Практика Shadowing: What are KPIs and Metrics? | Data Fundamental for Beginners - Изучайте разговорный английский по видео

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What's going on everybody?

Welcome back to another video.

Today we're going to be taking a look at KPIs and metrics.

Now if you've worked in the data world, you've probably heard these terms before because they are very popular to throw around and use, but you may not know exactly what they mean.

So in this lesson, we're going to be diving into KPIs and metrics.

So with that being said, let's jump over to my screen.

So let's dive into KPIs and metrics.

And let's start off with metrics.

So what exactly is a metric?

A metric is something that, by the way, people throw out all the time, and they typically get metrics and KPIs confused.

And so we will be really good going through this.

I'm going to talk about metrics first, and then how metrics relate to KPIs.

So a metric is any measurement that provides information using data.

So if you're taking data and you're tracking that data and you're measuring that data, That is a metric.

It can be anything.

For example, let's say we have a website and we sell things on this website, like an e -commerce platform.

A metric that we might have is website visits.

How many visits per month do we actually have?

And let's say this month we had 15 ,000 monthly visitors.

We also could look at sales numbers.

So we sold 500 units of whatever products we're selling.

So these are core metrics.

Now, if you look over on this right hand side, we have this dashboard.

This is something that a lot of companies will have.

It'll be something to track their metrics or at least visualize their metrics.

It could be on revenue or margins or all these different things.

This is something that when you're working with data, people want to know.

They want to be able to measure and track specific data.

Now, let's see how this compares to a KPI.

KPI stands for Key Performance Indicator.

And this is a specific metric that directly measures progress towards a goal.

So every single KPI is going to be a metric, but not every metric is going to be a KPI.

For example, let's look over on this image on the right hand side.

We start with all of our data and then we take that data and we say, what metrics do we want to look at within this data?

And then we determine what metrics do we actually want to track?

Which metrics align with our goals?

So for example, in our website that we have, we have 15 ,000 monthly visitors, but let's say our target KPI is going to be those monthly visitors, but our goal is 20 ,000.

And so we have a metric that we're tracking.

And now we're saying we want this to be a goal that we achieve.

And it's also measurable.

For our sales numbers, we have 500 units sold.

One of our sales KPI could be, okay, this month we're selling 500, but next month we want to increase our sales by 2 % each month going forward.

So that could also be a KPI.

You may be asking, how do you choose a good KPI?

And this is a very good question because I've worked with a lot of different data teams, and they just sometimes randomly choose KPIs.

So like this seems like a good one to achieve or get better at.

That may be true, but it may not actually progress you towards the goal that you're wanting.

And so when you're trying to choose a good KPI, let's say you're tracking these metrics, you're saying, I want to progress towards a goal.

How do we choose what KPIs we want?

The first thing you have to ask is, what is your goal?

Maybe for our website, it was we want to increase sales.

That's our number one thing.

Then we have to identify which metric actually best tracks our progress towards that goal.

On a website, there are a ton of different data points that you can do.

For example, you can see how long a user is actually on your website.

every day.

Maybe they get on three or four or five times a day.

Those are metrics, but that may not be what your goal actually is to sell your products.

And then lastly, you have to say, is this metric actionable?

Maybe you can't make people sign onto your website three, four, or five times a day if that's what you're wanting to do.

That may not be an actionable metric to actually track, but something like the daily users is

because maybe you could send out a daily email

or you can do some type of marketing to get more people on your platform.

These are things that you have control over and Let's just break down key performance indicators versus business metrics.

A KPI is going to provide a direct line of action to a business goal, whereas business metrics don't necessarily contribute directly towards a goal.

KPIs are measured actively as a benchmark to a goal, whereas business metrics can be measured, but they aren't typically checked and monitored.

For example, at a previous company I was working with, we had lots of metrics that we kept kind of tabs on,

but we only put the key performance indicators of the most important ones into dashboards

or maybe into reports that we would then provide to our users.

a set of standards that are vital to the business, whereas metrics may or may not be vital to the business.

Again, it could be anything versus KPIs or like the core things that you want to track and get better at.

And then lastly, this is something I mentioned before, all KPIs are business metrics, but not all business metrics are KPIs.

You specify exactly what metrics you want to be KPIs to help move your business or grow your business, however you want to do that.

So in a nutshell, a metric helps us understand what's happening in our data

and KPIs show us whether we're reaching our goals using our data.

