário técnico enquanto se familiariza com a terminologia utilizada em ambientes de negócios. Esta prática de conversação em inglês ajudará a aumentar sua confiança ao falar em público e a aprimorar sua habilidade de articular pensamentos de forma clara e eficaz.

Gramática e Expressões em Contexto

No vídeo, o apresentador utiliza várias estruturas que podem ser úteis para quem está aprendendo inglês. Aqui estão algumas delas:

  • “What are they trying to accomplish?” - Esta pergunta exemplifica o uso do presente contínuo para discutir ações em andamento, permitindo que você descreva objetivos e ações de maneira mais dinâmica.
  • “Instead of uncovering jobs customers have, companies build solutions based on assumptions.” - Nesse caso, o uso do gerúndio ("uncovering") é importante para expressar ações em processo e seu impacto.
  • “Imagine a team developing a tracking app.” - A estrutura de comando “Imagine” incentiva a visualização e é uma ótima maneira de iniciar discussões criativas.

A prática de expressões como essas através de shadow speak pode enriquecer seu aprendizado, permitindo que você capture a entonação e o ritmo da fala nativa.

Armadilhas Comuns de Pronúncia

Embora o conteúdo do vídeo seja informativo, alguns termos podem ser desafiadores para os aprendizes de inglês. Aqui estão algumas armadilhas comuns de pronúncia que você pode encontrar:

  • "Jobs To Be Done" - A pronúncia de "to be" é frequentemente rápida, tornando-se "tə bi" em conversas naturais.
  • "Framework" - O som inicial pode ser enganoso; assegure-se de pronunciar a letra "f" claramente.
  • "Motivation" - A sílaba “mo” deve ser enfatizada; muitos aprendizes tendem a ser rápidos nesta palavra.

Praticar a pronúncia dessas palavras difíceis através de shadowspeaks ou prática de conversação em inglês pode ajudar a superar essas barreiras. Ouvir atentamente e repetir as falas do vídeo é uma técnica eficaz para aprimorar sua clareza na fala.

O que é a Técnica de Shadowing?

Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.

Técnica de shadowing: leia o guia completo passo a passo →