쉐도잉 연습: What are KPIs and Metrics? | Data Fundamental for Beginners - 영상으로 영어 말하기 배우기

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What's going on everybody?

Welcome back to another video.

Today we're going to be taking a look at KPIs and metrics.

Now if you've worked in the data world, you've probably heard these terms before because they are very popular to throw around and use, but you may not know exactly what they mean.

So in this lesson, we're going to be diving into KPIs and metrics.

So with that being said, let's jump over to my screen.

So let's dive into KPIs and metrics.

And let's start off with metrics.

So what exactly is a metric?

A metric is something that, by the way, people throw out all the time, and they typically get metrics and KPIs confused.

And so we will be really good going through this.

I'm going to talk about metrics first, and then how metrics relate to KPIs.

So a metric is any measurement that provides information using data.

So if you're taking data and you're tracking that data and you're measuring that data, That is a metric.

It can be anything.

For example, let's say we have a website and we sell things on this website, like an e -commerce platform.

A metric that we might have is website visits.

How many visits per month do we actually have?

And let's say this month we had 15 ,000 monthly visitors.

We also could look at sales numbers.

So we sold 500 units of whatever products we're selling.

So these are core metrics.

Now, if you look over on this right hand side, we have this dashboard.

This is something that a lot of companies will have.

It'll be something to track their metrics or at least visualize their metrics.

It could be on revenue or margins or all these different things.

This is something that when you're working with data, people want to know.

They want to be able to measure and track specific data.

Now, let's see how this compares to a KPI.

KPI stands for Key Performance Indicator.

And this is a specific metric that directly measures progress towards a goal.

So every single KPI is going to be a metric, but not every metric is going to be a KPI.

For example, let's look over on this image on the right hand side.

We start with all of our data and then we take that data and we say, what metrics do we want to look at within this data?

And then we determine what metrics do we actually want to track?

Which metrics align with our goals?

So for example, in our website that we have, we have 15 ,000 monthly visitors, but let's say our target KPI is going to be those monthly visitors, but our goal is 20 ,000.

And so we have a metric that we're tracking.

And now we're saying we want this to be a goal that we achieve.

And it's also measurable.

For our sales numbers, we have 500 units sold.

One of our sales KPI could be, okay, this month we're selling 500, but next month we want to increase our sales by 2 % each month going forward.

So that could also be a KPI.

You may be asking, how do you choose a good KPI?

And this is a very good question because I've worked with a lot of different data teams, and they just sometimes randomly choose KPIs.

So like this seems like a good one to achieve or get better at.

That may be true, but it may not actually progress you towards the goal that you're wanting.

And so when you're trying to choose a good KPI, let's say you're tracking these metrics, you're saying, I want to progress towards a goal.

How do we choose what KPIs we want?

The first thing you have to ask is, what is your goal?

Maybe for our website, it was we want to increase sales.

That's our number one thing.

Then we have to identify which metric actually best tracks our progress towards that goal.

On a website, there are a ton of different data points that you can do.

For example, you can see how long a user is actually on your website.

every day.

Maybe they get on three or four or five times a day.

Those are metrics, but that may not be what your goal actually is to sell your products.

And then lastly, you have to say, is this metric actionable?

Maybe you can't make people sign onto your website three, four, or five times a day if that's what you're wanting to do.

That may not be an actionable metric to actually track, but something like the daily users is

because maybe you could send out a daily email

or you can do some type of marketing to get more people on your platform.

These are things that you have control over and Let's just break down key performance indicators versus business metrics.

A KPI is going to provide a direct line of action to a business goal, whereas business metrics don't necessarily contribute directly towards a goal.

KPIs are measured actively as a benchmark to a goal, whereas business metrics can be measured, but they aren't typically checked and monitored.

For example, at a previous company I was working with, we had lots of metrics that we kept kind of tabs on,

but we only put the key performance indicators of the most important ones into dashboards

or maybe into reports that we would then provide to our users.

a set of standards that are vital to the business, whereas metrics may or may not be vital to the business.

Again, it could be anything versus KPIs or like the core things that you want to track and get better at.

And then lastly, this is something I mentioned before, all KPIs are business metrics, but not all business metrics are KPIs.

