Shadowing Practice: 06.b The Process MS - Effortless Business English - Learn English Speaking with Video
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Hi, welcome to the mini story for the process.
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This time, there's no crazy story, no strange story.
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This time, I will ask questions from the article directly.
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So questions directly from the article.
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Let's start.
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So is there a foolproof way to create a big business success every time?
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Is there a foolproof way to create a big success?
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No, no, no. There isn't a foolproof way to create a big success.
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Is there a perfect way to create a big success?
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No, there isn't a perfect way.
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There isn't a foolproof way to create a big success.
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Is there a certain way to create a big success?
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No, there isn't.
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There isn't a certain way.
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There isn't a foolproof way to create a big success.
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So is there a foolproof way or is there not a foolproof way?
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There's not.
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There's not a foolproof way to create a big success.
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Is there a foolproof way to make a lot of money every time?
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No, there isn't.
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There isn't a foolproof way to make a lot of money every time.
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There's not a perfect way.
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Sometimes you will succeed.
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Sometimes you will not.
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There's no foolproof way, no certain perfect way.
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Is there a secret formula, a ritual, an incantation you can use to increase creativity?
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At the same time, you stay firmly grounded in reality.
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Okay, is there a ritual that will give you perfect success?
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No, there isn't.
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There isn't a ritual that will give you perfect success.
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Is there a set of actions that will guarantee success?
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No, there's not a set of actions.
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There's not a ritual that will guarantee success.
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Is there a ritual that will guarantee success in love, in relationships?
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No, there's not a ritual that will guarantee success in love.
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Is giving flowers to a woman a ritual?
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Is that a ritual, that action?
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Yes, that is a ritual.
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That is a repeated action.
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Many people, many men, have given flowers to women to show love, to show romance.
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Giving flowers is a romantic ritual.
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What kind of ritual is giving flowers?
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Giving flowers is a romantic ritual.
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It's a love ritual.
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Is giving flowers a business ritual or a romantic ritual?
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Well, giving flowers is a romantic ritual.
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It's a romantic action.
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with meaning that is repeated right it's been repeated many times in the past and continues to be repeated many times now
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is there an incantation that will guarantee business success no there's also not an incantation that will guarantee business success
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Are there words you can repeat to guarantee success?
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No, there are no words to repeat to guarantee success.
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There's no incantation to guarantee success.
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In Christianity, what is a popular incantation?
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Thank you.
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For example, in the name of the Father, the Son, and the Holy Ghost.
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That phrase, in the name of the Father, the Son, and the Holy Ghost, that is an incantation for Christians.
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It's words they repeat again and again.
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Words they think have some power.
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It's an incantation.
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In the name of the Father, the Son, and the Holy Ghost.
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That's an incantation.
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It's a Christian incantation.
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That is a Buddhist incantation.
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It's repeated words that have some power, some meaning, deep, strong meaning for Buddhists.
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Most religions have incantations, repeated words with power.
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Incantation.
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But there's no business incantation that will guarantee success.
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All right.
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Grounded.
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To be grounded. Who is very grounded?
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Who is a famous person who is very grounded?
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Maybe the Dalai Lama, the Dalai Lama of Tibet.
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The Dalai Lama of Tibet is very grounded.
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Is the Dalai Lama very calm?
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Yes, the Dalai Lama is very calm.
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Does the Dalai Lama get upset easily?
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No, no, no. The Dalai Lama doesn't get upset easily.
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He's very grounded.
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He's very calm.
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He's very controlled.
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Is the Dalai Lama grounded?
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Or is the Dalai Lama crazy?
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Ah!
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Well, the Dalai Lama is very grounded.
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The Dalai Lama of Tibet is very grounded.
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He's very calm, very peaceful, very controlled.
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The Dalai Lama is very grounded. Is George Bush grounded?
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No, no. George Bush isn't grounded.
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George Bush is the opposite of grounded.
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George Bush is kind of crazy.
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George Bush gets angry easily.
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He's not grounded. So who is grounded?
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The Dalai Lama is grounded.
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And who's not grounded?
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George Bush.
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George Bush isn't grounded.
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George Bush isn't grounded.
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The Dalai Lama is grounded.
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Very calm and controlled.
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Okay.
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Of course not, says Seth Godin.
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He says there's no plan.
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No plan for perfect success.
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No foolproof plan.
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No certain plan.
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But he says looking in our rearview mirror, we can always say, of course that worked.
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Looking in our rearview mirror,
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does that mean looking into the future or looking at the past?
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Well, it means looking at the past.
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Looking in our rearview mirror or looking in the rearview mirror means looking at the past.
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Is it easy to see success when you look in the rearview mirror?
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Yes, of course, right?
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If you look in the rearview mirror, it's very easy to see success.
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If you look at the past, it's easy to see success.
