쉐도잉 연습: Why Americans Are Buying Fewer Groceries - 영상으로 영어 말하기 배우기
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Americans are buying less groceries.
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Grocery product purchases were flat in 2025, then declined about 2% year over year in most months since February of 2026.
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That's according to a report by Nielsen IQ and Bain and Company that was shared exclusively with CNBC.
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This is surprising because rarely does the grocery market see full decline across the entire sector.
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Consumers are facing higher grocery prices and Snap benefit changes, as well as other inflationary pressures, which is impacting the grocery industry.
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Years of elevated grocery prices are forcing retailers like Walmart and Kroger to spend more, keeping prices low even as shoppers buy fewer items.
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Now that combination is making it harder to turn a greater profit.
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So that big grocery stock up trip that costs you $300 in 2019, now costing you $400.
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Even that upper income consumer, you're talking a big enough absolute dollar change that people start to feel a little bit of that sticker shock and start to shop around more.
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28% of consumers say they are actively trying to reduce how much they spend on groceries.
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Among those shoppers, more than half are trading down to lower priced brands, including private label, and more than 40% are leaning on coupons and discounts.
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And as more people adopt GLP-1s, they are, on average buying less groceries.
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This shift is changing which retailers are winning value players, discount and club stores are gaining shoppers.
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So it's not just about being the absolute lowest price on shelf. The edge goes to grocers that are priced sharply on the products that customers notice most.
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Things like ground beef, chicken, milk, eggs. And they're using a combination of promotions, loyalty programs, personalization, private label to stitch together an overall value proposition that customers can understand and trust.
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But people are still buying less items and new changes to Snap benefits in 2026 across dozens of states restrict participants from buying sugary drinks and food, which is also reducing grocery baskets.
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Pepsico, which makes snacks like Doritos and Gatorade, is feeling a shift.
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Demand in North America weakened in its recent second quarter earnings reported this month.
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North America food revenue fell 2% while volume was flat, executives said.
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U.S. food and beverage performance moderated and trailed the company's expectations.
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They also noted that the company has increased promotions as consumers became more price sensitive.
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Recently, retailers including Walmart and Kroger have tried emphasizing price cuts and promotions to attract more shoppers, including some PepsiCo products. One Telsey Advisory Group analyst I spoke with said that grocers have been pushing back on the suppliers to reduce prices where possible.
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Other grocers could expand their private label or enhance their loyalty programs, but other financial strains like gas prices and inflation will likely need to ease in order for the industry growth to return back to normal.
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이 비디오로 배울 수 있는 영어 회화 실력
이 비디오를 통해 경제 관련 주제의 영어 표현을 자연스럽게 사용하는 능력을 키울 수 있습니다. 예를 들어 "sticker shock" (가격이 너무 높아 놀라는 것)처럼 일상 회화에서 자주 쓰이는 관용어를 배우고, "trading down to lower priced brands" (저가 브랜드로 전환하다)와 같은 구체적인 행동을 설명하는 구문을 연습할 수 있습니다. 또한, 통계 데이터를 논할 때 사용하는 "year over year" (년간 비교)나 "volume was flat" (판매량이 변동 없음)과 같은 전문 용어도 익힐 수 있어 IELTS 스피킹 준비에도 도움이 됩니다.
들어야 할 연속 발음과 축약형
영어 쉐도잉을 할 때 주의해야 할 연속 발음이 많습니다. "buying less groceries"에서 "less groceries"는 [les ɡroʊsriz]가 아니라 [les ɡroʊʃriz]로 발음되며, "costing you"는 [kɔstɪŋ ju]가 아니라 [kɔstɪŋ jə]로 축약됩니다. 또한 "start to shop around"에서 "to"는 [tu]가 아니라 [tə]로 발음되어 [stɑrt tə ʃɑp əraʊnd]처럼 들립니다. 이렇게 연속 발음을 잘 캐치하면 native speaker의 말을 더 자연스럽게 따라할 수 있습니다.
Native처럼 말하는 리듬과 강세
영어 회화에서 리듬과 강세는 매우 중요합니다. 이 비디오의 스피커는 "Consumers are facing higher grocery prices and Snap benefit changes"에서 "higher", "grocery", "Snap benefit changes"에 강세를 두어 중요한 정보를 강조합니다. 또한, "28% of consumers say they are actively trying to reduce how much they spend on groceries"에서 "28%", "actively trying", "reduce"에 강세를 주어 문장의 흐름을 자연스럽게 만듭니다. Shadow speak 연습을 할 때는 이러한 강세와 리듬을 따라하며, 문장의 끝부분에서 음조가 내려가는 것을 주의깊게 관찰하세요. 이렇게 연습하면 자연스러운 영어 발음을 익힐 수 있습니다.
이 비디오를 활용해 영어 쉐도잉과 shadow speak 연습을 꾸준히 하다보면, 경제 관련 주제의 회화뿐만 아니라 일상 영어 회화 실력도 크게 향상될 것입니다. 화이팅!
이 영상의 문법
화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.
| 문형 | 영상 속 표현 |
|---|---|
| 관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보 | pressures, which is · food, which is · Pepsico, which makes |
| 현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때 | has increased · have tried |
| 수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점 | was shared · are priced |
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.