ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: How To Speak Like A Billion-Dollar CEO
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219 ประโยค
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I've sat in boardrooms where billion-dollar decisions are made, and I've watched the leaders gain instant respect in two sentences and lose all credibility in one.
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These are the five communication skills the 1% elite use to sound like the most powerful person in the room.
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And number five, that's the one that changes everything.
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Skill number one is a tough one.
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Most people think explaining every detail makes them sound smarter.
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I was in a board meeting where the CFO loaded up
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a 60 slide deck to talk about companies' financial plans next year.
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And I asked him one question.
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What do you think the margins will be next year because of the new product launch?
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And he went into all kinds of details.
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Scenarios and product fit and product mix and market signals and internal rate of returns and caveats.
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And after he was done, I turned to the CEO.
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And I asked her the same question and she thought for a second
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and the answer just three lines Margins will be a third lower.
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We're investing in tech and marketing.
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One risk is the load on our services team But we'll have a backup done
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See the difference employees explain leaders make the call 70% of managers say that their meetings are unproductive or efficient.
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And I'm sure you've been to those two-hour meetings.
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Why?
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Because nobody makes the call.
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We think showing our work makes us look smarter.
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It doesn't.
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It makes us look lost.
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If you were to communicate like a CEO, you have to change that mindset.
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The point here isn't that you shouldn't focus on numbers, details, and execution matters in every role.
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That's not what I'm saying.
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But When it comes to communicating those results, the headline comes first.
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Here's one framework that you can use.
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I call it the 3A Pyramid Principle.
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Answer first, state your conclusion up front.
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Argument second, back it up with two or three reasons.
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Now categorize, summarize, keep it very short, keep it very tight, and add-ons last.
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Provide all the relevant details and data, but only when you're asked.
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If you're tempted to over explain, think of your answer as a tweet.
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Keep it very short.
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280 characters max.
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After the three A's, stop and just let silence do the work.
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If the room wants more, they will ask.
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Number two, most people do this all the time and it quietly kills their executive presence.
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The worst part, they don't even realize it.
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I was coaching a VP of product who was passed over by the board for a chief product officer position.
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He was very smart and strategic and he was confused.
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And so he asked me and I asked the board about how they had thought about him.
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The feedback I got from them was that the VP had lacked conviction in his vision.
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I knew the VP and I knew that he definitely had conviction.
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He believed in the roadmap that he was building.
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I told him to deliver a presentation, the same roadmap presentation that he had delivered to the board.
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And then he started delivering and there it was in plain sight.
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He spoke in hedges.
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I think we should maybe try this.
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We might possibly consider that.
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His competence was drowning under a flood of filler words.
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Research shows that hesitant language makes an audience view you as less credible.
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Imagine if Martin Luther King had said, well, to be honest, I kind of have this dream.
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It would have never worked.
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His clarity gave his words the power he needed.
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We unfortunately live in a world where promotions go to the person who sounds like a leader,
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not necessarily the one who's right for the role.
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Without clarity and authority, your teams will hesitate about you.
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Investors will worry about you.
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And customers, well, they'll just ignore you.
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So here's how you grow your authority.
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First, invest in it.
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Invest time to develop it.
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How?
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Prep like a pro.
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Every golfer, every rock star, every politician rehearses before stepping on stage.
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Why shouldn't you?
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Second, record yourself.
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Count every I think, um, maybe, to be honest.
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Analyze why and when that happens.
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Third, do a filler detox.
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Pick one hedge and eliminate it just for a week and then move on to the next one.
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And here's an extra step.
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swap hedges for silence.
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Not sure what you're going to say?
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That's okay.
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Take a beat.
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Pause.
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Silence actually builds authority.
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Even when you are answering a question, think for three or four seconds.
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Construct the answer and then speak.
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And more importantly, it'll make you become more thoughtful.
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Number three, the fastest way to lose a room isn't saying the wrong thing, it's looking like you don't even believe yourself.
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A long time ago I was giving a presentation
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and I was sitting on a chair
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and there were a lot of senior execs around me and I thought I was doing well.
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I thought I was pretty much on point.
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The presentation ended and afterwards I asked my boss for feedback.
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I said, how do you think I did?
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And he said, you know your ideas were very strong but you looked nervous as hell.
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And I was surprised and I said, what do you mean?
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And he said, well you were nodding like a bobblehead, bouncing your leg, fidgeting with a pencil,
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just looking at the presentation screen versus looking at the audience.
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Ouch.
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He was right.
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Because no matter how clear and solid your delivery is, research shows that more than half of people's perception about you comes from your body language.
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Princeton researchers found something even more astonishing, that people decide how competent you look in just 100 milliseconds.
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And you know, those split-second judgments have literally predicted election results.
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In 1960, Kennedy looked calm and composed on TV.
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And Nixon looked sweaty and shifty.