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You say, oh, that was successful. That wasn't.
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So when you look in the past, when you look in the rearview mirror, it's very easy to see success.
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When you look in the future, is it easy to see success?
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No, no, no, no, no. When you look in the future, it's very difficult to see success.
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When you look in the future, it's very difficult to guess what will be successful.
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So when is it easy to see success?
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No, when you look in the rearview mirror, it's easy to see success.
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When is it not easy?
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When you look in the future.
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When you look in the future, it's not easy to see success.
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It's not easy to know what will be successful.
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But when you look in the rearview mirror, when you look in the past, it's very easy to say, ah, that was successful, that wasn't.
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Looking in the rearview mirror is very easy.
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All right.
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In fact, he says, by definition, a big success is something that was remarkable in just the right way.
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When we take our eyes off the rearview mirror, when we stop looking at the past,
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when we start to look to the future, creating a big success gets a lot more difficult.
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Of course, looking in the past, it's easy to see success.
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Looking to the future, it's difficult to predict.
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It's difficult to know what will be successful.
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So Seth Godin says, if you're looking for a plan, I'm sorry to tell you I don't have one.
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So does he have a foolproof plan?
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No, he doesn't have a foolproof plan.
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He doesn't have a perfect plan.
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He doesn't have a 100 % certain plan.
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Who doesn't have a foolproof plan?
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Seth Godin.
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Seth Godin, the man who wrote this.
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Seth Godin doesn't have a foolproof plan.
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What does he have?
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well he has a process he says i do have a process
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i don't have a foolproof plan
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i don't have a foolproof formula do this then do this
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then do this then do this then do this he does not have a foolproof plan
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but he does have a process he has a general way to think he has a general way to take action.
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So what is Seth Godin's process?
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Go for the edges.
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His process, his system is go for the edges.
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Whose system is go for the edges?
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Seth Godin.
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Seth Godin's system is go for the edges.
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Does Seth Godin want you to go for the middle?
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No, no, no. He doesn't want you to go for the middle.
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He wants you to go for the edges.
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Does he want you to be normal, average, in the middle?
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No, no, no. Well, he doesn't want you to be normal.
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He doesn't want you to be average.
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He doesn't want you to be in the middle.
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What does he want you to do?
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He wants you to go for the edges.
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Does he want you to be very, very, very different?
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Yes.
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He wants you to be super different.
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He wants you to go for the edges.
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Does he want you to be average, or does he want you to go for the edges?
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Well, he wants you to go for the edges.
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He wants you to be not average, not normal.
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He wants you to be extreme, very, very different.
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He says, challenge yourself and your team to describe what those edges are.
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You need to think about what kind of edge, what kind of different will you be?
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Will your price be very different?
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Will your service be very different?
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Will your appearance, your clothes be very different?
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What edge will you go to?
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What edge will you go for?
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What very, very different thing will you do?
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In marketing, for example, marketing is similar to advertising.
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Will your marketing be very, very different?
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Will you go to the edge with your marketing?
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Will your product be very, very different?
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Will you go to the edge with your product?
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In your career, how will you go to the edge?
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How will you be very, very, very special?
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Very, very, very extreme?
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Very, very, very different?
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Think about it.
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Okay, would it be remarkable if your spa offered all its services for free?
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Okay, well, would it be remarkable if you gave your services for free?
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Yes, that would be very different, right?
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If you gave your services for free, if you did your job for free, if you sold your product for free,
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no money, that would be remarkable, sure.
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It would be very, very different.
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Would it be very different to do your job for free?
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Yes, it would be remarkable.
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It would be very different to do your job for free.
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but without a financial model that supports that it's not clear that you'd last very long
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is working for free a good financial model a good financial system a good financial plan
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no not usually working for free is not usually a good financial model a good money model
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Is working for free a good financial model or a dangerous financial model?
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Well, for most people who are not rich, working for free is a dangerous financial model.
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Why is it a dangerous financial model?
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Well, because if you work for free, you get no money.
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No money for food.
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No money for your house.
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No money for anything.
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So you will starve.
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You will not have any food.
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So it's very dangerous.
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Working for free is very dangerous.
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It's a dangerous financial model.
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Unless you're rich.
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okay then he says seth godin says the jet blue company figured out how to get way over the edge
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of both service and pricing with a business
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that was also profitable okay did jet blue go over the edge or did they not go over the edge
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well jet blue went way over the edge they went over the edge a lot which edges did they go over?
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Well, they went over the service edge.
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They were very, very different with their service.
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And they went over the pricing edge.
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They were very, very different with their pricing.
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So which edges did they go over?
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Service and pricing.
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They went over the edge with service and pricing.
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Who went over the edge with service and pricing?
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JetBlue.
