Prática de Shadowing: 3년 만에 1조원 가치 브랜드를 만든 헤일리 비버의 인생 전환점과 성장 스토리 #영어쉐도잉 - Aprenda a falar inglês com vídeo
Criando lição...
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Okay, Haley, 2025 was a huge, huge year for you.
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It was your first full year of motherhood.
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You sold your company.
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Some people really thrive in moments of big change.
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Some people really struggle.
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How is a big change period for you?
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I think it's a lot of different things.
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I don't think it's all sunshine and rainbows, and I don't think it's all bad.
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I just think it's you experience so many different emotions and
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so many different things selling my company in the first year of also having a child
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it's like there's a lot of change happening at once becoming a mom is
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so far in my life the biggest change
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I've ever been through I feel like a lot of women would probably agree
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that the biggest identity shift
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that you go through in your life is becoming a parent becoming a mom
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and to be going through that
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while also going through this insane business process is just
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it was really interesting for those two things to be going on um in parallel
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i felt really stretched in a lot of ways i just felt like this last year was a really big
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growth and learning year for me and
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when i look back on it now being 29 turning 30
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this year I'm like wouldn't have changed a thing as many ups
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and downs as there was as hard as it was for
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me to do all these major things at one time
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I really feel like it strengthened me in a lot of
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ways let's talk about the acquisition for a second road was only out for three years you've had 10 products
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which for a beauty brand is not a lot of products for this like small big acquisition moment
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and the deal was for up to a billion dollars that was the number that you had in your mind why
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I'm somebody who really believes in like what you say out loud
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you know is very important our words are important the the kind of manifestations
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we put out there into the world are very important
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so from a very early on conversation
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when we were just kind of like hey what would it
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look like what would we want the number to be I was like it has to be this number
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I will not go for less like that is just it was a goal
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so that was yeah you know that was the line I drew in the sand
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and the goal
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that I set your potential customers in the EU have really been clamoring I've seen the reddit threads
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when his road coming to support you can we make some news today
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so we are launching in Sephora EU in the fall okay
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I'm allowed to say the fall okay I think we're taking it a territory at a time yeah um
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but that's a big one but i am it was huge yeah the eu is huge
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and i am eager you know south america is another really important one to me my mom's in persil yeah
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so like being able to do
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that will be another
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it's another big goal of mine speaking of goals to to be able to be in all these places
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i was reading a story in vogue it said when road launched the product was better than anyone expected,
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which just sort of struck me because, okay, so you're saying that the expectations were low.
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Did you feel like you had an uphill battle to climb in proving that you could really deliver?
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So I understood that there was definitely a lot of side -eyeing of, oh, here we go again.
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Here's another brand.
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Why should people buy my skincare?
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Why should people trust it so i went into it knowing
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that that was there was a lot of that question mark around it
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and that's why i brought people so in on the process i documented everything i am such a skincare like
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fanatic and nerd like i wanted to show people that so that they understood that
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i'm really about it you know and i'm not somebody who's just gonna sit here
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and try to peddle you a products
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because i don't think that's necessary we focus on inviting you into this whole entire world
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that really fits into your lifestyle and i think that goes
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so far beyond skincare i think how does it make
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you feel i wanted to invoke feeling um around the brand i think that's such a good point
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and young consumers i think they don't they don't just want to buy a product they want to buy into
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or opt into a world they really want to support brands
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that i think align with their own values
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and their worldview what would you say are Rhodes values in 2026
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and how do they overlap with your own i do think
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that the accessibility and the inclusivity were two things
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that were really really important to me
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because i want road to be for everyone i never want it to feel like it's not for somebody
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because i really believe that skincare is for everyone
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and listen i i know when brands kind of
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when they get really hyped it can feel kind of like it's this like club
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that you don't get to be a part of
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and that's never been intentional with road like
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when we've sold out of things and stuff it's not to make it inaccessible
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that's actually always like panicked me
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because i'm like i i always want people to be able
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to have access to it i want to continue to take feedback
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and make the brand better that's what i think having a great brand is is you listen to your customer
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and you listen to your consumer
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and say okay maybe this is not maybe it works for me but i need it to work
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for everyone i need it to work for you can you share an example of some feedback
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that you received and you thought that's actually really smart we should make
