跟读练习: What are KPIs and Metrics? | Data Fundamental for Beginners - 通过视频学习英语口语

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What's going on everybody?

Welcome back to another video.

Today we're going to be taking a look at KPIs and metrics.

Now if you've worked in the data world, you've probably heard these terms before because they are very popular to throw around and use, but you may not know exactly what they mean.

So in this lesson, we're going to be diving into KPIs and metrics.

So with that being said, let's jump over to my screen.

So let's dive into KPIs and metrics.

And let's start off with metrics.

So what exactly is a metric?

A metric is something that, by the way, people throw out all the time, and they typically get metrics and KPIs confused.

And so we will be really good going through this.

I'm going to talk about metrics first, and then how metrics relate to KPIs.

So a metric is any measurement that provides information using data.

So if you're taking data and you're tracking that data and you're measuring that data, That is a metric.

It can be anything.

For example, let's say we have a website and we sell things on this website, like an e -commerce platform.

A metric that we might have is website visits.

How many visits per month do we actually have?

And let's say this month we had 15 ,000 monthly visitors.

We also could look at sales numbers.

So we sold 500 units of whatever products we're selling.

So these are core metrics.

Now, if you look over on this right hand side, we have this dashboard.

This is something that a lot of companies will have.

It'll be something to track their metrics or at least visualize their metrics.

It could be on revenue or margins or all these different things.

This is something that when you're working with data, people want to know.

They want to be able to measure and track specific data.

Now, let's see how this compares to a KPI.

KPI stands for Key Performance Indicator.

And this is a specific metric that directly measures progress towards a goal.

So every single KPI is going to be a metric, but not every metric is going to be a KPI.

For example, let's look over on this image on the right hand side.

We start with all of our data and then we take that data and we say, what metrics do we want to look at within this data?

And then we determine what metrics do we actually want to track?

Which metrics align with our goals?

So for example, in our website that we have, we have 15 ,000 monthly visitors, but let's say our target KPI is going to be those monthly visitors, but our goal is 20 ,000.

And so we have a metric that we're tracking.

And now we're saying we want this to be a goal that we achieve.

And it's also measurable.

For our sales numbers, we have 500 units sold.

One of our sales KPI could be, okay, this month we're selling 500, but next month we want to increase our sales by 2 % each month going forward.

So that could also be a KPI.

You may be asking, how do you choose a good KPI?

And this is a very good question because I've worked with a lot of different data teams, and they just sometimes randomly choose KPIs.

So like this seems like a good one to achieve or get better at.

That may be true, but it may not actually progress you towards the goal that you're wanting.

And so when you're trying to choose a good KPI, let's say you're tracking these metrics, you're saying, I want to progress towards a goal.

How do we choose what KPIs we want?

The first thing you have to ask is, what is your goal?

Maybe for our website, it was we want to increase sales.

That's our number one thing.

Then we have to identify which metric actually best tracks our progress towards that goal.

On a website, there are a ton of different data points that you can do.

For example, you can see how long a user is actually on your website.

every day.

Maybe they get on three or four or five times a day.

Those are metrics, but that may not be what your goal actually is to sell your products.

And then lastly, you have to say, is this metric actionable?

Maybe you can't make people sign onto your website three, four, or five times a day if that's what you're wanting to do.

That may not be an actionable metric to actually track, but something like the daily users is

because maybe you could send out a daily email

or you can do some type of marketing to get more people on your platform.

These are things that you have control over and Let's just break down key performance indicators versus business metrics.

A KPI is going to provide a direct line of action to a business goal, whereas business metrics don't necessarily contribute directly towards a goal.

KPIs are measured actively as a benchmark to a goal, whereas business metrics can be measured, but they aren't typically checked and monitored.

For example, at a previous company I was working with, we had lots of metrics that we kept kind of tabs on,

but we only put the key performance indicators of the most important ones into dashboards

or maybe into reports that we would then provide to our users.

a set of standards that are vital to the business, whereas metrics may or may not be vital to the business.

Again, it could be anything versus KPIs or like the core things that you want to track and get better at.

And then lastly, this is something I mentioned before, all KPIs are business metrics, but not all business metrics are KPIs.

You specify exactly what metrics you want to be KPIs to help move your business or grow your business, however you want to do that.

So in a nutshell, a metric helps us understand what's happening in our data

and KPIs show us whether we're reaching our goals using our data.

I hope that this was helpful.

This was not something that I knew when I first started working in data.

It's something I kind of figured out along the way.

But if you are just getting into data or maybe you already are and you don't know what this is, yeah, you know.

And now you can go into business meetings and you can go into conversations, being a little bit more knowledgeable.

