Shadowing Practice: 3년 만에 1조원 가치 브랜드를 만든 헤일리 비버의 인생 전환점과 성장 스토리 #영어쉐도잉 - Learn English Speaking with Video
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292 משפטים
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1
Okay, Haley, 2025 was a huge, huge year for you.
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It was your first full year of motherhood.
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You sold your company.
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Some people really thrive in moments of big change.
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Some people really struggle.
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How is a big change period for you?
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I think it's a lot of different things.
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I don't think it's all sunshine and rainbows, and I don't think it's all bad.
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I just think it's you experience so many different emotions and
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so many different things selling my company in the first year of also having a child
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it's like there's a lot of change happening at once becoming a mom is
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so far in my life the biggest change
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I've ever been through I feel like a lot of women would probably agree
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that the biggest identity shift
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that you go through in your life is becoming a parent becoming a mom
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and to be going through that
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while also going through this insane business process is just
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it was really interesting for those two things to be going on um in parallel
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i felt really stretched in a lot of ways i just felt like this last year was a really big
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growth and learning year for me and
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when i look back on it now being 29 turning 30
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this year I'm like wouldn't have changed a thing as many ups
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and downs as there was as hard as it was for
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me to do all these major things at one time
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I really feel like it strengthened me in a lot of
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ways let's talk about the acquisition for a second road was only out for three years you've had 10 products
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which for a beauty brand is not a lot of products for this like small big acquisition moment
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and the deal was for up to a billion dollars that was the number that you had in your mind why
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I'm somebody who really believes in like what you say out loud
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you know is very important our words are important the the kind of manifestations
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we put out there into the world are very important
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so from a very early on conversation
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when we were just kind of like hey what would it
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look like what would we want the number to be I was like it has to be this number
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I will not go for less like that is just it was a goal
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so that was yeah you know that was the line I drew in the sand
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and the goal
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that I set your potential customers in the EU have really been clamoring I've seen the reddit threads
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when his road coming to support you can we make some news today
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so we are launching in Sephora EU in the fall okay
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I'm allowed to say the fall okay I think we're taking it a territory at a time yeah um
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but that's a big one but i am it was huge yeah the eu is huge
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and i am eager you know south america is another really important one to me my mom's in persil yeah
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so like being able to do
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that will be another
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it's another big goal of mine speaking of goals to to be able to be in all these places
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i was reading a story in vogue it said when road launched the product was better than anyone expected,
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which just sort of struck me because, okay, so you're saying that the expectations were low.
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Did you feel like you had an uphill battle to climb in proving that you could really deliver?
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So I understood that there was definitely a lot of side -eyeing of, oh, here we go again.
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Here's another brand.
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Why should people buy my skincare?
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Why should people trust it so i went into it knowing
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that that was there was a lot of that question mark around it
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and that's why i brought people so in on the process i documented everything i am such a skincare like
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fanatic and nerd like i wanted to show people that so that they understood that
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i'm really about it you know and i'm not somebody who's just gonna sit here
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and try to peddle you a products
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because i don't think that's necessary we focus on inviting you into this whole entire world
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that really fits into your lifestyle and i think that goes
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so far beyond skincare i think how does it make
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you feel i wanted to invoke feeling um around the brand i think that's such a good point
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and young consumers i think they don't they don't just want to buy a product they want to buy into
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or opt into a world they really want to support brands
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that i think align with their own values
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and their worldview what would you say are Rhodes values in 2026
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and how do they overlap with your own i do think
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that the accessibility and the inclusivity were two things
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that were really really important to me
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because i want road to be for everyone i never want it to feel like it's not for somebody
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because i really believe that skincare is for everyone
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and listen i i know when brands kind of
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when they get really hyped it can feel kind of like it's this like club
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that you don't get to be a part of
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and that's never been intentional with road like
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when we've sold out of things and stuff it's not to make it inaccessible
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that's actually always like panicked me
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because i'm like i i always want people to be able
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to have access to it i want to continue to take feedback
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and make the brand better that's what i think having a great brand is is you listen to your customer
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and you listen to your consumer
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and say okay maybe this is not maybe it works for me but i need it to work
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for everyone i need it to work for you can you share an example of some feedback
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that you received and you thought that's actually really smart we should make
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that change we had a formulation issue with our peptide lip treatment
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and it had like this grainy texture right you know and