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JetBlue went over the edge with both service and pricing. Was JetBlue profitable?
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Yes, JetBlue was profitable.
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They made money.
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Was JetBlue profitable or did JetBlue lose money?
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Well, they were profitable.
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JetBlue was profitable.
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They didn't lose money.
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They made money.
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JetBlue was very profitable.
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So then Seth Godin says, it's not the plan that joins the big successes together.
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He talks about Starbucks.
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Starbucks determined, decided, how to redefine,
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how to define again, what a cup of coffee meant in a very different way from the way JetBlue delivered their innovation.
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So what did Starbucks do?
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They redefined coffee.
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They changed the meaning of coffee.
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Who changed the meaning of coffee?
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Starbucks.
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Starbucks changed the meaning of coffee.
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How did they change the meaning of coffee?
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Well, by making a very comfortable place to drink coffee.
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They changed the meaning of coffee.
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They made coffee a way to meet friends,
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a way to study, a way to have a business meeting,
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a way to relax with other people,
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a way to read books around other people they changed the meaning of coffee.
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They changed how people drink coffee.
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They changed the kind of coffee people like to drink.
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Now many people drink lattes and mochas.
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So they changed the meaning of coffee.
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That's how Starbucks changed the meaning of coffee.
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They redefined coffee.
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Did Starbucks redefine coffee, or did
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Starbucks redefine tea?
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Well, of course, coffee.
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Starbucks redefined coffee.
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What did they redefine?
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Coffee.
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They redefined coffee.
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Who redefined coffee?
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Starbucks Starbucks redefined coffee they changed the meaning of coffee
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okay and then Mr. Godin says it's not the plan
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that joins the big successes together it's the process people use to discover the fringes that make their projects remarkable
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the fringes meaning the edges the very different things
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Okay, so the next paragraph.
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Seth Godin is finished.
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He says, Seth Godin, www .sethgodin .com.
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Now I'm writing.
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And I say, to be a big success, you have to be remarkable.
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How can you be a big success? By being remarkable.
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It can be a big success by being remarkable.
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By being remarkable.
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Where do you need to go to be successful? To extremes.
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To the extremes.
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You need to go to extremes to be remarkable.
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You need to go to extremes to be successful.
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You need to go to extremes to succeed.
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Okay, and you can pick almost anything and push it to the edge to be remarkable.
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Can your price be remarkable?
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Yes, your price can be remarkable.
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Is a very, very cheap price remarkable?
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Yes, a very, very cheap price is remarkable.
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Is a very, very expensive price remarkable?
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Yes, that's also remarkable.
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Remarkable means very different.
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A very cheap price is remarkable, special.
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A very expensive price is remarkable, special.
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Is an average price remarkable?
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No, no, no. an average price is not remarkable.
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A cheap price is remarkable.
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An expensive price is remarkable.
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But an average price is not remarkable.
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Is very big, big, super big packaging remarkable?
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A huge, big box for your product.
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Is that remarkable?
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Yes, that's remarkable.
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Huge, big packaging is remarkable.
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Is a tiny little small box remarkable?
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Yes, tiny packaging is also remarkable.
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Is a normal size box Remarkable?
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No, it's not.
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Normal packaging is not remarkable.
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Normal is never remarkable.
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Average is never remarkable.
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Remarkable and average are opposites.
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Remarkable and normal are opposites.
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What are your two choices in business, in your career?
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One, do everything well and normal, but nothing remarkably.
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And two, do two to three things remarkably well, super well, remarkably, incredibly and not worry about the rest.
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So your two choices are, one, be normal.
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Two, be remarkable. Which choice guarantees success? Being remarkable.
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Being remarkable eventually guarantees big success. Which choice guarantees mediocrity? Being normal.
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Being normal guarantees mediocrity.
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Mediocrity.
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Is mediocrity good or bad?
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Bad.
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Mediocrity is a negative word.
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It means normal and boring.
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Normal and not special.
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Mediocrity.
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What is the adjective of mediocrity?
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Mediocre.
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Mediocre.
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A mediocre movie.
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Mediocre food.
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A mediocre business.
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A mediocre restaurant.
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Which will be more successful, a mediocre restaurant or a remarkable restaurant?
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A remarkable restaurant, a special restaurant, an interesting restaurant will be more successful than a mediocre restaurant.
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Mediocre, normal, average, not special.
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Okay, that is the end of the mini story for the process.
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Woordenschat en spreektips bij deze les
Deze spreekles is gebaseerd op de video “06.b The Process MS - Effortless Business English”. Deze woorden komen het vaakst terug: remarkable, success, edge, coffee, grounded. Deze video bevat 339 zinnen en 2652 woorden om na te spreken. Het gesproken deel duurt 28:03. De spreker praat langzaam, ongeveer 95 woorden per minuut, zodat je tijd hebt om elke klank na te doen. Slechts 81% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden, dus de woordenschat is pittig. 89 van de 339 zinnen zijn vragen, dus het is goede oefening voor vraagintonatie en korte antwoorden.
