Практика Shadowing: 3년 만에 1조원 가치 브랜드를 만든 헤일리 비버의 인생 전환점과 성장 스토리 #영어쉐도잉 - Изучайте разговорный английский по видео
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1
Okay, Haley, 2025 was a huge, huge year for you.
2
It was your first full year of motherhood.
3
You sold your company.
4
Some people really thrive in moments of big change.
5
Some people really struggle.
6
How is a big change period for you?
7
I think it's a lot of different things.
8
I don't think it's all sunshine and rainbows, and I don't think it's all bad.
9
I just think it's you experience so many different emotions and
10
so many different things selling my company in the first year of also having a child
11
it's like there's a lot of change happening at once becoming a mom is
12
so far in my life the biggest change
13
I've ever been through I feel like a lot of women would probably agree
14
that the biggest identity shift
15
that you go through in your life is becoming a parent becoming a mom
16
and to be going through that
17
while also going through this insane business process is just
18
it was really interesting for those two things to be going on um in parallel
19
i felt really stretched in a lot of ways i just felt like this last year was a really big
20
growth and learning year for me and
21
when i look back on it now being 29 turning 30
22
this year I'm like wouldn't have changed a thing as many ups
23
and downs as there was as hard as it was for
24
me to do all these major things at one time
25
I really feel like it strengthened me in a lot of
26
ways let's talk about the acquisition for a second road was only out for three years you've had 10 products
27
which for a beauty brand is not a lot of products for this like small big acquisition moment
28
and the deal was for up to a billion dollars that was the number that you had in your mind why
29
I'm somebody who really believes in like what you say out loud
30
you know is very important our words are important the the kind of manifestations
31
we put out there into the world are very important
32
so from a very early on conversation
33
when we were just kind of like hey what would it
34
look like what would we want the number to be I was like it has to be this number
35
I will not go for less like that is just it was a goal
36
so that was yeah you know that was the line I drew in the sand
37
and the goal
38
that I set your potential customers in the EU have really been clamoring I've seen the reddit threads
39
when his road coming to support you can we make some news today
40
so we are launching in Sephora EU in the fall okay
41
I'm allowed to say the fall okay I think we're taking it a territory at a time yeah um
42
but that's a big one but i am it was huge yeah the eu is huge
43
and i am eager you know south america is another really important one to me my mom's in persil yeah
44
so like being able to do
45
that will be another
46
it's another big goal of mine speaking of goals to to be able to be in all these places
47
i was reading a story in vogue it said when road launched the product was better than anyone expected,
48
which just sort of struck me because, okay, so you're saying that the expectations were low.
49
Did you feel like you had an uphill battle to climb in proving that you could really deliver?
50
So I understood that there was definitely a lot of side -eyeing of, oh, here we go again.
51
Here's another brand.
52
Why should people buy my skincare?
53
Why should people trust it so i went into it knowing
54
that that was there was a lot of that question mark around it
55
and that's why i brought people so in on the process i documented everything i am such a skincare like
56
fanatic and nerd like i wanted to show people that so that they understood that
57
i'm really about it you know and i'm not somebody who's just gonna sit here
58
and try to peddle you a products
59
because i don't think that's necessary we focus on inviting you into this whole entire world
60
that really fits into your lifestyle and i think that goes
61
so far beyond skincare i think how does it make
62
you feel i wanted to invoke feeling um around the brand i think that's such a good point
63
and young consumers i think they don't they don't just want to buy a product they want to buy into
64
or opt into a world they really want to support brands
65
that i think align with their own values
66
and their worldview what would you say are Rhodes values in 2026
67
and how do they overlap with your own i do think
68
that the accessibility and the inclusivity were two things
69
that were really really important to me
70
because i want road to be for everyone i never want it to feel like it's not for somebody
71
because i really believe that skincare is for everyone
72
and listen i i know when brands kind of
73
when they get really hyped it can feel kind of like it's this like club
74
that you don't get to be a part of
75
and that's never been intentional with road like
76
when we've sold out of things and stuff it's not to make it inaccessible
77
that's actually always like panicked me
78
because i'm like i i always want people to be able
79
to have access to it i want to continue to take feedback
80
and make the brand better that's what i think having a great brand is is you listen to your customer
81
and you listen to your consumer
82
and say okay maybe this is not maybe it works for me but i need it to work
83
for everyone i need it to work for you can you share an example of some feedback
84
that you received and you thought that's actually really smart we should make
