Shadowing Practice: How Visa and MasterCard make their money - Learn English Speaking with Video

Ders oluşturuluyor...
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How do Visa and MasterCard make their money?
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Millions of people today own plastic cards and use them to purchase almost everything from household appliances to plane tickets.
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Most Americans today have at least one credit and debit card.
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A majority own a lot of them, hoping to take advantage of all the rewards, cashback opportunities, and promotional benefits that issuers have to offer.
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Issuing of cards can be done by banks or a financial service company.
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However, the card transactions have to be processed through a particular system.
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A payment system is basically a process that is intended to settle financial transactions through both transfers and monetary values.
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In simpler terms, it's an operational network that links payment providers with bank accounts.
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Four major companies influence the electronic payment industry.
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These are Visa, MasterCard, American Express, and Discover, which are responsible for taking care of the majority of the world's card payments.
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Visa and Mastercard are said to be the largest
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and most popular payment systems globally
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and lately I've been wondering how they make their money so I decided to do some research.
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Mastercard is an American multinational financial services corporation with its headquarters in New York.
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Before its initial public offering, Mastercard Worldwide was a cooperative owned by the more than 25 ,000 financial institutions that issue its branded cards.
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MasterCard was created as an association of several regional bank card
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associations in response to the Bank AmeriCard issued by Bank of America which later became the Visa Credit issued by Visa Inc.
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These companies do their best to connect and power an inclusive digital economy that benefits everyone everywhere by making transactions safe,
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simple, smart, and accessible.
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Their innovations and solutions enable individuals,
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financial institutions, governments and businesses to realize their greatest potential through secure data and networks, partnership and passion.
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There's barely any difference between Visa and MasterCard when it comes to where you can use them.
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Both Visa and MasterCard can be used almost anywhere around the world that accepts card payments either in stores or online.
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It's hard to find a retailer that would accept one
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but not the other so it isn't really a case of visa versus mastercard
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when it comes to where they're accepted either would be fine however this isn't the same for american express
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it is also a payment network but it costs more for the retailer to process your payment
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that means some vendors don't accept american express because it costs them more
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so let's take a look at how these companies operate they both have huge
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if not enormous payment networks and also act as mediators.
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As much as they are financial service corporations, it doesn't mean they send or receive funds from their own accounts or resources.
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The companies are neither involved with extending credit nor issuing cards, meaning that all Visa and MasterCard transactions are issued through some form of co -branded relationships.
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They partner up with financial institutions like banks and credit unions, which issue card payments for individuals and businesses,
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either directly or through collaboration with hotels, airlines, or retail brands.
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They offer a wide array of products which is inclusive of credit, debit and prepaid card options.
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These banks and other financial institutions who issue these cards set the payment cards terms and conditions, inclusive of fees, rewards and other features.
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The issuing bank is in charge of underwriting, interest rate structuring and the full development of reward programs
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and this is for credit cards card issuers also offer other perks
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and benefits such as car rental insurance fraud and identity theft protection
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or even business purchase discounts although the variation in interest rates credit limits
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and reward programs are overseen by the issuing financial institution MasterCard
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and Visa compete for the co -branded association
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and also participate in the drafting of the card terms
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and conditions MasterCard and Visa receive about 0 .1 % of any individual transaction passed through their brands.
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You can refer to this as some sort of exchange, charged to the merchant, or just a transaction fee.
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You might think that this is quite little, but if you analyze this further, you'll find that it's not as little.
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These companies conduct thousands of transactions on a daily basis, which brings them hundreds of billions of dollars annually.
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Experts say that such a company can bag up to $1 trillion a year.
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If you're not yet impressed, then think of it this way.
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The UK GDP for 2017 was $2 ,622 trillion.
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So, if you do the math, 1 trillion is approximately 4 % of the UK's GDP.
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There's a huge difference between Visa and MasterCard and American Express and Discover.
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Visa and MasterCard's main sources of revenue are the transaction fees which was established earlier.
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They also cover the cost of maintaining their networks, customer service, troubleshooting, covering AML and any fraudulent transaction costs and so on.
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The cost of transactions may differ based on the type of business, the type of card and of course the network brand.
