跟讀練習: What are KPIs and Metrics? | Data Fundamental for Beginners - 通過影片學習英語口語

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What's going on everybody?

Welcome back to another video.

Today we're going to be taking a look at KPIs and metrics.

Now if you've worked in the data world, you've probably heard these terms before because they are very popular to throw around and use, but you may not know exactly what they mean.

So in this lesson, we're going to be diving into KPIs and metrics.

So with that being said, let's jump over to my screen.

So let's dive into KPIs and metrics.

And let's start off with metrics.

So what exactly is a metric?

A metric is something that, by the way, people throw out all the time, and they typically get metrics and KPIs confused.

And so we will be really good going through this.

I'm going to talk about metrics first, and then how metrics relate to KPIs.

So a metric is any measurement that provides information using data.

So if you're taking data and you're tracking that data and you're measuring that data, That is a metric.

It can be anything.

For example, let's say we have a website and we sell things on this website, like an e -commerce platform.

A metric that we might have is website visits.

How many visits per month do we actually have?

And let's say this month we had 15 ,000 monthly visitors.

We also could look at sales numbers.

So we sold 500 units of whatever products we're selling.

So these are core metrics.

Now, if you look over on this right hand side, we have this dashboard.

This is something that a lot of companies will have.

It'll be something to track their metrics or at least visualize their metrics.

It could be on revenue or margins or all these different things.

This is something that when you're working with data, people want to know.

They want to be able to measure and track specific data.

Now, let's see how this compares to a KPI.

KPI stands for Key Performance Indicator.

And this is a specific metric that directly measures progress towards a goal.

So every single KPI is going to be a metric, but not every metric is going to be a KPI.

For example, let's look over on this image on the right hand side.

We start with all of our data and then we take that data and we say, what metrics do we want to look at within this data?

And then we determine what metrics do we actually want to track?

Which metrics align with our goals?

So for example, in our website that we have, we have 15 ,000 monthly visitors, but let's say our target KPI is going to be those monthly visitors, but our goal is 20 ,000.

And so we have a metric that we're tracking.

And now we're saying we want this to be a goal that we achieve.

And it's also measurable.

For our sales numbers, we have 500 units sold.

One of our sales KPI could be, okay, this month we're selling 500, but next month we want to increase our sales by 2 % each month going forward.

So that could also be a KPI.

You may be asking, how do you choose a good KPI?

And this is a very good question because I've worked with a lot of different data teams, and they just sometimes randomly choose KPIs.

So like this seems like a good one to achieve or get better at.

That may be true, but it may not actually progress you towards the goal that you're wanting.

And so when you're trying to choose a good KPI, let's say you're tracking these metrics, you're saying, I want to progress towards a goal.

How do we choose what KPIs we want?

The first thing you have to ask is, what is your goal?

Maybe for our website, it was we want to increase sales.

That's our number one thing.

Then we have to identify which metric actually best tracks our progress towards that goal.

On a website, there are a ton of different data points that you can do.

For example, you can see how long a user is actually on your website.

every day.

Maybe they get on three or four or five times a day.

Those are metrics, but that may not be what your goal actually is to sell your products.

And then lastly, you have to say, is this metric actionable?

Maybe you can't make people sign onto your website three, four, or five times a day if that's what you're wanting to do.

That may not be an actionable metric to actually track, but something like the daily users is

because maybe you could send out a daily email

or you can do some type of marketing to get more people on your platform.

These are things that you have control over and Let's just break down key performance indicators versus business metrics.

A KPI is going to provide a direct line of action to a business goal, whereas business metrics don't necessarily contribute directly towards a goal.

KPIs are measured actively as a benchmark to a goal, whereas business metrics can be measured, but they aren't typically checked and monitored.

For example, at a previous company I was working with, we had lots of metrics that we kept kind of tabs on,

but we only put the key performance indicators of the most important ones into dashboards

or maybe into reports that we would then provide to our users.

a set of standards that are vital to the business, whereas metrics may or may not be vital to the business.

Again, it could be anything versus KPIs or like the core things that you want to track and get better at.

And then lastly, this is something I mentioned before, all KPIs are business metrics, but not all business metrics are KPIs.

You specify exactly what metrics you want to be KPIs to help move your business or grow your business, however you want to do that.

So in a nutshell, a metric helps us understand what's happening in our data

and KPIs show us whether we're reaching our goals using our data.

I hope that this was helpful.

This was not something that I knew when I first started working in data.

It's something I kind of figured out along the way.

But if you are just getting into data or maybe you already are and you don't know what this is, yeah, you know.

And now you can go into business meetings and you can go into conversations, being a little bit more knowledgeable.

With that being said, thank you guys so much for watching.