85
that change we had a formulation issue with our peptide lip treatment
86
and it had like this grainy texture right you know and
87
when that happened I was like I was distraught I was like this happened right
88
when we it was in the beginning of the brand too
89
and our lip treatments were our hero in the start there was
90
so much feedback of that
91
and then people being like I'm putting my road in hot water to like melt the graininess
92
I'm like this is ridiculous I cannot have people
93
because I think what makes me the most upset is i
94
would never want somebody to spend their own hard -earned money on something
95
that becomes not worth it for them to your point about inclusivity i think price point is obviously relevant to
96
that topic yeah
97
and road like on the scale of skincare is pretty inexpensive yeah what's your philosophy on pricing
98
and do you feel like there's an upper limit a dollar amount
99
that you would say like i would never want to make a product
100
and sell it for more than x amount
101
it really doesn't take much for a great skincare product to be great
102
it doesn't have to be $200
103
I end up reaching for the less expensive thing a lot
104
of the time more than I would reach for you know
105
I tried it all I was like I'm gonna get $150 serum
106
and like I let them find the most expensive thing
107
that I can find and see if it really is like
108
that much more crazy of a product and
109
and I will say there are products out there
110
that I've tried where I'm like yeah I see why this is like like name one i think
111
that the company plated is very innovative um with their technology with the exosomes i think is very interesting
112
but that's like very scientific
113
and very different than you know what we're doing at road we're trying to make solid everyday staple skincare products
114
but i'm also really inspired by the really scientific brands too because it makes me want to push ourselves,
115
too, while doing something that is that innovative and scientific and still making it accessible.
116
Because I believe you can.
117
I really do believe you can.
118
I want to talk about what it's like to have your appearance be connected to your profession.
119
You're a skincare brand founder.
120
You have famously nice skin.
121
What is it like if you wake up one day on a big event day
122
and you have a rash or a breakout or something like that?
123
I think people find that really refreshing.
124
I've always been really open about, like, I get perioral dermatitis pretty bad.
125
My appearance being tied to it, it kind of forces you to have to be, like, just embrace every part of it.
126
You know what I mean?
127
And that's something, look, like, genetically, I've not really ever struggled with acne.
128
So I'm not going to sit there and try to pretend, like, I know what it's like for somebody who's struggled with cystic acne,
129
because that was never my experience sure i can speak to
130
when i have like a pimple here or there
131
and how i might treat it and what i might do
132
but that might not make somebody feel good who's dealt with cystic hormonal acne their entire life right um
133
but i always
134
when people ask me hey what do you think about what do you do for breakouts
135
or what would you recommend to somebody who has really bad acne
136
i'm the first person to say you should probably see a dermatologist
137
or like talk to your doctor
138
because a lot of the time what you're putting on it topically can only do
139
so much and what it can really do.
140
Growing up, were there women that you saw and compared yourself to?
141
Yeah, all the time.
142
I think being young and like entering into the modeling industry, you're constantly looking at other women and comparing your body, comparing your looks.
143
I always see those quotes
144
that say something along the lines of like comparison is like the thief of like joy yeah
145
and I and I really do resonate with that because I do think
146
individuality is so sexy and so cool and
147
so important as I've gotten older I feel
148
so much more settled in who I am
149
and I know what I bring to the table
150
and you know my confidence has changed a lot
151
and a lot more too after becoming a mom some days are better than others
152
and we might have a day where we feel like nobody can touch me today
153
and then the next day be like I feel literally miserable
154
and this person seems like they have their shit to get sorry can I say
155
that this person seems like they have their shit together
156
and today it feels like I don't have anything figured out and together
157
so I just think
158
it's a constant journey having sunken into myself a lot more like I really have enjoyed getting older like I'm
159
so excited to be in my 30s I'm excited to turn 30 I think when you're younger that sounds
160
old and it sounds daunting like
161
when i was 19 i was like 30 that's embarrassing
162
and now i'm 29 and i'm like 19 was
163
so embarrassing it's not even funny couldn't pay me to go
164
back to being 20 for a day like there's nothing there for me not interested can't wait to turn 30
165
and continue to like see what's in store
166
because it really only has gotten more enjoyable and just felt
167
so much better but of course when i was young there was other women
168
that i would see that i was like man and if I just had her size waist,
169
or if I just looked a little bit more like that, or if I talked a little bit more like that.