I hope that this was helpful.

This was not something that I knew when I first started working in data.

It's something I kind of figured out along the way.

But if you are just getting into data or maybe you already are and you don't know what this is, yeah, you know.

And now you can go into business meetings and you can go into conversations, being a little bit more knowledgeable.

With that being said, thank you guys so much for watching.

If you like this video, be sure to like and subscribe below and I will see you in the next video.

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Лексика и советы по произношению к этому уроку

Этот урок разговорной практики уровня B1 построен на видео «What are KPIs and Metrics?». Чаще всего повторяются слова: metric, Kpi, goal, website, track. В этом видео 83 предложений и 1137 слов для шедоуинга. Речь длится 5:45. Говорящий говорит быстро, около 198 слов в минуту, поэтому звуки часто сливаются и сокращаются. 85% слов входят в 3000 самых частых слов английского языка; остальные стоит разобрать перед занятием.

Ключевая лексика этого видео

Самые сложные слова из видео (15), с произношением и значением:

Слово	Произношение	Значение
metric прилагательное	/ˈmɛt.ɹɪk/	метри́ческий
visitor существительное	/ˈvɪzɪtɚ/	посети́тель, посети́тельница
dashboard существительное	/ˈdæʃˌboɹd/	прибо́рная пане́ль, торпе́да
indicator существительное	/ˈɪn.dɪˌkeɪ.tə(ɹ)/	индика́тор, указа́тель
dive глагол	/daɪv/	ныря́ть, нырну́ть
versus	/ˈvɝsəs/	про́тив
measurable прилагательное	/ˈmɛʒəɹəbəl/	измеримый
nutshell существительное	/ˈnʌt.ʃɛl/	оре́ховая скорлупа́
knowledgeable прилагательное	/ˈnɑ.lɪ.d͡ʒə.bəl/	зна́ющий, образо́ванный
benchmark существительное	/ˈbɛn(t)ʃmɑːk/	крите́рий, мери́ло
align глагол	/əˈlaɪn/	равня́ться, стро́иться
tab существительное	/tæb/	пете́лька, у́шко
subscribe глагол	/səbˈskɹaɪb/	подпи́сывать, подписа́ть
measurement существительное	/ˈmɛʒ.ə.mənt/	измере́ние, обме́р
actively наречие	/ˈæktɪvli/	акти́вно

Фразовые глаголы, которые вы услышите

Слово	Значение
break down глагол	ломаться, сломаться
figure out глагол	разбира́ться, разобра́ться
send out глагол	высыла́ть, вы́слать

Фразы, которые стоит повторять

Короткие законченные фразы из видео, которые пригодятся в повседневном разговоре:

How many visits per month do we actually have?
Which metrics align with our goals?
The first thing you have to ask is, what is your goal?
That's our number one thing.

Грамматика в этом видео

Конструкции, которые говорящий использует чаще всего, с точными словами из видео:

Конструкция	В видео
Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает	being said · are measured
Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас	you've worked · I've worked

Произношение, на которое стоит обратить внимание

Говорящий использует 25 сокращённых и редуцированных форм, например you're, we're, don't. Произносите их коротко, так, как слышите.

Звуки «sh» и «zh»: actionable /ˈæk.ʃə.nə.bəl/, dashboard /ˈdæʃˌboɹd/, measurable /ˈmɛʒəɹəbəl/, nutshell /ˈnʌt.ʃɛl/, visualize /ˈvɪʒuəˌlaɪz/
Длинные слова — следите за ударением: actionable /ˈæk.ʃə.nə.bəl/, indicator /ˈɪn.dɪˌkeɪ.tə(ɹ)/, measurable /ˈmɛʒəɹəbəl/, knowledgeable /ˈnɑ.lɪ.d͡ʒə.bəl/

Звуки, трудные для русскоязычных:

Звонкие согласные в конце слова — не оглушайте их: dashboard /ˈdæʃˌboɹd/, dive /daɪv/, visualize /ˈvɪʒuəˌlaɪz/, tab /tæb/, subscribe /səbˈskɹaɪb/

Как заниматься с этим видео

Прослушайте всё видео один раз молча и выпишите незнакомые слова.
Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как metric, visitor, dashboard.

Что такое техника Shadowing?

Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.

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Практика Shadowing: What are KPIs and Metrics? | Data Fundamental for Beginners - Изучайте разговорный английский по видео

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