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when that happened I was like I was distraught I was like this happened right
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when we it was in the beginning of the brand too
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and our lip treatments were our hero in the start there was
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so much feedback of that
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and then people being like I'm putting my road in hot water to like melt the graininess
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I'm like this is ridiculous I cannot have people
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because I think what makes me the most upset is i
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would never want somebody to spend their own hard -earned money on something
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that becomes not worth it for them to your point about inclusivity i think price point is obviously relevant to
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that topic yeah
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and road like on the scale of skincare is pretty inexpensive yeah what's your philosophy on pricing
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and do you feel like there's an upper limit a dollar amount
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that you would say like i would never want to make a product
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and sell it for more than x amount
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it really doesn't take much for a great skincare product to be great
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it doesn't have to be $200
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I end up reaching for the less expensive thing a lot
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of the time more than I would reach for you know
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I tried it all I was like I'm gonna get $150 serum
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and like I let them find the most expensive thing
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that I can find and see if it really is like
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that much more crazy of a product and
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and I will say there are products out there
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that I've tried where I'm like yeah I see why this is like like name one i think
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that the company plated is very innovative um with their technology with the exosomes i think is very interesting
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but that's like very scientific
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and very different than you know what we're doing at road we're trying to make solid everyday staple skincare products
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but i'm also really inspired by the really scientific brands too because it makes me want to push ourselves,
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too, while doing something that is that innovative and scientific and still making it accessible.
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Because I believe you can.
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I really do believe you can.
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I want to talk about what it's like to have your appearance be connected to your profession.
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You're a skincare brand founder.
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You have famously nice skin.
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What is it like if you wake up one day on a big event day
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and you have a rash or a breakout or something like that?
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I think people find that really refreshing.
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I've always been really open about, like, I get perioral dermatitis pretty bad.
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My appearance being tied to it, it kind of forces you to have to be, like, just embrace every part of it.
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You know what I mean?
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And that's something, look, like, genetically, I've not really ever struggled with acne.
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So I'm not going to sit there and try to pretend, like, I know what it's like for somebody who's struggled with cystic acne,
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because that was never my experience sure i can speak to
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when i have like a pimple here or there
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and how i might treat it and what i might do
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but that might not make somebody feel good who's dealt with cystic hormonal acne their entire life right um
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but i always
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when people ask me hey what do you think about what do you do for breakouts
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or what would you recommend to somebody who has really bad acne
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i'm the first person to say you should probably see a dermatologist
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or like talk to your doctor
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because a lot of the time what you're putting on it topically can only do
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so much and what it can really do.
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Growing up, were there women that you saw and compared yourself to?
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Yeah, all the time.
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I think being young and like entering into the modeling industry, you're constantly looking at other women and comparing your body, comparing your looks.
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I always see those quotes
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that say something along the lines of like comparison is like the thief of like joy yeah
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and I and I really do resonate with that because I do think
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individuality is so sexy and so cool and
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so important as I've gotten older I feel
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so much more settled in who I am
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and I know what I bring to the table
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and you know my confidence has changed a lot
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and a lot more too after becoming a mom some days are better than others
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and we might have a day where we feel like nobody can touch me today
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and then the next day be like I feel literally miserable
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and this person seems like they have their shit to get sorry can I say
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that this person seems like they have their shit together
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and today it feels like I don't have anything figured out and together
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so I just think
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it's a constant journey having sunken into myself a lot more like I really have enjoyed getting older like I'm
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so excited to be in my 30s I'm excited to turn 30 I think when you're younger that sounds
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old and it sounds daunting like
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when i was 19 i was like 30 that's embarrassing
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and now i'm 29 and i'm like 19 was
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so embarrassing it's not even funny couldn't pay me to go
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back to being 20 for a day like there's nothing there for me not interested can't wait to turn 30
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and continue to like see what's in store
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because it really only has gotten more enjoyable and just felt
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so much better but of course when i was young there was other women
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that i would see that i was like man and if I just had her size waist,
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or if I just looked a little bit more like that, or if I talked a little bit more like that.
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I think we all go through that, though.
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I hear you talk about the inclusivity piece, and I hear you being very thoughtful about this.
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It's also like, you're Hailey Bieber, you know, and you're selling this skincare line, and you're using your image,
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and I'm sure that there are young people out there who look at it, and they're like, I want that.
