跟讀練習: 06.b The Process MS - Effortless Business English - 通過影片學習英語口語
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Hi, welcome to the mini story for the process.
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This time, there's no crazy story, no strange story.
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This time, I will ask questions from the article directly.
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So questions directly from the article.
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Let's start.
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So is there a foolproof way to create a big business success every time?
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Is there a foolproof way to create a big success?
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No, no, no. There isn't a foolproof way to create a big success.
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Is there a perfect way to create a big success?
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No, there isn't a perfect way.
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There isn't a foolproof way to create a big success.
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Is there a certain way to create a big success?
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No, there isn't.
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There isn't a certain way.
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There isn't a foolproof way to create a big success.
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So is there a foolproof way or is there not a foolproof way?
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There's not.
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There's not a foolproof way to create a big success.
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Is there a foolproof way to make a lot of money every time?
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No, there isn't.
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There isn't a foolproof way to make a lot of money every time.
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There's not a perfect way.
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Sometimes you will succeed.
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Sometimes you will not.
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There's no foolproof way, no certain perfect way.
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Is there a secret formula, a ritual, an incantation you can use to increase creativity?
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At the same time, you stay firmly grounded in reality.
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Okay, is there a ritual that will give you perfect success?
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No, there isn't.
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There isn't a ritual that will give you perfect success.
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Is there a set of actions that will guarantee success?
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No, there's not a set of actions.
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There's not a ritual that will guarantee success.
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Is there a ritual that will guarantee success in love, in relationships?
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No, there's not a ritual that will guarantee success in love.
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Is giving flowers to a woman a ritual?
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Is that a ritual, that action?
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Yes, that is a ritual.
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That is a repeated action.
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Many people, many men, have given flowers to women to show love, to show romance.
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Giving flowers is a romantic ritual.
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What kind of ritual is giving flowers?
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Giving flowers is a romantic ritual.
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It's a love ritual.
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Is giving flowers a business ritual or a romantic ritual?
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Well, giving flowers is a romantic ritual.
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It's a romantic action.
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with meaning that is repeated right it's been repeated many times in the past and continues to be repeated many times now
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is there an incantation that will guarantee business success no there's also not an incantation that will guarantee business success
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Are there words you can repeat to guarantee success?
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No, there are no words to repeat to guarantee success.
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There's no incantation to guarantee success.
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In Christianity, what is a popular incantation?
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Thank you.
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For example, in the name of the Father, the Son, and the Holy Ghost.
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That phrase, in the name of the Father, the Son, and the Holy Ghost, that is an incantation for Christians.
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It's words they repeat again and again.
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Words they think have some power.
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It's an incantation.
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In the name of the Father, the Son, and the Holy Ghost.
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That's an incantation.
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It's a Christian incantation.
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That is a Buddhist incantation.
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It's repeated words that have some power, some meaning, deep, strong meaning for Buddhists.
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Most religions have incantations, repeated words with power.
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Incantation.
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But there's no business incantation that will guarantee success.
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All right.
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Grounded.
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To be grounded. Who is very grounded?
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Who is a famous person who is very grounded?
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Maybe the Dalai Lama, the Dalai Lama of Tibet.
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The Dalai Lama of Tibet is very grounded.
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Is the Dalai Lama very calm?
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Yes, the Dalai Lama is very calm.
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Does the Dalai Lama get upset easily?
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No, no, no. The Dalai Lama doesn't get upset easily.
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He's very grounded.
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He's very calm.
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He's very controlled.
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Is the Dalai Lama grounded?
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Or is the Dalai Lama crazy?
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Ah!
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Well, the Dalai Lama is very grounded.
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The Dalai Lama of Tibet is very grounded.
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He's very calm, very peaceful, very controlled.
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The Dalai Lama is very grounded. Is George Bush grounded?
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No, no. George Bush isn't grounded.
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George Bush is the opposite of grounded.
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George Bush is kind of crazy.
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George Bush gets angry easily.
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He's not grounded. So who is grounded?
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The Dalai Lama is grounded.
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And who's not grounded?
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George Bush.
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George Bush isn't grounded.
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George Bush isn't grounded.
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The Dalai Lama is grounded.
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Very calm and controlled.
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Okay.
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Of course not, says Seth Godin.
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He says there's no plan.
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No plan for perfect success.
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No foolproof plan.
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No certain plan.
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But he says looking in our rearview mirror, we can always say, of course that worked.
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Looking in our rearview mirror,
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does that mean looking into the future or looking at the past?
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Well, it means looking at the past.
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Looking in our rearview mirror or looking in the rearview mirror means looking at the past.
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Is it easy to see success when you look in the rearview mirror?
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Yes, of course, right?
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If you look in the rearview mirror, it's very easy to see success.
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If you look at the past, it's easy to see success.
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You say, oh, that was successful. That wasn't.