170
I think we all go through that, though.
171
I hear you talk about the inclusivity piece, and I hear you being very thoughtful about this.
172
It's also like, you're Hailey Bieber, you know, and you're selling this skincare line, and you're using your image,
173
and I'm sure that there are young people out there who look at it, and they're like, I want that.
174
Like, they're comparing themselves to you.
175
Yeah.
176
What do you say to those young people who might be kind of having
177
that bad day feeling because they're looking at an image of you?
178
What I say is that I go through it too, you know?
179
It may not be for the same reason or under the same circumstances,
180
but it's something that I can definitely relate to and I can definitely understand.
181
And it's why I talk so much about
182
embracing individuality because I think you're the only you that is on this entire planet.
183
And that's valuable being yourself is cool and being an individual is cool
184
and I think women have just like this beautiful intuition
185
and knowing and understanding and I think
186
that continues to become deeper as you get older
187
and you know yourself more and you find yourself more
188
and that's something that I would tell young people
189
and I would go back also and tell myself that
190
if you continue to listen to that and continue to hone in on
191
that and follow it even and when it maybe doesn't feel right, it's going to get you exactly where you were always supposed to go.
192
You've been famous for a long time.
193
You have been famous for, you know, the family that you came from,
194
the person that you married now as a founder and a businesswoman in your own right.
195
Like, I'm curious if it ever feels harmful or beneficial, like both sides of the coin,
196
to have all of that history kind of be out there
197
and have to have people know your story in
198
that way i just think being in this position in general there's a lot of judgment you know
199
and i think that when
200
when you're trying to figure out who you are on such a big scale in front of
201
so many different people it feels really restricting to be able to like make really normal mistakes
202
or like do the wrong thing or say the wrong thing
203
and not be able to just naturally grow out of things
204
and like grow in front of people and and have that constantly be looked at in a microscope.
205
I'm really uncomfortable a lot of the time in interviews
206
because I find that my words get twisted or things get totally misconstrued
207
and then it makes me wanna close off and not be open with people.
208
And I've obviously, I'm in a position where I wanna share my life
209
and I wanna be able to be myself and be open and be exactly who I am.
210
It just, I think it does feel hard sometimes
211
having every single thing be looked at and picked apart
212
and people kind of like they create a story for you
213
and it can feel really uncomfortable and bizarre sometimes
214
because I'm like it's just not even real
215
when people have made up their mind about something
216
and about you they don't care what the truth is they just enjoy believing what they believe right um
217
so trying to you know I'm like want to defend myself
218
and I want to tell the truth because that's not really what happened
219
and this is what really happened everybody's like okay we don't care
220
that's not the dramatic version like we want this version
221
so there's only so much I think you can do
222
and say to a point where you have to just kind of be like I need to live my life
223
and continue to move forward regardless of people have something to
224
say every single day like it does not ever change
225
and it doesn't it'll just be something new or different
226
that they're saying how do I want to like move in this life
227
and tell my story in a way
228
that really just feels like comfortable for me looking back on your 20s what are the most important lessons
229
that you learned about life I'm always somebody who's actually been really blunt
230
and really honest but like not super confrontational
231
and not very good at like setting boundaries
232
and I identified as a people pleaser for a long time
233
still do still do like still struggle with people pleasing not sure that I'll ever just be able to,
234
you know, flip a switch and it'd be done, you know?
