ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: 06.b The Process MS - Effortless Business English
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1
Hi, welcome to the mini story for the process.
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This time, there's no crazy story, no strange story.
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This time, I will ask questions from the article directly.
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So questions directly from the article.
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Let's start.
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So is there a foolproof way to create a big business success every time?
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Is there a foolproof way to create a big success?
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No, no, no. There isn't a foolproof way to create a big success.
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Is there a perfect way to create a big success?
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No, there isn't a perfect way.
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There isn't a foolproof way to create a big success.
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Is there a certain way to create a big success?
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No, there isn't.
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There isn't a certain way.
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There isn't a foolproof way to create a big success.
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So is there a foolproof way or is there not a foolproof way?
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There's not.
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There's not a foolproof way to create a big success.
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Is there a foolproof way to make a lot of money every time?
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No, there isn't.
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There isn't a foolproof way to make a lot of money every time.
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There's not a perfect way.
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Sometimes you will succeed.
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Sometimes you will not.
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There's no foolproof way, no certain perfect way.
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Is there a secret formula, a ritual, an incantation you can use to increase creativity?
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At the same time, you stay firmly grounded in reality.
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Okay, is there a ritual that will give you perfect success?
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No, there isn't.
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There isn't a ritual that will give you perfect success.
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Is there a set of actions that will guarantee success?
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No, there's not a set of actions.
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There's not a ritual that will guarantee success.
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Is there a ritual that will guarantee success in love, in relationships?
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No, there's not a ritual that will guarantee success in love.
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Is giving flowers to a woman a ritual?
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Is that a ritual, that action?
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Yes, that is a ritual.
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That is a repeated action.
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Many people, many men, have given flowers to women to show love, to show romance.
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Giving flowers is a romantic ritual.
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What kind of ritual is giving flowers?
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Giving flowers is a romantic ritual.
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It's a love ritual.
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Is giving flowers a business ritual or a romantic ritual?
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Well, giving flowers is a romantic ritual.
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It's a romantic action.
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with meaning that is repeated right it's been repeated many times in the past and continues to be repeated many times now
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is there an incantation that will guarantee business success no there's also not an incantation that will guarantee business success
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Are there words you can repeat to guarantee success?
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No, there are no words to repeat to guarantee success.
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There's no incantation to guarantee success.
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In Christianity, what is a popular incantation?
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Thank you.
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For example, in the name of the Father, the Son, and the Holy Ghost.
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That phrase, in the name of the Father, the Son, and the Holy Ghost, that is an incantation for Christians.
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It's words they repeat again and again.
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Words they think have some power.
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It's an incantation.
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In the name of the Father, the Son, and the Holy Ghost.
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That's an incantation.
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It's a Christian incantation.
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That is a Buddhist incantation.
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It's repeated words that have some power, some meaning, deep, strong meaning for Buddhists.
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Most religions have incantations, repeated words with power.
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Incantation.
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But there's no business incantation that will guarantee success.
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All right.
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Grounded.
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To be grounded. Who is very grounded?
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Who is a famous person who is very grounded?
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Maybe the Dalai Lama, the Dalai Lama of Tibet.
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The Dalai Lama of Tibet is very grounded.
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Is the Dalai Lama very calm?
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Yes, the Dalai Lama is very calm.
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Does the Dalai Lama get upset easily?
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No, no, no. The Dalai Lama doesn't get upset easily.
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He's very grounded.
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He's very calm.
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He's very controlled.
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Is the Dalai Lama grounded?
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Or is the Dalai Lama crazy?
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Ah!
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Well, the Dalai Lama is very grounded.
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The Dalai Lama of Tibet is very grounded.
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He's very calm, very peaceful, very controlled.
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The Dalai Lama is very grounded. Is George Bush grounded?
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No, no. George Bush isn't grounded.
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George Bush is the opposite of grounded.
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George Bush is kind of crazy.
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George Bush gets angry easily.
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He's not grounded. So who is grounded?
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The Dalai Lama is grounded.
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And who's not grounded?
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George Bush.