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Usually Visa and MasterCard have lower fees as compared to their competitors.
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Visa and MasterCard are the only network payment processors that are involved in all the areas of the payment market.
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Working solely as network operators, these companies have a unique advantage but work differently.
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Taking a look at MasterCard's financials, we see that the company generated total revenue of $16 .9 billion in 2019, with a payment volume of $6 .5 billion.
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Some of its card products include consumer credit, consumer debit, prepaid cards, and commercial product business.
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MasterCard has a reportable business segment called Payment Solutions, which is divided according to geographics across the states and other countries.
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The company earns a chunk of its revenue from service and data processing fees, just like Visa.
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But the difference between the two is that MasterCard characterizes the fees differently.
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Its service fees are negotiated and calculated as a percentage of the worldwide dollar value.
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Date processing fees are called switching fees, which is a small fixed cost per transaction that's charged to the issuer.
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MasterCard is known for offering three card levels, and these are Base, World, and World Elite.
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MasterCard carries out transactions in more than 150 currencies across more than 210 countries and territories.
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Even though the company does not have a monopoly on the payment industry, majorly due to similar operators like Visa and also the emergence of new payment service providers,
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it is still largely successful globally.
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A majority of its success being owed to the company brand and the cache it holds.
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Mastercard sees having the upper hand over the up -and -coming payment systems with its ability to be a multi -rail network, covering domestic, cross -trader and card -based in account -to -account transactions.
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The company vows to continue to develop and strengthen each of these channels in the future.
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As for the traditional debit, credit, prepaid and commercial product, the company will continue to offer users and financial institutions a broader variety of options,
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both in references to the products themselves as well as in payment plans and systems.
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Although Mastercard is a major player in the global payment industry, it also experiences some crucial challenges.
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Among the greatest is government regulation.
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The company has gone through a number of antitrust suits over the years, and regulation frequently changes in a majority of the regions in which the company conducts business.
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It has to remain flexible and alert to ensure its business excels.
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Considering MasterCard's international and cross -border business, this is a significant component of its continued success.
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When it comes to Visa, it also reports a single segment, which is payment services
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but it occasionally divides its revenue into four smaller segments which generate the majority of the company's revenue.
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These sub -segments are service revenue, data processing revenue, international transaction revenue, and other revenue.
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Service revenue is attached to something called payment volume meaning
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that the more a product costs the more MasterCard or Visa earn although in small amounts.
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Data processing revenue refers to the fees collected based on the number of transactions made, rather than the value of each transaction.
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International transaction revenues are generated whenever a cardholder purchases goods in a country different from the card issuer's country of origin.
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Visa illustrates these sub -segments as components of net revenue, but they are reported gross of client incentives.
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The total revenue summed up from each segment is equivalent to
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a gross revenue close to $6 .4 billion for quarter three fiscal year.
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2020. Visa's net revenue of $4 .8 billion for the quarter is the figure obtained
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when client incentives are deducted from the gross revenue.
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Recently, Visa announced it will extend its global partnership with PayPal.
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The extension of this partnership will pave the way to the expansion of real -time access to funds for consumers
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and small businesses that are either sending or receiving cash using PayPal, Zoom, or Venmo.
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It will be able to expand PayPal's instant transfer services
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which leverages visa direct for real -time payments one strategy
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that a company can adapt to create growth is to improve its existing technology by extending product features
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and visa and mastercard have a long history of doing just
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so when they saw mobile which is now part of exxon introduce speedpass visa
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and mastercard started working with third party merchants on a host of smart chip technologies for contactless payment touch
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and go and pay with wave transactions.
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When they saw the addition of personal passwords, Visa and MasterCard both revealed a card with an embedded fingerprint scanner,
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a small square sitting at the top right hand corner that acts like a makeshift biometric reader.
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All these innovations were meant to better the performance of their existing offerings. In conclusion,
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both Visa and MasterCard seem to continuously revolutionize the electronic payment industry and don't appear to be slowing down anytime soon.
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I hope you enjoyed the video.
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Give it a thumbs up if you did and consider subscribing if you're new to the channel.
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With that said, have a great day you guys and I'll see you all in the next one.