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So when you look in the past, when you look in the rearview mirror, it's very easy to see success.
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When you look in the future, is it easy to see success?
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No, no, no, no, no. When you look in the future, it's very difficult to see success.
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When you look in the future, it's very difficult to guess what will be successful.
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So when is it easy to see success?
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No, when you look in the rearview mirror, it's easy to see success.
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When is it not easy?
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When you look in the future.
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When you look in the future, it's not easy to see success.
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It's not easy to know what will be successful.
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But when you look in the rearview mirror, when you look in the past, it's very easy to say, ah, that was successful, that wasn't.
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Looking in the rearview mirror is very easy.
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All right.
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In fact, he says, by definition, a big success is something that was remarkable in just the right way.
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When we take our eyes off the rearview mirror, when we stop looking at the past,
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when we start to look to the future, creating a big success gets a lot more difficult.
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Of course, looking in the past, it's easy to see success.
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Looking to the future, it's difficult to predict.
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It's difficult to know what will be successful.
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So Seth Godin says, if you're looking for a plan, I'm sorry to tell you I don't have one.
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So does he have a foolproof plan?
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No, he doesn't have a foolproof plan.
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He doesn't have a perfect plan.
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He doesn't have a 100 % certain plan.
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Who doesn't have a foolproof plan?
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Seth Godin.
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Seth Godin, the man who wrote this.
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Seth Godin doesn't have a foolproof plan.
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What does he have?
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well he has a process he says i do have a process
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i don't have a foolproof plan
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i don't have a foolproof formula do this then do this
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then do this then do this then do this he does not have a foolproof plan
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but he does have a process he has a general way to think he has a general way to take action.
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So what is Seth Godin's process?
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Go for the edges.
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His process, his system is go for the edges.
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Whose system is go for the edges?
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Seth Godin.
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Seth Godin's system is go for the edges.
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Does Seth Godin want you to go for the middle?
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No, no, no. He doesn't want you to go for the middle.
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He wants you to go for the edges.
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Does he want you to be normal, average, in the middle?
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No, no, no. Well, he doesn't want you to be normal.
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He doesn't want you to be average.
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He doesn't want you to be in the middle.
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What does he want you to do?
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He wants you to go for the edges.
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Does he want you to be very, very, very different?
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Yes.
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He wants you to be super different.
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He wants you to go for the edges.
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Does he want you to be average, or does he want you to go for the edges?
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Well, he wants you to go for the edges.
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He wants you to be not average, not normal.
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He wants you to be extreme, very, very different.
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He says, challenge yourself and your team to describe what those edges are.
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You need to think about what kind of edge, what kind of different will you be?
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Will your price be very different?
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Will your service be very different?
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Will your appearance, your clothes be very different?
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What edge will you go to?
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What edge will you go for?
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What very, very different thing will you do?
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In marketing, for example, marketing is similar to advertising.
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Will your marketing be very, very different?
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Will you go to the edge with your marketing?
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Will your product be very, very different?
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Will you go to the edge with your product?
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In your career, how will you go to the edge?
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How will you be very, very, very special?
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Very, very, very extreme?
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Very, very, very different?
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Think about it.
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Okay, would it be remarkable if your spa offered all its services for free?
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Okay, well, would it be remarkable if you gave your services for free?
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Yes, that would be very different, right?
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If you gave your services for free, if you did your job for free, if you sold your product for free,
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no money, that would be remarkable, sure.
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It would be very, very different.
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Would it be very different to do your job for free?
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Yes, it would be remarkable.
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It would be very different to do your job for free.
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but without a financial model that supports that it's not clear that you'd last very long
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is working for free a good financial model a good financial system a good financial plan
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no not usually working for free is not usually a good financial model a good money model
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Is working for free a good financial model or a dangerous financial model?
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Well, for most people who are not rich, working for free is a dangerous financial model.
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Why is it a dangerous financial model?
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Well, because if you work for free, you get no money.
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No money for food.
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No money for your house.
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No money for anything.
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So you will starve.
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You will not have any food.
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So it's very dangerous.
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Working for free is very dangerous.
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It's a dangerous financial model.
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Unless you're rich.
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okay then he says seth godin says the jet blue company figured out how to get way over the edge
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of both service and pricing with a business
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that was also profitable okay did jet blue go over the edge or did they not go over the edge
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well jet blue went way over the edge they went over the edge a lot which edges did they go over?
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Well, they went over the service edge.
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They were very, very different with their service.
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And they went over the pricing edge.
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They were very, very different with their pricing.
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So which edges did they go over?
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Service and pricing.
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They went over the edge with service and pricing.
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Who went over the edge with service and pricing?
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JetBlue.
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JetBlue went over the edge with both service and pricing. Was JetBlue profitable?
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Yes, JetBlue was profitable.
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They made money.
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Was JetBlue profitable or did JetBlue lose money?