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Radio listeners thought Nixon won, but TV viewers gave it to Kennedy.
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In 1992, same thing happened.
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George H.W.
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Bush glanced at his watch during a debate.
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One tiny gesture that made the whole country feel he was disconnected, that he'd rather be somewhere else.
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And in 2000 election, Al Gore's size and eye rolls made him look arrogant, distant, while George W.
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Bush was relaxed.
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His posture was very cool.
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And it made him look like the guy people wanted to have beer with.
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So body language and leadership go hand in hand because body language can also win hearts and minds.
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That's why CEOs weaponize their posture, their pace, their pauses.
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Here's how you can emulate this in your own way.
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First, record yourself in your next meeting or presentation, or just do it in front of a camera.
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How do you sound?
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How do you look?
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You know, when I did it, I was so shocked and surprised to see all the nervous habits that I didn't even realize I had.
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Second, slow your pace down just by 15 to 20%.
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Pause after big points.
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Sit, walk, move with intentionality.
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Challenge yourself to go through a casual conversation without fidgeting and be totally present.
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And third, claim your space.
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Sit or stand comfortably.
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Use your physical presence to amplify what you're saying.
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Number four, facts pass through the brain.
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Stories go straight to the heart.
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I was talking to a senior executive who was the EVP at Hewlett-Packard.
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For 30 years, he told me this story.
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He was delivering a speech at a convention to thousands of people.
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Lots of data, lots of facts, lots of metrics, and he was reading the teleprompter.
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Carly Fiorina, who was the CEO of HP at that point, was standing in the wings.
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Their eyes met for a second, and the CEO smiled, and she shook her head and pointed to her heart.
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And the EVP immediately understood What she was saying was, don't just rely on facts or the prompter,
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tell a story that touches people's hearts.
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Speak from your heart.
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Think about Steve Jobs.
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He could have walked on stage and said,
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we build a hardware device for audio with five gigs of RAM for your MP3 content.
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He didn't.
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Instead he said, thousand songs in your pocket.
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20 years later, that's still what people remember.
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And this is not just about showmanship.
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Back in the 1960s, Stanford researchers ran a study.
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One group of students had to memorize random word lists.
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Another group got the same words, but wrapped in a story.
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The list group recalled only 13% of the words.
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The story group recalled 93%.
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Same words, different delivery.
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So if you rely only on facts, you risk becoming forgettable.
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So take these three steps to go from forgettable manager unforgettable leader.
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First, build your three core stories.
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One about a struggle and one about a turning point.
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These are your repeatable storylines.
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Second, translate for the room.
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Boards want to focus on strategy, team wants execution, customers want value.
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Same story, three versions.
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Third, always anchor data in narrative.
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Don't just drop numbers, make them more relatable.
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Don't just say Niagara Falls unleashes 634,000 gallons of water every second.
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Make it relatable.
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That would be like emptying 1 billion bathtubs over the edge every single minute.
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Well, now you have brought it home.
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Stories can engage, inspire, even ignite entire movements.
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But here's an important question.
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Are they really about you or about others?
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Because only one of them will create real change.
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Number five, and this is the one everything else depends on.
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You can master clarity, confidence, presence, and storytelling, but your leadership will collapse
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if you can't turn every win into a we and every loss into a me.
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I learned a tough lesson years ago in one of the most tender and wonderful moments of my career.
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I was leaving the company where I had served as an SVP and I was going to another company where
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they had recruited me to my first C-level role.
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It was my last day and I sat down with one of my VPs.
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I asked him, what should I do differently in my next role?
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And he paused for a second because no one had asked him that question.
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And then suddenly tears started rolling down his face and his voice cracked a little.
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And he said, you're going to be a great leader.
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I just wish you had invested more time in me.
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That just broke me because he was right.
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I realized that I had been showing off more than showing up.
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I gave him a hug and said, I'll never forget what you've said.
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So Jason, if you ever see this, I still remember what you said and I hope I have made you proud.
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That's the hardest adjustment in leadership.
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It's not about you.
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The best CEOs turn the spotlight away.
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Amateurs say, I did this.
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Leaders say, we're doing this.
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And when it fails, that's on me.
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A Gallup study found that when people receive high quality recognition,
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they are four times as likely to be engaged and more than 50% less likely to leave.
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President Truman put it best.
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It is amazing what you can accomplish if you do not care who gets the credit.
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That is the unwritten contract of leadership.
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When you absorb blame, you build trust.
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And trust is the one thing that matters the most at the top.
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When your team trusts you, they will move faster and rally when things get hard.
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And when they don't, any crisis can take you down in a day.
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And that's exactly what happened to the CEO of Lehman Brothers.
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When his company collapsed in 2008, he blamed hedge funds and regulators and the markets, anyone but himself.