235
The last 10 years of my life has really taught me how important it is to be vocal about what you want,
236
what you don't want, what's comfortable for you, what's not.
237
And then being a mom really, like, really just sent it over the edge for me because when I had my son,
238
it became crucial to me to be able to have him see both of his parents.
239
say, no, we're not okay with this.
240
I spent so much time with people asking, like, oh, like, how are you doing?
241
Yeah, I'm good.
242
I'm fine.
243
And not really being good and not really being fine.
244
I realized getting older, I became so much more connected to people that I cared about and loved by just being like, you know what?
245
I'm actually having a really hard time with this.
246
And I was like, oh, well, vulnerability is really cool because it actually really connects you to people.
247
And it really has only changed all my relationships for the better.
248
It has made me a better businesswoman.
249
It has made me a better communicator.
250
It has made me a better friend, a better mom, a better partner, all of the above.
251
When do you feel most seen and understood?
252
When I feel like somebody is genuinely relating to my pain.
253
Obviously, I'll use my partner as an example, my husband like
254
when we both can identify that something like hurts in the same way
255
and be like man I really understand that because like I've been through
256
that and I know how that feels and I know how hurtful
257
that can be and to just like again like connection like be connected over
258
that I think
259
that makes me feel really seen like understanding makes me feel really seen like hey I really feel you on
260
that and I really understand I'm sorry that that's the way
261
that that feels I'm sorry that you went through
262
that today to be understood i think it's like to be known
263
and i think why that's so important to me is
264
because i feel so misunderstood so much from an outside perspective i get very misunderstood so often
265
so then being understood makes me feel very seen do you think justin understands
266
you the most of anybody i would say so yeah
267
that means you married the right person yeah i i think
268
so do you think you're going to start another business
269
i think i'd like to eventually yeah I'm not going anywhere with road I am here
270
and here to stay like I and that was another thing
271
that was really important to me with being with elf is
272
that you know you hear a lot of stories
273
that founders they sell their business and they get pushed out
274
or they leave or they kind of just you know get a payday
275
and they decide to move on
276
and I was like that's absolutely not what I want
277
I want to be here forever I want to be in I'm so ingrained in this brand,
278
I could never imagine not being so intricately woven into it.
279
But I definitely have other aspirations and things that I'm inspired by and that I'm thinking of.
280
Do you want to tease anything?
281
There's nothing to tease yet.
282
And that's me being super honest.
283
Like I'm tinkering with ideas and I have thoughts and inspirations and things that I would love to see come to life.
284
I don't have anything really yet.
285
There's no secret file in the office
286
that we can dig out somewhere in the office it's just just kind of like little brain ideas
287
that I'm thinking about I'm an entrepreneur at the end of the day I want to expand in business
288
and I want to be able to do more things
289
but I'm definitely not in a rush
290
if I was giving you a short answer like yes there is some more
291
that I'd like to do outside of outside of road I'm excited to see what it is eventually
292
Thank you, thank you.
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Лексика и советы по произношению к этому уроку
Этот урок разговорной практики построен на видео «3년 만에 1조원 가치 브랜드를 만든 헤일리 비버의 인생 전환점과 성장 스토리». В этом видео 292 предложений и 3506 слов для шедоуинга. Речь длится 18:08. Говорящий говорит быстро, около 193 слов в минуту, поэтому звуки часто сливаются и сокращаются. 86% слов входят в 3000 самых частых слов английского языка; остальные стоит разобрать перед занятием.