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Well, they were profitable.
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JetBlue was profitable.
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They didn't lose money.
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They made money.
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JetBlue was very profitable.
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So then Seth Godin says, it's not the plan that joins the big successes together.
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He talks about Starbucks.
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Starbucks determined, decided, how to redefine,
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how to define again, what a cup of coffee meant in a very different way from the way JetBlue delivered their innovation.
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So what did Starbucks do?
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They redefined coffee.
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They changed the meaning of coffee.
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Who changed the meaning of coffee?
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Starbucks.
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Starbucks changed the meaning of coffee.
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How did they change the meaning of coffee?
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Well, by making a very comfortable place to drink coffee.
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They changed the meaning of coffee.
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They made coffee a way to meet friends,
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a way to study, a way to have a business meeting,
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a way to relax with other people,
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a way to read books around other people they changed the meaning of coffee.
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They changed how people drink coffee.
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They changed the kind of coffee people like to drink.
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Now many people drink lattes and mochas.
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So they changed the meaning of coffee.
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That's how Starbucks changed the meaning of coffee.
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They redefined coffee.
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Did Starbucks redefine coffee, or did
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Starbucks redefine tea?
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Well, of course, coffee.
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Starbucks redefined coffee.
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What did they redefine?
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Coffee.
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They redefined coffee.
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Who redefined coffee?
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Starbucks Starbucks redefined coffee they changed the meaning of coffee
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okay and then Mr. Godin says it's not the plan
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that joins the big successes together it's the process people use to discover the fringes that make their projects remarkable
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the fringes meaning the edges the very different things
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Okay, so the next paragraph.
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Seth Godin is finished.
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He says, Seth Godin, www .sethgodin .com.
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Now I'm writing.
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And I say, to be a big success, you have to be remarkable.
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How can you be a big success? By being remarkable.
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It can be a big success by being remarkable.
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By being remarkable.
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Where do you need to go to be successful? To extremes.
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To the extremes.
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You need to go to extremes to be remarkable.
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You need to go to extremes to be successful.
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You need to go to extremes to succeed.
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Okay, and you can pick almost anything and push it to the edge to be remarkable.
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Can your price be remarkable?
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Yes, your price can be remarkable.
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Is a very, very cheap price remarkable?
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Yes, a very, very cheap price is remarkable.
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Is a very, very expensive price remarkable?
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Yes, that's also remarkable.
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Remarkable means very different.
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A very cheap price is remarkable, special.
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A very expensive price is remarkable, special.
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Is an average price remarkable?
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No, no, no. an average price is not remarkable.
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A cheap price is remarkable.
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An expensive price is remarkable.
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But an average price is not remarkable.
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Is very big, big, super big packaging remarkable?
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A huge, big box for your product.
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Is that remarkable?
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Yes, that's remarkable.
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Huge, big packaging is remarkable.
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Is a tiny little small box remarkable?
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Yes, tiny packaging is also remarkable.
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Is a normal size box Remarkable?
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No, it's not.
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Normal packaging is not remarkable.
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Normal is never remarkable.
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Average is never remarkable.
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Remarkable and average are opposites.
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Remarkable and normal are opposites.
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What are your two choices in business, in your career?
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One, do everything well and normal, but nothing remarkably.
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And two, do two to three things remarkably well, super well, remarkably, incredibly and not worry about the rest.
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So your two choices are, one, be normal.
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Two, be remarkable. Which choice guarantees success? Being remarkable.
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Being remarkable eventually guarantees big success. Which choice guarantees mediocrity? Being normal.
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Being normal guarantees mediocrity.
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Mediocrity.
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Is mediocrity good or bad?
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Bad.
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Mediocrity is a negative word.
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It means normal and boring.
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Normal and not special.
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Mediocrity.
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What is the adjective of mediocrity?
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Mediocre.
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Mediocre.
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A mediocre movie.
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Mediocre food.
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A mediocre business.
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A mediocre restaurant.
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Which will be more successful, a mediocre restaurant or a remarkable restaurant?
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A remarkable restaurant, a special restaurant, an interesting restaurant will be more successful than a mediocre restaurant.
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Mediocre, normal, average, not special.
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Okay, that is the end of the mini story for the process.