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Like, they're comparing themselves to you.
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Yeah.
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What do you say to those young people who might be kind of having
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that bad day feeling because they're looking at an image of you?
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What I say is that I go through it too, you know?
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It may not be for the same reason or under the same circumstances,
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but it's something that I can definitely relate to and I can definitely understand.
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And it's why I talk so much about
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embracing individuality because I think you're the only you that is on this entire planet.
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And that's valuable being yourself is cool and being an individual is cool
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and I think women have just like this beautiful intuition
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and knowing and understanding and I think
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that continues to become deeper as you get older
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and you know yourself more and you find yourself more
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and that's something that I would tell young people
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and I would go back also and tell myself that
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if you continue to listen to that and continue to hone in on
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that and follow it even and when it maybe doesn't feel right, it's going to get you exactly where you were always supposed to go.
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You've been famous for a long time.
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You have been famous for, you know, the family that you came from,
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the person that you married now as a founder and a businesswoman in your own right.
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Like, I'm curious if it ever feels harmful or beneficial, like both sides of the coin,
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to have all of that history kind of be out there
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and have to have people know your story in
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that way i just think being in this position in general there's a lot of judgment you know
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and i think that when
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when you're trying to figure out who you are on such a big scale in front of
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so many different people it feels really restricting to be able to like make really normal mistakes
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or like do the wrong thing or say the wrong thing
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and not be able to just naturally grow out of things
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and like grow in front of people and and have that constantly be looked at in a microscope.
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I'm really uncomfortable a lot of the time in interviews
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because I find that my words get twisted or things get totally misconstrued
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and then it makes me wanna close off and not be open with people.
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And I've obviously, I'm in a position where I wanna share my life
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and I wanna be able to be myself and be open and be exactly who I am.
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It just, I think it does feel hard sometimes
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having every single thing be looked at and picked apart
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and people kind of like they create a story for you
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and it can feel really uncomfortable and bizarre sometimes
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because I'm like it's just not even real
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when people have made up their mind about something
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and about you they don't care what the truth is they just enjoy believing what they believe right um
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so trying to you know I'm like want to defend myself
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and I want to tell the truth because that's not really what happened
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and this is what really happened everybody's like okay we don't care
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that's not the dramatic version like we want this version
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so there's only so much I think you can do
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and say to a point where you have to just kind of be like I need to live my life
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and continue to move forward regardless of people have something to
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say every single day like it does not ever change
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and it doesn't it'll just be something new or different
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that they're saying how do I want to like move in this life
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and tell my story in a way
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that really just feels like comfortable for me looking back on your 20s what are the most important lessons
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that you learned about life I'm always somebody who's actually been really blunt
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and really honest but like not super confrontational
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and not very good at like setting boundaries
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and I identified as a people pleaser for a long time
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still do still do like still struggle with people pleasing not sure that I'll ever just be able to,
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you know, flip a switch and it'd be done, you know?
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The last 10 years of my life has really taught me how important it is to be vocal about what you want,
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what you don't want, what's comfortable for you, what's not.
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And then being a mom really, like, really just sent it over the edge for me because when I had my son,
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it became crucial to me to be able to have him see both of his parents.
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say, no, we're not okay with this.
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I spent so much time with people asking, like, oh, like, how are you doing?
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Yeah, I'm good.
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I'm fine.
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And not really being good and not really being fine.
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I realized getting older, I became so much more connected to people that I cared about and loved by just being like, you know what?
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I'm actually having a really hard time with this.
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And I was like, oh, well, vulnerability is really cool because it actually really connects you to people.
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And it really has only changed all my relationships for the better.
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It has made me a better businesswoman.
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It has made me a better communicator.
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It has made me a better friend, a better mom, a better partner, all of the above.
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When do you feel most seen and understood?
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When I feel like somebody is genuinely relating to my pain.
