Shadowing Practice: Why Americans Are Buying Fewer Groceries - Learn English Speaking with Video
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Americans are buying less groceries.
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Grocery product purchases were flat in 2025, then declined about 2% year over year in most months since February of 2026.
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That's according to a report by Nielsen IQ and Bain and Company that was shared exclusively with CNBC.
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This is surprising because rarely does the grocery market see full decline across the entire sector.
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Consumers are facing higher grocery prices and Snap benefit changes, as well as other inflationary pressures, which is impacting the grocery industry.
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Years of elevated grocery prices are forcing retailers like Walmart and Kroger to spend more, keeping prices low even as shoppers buy fewer items.
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Now that combination is making it harder to turn a greater profit.
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So that big grocery stock up trip that costs you $300 in 2019, now costing you $400.
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Even that upper income consumer, you're talking a big enough absolute dollar change that people start to feel a little bit of that sticker shock and start to shop around more.
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28% of consumers say they are actively trying to reduce how much they spend on groceries.
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Among those shoppers, more than half are trading down to lower priced brands, including private label, and more than 40% are leaning on coupons and discounts.
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And as more people adopt GLP-1s, they are, on average buying less groceries.
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This shift is changing which retailers are winning value players, discount and club stores are gaining shoppers.
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So it's not just about being the absolute lowest price on shelf. The edge goes to grocers that are priced sharply on the products that customers notice most.
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Things like ground beef, chicken, milk, eggs. And they're using a combination of promotions, loyalty programs, personalization, private label to stitch together an overall value proposition that customers can understand and trust.
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But people are still buying less items and new changes to Snap benefits in 2026 across dozens of states restrict participants from buying sugary drinks and food, which is also reducing grocery baskets.
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Pepsico, which makes snacks like Doritos and Gatorade, is feeling a shift.
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Demand in North America weakened in its recent second quarter earnings reported this month.
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North America food revenue fell 2% while volume was flat, executives said.
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U.S. food and beverage performance moderated and trailed the company's expectations.
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They also noted that the company has increased promotions as consumers became more price sensitive.
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Recently, retailers including Walmart and Kroger have tried emphasizing price cuts and promotions to attract more shoppers, including some PepsiCo products. One Telsey Advisory Group analyst I spoke with said that grocers have been pushing back on the suppliers to reduce prices where possible.
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Other grocers could expand their private label or enhance their loyalty programs, but other financial strains like gas prices and inflation will likely need to ease in order for the industry growth to return back to normal.
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Woordenschat en spreektips bij deze les
Deze spreekles op niveau B2 is gebaseerd op de video “Why Americans Are Buying Fewer Groceries”. Deze woorden komen het vaakst terug: price, grocery, shoppers, consumer, buying. Deze video bevat 23 zinnen en 468 woorden om na te spreken. Het gesproken deel duurt 2:55. De spreker praat in een natuurlijk tempo van ongeveer 160 woorden per minuut, dicht bij een alledaags gesprek. Slechts 75% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden, dus de woordenschat is pittig.
Belangrijke woorden in deze video
De 15 moeilijkste woorden uit de video, met uitspraak en betekenis:
| Woord | Uitspraak | Betekenis |
|---|---|---|
| grocer zelfstandig naamwoord | /ˈɡɹoʊ.səɹ/ | kruidenier, kruidenierster |
| groceries zelfstandig naamwoord | /ˈɡɹoʊ.s(ə.)ɹiz/ | boodschappen |
| retailer zelfstandig naamwoord | /ˈɹiteɪlɚ/ | middenstander |
| loyalty zelfstandig naamwoord | /ˈlɔɪəlti/ | trouw, loyaliteit |
| inflationary bijvoeglijk naamwoord | inflatoir | |
| personalization zelfstandig naamwoord | /ˌpɝs(ə)nəlaɪˈzeɪʃən/ | personalisatie |
| weaken werkwoord | /ˈwikən/ | verzwakken |
| stitch zelfstandig naamwoord | /stɪt͡ʃ/ | steek |
| emphasize werkwoord | /ˈɛm.fə.saɪz/ | benadrukken, beklemtonen |
| beverage zelfstandig naamwoord | /ˈbɛv(ə)ɹɪd͡ʒ/ | drankje, drank |
| sticker zelfstandig naamwoord | /ˈstɪkə/ | klever |
| participant zelfstandig naamwoord | /pɑːɹˈtɪsəpənt/ | deelnemer, participant |
| restrict werkwoord | /ɹɪˈstɹɪkt/ | beperken, begrenzen |
| supplier zelfstandig naamwoord | /səˈplaɪə/ | leverancier |
| proposition zelfstandig naamwoord | /ˌpɹɑpəˈzɪʃən/ | propositie, voorstel |
Phrasal verbs die je zult horen
| Woord | Betekenis |
|---|---|
| stock up werkwoord | zich bevoorraden |
Grammatica in deze video
De structuren die de spreker het meest gebruikt, met de exacte woorden uit de video:
| Structuur | In de video |
|---|---|
| Betrekkelijke bijzinnen who / which + zin — extra informatie over een persoon of ding | pressures, which is · food, which is · Pepsico, which makes |
| Present perfect have/has + voltooid deelwoord — iets uit het verleden dat nu nog telt | has increased · have tried |
| Lijdende vorm be + voltooid deelwoord — het gaat om wat er gebeurt, niet om wie het doet | was shared · are priced |
Uitspraak om op te letten
- De klanken “sh” en “zh”: shopper /ˈʃɑ.pɚ/, personalization /ˌpɝs(ə)nəlaɪˈzeɪʃən/, proposition /ˌpɹɑpəˈzɪʃən/, sharply /ˈʃɑɹpli/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
- Lange woorden — let op de klemtoon: personalization /ˌpɝs(ə)nəlaɪˈzeɪʃən/, participant /pɑːɹˈtɪsəpənt/, proposition /ˌpɹɑpəˈzɪʃən/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
Klanken die Nederlandstaligen lastig vinden:
- Stemhebbende eindmedeklinker — /b/, /d/, /g/, /z/, /v/ niet verscherpen: groceries /ˈɡɹoʊ.s(ə.)ɹiz/, emphasize /ˈɛm.fə.saɪz/, beverage /ˈbɛv(ə)ɹɪd͡ʒ/
- /æ/ — opener dan de Nederlandse “e”: snack /snæk/, analyst /ˈænəlɪst/, enhance /ɪnˈhæns/, basket /ˈbæskɪt/
- /g/ — een harde plofklank, geen Nederlandse “g”: grocery /ˈɡɹəʊ.s(ə.)ɹi/, grocer /ˈɡɹoʊ.səɹ/, groceries /ˈɡɹoʊ.s(ə.)ɹiz/
Zo oefen je met deze video
- Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
- Begin op 0,75× snelheid, spreek zin voor zin na en ga terug naar normale snelheid zodra het makkelijk gaat.
- Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als grocer, groceries, retailer.
Wat is de Shadowing-techniek?
Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.