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George Bush isn't grounded.
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George Bush isn't grounded.
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The Dalai Lama is grounded.
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Very calm and controlled.
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Okay.
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Of course not, says Seth Godin.
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He says there's no plan.
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No plan for perfect success.
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No foolproof plan.
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No certain plan.
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But he says looking in our rearview mirror, we can always say, of course that worked.
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Looking in our rearview mirror,
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does that mean looking into the future or looking at the past?
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Well, it means looking at the past.
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Looking in our rearview mirror or looking in the rearview mirror means looking at the past.
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Is it easy to see success when you look in the rearview mirror?
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Yes, of course, right?
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If you look in the rearview mirror, it's very easy to see success.
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If you look at the past, it's easy to see success.
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You say, oh, that was successful. That wasn't.
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So when you look in the past, when you look in the rearview mirror, it's very easy to see success.
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When you look in the future, is it easy to see success?
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No, no, no, no, no. When you look in the future, it's very difficult to see success.
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When you look in the future, it's very difficult to guess what will be successful.
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So when is it easy to see success?
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No, when you look in the rearview mirror, it's easy to see success.
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When is it not easy?
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When you look in the future.
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When you look in the future, it's not easy to see success.
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It's not easy to know what will be successful.
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But when you look in the rearview mirror, when you look in the past, it's very easy to say, ah, that was successful, that wasn't.
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Looking in the rearview mirror is very easy.
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All right.
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In fact, he says, by definition, a big success is something that was remarkable in just the right way.
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When we take our eyes off the rearview mirror, when we stop looking at the past,
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when we start to look to the future, creating a big success gets a lot more difficult.
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Of course, looking in the past, it's easy to see success.
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Looking to the future, it's difficult to predict.
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It's difficult to know what will be successful.
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So Seth Godin says, if you're looking for a plan, I'm sorry to tell you I don't have one.
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So does he have a foolproof plan?
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No, he doesn't have a foolproof plan.
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He doesn't have a perfect plan.
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He doesn't have a 100 % certain plan.
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Who doesn't have a foolproof plan?
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Seth Godin.
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Seth Godin, the man who wrote this.
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Seth Godin doesn't have a foolproof plan.
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What does he have?
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well he has a process he says i do have a process
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i don't have a foolproof plan
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i don't have a foolproof formula do this then do this
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then do this then do this then do this he does not have a foolproof plan
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but he does have a process he has a general way to think he has a general way to take action.
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So what is Seth Godin's process?
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Go for the edges.
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His process, his system is go for the edges.
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Whose system is go for the edges?
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Seth Godin.
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Seth Godin's system is go for the edges.
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Does Seth Godin want you to go for the middle?
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No, no, no. He doesn't want you to go for the middle.
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He wants you to go for the edges.
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Does he want you to be normal, average, in the middle?
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No, no, no. Well, he doesn't want you to be normal.
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He doesn't want you to be average.
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He doesn't want you to be in the middle.
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What does he want you to do?
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He wants you to go for the edges.
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Does he want you to be very, very, very different?
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Yes.
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He wants you to be super different.
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He wants you to go for the edges.
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Does he want you to be average, or does he want you to go for the edges?
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Well, he wants you to go for the edges.
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He wants you to be not average, not normal.
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He wants you to be extreme, very, very different.
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He says, challenge yourself and your team to describe what those edges are.
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You need to think about what kind of edge, what kind of different will you be?
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Will your price be very different?
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Will your service be very different?
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Will your appearance, your clothes be very different?
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What edge will you go to?
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What edge will you go for?
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What very, very different thing will you do?
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In marketing, for example, marketing is similar to advertising.
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Will your marketing be very, very different?
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Will you go to the edge with your marketing?
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Will your product be very, very different?
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Will you go to the edge with your product?
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In your career, how will you go to the edge?
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How will you be very, very, very special?
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Very, very, very extreme?
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Very, very, very different?
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Think about it.
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Okay, would it be remarkable if your spa offered all its services for free?
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Okay, well, would it be remarkable if you gave your services for free?
