تدريب Shadowing: JTBD Framework in UX w/ Examples | UXtweak - تعلم التحدث بالإنجليزية عبر الفيديو
جارٍ إنشاء الدرس...
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45 % of new companies in the US fail within the first 5 years.
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And here's the surprising part: it's not always because of financial issues.
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Often it happens because businesses overlook the JTBD or Jobs To Be Done framework.
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Instead of uncovering jobs customers have, companies build solutions based on assumptions about users' needs.
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The result: products that don't meet user expectations.
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Bye.
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Hi, my name is Alex and welcome to UX Tweaks channel.
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Today we're talking about the JTBD or Jobs To Be Done framework.
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What are the jobs to be done?
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How do we identify users' jobs?
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What research methods should you use?
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Let's get into it.
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So what are the jobs to be done?
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The jobs to be done framework helps understand specific motivations behind the reason customers use products.
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What are they trying to accomplish?
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How can a specific product help?
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By applying the JTBD framework, companies can design solutions that fulfill real customer needs and solve meaningful problems.
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Imagine a team developing a tracking app for fitness beginners.
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The team assumes the main user's goal will be to track their workouts and have in -depth training statistics.
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However, the main goal of the potential users is actually to stay motivated and develop a consistent training routine.
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This suggests that instead of in -depth training analytics, users would rather have a networking feature where they can share their workouts with other beginners.
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And they would appreciate motivational notifications from the app.
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Without the JTBD framework, the team's resources and time would be spent developing unnecessary features.
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Meanwhile, those that ensure the tool's success among potential users would be overlooked.
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Now, Let's see how you can identify the jobs.
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The best way to find out is by talking to your current users.
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Alternatively, If you're still in the prototyping phase, Find people who fit your UX persona profile and talk to them.
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For that, you can conduct user interviews
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and ask open -ended questions such as: What problem were you trying to solve when you started using the product?
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or What outcome are you hoping to achieve?
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Another good question is, How did you solve this problem before using our product?
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It prompts users to share previous workarounds and highlight the main job they tried to complete.
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By the way Be aware of the bias you may bring when making up interview questions and you.
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For writing questions correctly, watch our video guide.
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The link will appear in the right.
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Another great practice for identifying users' jobs is to observe their interactions with the product.
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You can do so either by conducting usability testing or doing field studies.
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By the way, If you apply the JTBD framework for digital products, we advise using specialized CX and UX tools.
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For example, UX Tweak has advanced functionalities that help optimize user interviews and usability testing on different devices,
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and we offer in -depth analysis of key research insights.
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Not everything users communicate during user interviews or usability testing is their job.
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Let's go over some principles that will help you identify what is a user job versus what is not.
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There are four user principles in the jobs to be done framework.
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The first one is that jobs are stable over time.
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This means that underlying user goals don't change even when tools and technology evolve.
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For example, both handwritten letters and instant messages fulfill the job of helping us keep in touch with others.
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The second principle is that jobs combine functional, social and emotional aspects.
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For example, We buy a phone to communicate with others.
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This is a functional job.
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However, when choosing the phone, we may buy one of a specific color because it's our favorite.
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This is an emotional aspect of the job.
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Choosing a phone from a specific brand would be a social aspect.
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The third principle is that jobs are related to improvements.
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This could mean making a task easier, quicker, or more enjoyable.
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For example, We buy phones instead of writing letters because it makes communication easier and quicker.
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Finally, jobs are present in a context.
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A person might handle the same job differently depending on the circumstances.
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When getting dinner, someone might cook at home on a relaxed evening, but opt for takeout after a long busy day.
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The jobs to be done framework is valuable for researchers, designers and product managers.
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And the first step in implementing it would be to start collecting user feedback.
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If you don't have a tool to do that effectively,
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Try UX Tweak, we are an all -in -one platform for moderated and unmoderated research user interviews and much more.
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Like and subscribe to watch more videos on all things UX related.
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See you next time.
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السياق والخلفية
في عالم الأعمال، تعد السنوات الخمس الأولى حرجة للغاية، حيث تفشل حوالي 45٪ من الشركات الجديدة في الولايات المتحدة خلال هذه الفترة. ومع ذلك، فإن السبب في هذه الإخفاقات لا يعود دائمًا إلى القضايا المالية. بل غالبًا ما يكون نتيجة تجاهل الشركات لإطار عمل الوظائف التي يجب أن تُنجز (JTBD). يتعامل هذا الإطار مع فهم الدوافع الحقيقية التي تجعل العملاء يستخدمون منتجات معينة وما يحاولون تحقيقه من خلالها. إن تطبيق هذا الإطار يمكن أن يساعد الشركات على تصميم حلول تلبي الاحتياجات الحقيقية للعملاء وتحل مشكلاتهم المعقدة.
أهم 5 عبارات للتواصل اليومي
- ما هي المشكلة التي كنت تحاول حلها عند استخدامك للمنتج؟
- ما النتيجة التي تأمل في تحقيقها؟
- كيف كنت تحل هذه المشكلة قبل استخدام منتجنا؟
- ما الذي يجعلك تشعر بالتحفيز أثناء استخدام هذا التطبيق؟
- ما الميزات التي تحتاجها لتعزيز تجربتك مع المنتج؟
دليل خطوة بخطوة لطريقة التظليل
لتحسين نطقك باللغة الإنجليزية، يمكنك اتباع طريقة التظليل في الإنجليزية والتي تساعدك في فهم كيفية التحدث بطلاقة وثقة. إليك بعض الخطوات لبدء ممارسة shadow speak:
- شاهد مقاطع الفيديو التي تحتوي على محادثات طبيعية باللغة الإنجليزية.
- اختيار فقرة قصيرة من الفيديو، وكررها مباشرة بعد أن ينطقها المتحدث.
- ركز على النطق واللكنة، وحاول تقليد الإيقاع والنبرة.
- استخدم shadowspeaks لتحليل نطقك ومقارنته بالمصدر الأصلي.
- كرر العملية مع مقاطع فيديو جديدة بانتظام لتطوير مهاراتك بشكل مستمر.
تذكر أن تحسين النطق باللغة الإنجليزية يتطلب ممارسة متواصلة. من خلال دمج طريقة التظليل في الإنجليزية مع أساليب البحث عن احتياجات المستخدمين، يمكنك تعميق فهمك للكلمات والعبارات، مما يعزز قدرتك على التفاعل بسلاسة في المحادثات اليومية.
ما هي تقنية التظليل الصوتي؟
التظليل الصوتي (Shadowing) تقنية تعلم لغة مدعومة علمياً، طُورت أصلاً لتدريب المترجمين الفوريين المحترفين. الطريقة بسيطة لكنها قوية: تستمع لصوت إنجليزي أصلي وتكرره فوراً بصوت عالٍ — كظل يتبع المتحدث بتأخير 1-2 ثانية. تُظهر الأبحاث تحسناً كبيراً في دقة النطق والتنغيم والإيقاع وربط الأصوات والاستماع والطلاقة.