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that change we had a formulation issue with our peptide lip treatment
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and it had like this grainy texture right you know and
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when that happened I was like I was distraught I was like this happened right
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when we it was in the beginning of the brand too
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and our lip treatments were our hero in the start there was
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so much feedback of that
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and then people being like I'm putting my road in hot water to like melt the graininess
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I'm like this is ridiculous I cannot have people
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because I think what makes me the most upset is i
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would never want somebody to spend their own hard -earned money on something
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that becomes not worth it for them to your point about inclusivity i think price point is obviously relevant to
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that topic yeah
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and road like on the scale of skincare is pretty inexpensive yeah what's your philosophy on pricing
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and do you feel like there's an upper limit a dollar amount
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that you would say like i would never want to make a product
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and sell it for more than x amount
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it really doesn't take much for a great skincare product to be great
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it doesn't have to be $200
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I end up reaching for the less expensive thing a lot
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of the time more than I would reach for you know
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I tried it all I was like I'm gonna get $150 serum
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and like I let them find the most expensive thing
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that I can find and see if it really is like
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that much more crazy of a product and
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and I will say there are products out there
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that I've tried where I'm like yeah I see why this is like like name one i think
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that the company plated is very innovative um with their technology with the exosomes i think is very interesting
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but that's like very scientific
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and very different than you know what we're doing at road we're trying to make solid everyday staple skincare products
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but i'm also really inspired by the really scientific brands too because it makes me want to push ourselves,
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too, while doing something that is that innovative and scientific and still making it accessible.
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Because I believe you can.
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I really do believe you can.
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I want to talk about what it's like to have your appearance be connected to your profession.
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You're a skincare brand founder.
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You have famously nice skin.
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What is it like if you wake up one day on a big event day
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and you have a rash or a breakout or something like that?
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I think people find that really refreshing.
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I've always been really open about, like, I get perioral dermatitis pretty bad.
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My appearance being tied to it, it kind of forces you to have to be, like, just embrace every part of it.
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You know what I mean?
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And that's something, look, like, genetically, I've not really ever struggled with acne.
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So I'm not going to sit there and try to pretend, like, I know what it's like for somebody who's struggled with cystic acne,
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because that was never my experience sure i can speak to
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when i have like a pimple here or there
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and how i might treat it and what i might do
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but that might not make somebody feel good who's dealt with cystic hormonal acne their entire life right um
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but i always
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when people ask me hey what do you think about what do you do for breakouts
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or what would you recommend to somebody who has really bad acne
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i'm the first person to say you should probably see a dermatologist
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or like talk to your doctor
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because a lot of the time what you're putting on it topically can only do
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so much and what it can really do.
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Growing up, were there women that you saw and compared yourself to?
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Yeah, all the time.
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I think being young and like entering into the modeling industry, you're constantly looking at other women and comparing your body, comparing your looks.
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I always see those quotes
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that say something along the lines of like comparison is like the thief of like joy yeah
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and I and I really do resonate with that because I do think
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individuality is so sexy and so cool and
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so important as I've gotten older I feel
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so much more settled in who I am
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and I know what I bring to the table
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and you know my confidence has changed a lot
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and a lot more too after becoming a mom some days are better than others
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and we might have a day where we feel like nobody can touch me today
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and then the next day be like I feel literally miserable
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and this person seems like they have their shit to get sorry can I say
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that this person seems like they have their shit together
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and today it feels like I don't have anything figured out and together
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so I just think
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it's a constant journey having sunken into myself a lot more like I really have enjoyed getting older like I'm
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so excited to be in my 30s I'm excited to turn 30 I think when you're younger that sounds
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old and it sounds daunting like
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when i was 19 i was like 30 that's embarrassing
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and now i'm 29 and i'm like 19 was
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so embarrassing it's not even funny couldn't pay me to go
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back to being 20 for a day like there's nothing there for me not interested can't wait to turn 30
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and continue to like see what's in store
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because it really only has gotten more enjoyable and just felt
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so much better but of course when i was young there was other women
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that i would see that i was like man and if I just had her size waist,
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or if I just looked a little bit more like that, or if I talked a little bit more like that.
