Pratique du Shadowing: Why Americans Are Buying Fewer Groceries - Apprendre l'anglais à l'oral avec la vidéo
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Americans are buying less groceries.
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Grocery product purchases were flat in 2025, then declined about 2% year over year in most months since February of 2026.
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That's according to a report by Nielsen IQ and Bain and Company that was shared exclusively with CNBC.
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This is surprising because rarely does the grocery market see full decline across the entire sector.
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Consumers are facing higher grocery prices and Snap benefit changes, as well as other inflationary pressures, which is impacting the grocery industry.
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Years of elevated grocery prices are forcing retailers like Walmart and Kroger to spend more, keeping prices low even as shoppers buy fewer items.
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Now that combination is making it harder to turn a greater profit.
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So that big grocery stock up trip that costs you $300 in 2019, now costing you $400.
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Even that upper income consumer, you're talking a big enough absolute dollar change that people start to feel a little bit of that sticker shock and start to shop around more.
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28% of consumers say they are actively trying to reduce how much they spend on groceries.
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Among those shoppers, more than half are trading down to lower priced brands, including private label, and more than 40% are leaning on coupons and discounts.
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And as more people adopt GLP-1s, they are, on average buying less groceries.
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This shift is changing which retailers are winning value players, discount and club stores are gaining shoppers.
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So it's not just about being the absolute lowest price on shelf. The edge goes to grocers that are priced sharply on the products that customers notice most.
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Things like ground beef, chicken, milk, eggs. And they're using a combination of promotions, loyalty programs, personalization, private label to stitch together an overall value proposition that customers can understand and trust.
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But people are still buying less items and new changes to Snap benefits in 2026 across dozens of states restrict participants from buying sugary drinks and food, which is also reducing grocery baskets.
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Pepsico, which makes snacks like Doritos and Gatorade, is feeling a shift.
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Demand in North America weakened in its recent second quarter earnings reported this month.
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North America food revenue fell 2% while volume was flat, executives said.
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U.S. food and beverage performance moderated and trailed the company's expectations.
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They also noted that the company has increased promotions as consumers became more price sensitive.
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Recently, retailers including Walmart and Kroger have tried emphasizing price cuts and promotions to attract more shoppers, including some PepsiCo products. One Telsey Advisory Group analyst I spoke with said that grocers have been pushing back on the suppliers to reduce prices where possible.
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Other grocers could expand their private label or enhance their loyalty programs, but other financial strains like gas prices and inflation will likely need to ease in order for the industry growth to return back to normal.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau B2 s’appuie sur la vidéo « Why Americans Are Buying Fewer Groceries ». Les mots qui reviennent le plus souvent : price, grocery, shoppers, consumer, buying. Cette vidéo contient 23 phrases et 468 mots à répéter en shadowing. La partie parlée dure 2:55. Le locuteur parle à un rythme naturel d’environ 160 mots par minute, proche d’une conversation courante. Seuls 75 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc exigeant.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| shopper nom | /ˈʃɑ.pɚ/ | acheteur, acheteuse |
| grocer nom | /ˈɡɹoʊ.səɹ/ | épicier, épicière |
| groceries nom | /ˈɡɹoʊ.s(ə.)ɹiz/ | courses, provisions |
| retailer nom | /ˈɹiteɪlɚ/ | revendeur, distributeur |
| loyalty nom | /ˈlɔɪəlti/ | loyauté |
| elevate verbe | /ˈɛləveɪt/ | élever |
| inflationary adjectif | inflationniste | |
| personalization nom | /ˌpɝs(ə)nəlaɪˈzeɪʃən/ | personnalisation |
| weaken verbe | /ˈwikən/ | affaiblir |
| stitch nom | /stɪt͡ʃ/ | point |
| emphasize verbe | /ˈɛm.fə.saɪz/ | souligner, accentuer |
| beverage nom | /ˈbɛv(ə)ɹɪd͡ʒ/ | boisson, breuvage |
| sticker nom | /ˈstɪkə/ | autocollant |
| participant nom | /pɑːɹˈtɪsəpənt/ | participant, participante |
| restrict verbe | /ɹɪˈstɹɪkt/ | restreindre, limiter |
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Propositions relatives who / which + proposition — une précision sur une personne ou une chose | pressures, which is · food, which is · Pepsico, which makes |
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | has increased · have tried |
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | was shared · are priced |
Prononciation à surveiller
- Les sons « sh » et « zh »: shopper /ˈʃɑ.pɚ/, personalization /ˌpɝs(ə)nəlaɪˈzeɪʃən/, proposition /ˌpɹɑpəˈzɪʃən/, sharply /ˈʃɑɹpli/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
- Mots longs — placez bien l’accent: personalization /ˌpɝs(ə)nəlaɪˈzeɪʃən/, participant /pɑːɹˈtɪsəpənt/, proposition /ˌpɹɑpəˈzɪʃən/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
Les sons difficiles pour les francophones :
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: stitch /stɪt͡ʃ/, beverage /ˈbɛv(ə)ɹɪd͡ʒ/
- /r/ anglais — langue recourbée, sans frotter la gorge: grocery /ˈɡɹəʊ.s(ə.)ɹi/, grocer /ˈɡɹoʊ.səɹ/, groceries /ˈɡɹoʊ.s(ə.)ɹiz/, retailer /ˈɹiteɪlɚ/, beverage /ˈbɛv(ə)ɹɪd͡ʒ/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme shopper, grocer, groceries.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.