跟讀練習: JTBD Framework in UX w/ Examples | UXtweak - 通過影片學習英語口語
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45 % of new companies in the US fail within the first 5 years.
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And here's the surprising part: it's not always because of financial issues.
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Often it happens because businesses overlook the JTBD or Jobs To Be Done framework.
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Instead of uncovering jobs customers have, companies build solutions based on assumptions about users' needs.
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The result: products that don't meet user expectations.
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Bye.
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Hi, my name is Alex and welcome to UX Tweaks channel.
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Today we're talking about the JTBD or Jobs To Be Done framework.
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What are the jobs to be done?
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How do we identify users' jobs?
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What research methods should you use?
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Let's get into it.
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So what are the jobs to be done?
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The jobs to be done framework helps understand specific motivations behind the reason customers use products.
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What are they trying to accomplish?
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How can a specific product help?
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By applying the JTBD framework, companies can design solutions that fulfill real customer needs and solve meaningful problems.
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Imagine a team developing a tracking app for fitness beginners.
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The team assumes the main user's goal will be to track their workouts and have in -depth training statistics.
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However, the main goal of the potential users is actually to stay motivated and develop a consistent training routine.
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This suggests that instead of in -depth training analytics, users would rather have a networking feature where they can share their workouts with other beginners.
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And they would appreciate motivational notifications from the app.
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Without the JTBD framework, the team's resources and time would be spent developing unnecessary features.
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Meanwhile, those that ensure the tool's success among potential users would be overlooked.
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Now, Let's see how you can identify the jobs.
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The best way to find out is by talking to your current users.
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Alternatively, If you're still in the prototyping phase, Find people who fit your UX persona profile and talk to them.
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For that, you can conduct user interviews
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and ask open -ended questions such as: What problem were you trying to solve when you started using the product?
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or What outcome are you hoping to achieve?
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Another good question is, How did you solve this problem before using our product?
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It prompts users to share previous workarounds and highlight the main job they tried to complete.
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By the way Be aware of the bias you may bring when making up interview questions and you.
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For writing questions correctly, watch our video guide.
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The link will appear in the right.
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Another great practice for identifying users' jobs is to observe their interactions with the product.
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You can do so either by conducting usability testing or doing field studies.
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By the way, If you apply the JTBD framework for digital products, we advise using specialized CX and UX tools.
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For example, UX Tweak has advanced functionalities that help optimize user interviews and usability testing on different devices,
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and we offer in -depth analysis of key research insights.
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Not everything users communicate during user interviews or usability testing is their job.
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Let's go over some principles that will help you identify what is a user job versus what is not.
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There are four user principles in the jobs to be done framework.
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The first one is that jobs are stable over time.
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This means that underlying user goals don't change even when tools and technology evolve.
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For example, both handwritten letters and instant messages fulfill the job of helping us keep in touch with others.
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The second principle is that jobs combine functional, social and emotional aspects.
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For example, We buy a phone to communicate with others.
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This is a functional job.
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However, when choosing the phone, we may buy one of a specific color because it's our favorite.
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This is an emotional aspect of the job.
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Choosing a phone from a specific brand would be a social aspect.
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The third principle is that jobs are related to improvements.
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This could mean making a task easier, quicker, or more enjoyable.
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For example, We buy phones instead of writing letters because it makes communication easier and quicker.
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Finally, jobs are present in a context.
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A person might handle the same job differently depending on the circumstances.
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When getting dinner, someone might cook at home on a relaxed evening, but opt for takeout after a long busy day.
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The jobs to be done framework is valuable for researchers, designers and product managers.
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And the first step in implementing it would be to start collecting user feedback.
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If you don't have a tool to do that effectively,
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Try UX Tweak, we are an all -in -one platform for moderated and unmoderated research user interviews and much more.
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Like and subscribe to watch more videos on all things UX related.
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See you next time.
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本課概述
在這一課中，學習者將深入瞭解JTBD（“待完成的工作”）框架的概念及其在使用者體驗中的應用。我們將探討如何識別使用者的真正需求，以及使用合適的研究方法來獲取這些資訊。此外，學習者將瞭解如何通過觀察和訪談獲取使用者的反饋，從而更好地理解他們的目標。掌握這些內容將有助於學習者在英語表達中更明確地傳達思想，適用於雅思口語練習和其他語言交流。
關鍵詞彙及短語
- JTBD（待完成的工作） - 理解顧客使用產品背後具體動機的框架。
- 使用者訪談 - 與使用者直接交流，瞭解他們的需求和期望。
- 功能性工作 - 例如使用手機進行溝通的功能目的。
- 動機 - 使用者的真實驅動因素，影響他們的選擇和行為。
- 可用性測試 - 觀察使用者與產品互動的一種方法。
- 社會與情感因素 - 影響使用者決策的非功能性因素。
- 反饋 - 使用者對產品的回應，有助於不斷改進。
練習技巧
在進行英語影子跟讀（shadow speak）時，建議學習者儘量模仿影片的語速與語調，以增強自己的口語表達能力。該影片的語速適中，非常適合進行英語影子跟讀練習。請注意，在練習時，儘量分段進行。在每個句子之後停頓，重複影片中的內容，並關注語調和重音。這不僅可以提高您的詞彙量，還能幫助您理解不同句子的語調變化。通過這種方式，您將在雅思口語練習中更加流利，也能在與他人交流時更自信。在練習的過程中，如果遇到發音困難的單詞，建議暫停播放，反覆聽幾次，直到發音準確為止。
什麼是跟讀法？
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。