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Yes, that would be very different, right?
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If you gave your services for free, if you did your job for free, if you sold your product for free,
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no money, that would be remarkable, sure.
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It would be very, very different.
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Would it be very different to do your job for free?
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Yes, it would be remarkable.
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It would be very different to do your job for free.
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but without a financial model that supports that it's not clear that you'd last very long
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is working for free a good financial model a good financial system a good financial plan
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no not usually working for free is not usually a good financial model a good money model
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Is working for free a good financial model or a dangerous financial model?
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Well, for most people who are not rich, working for free is a dangerous financial model.
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Why is it a dangerous financial model?
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Well, because if you work for free, you get no money.
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No money for food.
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No money for your house.
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No money for anything.
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So you will starve.
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You will not have any food.
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So it's very dangerous.
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Working for free is very dangerous.
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It's a dangerous financial model.
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Unless you're rich.
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okay then he says seth godin says the jet blue company figured out how to get way over the edge
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of both service and pricing with a business
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that was also profitable okay did jet blue go over the edge or did they not go over the edge
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well jet blue went way over the edge they went over the edge a lot which edges did they go over?
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Well, they went over the service edge.
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They were very, very different with their service.
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And they went over the pricing edge.
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They were very, very different with their pricing.
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So which edges did they go over?
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Service and pricing.
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They went over the edge with service and pricing.
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Who went over the edge with service and pricing?
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JetBlue.
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JetBlue went over the edge with both service and pricing. Was JetBlue profitable?
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Yes, JetBlue was profitable.
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They made money.
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Was JetBlue profitable or did JetBlue lose money?
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Well, they were profitable.
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JetBlue was profitable.
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They didn't lose money.
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They made money.
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JetBlue was very profitable.
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So then Seth Godin says, it's not the plan that joins the big successes together.
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He talks about Starbucks.
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Starbucks determined, decided, how to redefine,
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how to define again, what a cup of coffee meant in a very different way from the way JetBlue delivered their innovation.
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So what did Starbucks do?
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They redefined coffee.
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They changed the meaning of coffee.
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Who changed the meaning of coffee?
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Starbucks.
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Starbucks changed the meaning of coffee.
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How did they change the meaning of coffee?
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Well, by making a very comfortable place to drink coffee.
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They changed the meaning of coffee.
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They made coffee a way to meet friends,
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a way to study, a way to have a business meeting,
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a way to relax with other people,
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a way to read books around other people they changed the meaning of coffee.
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They changed how people drink coffee.
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They changed the kind of coffee people like to drink.
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Now many people drink lattes and mochas.
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So they changed the meaning of coffee.
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That's how Starbucks changed the meaning of coffee.
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They redefined coffee.
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Did Starbucks redefine coffee, or did
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Starbucks redefine tea?
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Well, of course, coffee.
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Starbucks redefined coffee.
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What did they redefine?
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Coffee.
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They redefined coffee.
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Who redefined coffee?
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Starbucks Starbucks redefined coffee they changed the meaning of coffee
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okay and then Mr. Godin says it's not the plan
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that joins the big successes together it's the process people use to discover the fringes that make their projects remarkable
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the fringes meaning the edges the very different things
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Okay, so the next paragraph.
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Seth Godin is finished.
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He says, Seth Godin, www .sethgodin .com.
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Now I'm writing.
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And I say, to be a big success, you have to be remarkable.
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How can you be a big success? By being remarkable.
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It can be a big success by being remarkable.
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By being remarkable.
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Where do you need to go to be successful? To extremes.
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To the extremes.
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You need to go to extremes to be remarkable.
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You need to go to extremes to be successful.
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You need to go to extremes to succeed.
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Okay, and you can pick almost anything and push it to the edge to be remarkable.
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Can your price be remarkable?
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Yes, your price can be remarkable.
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Is a very, very cheap price remarkable?
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Yes, a very, very cheap price is remarkable.
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Is a very, very expensive price remarkable?
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Yes, that's also remarkable.
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Remarkable means very different.
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A very cheap price is remarkable, special.