Bu dersin kelimeleri ve konuşma notları

Bu B2 seviyesindeki konuşma dersi “How Visa and MasterCard make their money” videosuna dayanıyor. En çok tekrarlanan kelimeler: mastercard, visa, payment, card, transaction. Bu videoda gölgeleme çalışması için 108 cümle ve 1680 kelime var. Konuşma bölümü 10:17 sürüyor. Konuşmacı dakikada yaklaşık 163 kelimeyle, günlük konuşmaya yakın doğal bir hızda konuşuyor. Kelimelerin yalnızca %79’i İngilizcede en sık kullanılan 3.000 kelime arasında, bu yüzden kelime dağarcığı zorlayıcı.

Bu videodaki önemli kelimeler

Videodaki en ileri düzey 15 kelime, telaffuzu ve anlamıyla:

KelimeTelaffuzAnlam
visa isim/ˈviːzə/vize
inclusive sıfat/ɪnˈkluːsɪv/dahil, dâhil
incentive isim/ɪnˈsɛntɪv/teşvik
merchant isim/ˈmɝt͡ʃənt/tüccar, tacir
provider isim/pɹəˈvaɪ.də(ɹ)/sağlayıcı
appliance isim/əˈplaɪ.əns/aygıt, cihaz
characterize fiil/ˈkɛɹəktəɹaɪz/karakterize etmek
contactless sıfattemassız
fingerprint isim/ˈfɪŋɡɚˌpɹɪnt/parmak izi
mediator isim/ˈmidieɪtɚ/aracı, ara bulucu
oversee fiil/ˌəʊ.vəˈsiː/bakmak, gözetmek
vow isim/vaʊ/yemin
scanner isim/ˈskænə/tarayıcı
cache isim/kæʃ/önbellek
chunk isim/t͡ʃʌŋk/parça

Duyacağınız deyimsel fiiller

KelimeAnlam
slow down fiilyavaşlamak

Bu videodaki dil bilgisi

Konuşmacının en çok kullandığı yapılar, videodaki sözcüklerin aynısıyla:

YapıVideoda
Edilgen yapı be + fiilin üçüncü hâli — kimin yaptığı değil, ne olduğu önemlican be done · be processed · is intended
İlgi cümlecikleri who / which + cümle — bir kişi ya da şey hakkında ek bilgiDiscover, which are · products which is · fees which was

Dikkat edilecek telaffuzlar

Konuşmacı don't, isn't, you're gibi kısaltılmış biçimleri 11 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.

  • “th” sesleri: thumb /ˈθʌm/, strengthen /ˈstɹɛŋ(k)θən/, theft /θɛft/, mathematics /mæθ(.ə)ˈmæt.ɪks/
  • “sh” ve “zh” sesleri: makeshift /ˈmeɪkˌʃɪft/, revolutionize /ˌɹɛv.əˈl(j)u.ʃəˌnaɪz/, cache /kæʃ/, promotional /pɹəˈmoʊʃənəl/, negotiate /nəˈɡəʊ.ʃi.eɪt/
  • Uzun kelimeler — vurguyu doğru yere koyun: biometric /ˌbaɪ.oʊˈmɛt.ɹɪk/, characterize /ˈkɛɹəktəɹaɪz/, revolutionize /ˌɹɛv.əˈl(j)u.ʃəˌnaɪz/, competitor /kəmˈpɛt.ɪ.tɚ/, monopoly /məˈnɑpəli/

Türkçe konuşanların zorlandığı sesler:

  • Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: globally /ˈɡloʊbəli/, provider /pɹəˈvaɪ.də(ɹ)/, scanner /ˈskænə/, fraudulent /ˈfɹɔːdjʊ.lənt/, trader /ˈtɹeɪdɚ/
  • /æ/ — “e”den daha açık: antitrust /ˌæntiˈtɹʌst/, scanner /ˈskænə/, cache /kæʃ/, analyze /ˈæn.əˌlaɪz/, calculate /ˈkælkjʊleɪt/

Bu videoyla nasıl çalışılır

  1. Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
  2. 0,75× hızla başlayın, cümle cümle tekrar edin ve kolaylaşınca normal hıza dönün.
  3. Kendinizi kaydedin ve orijinaliyle karşılaştırın; visa, inclusive, incentive gibi kelimelere özellikle dikkat edin.

Gölgeleme Tekniği Nedir?

Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.

Shadowing tekniği: adım adım eksiksiz rehberi okuyun →