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FOR YOU
推薦影片
本課的詞彙與口語要點
這節口語課以影片“06.b The Process MS - Effortless Business English”為素材。 影片中反覆出現的詞有:remarkable, success, edge, coffee, grounded。 這段影片共有 339 個句子、2652 個單詞可供跟讀。 講話部分時長為 28:03。 說話人語速較慢,每分鐘約 95 個詞,你有足夠的時間模仿每一個音。 只有 81% 的單詞屬於英語最常用的 3,000 詞,詞彙難度較高。 全部 339 個句子中有 89 個是問句,適合練習疑問語調和簡短回答。
影片中的重點詞彙
影片中 15 個值得學習的單詞,附發音和釋義:
| 單詞 | 發音 | 釋義 |
|---|---|---|
| remarkable 形容詞 | /ɹɪˈmɑɹ.kə.bl̩/ | 傑出 /傑出 |
| ritual 名詞 | /ˈɹɪt͡ʃ.u.əl/ | 儀式 /儀式, 典禮 /典禮 |
| guarantee 名詞 | /ˌɡæɹ.ənˈtiː/ | 保證 /保證 |
| mirror 名詞 | /ˈmiɹɚ/ | җинзы, 鏡 /鏡 |
| mediocre 形容詞 | /ˌmidiˈoʊkəɹ/ | 平庸, 平凡 |
| flower 名詞 | /ˈfloʊɚ/ | хуа, хуар |
| profitable 形容詞 | /ˈpɹɑ.fɪ.tə.bl̩/ | 可獲利的 /可獲利的, 有利可圖 /有利可圖 |
| romantic 形容詞 | /ɹoʊˈmæn(t)ɪk/ | 浪漫 |
| package 名詞 | /ˈpæk.ɪd͡ʒ/ | 包裹, 包 |
| formula 名詞 | /ˈfɔː.mjʊ.lə/ | 公式 |
| fringe 名詞 | /fɹɪnd͡ʒ/ | 流蘇, 穗 |
| discover 動詞 | /dɪˈskʌvə/ | 發現 /發現, 發覺 /發覺 |
| innovation 名詞 | /ˌɪn.əˈveɪ.ʃən/ | 革新, 創新 /創新 |
| romance 名詞 | /roʊˈmæn(t)s/ | 戀愛 /戀愛, 浪漫 |
| define 動詞 | /dɪˈfaɪn/ | 界定 |
影片中出現的短語動詞
| 單詞 | 釋義 |
|---|---|
| figure out 動詞 | 弄清楚 |
值得反覆跟讀的句子
影片中簡短而完整的句子,可以直接用在日常對話裡:
- Are there words you can repeat to guarantee success?
- What does he want you to do?
- Will your price be very different?
- Will your service be very different?
- Will your appearance, your clothes be very different?
影片中的語法
說話人最常用的結構,並附上影片中的原話:
| 結構 | 影片中的用法 |
|---|---|
| 被動語態 be + 過去分詞 — 強調發生了什麼,而不是誰做的 | is repeated · be grounded · isn't grounded |
| 定語從句 who / which + 從句 — 補充說明人或事物 | person who is · man who wrote · people who are |
| 現在完成時 have/has + 過去分詞 — 過去發生但與現在仍有關聯的事 | have given · it's been repeated |
需要注意的發音
說話人用了 34 次縮略和弱讀形式,例如 isn't, doesn't, don't。請按聽到的簡短形式來說。
- “sh” 和 “zh” 音: innovation /ˌɪn.əˈveɪ.ʃən/, incantation /ɪnkænˈteɪʃən/
- 長單詞——注意重音位置: mediocre /ˌmidiˈoʊkəɹ/, remarkably /ɹɪˈmɑɹkəbli/, incredibly /ɪŋˈkɹɛdɪbli/, innovation /ˌɪn.əˈveɪ.ʃən/, creativity /kri.eɪˈtɪv.ᵻ.ti/
中文母語者容易讀錯的音:
- /v/ — 不要讀成 /w/,上齒輕觸下唇: discover /dɪˈskʌvə/, innovation /ˌɪn.əˈveɪ.ʃən/, creativity /kri.eɪˈtɪv.ᵻ.ti/, starve /stɑɹv/, rearview /ˈɹɪɹvjuː/
- 詞尾子音 — 要讀清楚,後面不要加母音: romantic /ɹoʊˈmæn(t)ɪk/, package /ˈpæk.ɪd͡ʒ/, succeed /səkˈsiːd/, fringe /fɹɪnd͡ʒ/, romance /roʊˈmæn(t)s/
- /r/ 和 /l/ 的區別: remarkable /ɹɪˈmɑɹ.kə.bl̩/, ritual /ˈɹɪt͡ʃ.u.əl/, profitable /ˈpɹɑ.fɪ.tə.bl̩/, remarkably /ɹɪˈmɑɹkəbli/, incredibly /ɪŋˈkɹɛdɪbli/
如何用這段影片練習
- 先完整聽一遍影片,不要開口,記下不認識的單詞。
- 用正常速度逐句跟讀,每句重複到你的節奏與說話人一致為止。
- 錄下自己的聲音並與原聲對比,特別注意 remarkable, ritual, guarantee 這類單詞。
什麼是跟讀法?
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧,最初開發用於專業口譯員的培訓,並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大:您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同,跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性,語調,節奏,連讀,聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。






























