Prática de Shadowing: Why Americans Are Buying Fewer Groceries - Aprenda a falar inglês com vídeo
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Americans are buying less groceries.
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Grocery product purchases were flat in 2025, then declined about 2% year over year in most months since February of 2026.
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That's according to a report by Nielsen IQ and Bain and Company that was shared exclusively with CNBC.
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This is surprising because rarely does the grocery market see full decline across the entire sector.
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Consumers are facing higher grocery prices and Snap benefit changes, as well as other inflationary pressures, which is impacting the grocery industry.
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Years of elevated grocery prices are forcing retailers like Walmart and Kroger to spend more, keeping prices low even as shoppers buy fewer items.
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Now that combination is making it harder to turn a greater profit.
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So that big grocery stock up trip that costs you $300 in 2019, now costing you $400.
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Even that upper income consumer, you're talking a big enough absolute dollar change that people start to feel a little bit of that sticker shock and start to shop around more.
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28% of consumers say they are actively trying to reduce how much they spend on groceries.
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Among those shoppers, more than half are trading down to lower priced brands, including private label, and more than 40% are leaning on coupons and discounts.
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And as more people adopt GLP-1s, they are, on average buying less groceries.
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This shift is changing which retailers are winning value players, discount and club stores are gaining shoppers.
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So it's not just about being the absolute lowest price on shelf. The edge goes to grocers that are priced sharply on the products that customers notice most.
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Things like ground beef, chicken, milk, eggs. And they're using a combination of promotions, loyalty programs, personalization, private label to stitch together an overall value proposition that customers can understand and trust.
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But people are still buying less items and new changes to Snap benefits in 2026 across dozens of states restrict participants from buying sugary drinks and food, which is also reducing grocery baskets.
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Pepsico, which makes snacks like Doritos and Gatorade, is feeling a shift.
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Demand in North America weakened in its recent second quarter earnings reported this month.
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North America food revenue fell 2% while volume was flat, executives said.
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U.S. food and beverage performance moderated and trailed the company's expectations.
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They also noted that the company has increased promotions as consumers became more price sensitive.
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Recently, retailers including Walmart and Kroger have tried emphasizing price cuts and promotions to attract more shoppers, including some PepsiCo products. One Telsey Advisory Group analyst I spoke with said that grocers have been pushing back on the suppliers to reduce prices where possible.
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Other grocers could expand their private label or enhance their loyalty programs, but other financial strains like gas prices and inflation will likely need to ease in order for the industry growth to return back to normal.
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Por que esse vídeo é ótimo para prática de conversação em inglês?
O vídeo "Why Americans Are Buying Fewer Groceries" é uma fonte incrível para quem quer melhorar a pronúncia em inglês e a fluência. Ele mistura termos cotidianos (como "grocery basket" ou "coupons") com expressões mais técnicas (como "private label" ou "loyalty programs"), refletindo a linguagem real usada em notícias e conversas sobre economia. Além disso, a narração tem uma velocidade média e uma entonação clara, perfeita para exercícios de shadowing — uma técnica que ajuda a imitar a pronúncia e o ritmo dos nativos.
Desvendando a naturalidade da fala em inglês
Vamos analisar algumas frases do vídeo que mostram como o inglês é falado no dia a dia:
- "Consumers are facing higher grocery prices and Snap benefit changes, as well as other inflationary pressures": A expressão "as well as" é usada no lugar de "and" para adicionar informações de forma mais fluida, evitando repetições. É comum em conversas informais e formais.
- "28% of consumers say they are actively trying to reduce how much they spend on groceries": A estrutura "trying to reduce how much they spend" é mais natural do que "trying to reduce their spending". Os nativos costumam usar cláusulas subordinadas para explicar ações de forma detalhada.
- "One Telsey Advisory Group analyst I spoke with said that grocers have been pushing back on the suppliers": "Pushing back on" significa "resistir a" ou "questionar", uma expressão coloquial que substitui frases mais longas, como "negotiar para reduzir preços". Essas expressões idiomáticas tornam a fala mais nativa.
Rotina de prática: repeat-and-record com o vídeo
Para usar esse vídeo no seu aprendizado, siga essa rotina simples, ideal para quem usa um shadowing site ou até mesmo um aplicativo de gravação:
- Escute e repita: Selecione um trecho de 30 segundos (por exemplo, a parte sobre "Snap benefit changes"). Escute uma vez, depois repita em voz alta, tentando imitar o ritmo e a entonação. Use o shadowspeak para comparar sua gravação com a original.
- Anote expressões: Identifique frases como "trading down to lower priced brands" e pratique usá-las em contextos diferentes (por exemplo, "I'm trading down to generic coffee to save money"). Isso ajuda a fixar o vocabulário.
- Grave e avalie: Grave sua própria versão do trecho e ouça novamente. Verifique se você está pronunciando palavras como "inflationary" ou "promotions" corretamente. Isso é essencial para melhorar a pronúncia em inglês.
Aprender inglês com YouTube nunca foi tão eficaz! Com essa rotina, você não só entende o conteúdo, mas também desenvolve a confiança para falar como um nativo.
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| Orações relativas who / which + oração — informação extra sobre uma pessoa ou coisa | pressures, which is · food, which is · Pepsico, which makes |
| Present perfect have/has + particípio passado — uma ação passada que ainda importa agora | has increased · have tried |
| Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz | was shared · are priced |
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.