You specify exactly what metrics you want to be KPIs to help move your business or grow your business, however you want to do that.

So in a nutshell, a metric helps us understand what's happening in our data

and KPIs show us whether we're reaching our goals using our data.

I hope that this was helpful.

This was not something that I knew when I first started working in data.

It's something I kind of figured out along the way.

But if you are just getting into data or maybe you already are and you don't know what this is, yeah, you know.

And now you can go into business meetings and you can go into conversations, being a little bit more knowledgeable.

With that being said, thank you guys so much for watching.

If you like this video, be sure to like and subscribe below and I will see you in the next video.

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이 레슨의 어휘와 말하기 포인트

이 B1 수준 말하기 레슨은 영상 “What are KPIs and Metrics?”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: metric, Kpi, goal, website, track. 이 영상에는 섀도잉할 문장 83개와 단어 1137개가 있습니다. 말하는 구간의 길이는 5:45입니다. 화자는 분당 약 198단어로 빠르게 말하므로 연음과 약하게 발음되는 소리가 많습니다. 단어의 85%가 영어에서 가장 많이 쓰이는 3,000단어에 속합니다. 나머지는 연습 전에 미리 확인해 두세요.

이 영상의 핵심 어휘

영상에서 가장 어려운 단어 9개를 발음, 뜻과 함께 정리했습니다.

단어	발음	뜻
visitor 명사	/ˈvɪzɪtɚ/	방문객, 손님
dashboard 명사	/ˈdæʃˌboɹd/	계기판
indicator 명사	/ˈɪn.dɪˌkeɪ.tə(ɹ)/	인디케이터, 지시약
dive 동사	/daɪv/	잠수하다
versus	/ˈvɝsəs/	대
tab 명사	/tæb/	탭
subscribe 동사	/səbˈskɹaɪb/	구독하다
measurement 명사	/ˈmɛʒ.ə.mənt/	측정
margin 명사	/ˈmɑɹ.d͡ʒɪn/	여백, 마진

따라 말해 볼 만한 문장

영상에 나오는 짧고 완결된 문장으로, 일상 대화에서 그대로 쓸 수 있습니다:

How many visits per month do we actually have?
Which metrics align with our goals?
The first thing you have to ask is, what is your goal?
That's our number one thing.

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형	영상 속 표현
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점	being said · are measured
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때	you've worked · I've worked

주의할 발음

화자는 you're, we're, don't 같은 축약형과 약화된 형태를 25번 사용합니다. 들리는 대로 짧게 발음하세요.

“sh”와 “zh” 소리: actionable /ˈæk.ʃə.nə.bəl/, dashboard /ˈdæʃˌboɹd/, measurable /ˈmɛʒəɹəbəl/, nutshell /ˈnʌt.ʃɛl/, visualize /ˈvɪʒuəˌlaɪz/
긴 단어 — 강세 위치에 주의: actionable /ˈæk.ʃə.nə.bəl/, indicator /ˈɪn.dɪˌkeɪ.tə(ɹ)/, measurable /ˈmɛʒəɹəbəl/, knowledgeable /ˈnɑ.lɪ.d͡ʒə.bəl/

한국어 화자가 어려워하는 소리:

/v/ — ㅂ(/b/)과 구별하기: visitor /ˈvɪzɪtɚ/, dive /daɪv/, versus /ˈvɝsəs/, visualize /ˈvɪʒuəˌlaɪz/, actively /ˈæktɪvli/
/z/ — ㅈ이 아니라 성대를 울리는 /s/: visitor /ˈvɪzɪtɚ/, visualize /ˈvɪʒuəˌlaɪz/
/r/과 /l/ 구별하기: measurable /ˈmɛʒəɹəbəl/, randomly /ˈɹændm̩li/, relate /ɹɪˈleɪt/

이 영상으로 연습하는 방법

먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
자신의 목소리를 녹음해 원본과 비교하고, visitor, dashboard, indicator 같은 단어에 특히 주의합니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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쉐도잉 연습: What are KPIs and Metrics? | Data Fundamental for Beginners - 영상으로 영어 말하기 배우기

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