跟讀練習: Lesson 1: What is Marketing? - 通過影片學習英語口語
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So the purpose of this session is to understand the definition of marketing.
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Simple, short topic, nothing really big.
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Let's start with a question.
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What is marketing?
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Well, you don't have to be confused about,
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well, I did not listen to the lecture of the professor in the class,
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so I don't know the answer of this.
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No, I'm not asking you that.
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I'm asking you, what is marketing to you?
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Think about it.
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When someone used to tell you that he
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or she works in a marketing department or he or she works as a marketer somewhere,
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what used to come in your mind?
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Some cousin, some friend?
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And well, usually when someone used to tell me about 15 years ago the same thing,
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I used to think that,
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well, he probably sells noodles in a supermarket from a Maggie counter.
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Or maybe he's a car salesman,
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or maybe he's a telly salesman,
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or he goes door to door
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and he sells stuff, electricity packages, maybe well usually the general perception about marketing is
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that it's maybe direct mail offers the offers which you receive
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that buy one get one pizza free that's marketing
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or maybe it is a telly sales call
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or maybe it is selling via kiosk outside stores
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or maybe it's email offers the junk email which you receive
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or maybe brochures that's the general perception about marketing
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but what does text says well marketing is a social block process
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but obtain bulk need one yeah well
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if you would have read textbook you wouldn't be listening to this very video
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so let's just say
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that you will read this textbook definition on your own let's
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move on I'll break down the definition for you I'll say
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marketing is a process well keep this thing in your mind
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it is a process it's not a one-time thing it is a process by
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which organization companies firms they create value for customers
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and themselves well yeah well it sounds better than the old definition but let's break down further.
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It is a process by which companies, they provide solutions.
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Well, solutions in the form of products,
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services, experiences to customers, the customers with problems.
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And the problems are in the form of need,
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want, and demand for which customer pays back in terms of financial benefits to the organization and in the end,
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the most important thing, the relationships are built.
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Well, that's very easy to understand as compared to what the textbook definition is.
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So in simple, the organization gives solution to a problem of a customer.
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The customer pays to the organization.
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Organization earns money.
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Customer gets the product.
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Customer gets the experience.
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And in the end, the relationships are being built.
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So what actually marketing further is about? tell companies what should they develop?
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How do, well, yeah, okay.
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Let me ask you that question, by the way.
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How do companies know through marketing that what exactly are they going to develop?
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I said in the last slide about these the problems of
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the customers that's what companies they need to satisfy how do
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they know well it's marketing research they do marketing research they come to know about different problems of customers
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and then once they develop that particular solution they inform customers
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that hey look we have developed the solution for your problem how do they do
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that ask yourself that question
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so they'd come to know about the problems of the customers
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through marketing research how do they inform customers well it is promotions all the advertising
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and branding you see and here that's what marketing do
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so it's marketing research and then it's marketing advertisement and promotion
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and what happens next well yeah the customer comes to buy
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the money blah blah blah blah blah well in short marketing
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is putting the right product in the right place on the right price at the right time
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so I'll repeat that again right product right place right time
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為什麼通過這個影片練習口語？
在這個影片中，講師以輕鬆、親切的方式介紹了市場行銷的定義。這為學習者提供了一個良好的英語口語練習機會。通過模仿講師的語調和表達方式，您可以提升自己的語言流利度和自信心。英語口語練習不僅涉及單詞的發音，還包括如何在不同的上下文中自如地表達想法。在觀看影片時，您可以通過英語影子跟讀技術跟隨講師的發言，以幫助您更好地理解和運用所學知識。
語法和表達方式解析
在影片中，講師使用了幾種重要的語法結構和表達方式：
- 疑問句：開頭時問“什麼是市場行銷？”這種疑問句可以引發討論，並幫助學習者思考銷售和市場的本質。
- 條件句：講師提到“如果您閱讀了教科書”，這樣的結構可以幫助學習者理解條件句的用法，展示了一種假設的情況。
- 動名詞：使用動名詞如“建立價值”的表達，讓學習者更好地理解如何將動作變成名詞形式，在實際對話中提升準確性。
通過練習這些結構，您能在英語口語練習中更加自信、自然地表達自己。
常見發音陷阱
在影片中，講師使用了一些可能對非母語人士造成困惑的詞彙和發音。例如：
- Marketing（市場行銷） - 這個詞的重音通常在第一個音節，很多學習者可能會因語音習慣而偏向於將重音放在錯誤的位置。
- Organization（組織） - 確保清晰地發出每個音節，尤其是在快速的對話中，這個詞容易被模糊化。
- Value（價值） - 要注意母音的發音，英文中這兩個音節的發音可以幫助您在口語中更流暢。
通過識別並練習這些常見的發音陷阱，您可以在shadow speech和shadowing練習中提高口音和清晰度，變得更加自信。
影片中的語法
說話人最常用的結構，並附上影片中的原話：
| 結構 | 影片中的用法 |
|---|---|
| “used to” used to + 動詞 — 過去的習慣或狀態，現在已不再如此 | used to tell · used to come · used to think |
| 被動語態 be + 過去分詞 — 強調發生了什麼，而不是誰做的 | are built · being built |
| 現在進行時 am/is/are + -ing — 此刻或近期正在發生的事 | is marketing · I'm not asking · I'm asking |
| “will” 表將來 will + 動詞 — 決定、承諾或預測 | will read · I'll break · I'll repeat |
什麼是跟讀法？
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。