Shadowing Practice: Lesson 1: What is Marketing? - Learn English Speaking with Video
Ders oluşturuluyor...
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So the purpose of this session is to understand the definition of marketing.
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Simple, short topic, nothing really big.
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Let's start with a question.
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What is marketing?
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Well, you don't have to be confused about,
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well, I did not listen to the lecture of the professor in the class,
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so I don't know the answer of this.
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No, I'm not asking you that.
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I'm asking you, what is marketing to you?
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Think about it.
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When someone used to tell you that he
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or she works in a marketing department or he or she works as a marketer somewhere,
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what used to come in your mind?
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Some cousin, some friend?
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And well, usually when someone used to tell me about 15 years ago the same thing,
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I used to think that,
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well, he probably sells noodles in a supermarket from a Maggie counter.
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Or maybe he's a car salesman,
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or maybe he's a telly salesman,
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or he goes door to door
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and he sells stuff, electricity packages, maybe well usually the general perception about marketing is
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that it's maybe direct mail offers the offers which you receive
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that buy one get one pizza free that's marketing
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or maybe it is a telly sales call
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or maybe it is selling via kiosk outside stores
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or maybe it's email offers the junk email which you receive
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or maybe brochures that's the general perception about marketing
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but what does text says well marketing is a social block process
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but obtain bulk need one yeah well
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if you would have read textbook you wouldn't be listening to this very video
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so let's just say
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that you will read this textbook definition on your own let's
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move on I'll break down the definition for you I'll say
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marketing is a process well keep this thing in your mind
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it is a process it's not a one-time thing it is a process by
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which organization companies firms they create value for customers
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and themselves well yeah well it sounds better than the old definition but let's break down further.
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It is a process by which companies, they provide solutions.
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Well, solutions in the form of products,
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services, experiences to customers, the customers with problems.
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And the problems are in the form of need,
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want, and demand for which customer pays back in terms of financial benefits to the organization and in the end,
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the most important thing, the relationships are built.
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Well, that's very easy to understand as compared to what the textbook definition is.
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So in simple, the organization gives solution to a problem of a customer.
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The customer pays to the organization.
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Organization earns money.
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Customer gets the product.
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Customer gets the experience.
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And in the end, the relationships are being built.
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So what actually marketing further is about? tell companies what should they develop?
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How do, well, yeah, okay.
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Let me ask you that question, by the way.
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How do companies know through marketing that what exactly are they going to develop?
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I said in the last slide about these the problems of
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the customers that's what companies they need to satisfy how do
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they know well it's marketing research they do marketing research they come to know about different problems of customers
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and then once they develop that particular solution they inform customers
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that hey look we have developed the solution for your problem how do they do
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that ask yourself that question
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so they'd come to know about the problems of the customers
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through marketing research how do they inform customers well it is promotions all the advertising
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and branding you see and here that's what marketing do
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so it's marketing research and then it's marketing advertisement and promotion
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and what happens next well yeah the customer comes to buy
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the money blah blah blah blah blah well in short marketing
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is putting the right product in the right place on the right price at the right time
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so I'll repeat that again right product right place right time
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Bu dersin kelimeleri ve konuşma notları
Bu B1 seviyesindeki konuşma dersi “Lesson 1: What is Marketing?” videosuna dayanıyor. En çok tekrarlanan kelimeler: marketing, customer, blah, definition, solution. Bu videoda gölgeleme çalışması için 68 cümle ve 667 kelime var. Konuşma bölümü 4:18 sürüyor. Konuşmacı dakikada yaklaşık 155 kelimeyle, günlük konuşmaya yakın doğal bir hızda konuşuyor. Kelimelerin %90’i İngilizcede en sık kullanılan 3.000 kelime arasında, bu yüzden kelime dağarcığını takip etmek kolay.
Bu videodaki önemli kelimeler
Videodaki en ileri düzey 11 kelime, telaffuzu ve anlamıyla:
| Kelime | Telaffuz | Anlam |
|---|---|---|
| textbook isim | /ˈtɛkst.bʊk/ | ders kitabı |
| salesman isim | satıcı | |
| inform fiil | /ɪnˈfɔɹm/ | bilgi vermek, bildirmek |
| brochure isim | /bɹoʊˈʃʊɚ/ | broşür, kitapçık |
| noodle isim | /ˈnu.dəl/ | erişte, şeriye |
| supermarket isim | /ˌsupɚˈmɑɹkət/ | süpermarket |
| advertisement isim | /ˈædvɚˌtaɪzmənt/ | reklam, ilan |
| satisfy fiil | /ˈsætɪsfaɪ/ | tatmin etmek, yetmek |
| lecture isim | /ˈlɛk.t͡ʃə/ | konferans, ders |
| bulk isim | /bʌlk/ | cüsse, hacim |
| slide isim | /ˈslaɪ̯d/ | kaydırak |
Tekrar etmeye değer cümleler
Videodan, günlük konuşmada yeniden kullanabileceğiniz kısa ve tam cümleler:
- Let's start with a question.
- No, I'm not asking you that.
- I'm asking you, what is marketing to you?
Bu videodaki dil bilgisi
Konuşmacının en çok kullandığı yapılar, videodaki sözcüklerin aynısıyla:
| Yapı | Videoda |
|---|---|
| “Used to” used to + fiil — artık geçerli olmayan eski bir alışkanlık ya da durum | used to tell · used to come · used to think |
| Edilgen yapı be + fiilin üçüncü hâli — kimin yaptığı değil, ne olduğu önemli | are built · being built |
| Present continuous am/is/are + -ing — şu anda ya da bu sıralar olan bir şey | is marketing · I'm not asking · I'm asking |
| “will” ile gelecek will + fiil — bir karar, söz ya da tahmin | will read · I'll break · I'll repeat |
Dikkat edilecek telaffuzlar
Konuşmacı I'll, don't, I'm gibi kısaltılmış biçimleri 9 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.
- “sh” ve “zh” sesleri: perception /pɚˈsɛpʃ(ə)n/, brochure /bɹoʊˈʃʊɚ/
- Uzun kelimeler — vurguyu doğru yere koyun: supermarket /ˌsupɚˈmɑɹkət/, advertisement /ˈædvɚˌtaɪzmənt/
Türkçe konuşanların zorlandığı sesler:
- Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: brochure /bɹoʊˈʃʊɚ/, slide /ˈslaɪ̯d/
- /æ/ — “e”den daha açık: advertisement /ˈædvɚˌtaɪzmənt/, satisfy /ˈsætɪsfaɪ/
Bu videoyla nasıl çalışılır
- Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
- 0,75× hızla başlayın, cümle cümle tekrar edin ve kolaylaşınca normal hıza dönün.
- Kendinizi kaydedin ve orijinaliyle karşılaştırın; textbook, salesman, inform gibi kelimelere özellikle dikkat edin.
Gölgeleme Tekniği Nedir?
Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.