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Obviously, I'll use my partner as an example, my husband like
254
when we both can identify that something like hurts in the same way
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and be like man I really understand that because like I've been through
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that and I know how that feels and I know how hurtful
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that can be and to just like again like connection like be connected over
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that I think
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that makes me feel really seen like understanding makes me feel really seen like hey I really feel you on
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that and I really understand I'm sorry that that's the way
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that that feels I'm sorry that you went through
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that today to be understood i think it's like to be known
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and i think why that's so important to me is
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because i feel so misunderstood so much from an outside perspective i get very misunderstood so often
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so then being understood makes me feel very seen do you think justin understands
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you the most of anybody i would say so yeah
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that means you married the right person yeah i i think
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so do you think you're going to start another business
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i think i'd like to eventually yeah I'm not going anywhere with road I am here
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and here to stay like I and that was another thing
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that was really important to me with being with elf is
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that you know you hear a lot of stories
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that founders they sell their business and they get pushed out
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or they leave or they kind of just you know get a payday
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and they decide to move on
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and I was like that's absolutely not what I want
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I want to be here forever I want to be in I'm so ingrained in this brand,
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I could never imagine not being so intricately woven into it.
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But I definitely have other aspirations and things that I'm inspired by and that I'm thinking of.
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Do you want to tease anything?
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There's nothing to tease yet.
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And that's me being super honest.
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Like I'm tinkering with ideas and I have thoughts and inspirations and things that I would love to see come to life.
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I don't have anything really yet.
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There's no secret file in the office
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that we can dig out somewhere in the office it's just just kind of like little brain ideas
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that I'm thinking about I'm an entrepreneur at the end of the day I want to expand in business
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and I want to be able to do more things
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but I'm definitely not in a rush
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if I was giving you a short answer like yes there is some more
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that I'd like to do outside of outside of road I'm excited to see what it is eventually
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Thank you, thank you.
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אוצר מילים והערות הגייה לשיעור הזה
שיעור הדיבור הזה ברמה B2 מבוסס על הסרטון “3년 만에 1조원 가치 브랜드를 만든 헤일리 비버의 인생 전환점과 성장 스토리”. בסרטון הזה יש 292 משפטים ו-3506 מילים לתרגול Shadowing. הדיבור נמשך 18:08. הדובר מדבר מהר, כ-193 מילים בדקה, אז צפו לצלילים מחוברים ומקוצרים. 86% מהמילים נמצאות בין 3,000 המילים הנפוצות ביותר באנגלית; כדאי ללמוד את השאר לפני שמתחילים.
אוצר מילים מרכזי בסרטון הזה
15 המילים המתקדמות ביותר בסרטון, עם ההגייה והמשמעות שלהן:
| מילה | הגייה | משמעות |
|---|---|---|
| businesswoman שם עצם | אשת־עסקים | |
| inspire פועל | /ɪnˈspaɪə(ɹ)/ | השרה |
| innovative שם תואר | /ˈɪn.əˌveɪtɪv/ | חדשני |
| embrace פועל | /ɛmˈbɹes/ | חָבַק, חיבק \ חִבֵּק |
| worldview שם עצם | הַשְׁקָפַת עוֹלָם | |
| microscope שם עצם | /ˈmaɪ.kɹəˌskoʊp/ | מִיקְרוֹסְקוֹפִּ |
| accessibility שם עצם | /əkˌsɛs.əˈbɪl.ə.ti/ | נְגִישׁוּת, הַנְגָּשָׁה |
| weave פועל | /wiːv/ | ארג |
| circumstance שם עצם | /ˈsɝ.kəmˌstæns/ | נסיבות |
| rash שם עצם | /ɹæʃ/ | פְּרִיחָה |
| intentional שם תואר | /ɪnˈtɛnʃənəl/ | בְּכַוָּנָה, מכוון |
| thrive פועל | /θɹajv/ | שִֹגְשֵֹג |
| serum שם עצם | /ˈsɪɹəm/ | נסיוב |
| restrict פועל | /ɹɪˈstɹɪkt/ | הִגְבִּיל |
| thief שם עצם | /ˈθiːf/ | גַּנָּב |
Phrasal verbs שתשמעו
| מילה | הגייה | משמעות |
|---|---|---|
| figure out פועל | הֵבִין, מצא תשובה | |
| grow up פועל | גָּדַל | |
| wake up פועל | /ˌweɪk ˈʌp/ | התעורר |
משפטים שכדאי לחזור עליהם
משפטים קצרים ושלמים מהסרטון שאפשר להשתמש בהם בשיחה יומיומית:
- How is a big change period for you?
- Why should people buy my skincare?
- You know what I mean?
- When do you feel most seen and understood?
- Do you want to tease anything?