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I think we all go through that, though.
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I hear you talk about the inclusivity piece, and I hear you being very thoughtful about this.
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It's also like, you're Hailey Bieber, you know, and you're selling this skincare line, and you're using your image,
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and I'm sure that there are young people out there who look at it, and they're like, I want that.
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Like, they're comparing themselves to you.
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Yeah.
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What do you say to those young people who might be kind of having
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that bad day feeling because they're looking at an image of you?
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What I say is that I go through it too, you know?
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It may not be for the same reason or under the same circumstances,
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but it's something that I can definitely relate to and I can definitely understand.
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And it's why I talk so much about
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embracing individuality because I think you're the only you that is on this entire planet.
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And that's valuable being yourself is cool and being an individual is cool
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and I think women have just like this beautiful intuition
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and knowing and understanding and I think
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that continues to become deeper as you get older
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and you know yourself more and you find yourself more
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and that's something that I would tell young people
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and I would go back also and tell myself that
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if you continue to listen to that and continue to hone in on
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that and follow it even and when it maybe doesn't feel right, it's going to get you exactly where you were always supposed to go.
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You've been famous for a long time.
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You have been famous for, you know, the family that you came from,
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the person that you married now as a founder and a businesswoman in your own right.
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Like, I'm curious if it ever feels harmful or beneficial, like both sides of the coin,
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to have all of that history kind of be out there
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and have to have people know your story in
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that way i just think being in this position in general there's a lot of judgment you know
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and i think that when
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when you're trying to figure out who you are on such a big scale in front of
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so many different people it feels really restricting to be able to like make really normal mistakes
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or like do the wrong thing or say the wrong thing
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and not be able to just naturally grow out of things
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and like grow in front of people and and have that constantly be looked at in a microscope.
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I'm really uncomfortable a lot of the time in interviews
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because I find that my words get twisted or things get totally misconstrued
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and then it makes me wanna close off and not be open with people.
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And I've obviously, I'm in a position where I wanna share my life
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and I wanna be able to be myself and be open and be exactly who I am.
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It just, I think it does feel hard sometimes
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having every single thing be looked at and picked apart
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and people kind of like they create a story for you
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and it can feel really uncomfortable and bizarre sometimes
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because I'm like it's just not even real
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when people have made up their mind about something
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and about you they don't care what the truth is they just enjoy believing what they believe right um
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so trying to you know I'm like want to defend myself
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and I want to tell the truth because that's not really what happened
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and this is what really happened everybody's like okay we don't care
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that's not the dramatic version like we want this version
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so there's only so much I think you can do
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and say to a point where you have to just kind of be like I need to live my life
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and continue to move forward regardless of people have something to
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say every single day like it does not ever change
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and it doesn't it'll just be something new or different
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that they're saying how do I want to like move in this life
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and tell my story in a way
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that really just feels like comfortable for me looking back on your 20s what are the most important lessons
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that you learned about life I'm always somebody who's actually been really blunt
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and really honest but like not super confrontational
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and not very good at like setting boundaries
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and I identified as a people pleaser for a long time
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still do still do like still struggle with people pleasing not sure that I'll ever just be able to,
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you know, flip a switch and it'd be done, you know?
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The last 10 years of my life has really taught me how important it is to be vocal about what you want,
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what you don't want, what's comfortable for you, what's not.