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A very expensive price is remarkable, special.
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Is an average price remarkable?
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No, no, no. an average price is not remarkable.
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A cheap price is remarkable.
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An expensive price is remarkable.
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But an average price is not remarkable.
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Is very big, big, super big packaging remarkable?
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A huge, big box for your product.
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Is that remarkable?
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Yes, that's remarkable.
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Huge, big packaging is remarkable.
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Is a tiny little small box remarkable?
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Yes, tiny packaging is also remarkable.
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Is a normal size box Remarkable?
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No, it's not.
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Normal packaging is not remarkable.
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Normal is never remarkable.
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Average is never remarkable.
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Remarkable and average are opposites.
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Remarkable and normal are opposites.
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What are your two choices in business, in your career?
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One, do everything well and normal, but nothing remarkably.
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And two, do two to three things remarkably well, super well, remarkably, incredibly and not worry about the rest.
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So your two choices are, one, be normal.
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Two, be remarkable. Which choice guarantees success? Being remarkable.
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Being remarkable eventually guarantees big success. Which choice guarantees mediocrity? Being normal.
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Being normal guarantees mediocrity.
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Mediocrity.
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Is mediocrity good or bad?
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Bad.
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Mediocrity is a negative word.
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It means normal and boring.
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Normal and not special.
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Mediocrity.
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What is the adjective of mediocrity?
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Mediocre.
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Mediocre.
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A mediocre movie.
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Mediocre food.
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A mediocre business.
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A mediocre restaurant.
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Which will be more successful, a mediocre restaurant or a remarkable restaurant?
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A remarkable restaurant, a special restaurant, an interesting restaurant will be more successful than a mediocre restaurant.
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Mediocre, normal, average, not special.
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Okay, that is the end of the mini story for the process.
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คำศัพท์และข้อสังเกตด้านการพูดสำหรับบทเรียนนี้
บทเรียนฝึกพูดนี้ใช้วิดีโอ “06.b The Process MS - Effortless Business English” เป็นสื่อ คำที่ถูกพูดซ้ำบ่อยที่สุด: remarkable, success, edge, coffee, grounded วิดีโอนี้มี 339 ประโยค และ 2652 คำ สำหรับฝึกพูดตาม ช่วงที่มีเสียงพูดยาว 28:03 ผู้พูดพูดช้า ประมาณ 95 คำต่อนาที จึงมีเวลาเลียนแบบทุกเสียง มีเพียง 81% ของคำที่อยู่ใน 3,000 คำที่ใช้บ่อยที่สุดในภาษาอังกฤษ คำศัพท์จึงค่อนข้างยาก จากทั้งหมด 339 ประโยค มี 89 ประโยคเป็นคำถาม จึงเหมาะสำหรับฝึกน้ำเสียงประโยคคำถามและการตอบสั้น ๆ
คำศัพท์สำคัญในวิดีโอนี้
คำที่ควรเรียนรู้ 15 คำจากวิดีโอ พร้อมคำอ่านและความหมาย:
| คำศัพท์ | คำอ่าน | ความหมาย |
|---|---|---|
| ritual คำนาม | /ˈɹɪt͡ʃ.u.əl/ | พิธี, พิธีกรรม |
| guarantee คำนาม | /ˌɡæɹ.ənˈtiː/ | การรับประกัน |
| mirror คำนาม | /ˈmiɹɚ/ | กระจก, กระจกเงา |
| flower คำนาม | /ˈfloʊɚ/ | ดอก, ดอกไม้ |
| package คำนาม | /ˈpæk.ɪd͡ʒ/ | หีบห่อ, ห่อ |
| formula คำนาม | /ˈfɔː.mjʊ.lə/ | สูตร |
| discover คำกริยา | /dɪˈskʌvə/ | ค้นพบ |
| innovation คำนาม | /ˌɪn.əˈveɪ.ʃən/ | นวัตกรรม |
| phrase คำนาม | /ˈfɹeɪ̯z/ | วลี, ประโยค |
| relax คำกริยา | /ɹɪˈlæks/ | ผ่อนคลาย |
| predict คำกริยา | /pɹɪˈdɪkt/ | ทำนาย |
| cloth คำนาม | /klɒθ/ | ผ้า |
| paragraph คำนาม | /ˈpæɹəɡɹæf/ | อนุเฉท, ย่อหน้า |
| creativity คำนาม | /kri.eɪˈtɪv.ᵻ.ti/ | ความคิดสร้างสรรค์ |
| bore คำกริยา | /boɹ/ | เจาะ, ไช |
ประโยคที่ควรฝึกพูดซ้ำ
ประโยคสั้น ๆ ที่สมบูรณ์จากวิดีโอ ซึ่งนำไปใช้ในบทสนทนาประจำวันได้:
- Are there words you can repeat to guarantee success?
