跟读练习: JTBD Framework in UX w/ Examples | UXtweak - 通过视频学习英语口语
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45 % of new companies in the US fail within the first 5 years.
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And here's the surprising part: it's not always because of financial issues.
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Often it happens because businesses overlook the JTBD or Jobs To Be Done framework.
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Instead of uncovering jobs customers have, companies build solutions based on assumptions about users' needs.
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The result: products that don't meet user expectations.
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Bye.
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Hi, my name is Alex and welcome to UX Tweaks channel.
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Today we're talking about the JTBD or Jobs To Be Done framework.
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What are the jobs to be done?
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How do we identify users' jobs?
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What research methods should you use?
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Let's get into it.
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So what are the jobs to be done?
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The jobs to be done framework helps understand specific motivations behind the reason customers use products.
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What are they trying to accomplish?
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How can a specific product help?
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By applying the JTBD framework, companies can design solutions that fulfill real customer needs and solve meaningful problems.
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Imagine a team developing a tracking app for fitness beginners.
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The team assumes the main user's goal will be to track their workouts and have in -depth training statistics.
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However, the main goal of the potential users is actually to stay motivated and develop a consistent training routine.
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This suggests that instead of in -depth training analytics, users would rather have a networking feature where they can share their workouts with other beginners.
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And they would appreciate motivational notifications from the app.
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Without the JTBD framework, the team's resources and time would be spent developing unnecessary features.
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Meanwhile, those that ensure the tool's success among potential users would be overlooked.
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Now, Let's see how you can identify the jobs.
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The best way to find out is by talking to your current users.
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Alternatively, If you're still in the prototyping phase, Find people who fit your UX persona profile and talk to them.
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For that, you can conduct user interviews
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and ask open -ended questions such as: What problem were you trying to solve when you started using the product?
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or What outcome are you hoping to achieve?
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Another good question is, How did you solve this problem before using our product?
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It prompts users to share previous workarounds and highlight the main job they tried to complete.
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By the way Be aware of the bias you may bring when making up interview questions and you.
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For writing questions correctly, watch our video guide.
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The link will appear in the right.
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Another great practice for identifying users' jobs is to observe their interactions with the product.
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You can do so either by conducting usability testing or doing field studies.
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By the way, If you apply the JTBD framework for digital products, we advise using specialized CX and UX tools.
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For example, UX Tweak has advanced functionalities that help optimize user interviews and usability testing on different devices,
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and we offer in -depth analysis of key research insights.
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Not everything users communicate during user interviews or usability testing is their job.
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Let's go over some principles that will help you identify what is a user job versus what is not.
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There are four user principles in the jobs to be done framework.
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The first one is that jobs are stable over time.
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This means that underlying user goals don't change even when tools and technology evolve.
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For example, both handwritten letters and instant messages fulfill the job of helping us keep in touch with others.
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The second principle is that jobs combine functional, social and emotional aspects.
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For example, We buy a phone to communicate with others.
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This is a functional job.
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However, when choosing the phone, we may buy one of a specific color because it's our favorite.
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This is an emotional aspect of the job.
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Choosing a phone from a specific brand would be a social aspect.
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The third principle is that jobs are related to improvements.
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This could mean making a task easier, quicker, or more enjoyable.
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For example, We buy phones instead of writing letters because it makes communication easier and quicker.
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Finally, jobs are present in a context.
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A person might handle the same job differently depending on the circumstances.
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When getting dinner, someone might cook at home on a relaxed evening, but opt for takeout after a long busy day.
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The jobs to be done framework is valuable for researchers, designers and product managers.
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And the first step in implementing it would be to start collecting user feedback.
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If you don't have a tool to do that effectively,
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Try UX Tweak, we are an all -in -one platform for moderated and unmoderated research user interviews and much more.
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Like and subscribe to watch more videos on all things UX related.
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See you next time.
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本课概述
在这一课中，学习者将深入了解JTBD（“待完成的工作”）框架的概念及其在用户体验中的应用。我们将探讨如何识别用户的真正需求，以及使用合适的研究方法来获取这些信息。此外，学习者将了解如何通过观察和访谈获取用户的反馈，从而更好地理解他们的目标。掌握这些内容将有助于学习者在英语表达中更明确地传达思想，适用于雅思口语练习和其他语言交流。
关键词汇及短语
- JTBD（待完成的工作） - 理解顾客使用产品背后具体动机的框架。
- 用户访谈 - 与用户直接交流，了解他们的需求和期望。
- 功能性工作 - 例如使用手机进行沟通的功能目的。
- 动机 - 用户的真实驱动因素，影响他们的选择和行为。
- 可用性测试 - 观察用户与产品互动的一种方法。
- 社会与情感因素 - 影响用户决策的非功能性因素。
- 反馈 - 用户对产品的回应，有助于不断改进。
练习技巧
在进行英语影子跟读（shadow speak）时，建议学习者尽量模仿视频的语速与语调，以增强自己的口语表达能力。该视频的语速适中，非常适合进行英语影子跟读练习。请注意，在练习时，尽量分段进行。在每个句子之后停顿，重复视频中的内容，并关注语调和重音。这不仅可以提高您的词汇量，还能帮助您理解不同句子的语调变化。通过这种方式，您将在雅思口语练习中更加流利，也能在与他人交流时更自信。在练习的过程中，如果遇到发音困难的单词，建议暂停播放，反复听几次，直到发音准确为止。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。