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And then being a mom really, like, really just sent it over the edge for me because when I had my son,
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it became crucial to me to be able to have him see both of his parents.
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say, no, we're not okay with this.
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I spent so much time with people asking, like, oh, like, how are you doing?
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Yeah, I'm good.
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I'm fine.
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And not really being good and not really being fine.
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I realized getting older, I became so much more connected to people that I cared about and loved by just being like, you know what?
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I'm actually having a really hard time with this.
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And I was like, oh, well, vulnerability is really cool because it actually really connects you to people.
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And it really has only changed all my relationships for the better.
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It has made me a better businesswoman.
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It has made me a better communicator.
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It has made me a better friend, a better mom, a better partner, all of the above.
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When do you feel most seen and understood?
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When I feel like somebody is genuinely relating to my pain.
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Obviously, I'll use my partner as an example, my husband like
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when we both can identify that something like hurts in the same way
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and be like man I really understand that because like I've been through
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that and I know how that feels and I know how hurtful
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that can be and to just like again like connection like be connected over
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that I think
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that makes me feel really seen like understanding makes me feel really seen like hey I really feel you on
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that and I really understand I'm sorry that that's the way
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that that feels I'm sorry that you went through
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that today to be understood i think it's like to be known
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and i think why that's so important to me is
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because i feel so misunderstood so much from an outside perspective i get very misunderstood so often
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so then being understood makes me feel very seen do you think justin understands
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you the most of anybody i would say so yeah
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that means you married the right person yeah i i think
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so do you think you're going to start another business
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i think i'd like to eventually yeah I'm not going anywhere with road I am here
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and here to stay like I and that was another thing
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that was really important to me with being with elf is
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that you know you hear a lot of stories
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that founders they sell their business and they get pushed out
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or they leave or they kind of just you know get a payday
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and they decide to move on
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and I was like that's absolutely not what I want
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I want to be here forever I want to be in I'm so ingrained in this brand,
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I could never imagine not being so intricately woven into it.
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But I definitely have other aspirations and things that I'm inspired by and that I'm thinking of.
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Do you want to tease anything?
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There's nothing to tease yet.
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And that's me being super honest.
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Like I'm tinkering with ideas and I have thoughts and inspirations and things that I would love to see come to life.
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I don't have anything really yet.
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There's no secret file in the office
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that we can dig out somewhere in the office it's just just kind of like little brain ideas
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that I'm thinking about I'm an entrepreneur at the end of the day I want to expand in business
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and I want to be able to do more things
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but I'm definitely not in a rush
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if I was giving you a short answer like yes there is some more
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that I'd like to do outside of outside of road I'm excited to see what it is eventually
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Thank you, thank you.
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Vocabulário e dicas de fala para esta lição
Esta aula de conversação usa o vídeo “3년 만에 1조원 가치 브랜드를 만든 헤일리 비버의 인생 전환점과 성장 스토리”. Este vídeo tem 292 frases e 3506 palavras para praticar shadowing. A fala dura 18:08. O falante fala rápido, cerca de 193 palavras por minuto, então espere sons ligados e reduzidos. 86% das palavras estão entre as 3.000 mais comuns do inglês; vale a pena estudar o restante antes de começar.