- What does he want you to do?
- Will your price be very different?
- Will your service be very different?
- Will your appearance, your clothes be very different?
ไวยากรณ์ในวิดีโอนี้
โครงสร้างที่ผู้พูดใช้บ่อยที่สุด พร้อมคำพูดจริงจากวิดีโอ:
| โครงสร้าง | ในวิดีโอ |
|---|---|
| Passive voice be + กริยาช่อง 3 — เน้นสิ่งที่เกิดขึ้น ไม่ใช่ผู้กระทำ | is repeated · be grounded · isn't grounded |
| Relative clauses who / which + อนุประโยค — ข้อมูลเพิ่มเติมเกี่ยวกับคนหรือสิ่งของ | person who is · man who wrote · people who are |
| Present perfect have/has + กริยาช่อง 3 — เหตุการณ์ในอดีตที่ยังเกี่ยวข้องกับปัจจุบัน | have given · it's been repeated |
การออกเสียงที่ควรระวัง
ผู้พูดใช้รูปย่อและรูปลดเสียง 34 ครั้ง เช่น isn't, doesn't, don't ให้พูดแบบสั้นตามที่ได้ยิน
- เสียง “sh” และ “zh”: innovation /ˌɪn.əˈveɪ.ʃən/, incantation /ɪnkænˈteɪʃən/
- คำยาว — ลงเสียงหนักให้ถูกพยางค์: mediocre /ˌmidiˈoʊkəɹ/, remarkably /ɹɪˈmɑɹkəbli/, incredibly /ɪŋˈkɹɛdɪbli/, innovation /ˌɪn.əˈveɪ.ʃən/, creativity /kri.eɪˈtɪv.ᵻ.ti/
เสียงที่คนไทยมักออกเสียงยาก:
- เสียงท้ายคำ — ออกเสียงให้ครบ ไม่เปลี่ยนเป็นตัวสะกดแบบไทย: ritual /ˈɹɪt͡ʃ.u.əl/, package /ˈpæk.ɪd͡ʒ/, fringe /fɹɪnd͡ʒ/, romance /roʊˈmæn(t)s/, phrase /ˈfɹeɪ̯z/
- /v/ — ไม่ใช่ /w/ ให้ฟันบนแตะริมฝีปากล่าง: discover /dɪˈskʌvə/, innovation /ˌɪn.əˈveɪ.ʃən/, creativity /kri.eɪˈtɪv.ᵻ.ti/, starve /stɑɹv/, rearview /ˈɹɪɹvjuː/
- /z/ — เสียงก้อง ไม่ใช่ /s/: phrase /ˈfɹeɪ̯z/, extremes /ɪkˈstɹimz/
วิธีฝึกกับวิดีโอนี้
- ฟังวิดีโอให้จบหนึ่งรอบโดยยังไม่ต้องพูด แล้วจดคำที่ยังไม่รู้จัก
- พูดตามทีละประโยคด้วยความเร็วปกติ ทำซ้ำแต่ละประโยคจนจังหวะของคุณตรงกับผู้พูด
- อัดเสียงตัวเองแล้วเทียบกับต้นฉบับ โดยสังเกตคำอย่าง ritual, guarantee, mirror เป็นพิเศษ
เทคนิค Shadowing คืออะไร?
Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