With that being said, thank you guys so much for watching.

If you like this video, be sure to like and subscribe below and I will see you in the next video.

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本课的词汇与口语要点

这节 B1 级别的口语课以视频“What are KPIs and Metrics?”为素材。视频中反复出现的词有：metric, Kpi, goal, website, track。这段视频共有 83 个句子、1137 个单词可供跟读。讲话部分时长为 5:45。说话人语速较快，每分钟约 198 个词，会出现较多连读和弱读。 85% 的单词属于英语最常用的 3,000 词，其余的词建议在练习前先学一下。

视频中的重点词汇

视频中最难的 15 个单词，附发音和释义：

单词	发音	释义
metric 形容词	/ˈmɛt.ɹɪk/	公制
visitor 名词	/ˈvɪzɪtɚ/	訪客 /访客, 客人
actionable 形容词	/ˈæk.ʃə.nə.bəl/	可行動的 /可行动的
dashboard 名词	/ˈdæʃˌboɹd/	汽車儀表 /汽车仪表, 儀表盤 /仪表盘
indicator 名词	/ˈɪn.dɪˌkeɪ.tə(ɹ)/	指示符
dive 动词	/daɪv/	潛水 /潜水
versus	/ˈvɝsəs/	對 /对
measurable 形容词	/ˈmɛʒəɹəbəl/	可測的 /可测的
nutshell 名词	/ˈnʌt.ʃɛl/	堅果殼 /坚果壳
visualize 动词	/ˈvɪʒuəˌlaɪz/	遙想 /遥想
knowledgeable 形容词	/ˈnɑ.lɪ.d͡ʒə.bəl/	知識淵博的 /知识渊博的, 有見識的 /有见识的
align 动词	/əˈlaɪn/	對齊 /对齐
tab 名词	/tæb/	標籤 /标签, 分頁 /分页
randomly 副词	/ˈɹændm̩li/	随机
subscribe 动词	/səbˈskɹaɪb/	簽署 /签署

视频中出现的短语动词

单词	释义
break down 动词	壞了 /坏了, 出故障
figure out 动词	弄清楚
go through 动词	通過 /通过
going forward 副词	放眼未來 /放眼未来

值得反复跟读的句子

视频中简短而完整的句子，可以直接用在日常对话里：

How many visits per month do we actually have?
Which metrics align with our goals?
The first thing you have to ask is, what is your goal?
That's our number one thing.

视频中的语法

说话人最常用的结构，并附上视频中的原话：

结构	视频中的用法
被动语态 be + 过去分词 — 强调发生了什么，而不是谁做的	being said · are measured
现在完成时 have/has + 过去分词 — 过去发生但与现在仍有关联的事	you've worked · I've worked

需要注意的发音

说话人用了 25 次缩略和弱读形式，例如 you're, we're, don't。请按听到的简短形式来说。

“sh” 和 “zh” 音: actionable /ˈæk.ʃə.nə.bəl/, dashboard /ˈdæʃˌboɹd/, measurable /ˈmɛʒəɹəbəl/, nutshell /ˈnʌt.ʃɛl/, visualize /ˈvɪʒuəˌlaɪz/
长单词——注意重音位置: actionable /ˈæk.ʃə.nə.bəl/, indicator /ˈɪn.dɪˌkeɪ.tə(ɹ)/, measurable /ˈmɛʒəɹəbəl/, knowledgeable /ˈnɑ.lɪ.d͡ʒə.bəl/

中文母语者容易读错的音：

/v/ — 不要读成 /w/，上齿轻触下唇: visitor /ˈvɪzɪtɚ/, dive /daɪv/, versus /ˈvɝsəs/, visualize /ˈvɪʒuəˌlaɪz/, actively /ˈæktɪvli/
词尾辅音 — 要读清楚，后面不要加元音: metric /ˈmɛt.ɹɪk/, dashboard /ˈdæʃˌboɹd/, dive /daɪv/, versus /ˈvɝsəs/, visualize /ˈvɪʒuəˌlaɪz/
/r/ 和 /l/ 的区别: measurable /ˈmɛʒəɹəbəl/, randomly /ˈɹændm̩li/, relate /ɹɪˈleɪt/

如何用这段视频练习

先完整听一遍视频，不要开口，记下不认识的单词。
先用 0.75 倍速逐句跟读，熟练之后再回到正常速度。
录下自己的声音并与原声对比，特别注意 metric, visitor, actionable 这类单词。

什么是跟读法？

跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。

影子跟读法: 阅读完整分步指南 →

跟读练习: What are KPIs and Metrics? | Data Fundamental for Beginners - 通过视频学习英语口语

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