Vocabulário principal deste vídeo
15 palavras do vídeo que vale a pena aprender, com pronúncia e significado:
| Palavra | Pronúncia | Significado |
|---|---|---|
| connect verbo | /kəˈnɛkt/ | conectar |
| acne substantivo | /ˈækni/ | acne |
| founder substantivo | /ˈfaʊ̯n.dəː/ | fundador |
| compare verbo | /kəmˈpɛɚ/ | comparar |
| feedback substantivo | /ˈfiːdˌbæk/ | comentário, avaliação |
| acquisition substantivo | /ˌæk.wɪˈzɪʃ.ən/ | aquisição |
| relate verbo | /ɹɪˈleɪt/ | relatar |
| uncomfortable adjetivo | /ʌnˈkʌm.fɚ.tə.bl̩/ | desconfortável, incómodo |
| embrace verbo | /ɛmˈbɹes/ | abraçar |
| innovative adjetivo | /ˈɪn.əˌveɪtɪv/ | inovador, inovativo |
| inspire verbo | /ɪnˈspaɪə(ɹ)/ | inspirar |
| tease verbo | /tiːz/ | cardar |
| topic substantivo | /ˈtɑpɪk/ | tópico, assunto |
| naturally advérbio | /ˈnæt͡ʃ.(ə.)ɹə.li/ | naturalmente |
| rush verbo | /ɹʌʃ/ | apressar-se |
Phrasal verbs que você vai ouvir
| Palavra | Pronúncia | Significado |
|---|---|---|
| figure out verbo | descobrir, deduzir | |
| end up verbo | terminar, acabar | |
| go back verbo | voltar | |
| grow up verbo | crescer | |
| make up verbo | /ˌmeɪk ˈʌp/ | compensar |
| move forward verbo | adiantar | |
| put out verbo | colocar/botar/pôr para fora | |
| wake up verbo | /ˌweɪk ˈʌp/ | acordar, despertar |
Frases que vale a pena repetir
Frases curtas e completas do vídeo que você pode usar na conversa do dia a dia:
- How is a big change period for you?
- Why should people buy my skincare?
- You know what I mean?
- When do you feel most seen and understood?
- Do you want to tease anything?
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| Present perfect have/has + particípio passado — uma ação passada que ainda importa agora | I've ever been · you've had · I've seen |
| Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz | be connected · be looked · be done |
| Orações relativas who / which + oração — informação extra sobre uma pessoa ou coisa | somebody who really · somebody who has · people who might |
Pronúncia para ficar de olho
O falante usa 97 contrações e formas reduzidas, como I'm, don't, you're. Diga-as na forma curta, do jeito que você ouve.
- Os sons de “th”: thread /ˈθɹɛd/, strengthen /ˈstɹɛŋ(k)θən/, thief /ˈθiːf/, thoughtful /ˈθɔːtfəl/, thrive /θɹajv/
- Os sons de “sh” e “zh”: acquisition /ˌæk.wɪˈzɪʃ.ən/, rush /ɹʌʃ/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, crucial /ˈkɹuː.ʃəl/, emotion /ɪˈməʊ.ʃən/
- Palavras longas — acerte a sílaba tônica: acquisition /ˌæk.wɪˈzɪʃ.ən/, uncomfortable /ʌnˈkʌm.fɚ.tə.bl̩/, innovative /ˈɪn.əˌveɪtɪv/, naturally /ˈnæt͡ʃ.(ə.)ɹə.li/, ridiculous /ɹɪˈdɪk.jə.ləs/
Sons difíceis para falantes de português:
- Consoante final — sem acrescentar um “i” depois: connect /kəˈnɛkt/, feedback /ˈfiːdˌbæk/, relate /ɹɪˈleɪt/, topic /ˈtɑpɪk/, defend /dɪˈfɪnd/
- /l/ final — a língua toca o céu da boca, não vira “u”: settle /ˈsɛtəl/, lifestyle /ˈlaɪfˌstaɪl/, crucial /ˈkɹuː.ʃəl/, parallel /ˈpæ.ɹəˌlɛl/, accessible /əkˈsɛs.ɪ.bəl/
- /h/ — um sopro suave, diferente do “r”: hype /haɪp/, harmful /ˈhɑɹmfl̩/, hone /hoʊn/, hormonal /hɔɹˈmoʊnəl/, hurtful /ˈhɜɹtfʊl/
Como praticar com este vídeo
- Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
- Comece na velocidade 0,75×, faça shadowing frase por frase e volte à velocidade normal quando ficar fácil.
- Grave a sua voz e compare com o original, prestando atenção a palavras como connect, acne, founder.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.