Ключевая лексика этого видео
15 слов из видео, которые стоит выучить, с произношением и значением:
| Слово | Произношение | Значение |
|---|---|---|
| connect глагол | /kəˈnɛkt/ | свя́зывать, связа́ть |
| acne существительное | /ˈækni/ | угри́, акне́ |
| founder существительное | /ˈfaʊ̯n.dəː/ | основа́тель, основа́тельница |
| compare глагол | /kəmˈpɛɚ/ | сра́внивать, сравни́ть |
| feedback существительное | /ˈfiːdˌbæk/ | о́тзыв, о́тклик |
| acquisition существительное | /ˌæk.wɪˈzɪʃ.ən/ | приобрете́ние |
| uncomfortable прилагательное | /ʌnˈkʌm.fɚ.tə.bl̩/ | неудо́бный, некомфорта́бельный |
| embrace глагол | /ɛmˈbɹes/ | обнима́ть, обня́ть |
| innovative прилагательное | /ˈɪn.əˌveɪtɪv/ | инновацио́нный |
| inspire глагол | /ɪnˈspaɪə(ɹ)/ | внуша́ть, внуши́ть |
| tease глагол | /tiːz/ | чеса́ть |
| topic существительное | /ˈtɑpɪk/ | те́ма, предме́т |
| naturally наречие | /ˈnæt͡ʃ.(ə.)ɹə.li/ | есте́ственно |
| rush глагол | /ɹʌʃ/ | спеши́ть, поспеши́ть |
| defend глагол | /dɪˈfɪnd/ | защища́ть, защити́ть |
Фразовые глаголы, которые вы услышите
| Слово | Произношение | Значение |
|---|---|---|
| figure out глагол | разбира́ться, разобра́ться | |
| dig out глагол | откапывать, находи́ть | |
| end up глагол | зака́нчиваться, зако́нчиться | |
| go back глагол | возвраща́ться, возврати́ться | |
| grow up глагол | расти́, выраста́ть | |
| make up глагол | /ˌmeɪk ˈʌp/ | составля́ть, соста́вить |
| move forward глагол | продвига́ть, продви́нуть | |
| put out глагол | выкла́дывать, вы́ложить |
Фразы, которые стоит повторять
Короткие законченные фразы из видео, которые пригодятся в повседневном разговоре:
- How is a big change period for you?
- Why should people buy my skincare?
- You know what I mean?
- When do you feel most seen and understood?
- Do you want to tease anything?
Грамматика в этом видео
Конструкции, которые говорящий использует чаще всего, с точными словами из видео:
| Конструкция | В видео |
|---|---|
| Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас | I've ever been · you've had · I've seen |
| Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает | be connected · be looked · be done |
| Придаточные определительные who / which + предложение — уточнение о человеке или предмете | somebody who really · somebody who has · people who might |
Произношение, на которое стоит обратить внимание
Говорящий использует 97 сокращённых и редуцированных форм, например I'm, don't, you're. Произносите их коротко, так, как слышите.
- Звуки «th»: thread /ˈθɹɛd/, strengthen /ˈstɹɛŋ(k)θən/, thief /ˈθiːf/, thoughtful /ˈθɔːtfəl/, thrive /θɹajv/
- Звуки «sh» и «zh»: acquisition /ˌæk.wɪˈzɪʃ.ən/, rush /ɹʌʃ/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, crucial /ˈkɹuː.ʃəl/, emotion /ɪˈməʊ.ʃən/
- Длинные слова — следите за ударением: acquisition /ˌæk.wɪˈzɪʃ.ən/, uncomfortable /ʌnˈkʌm.fɚ.tə.bl̩/, innovative /ˈɪn.əˌveɪtɪv/, naturally /ˈnæt͡ʃ.(ə.)ɹə.li/, ridiculous /ɹɪˈdɪk.jə.ləs/
Звуки, трудные для русскоязычных:
- /w/ — губы округлены, это не /v/: acquisition /ˌæk.wɪˈzɪʃ.ən/, twist /twɪst/, waist /weɪst/, weave /wiːv/
- /h/ — лёгкий выдох, а не русское «х»: hype /haɪp/, harmful /ˈhɑɹmfl̩/, hone /hoʊn/, hormonal /hɔɹˈmoʊnəl/, hurtful /ˈhɜɹtfʊl/
- Звонкие согласные в конце слова — не оглушайте их: innovative /ˈɪn.əˌveɪtɪv/, tease /tiːz/, defend /dɪˈfɪnd/, sand /sænd/, thread /ˈθɹɛd/
Как заниматься с этим видео
- Прослушайте всё видео один раз молча и выпишите незнакомые слова.
- Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
- Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как connect, acne, founder.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.