If you like this video, be sure to like and subscribe below and I will see you in the next video.

you you you

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本課的詞彙與口語要點

這節 B1 級別的口語課以影片“What are KPIs and Metrics?”為素材。影片中反覆出現的詞有：metric, Kpi, goal, website, track。這段影片共有 83 個句子、1137 個單詞可供跟讀。講話部分時長為 5:45。說話人語速較快，每分鐘約 198 個詞，會出現較多連讀和弱讀。 85% 的單詞屬於英語最常用的 3,000 詞，其餘的詞建議在練習前先學一下。

影片中的重點詞彙

影片中最難的 15 個單詞，附發音和釋義：

單詞	發音	釋義
metric 形容詞	/ˈmɛt.ɹɪk/	公制
visitor 名詞	/ˈvɪzɪtɚ/	訪客 /訪客, 客人
actionable 形容詞	/ˈæk.ʃə.nə.bəl/	可行動的 /可行動的
dashboard 名詞	/ˈdæʃˌboɹd/	汽車儀表 /汽車儀表, 儀表盤 /儀表盤
indicator 名詞	/ˈɪn.dɪˌkeɪ.tə(ɹ)/	指示符
dive 動詞	/daɪv/	潛水 /潛水
versus	/ˈvɝsəs/	對 /對
measurable 形容詞	/ˈmɛʒəɹəbəl/	可測的 /可測的
nutshell 名詞	/ˈnʌt.ʃɛl/	堅果殼 /堅果殼
visualize 動詞	/ˈvɪʒuəˌlaɪz/	遙想 /遙想
knowledgeable 形容詞	/ˈnɑ.lɪ.d͡ʒə.bəl/	知識淵博的 /知識淵博的, 有見識的 /有見識的
align 動詞	/əˈlaɪn/	對齊 /對齊
tab 名詞	/tæb/	標籤 /標籤, 分頁 /分頁
randomly 副詞	/ˈɹændm̩li/	隨機
subscribe 動詞	/səbˈskɹaɪb/	簽署 /簽署

影片中出現的短語動詞

單詞	釋義
break down 動詞	壞了 /壞了, 出故障
figure out 動詞	弄清楚
go through 動詞	通過 /通過
going forward 副詞	放眼未來 /放眼未來

值得反覆跟讀的句子

影片中簡短而完整的句子，可以直接用在日常對話裡：

How many visits per month do we actually have?
Which metrics align with our goals?
The first thing you have to ask is, what is your goal?
That's our number one thing.

影片中的語法

說話人最常用的結構，並附上影片中的原話：

結構	影片中的用法
被動語態 be + 過去分詞 — 強調發生了什麼，而不是誰做的	being said · are measured
現在完成時 have/has + 過去分詞 — 過去發生但與現在仍有關聯的事	you've worked · I've worked

需要注意的發音

說話人用了 25 次縮略和弱讀形式，例如 you're, we're, don't。請按聽到的簡短形式來說。

“sh” 和 “zh” 音: actionable /ˈæk.ʃə.nə.bəl/, dashboard /ˈdæʃˌboɹd/, measurable /ˈmɛʒəɹəbəl/, nutshell /ˈnʌt.ʃɛl/, visualize /ˈvɪʒuəˌlaɪz/
長單詞——注意重音位置: actionable /ˈæk.ʃə.nə.bəl/, indicator /ˈɪn.dɪˌkeɪ.tə(ɹ)/, measurable /ˈmɛʒəɹəbəl/, knowledgeable /ˈnɑ.lɪ.d͡ʒə.bəl/

中文母語者容易讀錯的音：

/v/ — 不要讀成 /w/，上齒輕觸下唇: visitor /ˈvɪzɪtɚ/, dive /daɪv/, versus /ˈvɝsəs/, visualize /ˈvɪʒuəˌlaɪz/, actively /ˈæktɪvli/
詞尾子音 — 要讀清楚，後面不要加母音: metric /ˈmɛt.ɹɪk/, dashboard /ˈdæʃˌboɹd/, dive /daɪv/, versus /ˈvɝsəs/, visualize /ˈvɪʒuəˌlaɪz/
/r/ 和 /l/ 的區別: measurable /ˈmɛʒəɹəbəl/, randomly /ˈɹændm̩li/, relate /ɹɪˈleɪt/

如何用這段影片練習

先完整聽一遍影片，不要開口，記下不認識的單詞。
先用 0.75 倍速逐句跟讀，熟練之後再回到正常速度。
錄下自己的聲音並與原聲對比，特別注意 metric, visitor, actionable 這類單詞。

什麼是跟讀法？

跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。

影子跟讀法: 閱讀完整分步指南 →

跟讀練習: What are KPIs and Metrics? | Data Fundamental for Beginners - 通過影片學習英語口語

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