Belangrijke woorden in deze video
15 woorden uit de video die het leren waard zijn, met uitspraak en betekenis:
| Woord | Uitspraak | Betekenis |
|---|---|---|
| remarkable bijvoeglijk naamwoord | /ɹɪˈmɑɹ.kə.bl̩/ | opmerkelijk, markant |
| ritual zelfstandig naamwoord | /ˈɹɪt͡ʃ.u.əl/ | ritueel |
| guarantee zelfstandig naamwoord | /ˌɡæɹ.ənˈtiː/ | garantie |
| mirror zelfstandig naamwoord | /ˈmiɹɚ/ | spiegel |
| mediocre bijvoeglijk naamwoord | /ˌmidiˈoʊkəɹ/ | middelmatig |
| flower zelfstandig naamwoord | /ˈfloʊɚ/ | bloem |
| profitable bijvoeglijk naamwoord | /ˈpɹɑ.fɪ.tə.bl̩/ | winstgevend |
| package zelfstandig naamwoord | /ˈpæk.ɪd͡ʒ/ | pak |
| remarkably bijwoord | /ɹɪˈmɑɹkəbli/ | opmerkelijk |
| formula zelfstandig naamwoord | /ˈfɔː.mjʊ.lə/ | formule |
| fringe zelfstandig naamwoord | /fɹɪnd͡ʒ/ | franje |
| discover werkwoord | /dɪˈskʌvə/ | ontdekken |
| innovation zelfstandig naamwoord | /ˌɪn.əˈveɪ.ʃən/ | innovatie, vernieuwing |
| define werkwoord | /dɪˈfaɪn/ | bepalen, determineren |
| phrase zelfstandig naamwoord | /ˈfɹeɪ̯z/ | uitspraak |
Phrasal verbs die je zult horen
| Woord | Betekenis |
|---|---|
| figure out werkwoord | uitvogelen, er achter komen |
Zinnen om te herhalen
Korte, volledige zinnen uit de video die je in alledaagse gesprekken kunt gebruiken:
- Are there words you can repeat to guarantee success?
- What does he want you to do?
- Will your price be very different?
- Will your service be very different?
- Will your appearance, your clothes be very different?
Grammatica in deze video
De structuren die de spreker het meest gebruikt, met de exacte woorden uit de video:
| Structuur | In de video |
|---|---|
| Lijdende vorm be + voltooid deelwoord — het gaat om wat er gebeurt, niet om wie het doet | is repeated · be grounded · isn't grounded |
| Betrekkelijke bijzinnen who / which + zin — extra informatie over een persoon of ding | person who is · man who wrote · people who are |
| Present perfect have/has + voltooid deelwoord — iets uit het verleden dat nu nog telt | have given · it's been repeated |
Uitspraak om op te letten
De spreker gebruikt 34 samentrekkingen en verkorte vormen, zoals isn't, doesn't, don't. Spreek ze kort uit, zoals je ze hoort.
- De klanken “sh” en “zh”: innovation /ˌɪn.əˈveɪ.ʃən/, incantation /ɪnkænˈteɪʃən/
- Lange woorden — let op de klemtoon: mediocre /ˌmidiˈoʊkəɹ/, remarkably /ɹɪˈmɑɹkəbli/, incredibly /ɪŋˈkɹɛdɪbli/, innovation /ˌɪn.əˈveɪ.ʃən/, creativity /kri.eɪˈtɪv.ᵻ.ti/
Klanken die Nederlandstaligen lastig vinden:
- Stemhebbende eindmedeklinker — /b/, /d/, /g/, /z/, /v/ niet verscherpen: package /ˈpæk.ɪd͡ʒ/, succeed /səkˈsiːd/, fringe /fɹɪnd͡ʒ/, phrase /ˈfɹeɪ̯z/, starve /stɑɹv/
- /æ/ — opener dan de Nederlandse “e”: guarantee /ˌɡæɹ.ənˈtiː/, romantic /ɹoʊˈmæn(t)ɪk/, package /ˈpæk.ɪd͡ʒ/, romance /roʊˈmæn(t)s/, relax /ɹɪˈlæks/
- /g/ — een harde plofklank, geen Nederlandse “g”: guarantee /ˌɡæɹ.ənˈtiː/, paragraph /ˈpæɹəɡɹæf/
Zo oefen je met deze video
- Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
- Spreek zin voor zin na op normale snelheid en herhaal elke zin tot je ritme gelijk is aan dat van de spreker.
- Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als remarkable, ritual, guarantee.
Wat is de Shadowing-techniek?
Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.