Shadowing Practice: Why Americans Are Buying Fewer Groceries - Learn English Speaking with Video
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Americans are buying less groceries.
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Grocery product purchases were flat in 2025, then declined about 2% year over year in most months since February of 2026.
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That's according to a report by Nielsen IQ and Bain and Company that was shared exclusively with CNBC.
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This is surprising because rarely does the grocery market see full decline across the entire sector.
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Consumers are facing higher grocery prices and Snap benefit changes, as well as other inflationary pressures, which is impacting the grocery industry.
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Years of elevated grocery prices are forcing retailers like Walmart and Kroger to spend more, keeping prices low even as shoppers buy fewer items.
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Now that combination is making it harder to turn a greater profit.
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So that big grocery stock up trip that costs you $300 in 2019, now costing you $400.
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Even that upper income consumer, you're talking a big enough absolute dollar change that people start to feel a little bit of that sticker shock and start to shop around more.
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28% of consumers say they are actively trying to reduce how much they spend on groceries.
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Among those shoppers, more than half are trading down to lower priced brands, including private label, and more than 40% are leaning on coupons and discounts.
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And as more people adopt GLP-1s, they are, on average buying less groceries.
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This shift is changing which retailers are winning value players, discount and club stores are gaining shoppers.
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So it's not just about being the absolute lowest price on shelf. The edge goes to grocers that are priced sharply on the products that customers notice most.
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Things like ground beef, chicken, milk, eggs. And they're using a combination of promotions, loyalty programs, personalization, private label to stitch together an overall value proposition that customers can understand and trust.
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But people are still buying less items and new changes to Snap benefits in 2026 across dozens of states restrict participants from buying sugary drinks and food, which is also reducing grocery baskets.
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Pepsico, which makes snacks like Doritos and Gatorade, is feeling a shift.
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Demand in North America weakened in its recent second quarter earnings reported this month.
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North America food revenue fell 2% while volume was flat, executives said.
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U.S. food and beverage performance moderated and trailed the company's expectations.
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They also noted that the company has increased promotions as consumers became more price sensitive.
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Recently, retailers including Walmart and Kroger have tried emphasizing price cuts and promotions to attract more shoppers, including some PepsiCo products. One Telsey Advisory Group analyst I spoke with said that grocers have been pushing back on the suppliers to reduce prices where possible.
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Other grocers could expand their private label or enhance their loyalty programs, but other financial strains like gas prices and inflation will likely need to ease in order for the industry growth to return back to normal.
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Bu dersin kelimeleri ve konuşma notları
Bu B2 seviyesindeki konuşma dersi “Why Americans Are Buying Fewer Groceries” videosuna dayanıyor. En çok tekrarlanan kelimeler: price, grocery, shoppers, consumer, buying. Bu videoda gölgeleme çalışması için 23 cümle ve 468 kelime var. Konuşma bölümü 2:55 sürüyor. Konuşmacı dakikada yaklaşık 160 kelimeyle, günlük konuşmaya yakın doğal bir hızda konuşuyor. Kelimelerin yalnızca %75’i İngilizcede en sık kullanılan 3.000 kelime arasında, bu yüzden kelime dağarcığı zorlayıcı.
Bu videodaki önemli kelimeler
Videodaki en ileri düzey 15 kelime, telaffuzu ve anlamıyla:
| Kelime | Telaffuz | Anlam |
|---|---|---|
| grocer isim | /ˈɡɹoʊ.səɹ/ | bakkal |
| loyalty isim | /ˈlɔɪəlti/ | sadakat, vefa |
| weaken fiil | /ˈwikən/ | dayanıksızlaştırmak, güçsüzleştirmek |
| stitch isim | /stɪt͡ʃ/ | dikiş |
| emphasize fiil | /ˈɛm.fə.saɪz/ | vurgulamak |
| beverage isim | /ˈbɛv(ə)ɹɪd͡ʒ/ | içecek, meşrubat |
| sticker isim | /ˈstɪkə/ | etiket, sticker |
| participant isim | /pɑːɹˈtɪsəpənt/ | katılımcı, iştirakçı |
| restrict fiil | /ɹɪˈstɹɪkt/ | sınırlamak, kısıtlamak |
| supplier isim | /səˈplaɪə/ | tedarikçi |
| snack isim | /snæk/ | atıştırmalık, çerez |
| shelf isim | /ʃɛlf/ | sergen, raf |
| enhance fiil | /ɪnˈhæns/ | artırmak |
| basket isim | /ˈbæskɪt/ | sepet, sele |
| inflation isim | /ɪnˈfleɪ.ʃən/ | enflasyon |
Bu videodaki dil bilgisi
Konuşmacının en çok kullandığı yapılar, videodaki sözcüklerin aynısıyla:
| Yapı | Videoda |
|---|---|
| İlgi cümlecikleri who / which + cümle — bir kişi ya da şey hakkında ek bilgi | pressures, which is · food, which is · Pepsico, which makes |
| Present perfect have/has + fiilin üçüncü hâli — geçmişte olan ama şimdi de önemli olan bir eylem | has increased · have tried |
| Edilgen yapı be + fiilin üçüncü hâli — kimin yaptığı değil, ne olduğu önemli | was shared · are priced |
Dikkat edilecek telaffuzlar
- “sh” ve “zh” sesleri: shopper /ˈʃɑ.pɚ/, personalization /ˌpɝs(ə)nəlaɪˈzeɪʃən/, proposition /ˌpɹɑpəˈzɪʃən/, sharply /ˈʃɑɹpli/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
- Uzun kelimeler — vurguyu doğru yere koyun: personalization /ˌpɝs(ə)nəlaɪˈzeɪʃən/, participant /pɑːɹˈtɪsəpənt/, proposition /ˌpɹɑpəˈzɪʃən/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
Türkçe konuşanların zorlandığı sesler:
- Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: grocery /ˈɡɹəʊ.s(ə.)ɹi/, grocer /ˈɡɹoʊ.səɹ/, groceries /ˈɡɹoʊ.s(ə.)ɹiz/, stitch /stɪt͡ʃ/, sticker /ˈstɪkə/
- /æ/ — “e”den daha açık: snack /snæk/, analyst /ˈænəlɪst/, enhance /ɪnˈhæns/, basket /ˈbæskɪt/
Bu videoyla nasıl çalışılır
- Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
- 0,75× hızla başlayın, cümle cümle tekrar edin ve kolaylaşınca normal hıza dönün.
- Kendinizi kaydedin ve orijinaliyle karşılaştırın; grocer, loyalty, weaken gibi kelimelere özellikle dikkat edin.
Gölgeleme Tekniği Nedir?
Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.