דקדוק בסרטון הזה
המבנים שהדובר משתמש בהם הכי הרבה, עם המילים המדויקות מהסרטון:
| מבנה | בסרטון |
|---|---|
| הווה מושלם (Present perfect) have/has + past participle — פעולה שקרתה בעבר ועדיין יש לה חשיבות או השפעה עכשיו | I've ever been · you've had · I've seen |
| סביל (Passive voice) be + past participle — הדגש הוא על מה שקורה, לא על מי שעושה את הפעולה | be connected · be looked · be done |
| משפטי זיקה (Relative clauses) who / which + clause — מידע נוסף על אדם או דבר | somebody who really · somebody who has · people who might |
הגייה ששווה לשים לב אליה
הדובר משתמש ב-97 קיצורים וצורות מקוצרות, כמו I'm, don't, you're. אמרו אותם בצורה הקצרה, כפי שאתם שומעים אותם.
- הצלילים של “th”: motherhood /ˈmʌðɚˌhʊd/, thrive /θɹajv/, thoughtful /ˈθɔːtfəl/, thief /ˈθiːf/, strengthen /ˈstɹɛŋ(k)θən/
- הצלילים של “sh” ו-“zh”: aspiration /ˌæspəˈɹeɪʃən/, confrontational /ˌkɒnfɹənˈteɪʃənˈəl/, manifestation /ˌmænɪfɛˈsteɪʃən/, intuition /ˌɪn.tjuːˈɪʃ.ən/, refresh /ɹɪˈfɹɛʃ/
- מילים ארוכות — שימו לב להטעמה: inclusivity /ˌɪŋkluːˈsɪvɪti/, individuality /ˌɪndɪvɪd͡ʒuˈælɪti/, misunderstand /mɪs.ʌn.də(ɹ)ˈstænd/, innovative /ˈɪn.əˌveɪtɪv/, uncomfortable /ʌnˈkʌm.fɚ.tə.bl̩/
צלילים שדוברי עברית מתקשים בהם:
- /w/ — שפתיים מעוגלות, לא /v/: weave /wiːv/, waist /weɪst/
- /æ/ — פתוח יותר מה-“אֶ” העברית, לא כמו “a” ב-“cup”: acne /ˈækni/, embarrass /ɪmˈbæɹəs/, individuality /ˌɪndɪvɪd͡ʒuˈælɪti/, misunderstand /mɪs.ʌn.də(ɹ)ˈstænd/, aspiration /ˌæspəˈɹeɪʃən/
- /r/ — הלשון לא נוגעת בשום מקום, לא ה-“ר” הגרונית: skincare /ˈskɪn.kɛɹ/, embarrass /ɪmˈbæɹəs/, misunderstand /mɪs.ʌn.də(ɹ)ˈstænd/, inspire /ɪnˈspaɪə(ɹ)/, embrace /ɛmˈbɹes/
איך לתרגל עם הסרטון הזה
- הקשיבו לכל הסרטון פעם אחת בלי לדבר, ורשמו את המילים שאתם לא מכירים.
- התחילו במהירות 0.75×, תרגלו Shadowing משפט אחר משפט, וחזרו למהירות רגילה כשזה מרגיש קל.
- הקליטו את עצמכם והשוו למקור, תוך תשומת לב למילים כמו businesswoman, inspire, innovative.
מהי טכניקת השאדואינג?
שאדואינג היא טכניקת למידת שפה מבוססת מדע שפותחה במקור להכשרת מתורגמנים מקצועיים ופופולרית על ידי הפוליגלוט ד"ר אלכסנדר ארגואלס. השיטה פשוטה אך עוצמתית: אתה מקשיב לאודיו באנגלית ילידית וחוזר עליו בקול רם מיד — כמו צל העוקב אחרי הדובר עם עיכוב של 1–2 שניות בלבד. בניגוד להאזנה פסיבית או תרגילי דקדוק, שאדואינג מכריח את המוח והשרירים בפה לעבד ולשחזר דפוסי דיבור אמיתיים בו זמנית. מחקרים מראים שזה משפר משמעותית את דיוק ההגייה, האינטונציה, הקצב, הדיבור המחובר, הבנת השמיעה ושטף הדיבור — מה שהופך אותו לאחת השיטות היעילות ביותר להכנה לIELTS Speaking ולתקשורת באנגלית בעולם האמיתי.