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He became the face of arrogance and failure, and his reputation never recovered.
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From today, flip the switch.
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Stop trying to be the most interesting person in the room.
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Be the most interested person in others.
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This week, flip another switch, the credit blame switch.
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In your next meeting, when something goes right, name names.
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Michelle, you crushed it.
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At least once a week, call out someone on your team publicly for their contributions.
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Keep it specific, authentic, and tied to impact.
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And this month, practice the ACE framework to give negative feedback effectively to others.
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Acknowledge the effort.
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Clarify the issue with precision.
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Expand the path forward with support.
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That will help you focus on others.
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Speaking like a CEO is not just about precise words or polished presence.
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It's about making everyone else believe they are succeeding.
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That builds trust.
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And trust communicates way more than any communication technique.
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If you liked this video, don't forget to subscribe and check out my recent video on how to progress faster than anyone else.
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thank you and I love you
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บริบท & แบ็คกราวด์
ในวิดีโอนี้ ผู้บรรยายแบ่งปันประสบการณ์จากการนั่งในห้องประชุมที่มีการตัดสินใจที่สำคัญระดับพันล้านดอลลาร์และนำเสนอทักษะการสื่อสารที่ผู้บริหารระดับสูงใช้เพื่อสร้างความน่าเคารพและความเชื่อมั่นในเวลาอันสั้น การแสดงออกอย่างชัดเจนและมั่นใจถือเป็นองค์ประกอบหลักที่ทำให้ผู้พูดในบทบาทผู้นำได้รับการยอมรับ อีกทั้งยังมีข้อแนะนำในการปรับเปลี่ยนวิธีการสื่อสารให้มีประสิทธิภาพยิ่งขึ้น ซึ่งเหมาะสำหรับการฝึกพูดภาษาอังกฤษในชีวิตประจำวัน
5 วลีที่ดีที่สุดสำหรับการสื่อสารในชีวิตประจำวัน
- ตอบก่อน: เริ่มต้นด้วยการตอบคำถามหลักทันที
- สนับสนุนข้อเสนอ: ยกตัวอย่างหรือเหตุผลสองสามประการที่สนับสนุนคำตอบ
- จัดหมวดหมู่: สรุปให้กระชับและชัดเจน
- ระงับความเงียบ: ให้เวลาผู้อื่นซึมซับข้อมูล
- เพิ่มรายละเอียด: ให้ข้อมูลเพิ่มเติมเมื่อต้องการ
การฝึกพูดภาษาอังกฤษด้วยการใช้วลีเหล่านี้จะช่วยให้สามารถสื่อสารไอเดียได้อย่างมีประสิทธิภาพและกระชับยิ่งขึ้น
คู่มือการฝึกพูดตามแบบขั้นตอน
สำหรับผู้ที่ต้องการปรับปรุงทักษะการสื่อสารและการพูดในบทบาทผู้นำนั้น สามารถใช้วิธีการ shadow speech ได้ดังนี้:
- เลือกวิดีโอ: เริ่มจากเลือกวิดีโอที่แสดงถึงทักษะการสื่อสารที่ต้องการพัฒนา
- ฟังและทำความเข้าใจ: ดูวิดีโอครั้งแรกเพื่อทำความเข้าใจบริบทและโทนเสียงที่ใช้
- ฝึกตาม: หยุดวิดีโอในแต่ละวลีและพยายามพูดตามในเวลาเดียวกัน เพื่อฝึกการออกเสียงและน้ำเสียง
- เขียนสรุป: หลังจากที่คุณฝึกตามเสร็จ ให้เขียนสรุปความคิดและแนวทางจากวิดีโอ เพื่อสร้างความเข้าใจที่ดีขึ้น
- นำไปใช้จริง: ทดลองใช้วลีและเทคนิคที่เรียนรู้ในสถานการณ์การสื่อสารจริง เช่น ในที่ทำงานหรือในการสนทนา
การใช้ shadowspeaks จะช่วยส่งเสริมการพัฒนาทักษะการพูดในภาษาอังกฤษของคุณได้อย่างมีประสิทธิภาพ ทั้งยังช่วยเสริมความมั่นใจในตัวเอง
ไวยากรณ์ในวิดีโอนี้
โครงสร้างที่ผู้พูดใช้บ่อยที่สุด พร้อมคำพูดจริงจากวิดีโอ:
| โครงสร้าง | ในวิดีโอ |
|---|---|
| Present perfect have/has + กริยาช่อง 3 — เหตุการณ์ในอดีตที่ยังเกี่ยวข้องกับปัจจุบัน | I've sat · you've been · have literally predicted |
| Passive voice be + กริยาช่อง 3 — เน้นสิ่งที่เกิดขึ้น ไม่ใช่ผู้กระทำ | are made · was passed · was disconnected |
เทคนิค Shadowing คืออะไร?
Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