跟读练习: Lesson 1: What is Marketing? - 通过YouTube学习英语口语
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So the purpose of this session is to understand the definition of marketing.
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So the purpose of this session is to understand the definition of marketing.
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Simple, short topic, nothing really big.
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Let's start with a question.
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What is marketing?
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Well, you don't have to be confused about,
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well, I did not listen to the lecture of the professor in the class,
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so I don't know the answer of this.
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No, I'm not asking you that.
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I'm asking you, what is marketing to you?
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Think about it.
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When someone used to tell you that he
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or she works in a marketing department or he or she works as a marketer somewhere,
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what used to come in your mind?
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Some cousin, some friend?
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And well, usually when someone used to tell me about 15 years ago the same thing,
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I used to think that,
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well, he probably sells noodles in a supermarket from a Maggie counter.
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Or maybe he's a car salesman,
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or maybe he's a telly salesman,
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or he goes door to door
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and he sells stuff, electricity packages, maybe well usually the general perception about marketing is
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that it's maybe direct mail offers the offers which you receive
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that buy one get one pizza free that's marketing
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or maybe it is a telly sales call
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or maybe it is selling via kiosk outside stores
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or maybe it's email offers the junk email which you receive
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or maybe brochures that's the general perception about marketing
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but what does text says well marketing is a social block process
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but obtain bulk need one yeah well
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if you would have read textbook you wouldn't be listening to this very video
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so let's just say
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that you will read this textbook definition on your own let's
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move on I'll break down the definition for you I'll say
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marketing is a process well keep this thing in your mind
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it is a process it's not a one-time thing it is a process by
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which organization companies firms they create value for customers
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and themselves well yeah well it sounds better than the old definition but let's break down further.
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It is a process by which companies, they provide solutions.
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Well, solutions in the form of products,
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services, experiences to customers, the customers with problems.
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And the problems are in the form of need,
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want, and demand for which customer pays back in terms of financial benefits to the organization and in the end,
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the most important thing, the relationships are built.
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Well, that's very easy to understand as compared to what the textbook definition is.
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So in simple, the organization gives solution to a problem of a customer.
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The customer pays to the organization.
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Organization earns money.
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Customer gets the product.
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Customer gets the experience.
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And in the end, the relationships are being built.
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So what actually marketing further is about? tell companies what should they develop?
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How do, well, yeah, okay.
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Let me ask you that question, by the way.
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How do companies know through marketing that what exactly are they going to develop?
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I said in the last slide about these the problems of
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the customers that's what companies they need to satisfy how do
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they know well it's marketing research they do marketing research they come to know about different problems of customers
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and then once they develop that particular solution they inform customers
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that hey look we have developed the solution for your problem how do they do
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that ask yourself that question
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so they'd come to know about the problems of the customers
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through marketing research how do they inform customers well it is promotions all the advertising
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and branding you see and here that's what marketing do
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so it's marketing research and then it's marketing advertisement and promotion
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and what happens next well yeah the customer comes to buy
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the money blah blah blah blah blah well in short marketing
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is putting the right product in the right place on the right price at the right time
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so I'll repeat that again right product right place right time
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为什么通过这个视频练习口语？
在这个视频中，讲师以轻松、亲切的方式介绍了市场营销的定义。这为学习者提供了一个良好的英语口语练习机会。通过模仿讲师的语调和表达方式，您可以提升自己的语言流利度和自信心。英语口语练习不仅涉及单词的发音，还包括如何在不同的上下文中自如地表达想法。在观看视频时，您可以通过英语影子跟读技术跟随讲师的发言，以帮助您更好地理解和运用所学知识。
语法和表达方式解析
在视频中，讲师使用了几种重要的语法结构和表达方式：
- 疑问句：开头时问“什么是市场营销？”这种疑问句可以引发讨论，并帮助学习者思考销售和市场的本质。
- 条件句：讲师提到“如果您阅读了教科书”，这样的结构可以帮助学习者理解条件句的用法，展示了一种假设的情况。
- 动名词：使用动名词如“创建价值”的表达，让学习者更好地理解如何将动作变成名词形式，在实际对话中提升准确性。
通过练习这些结构，您能在英语口语练习中更加自信、自然地表达自己。
常见发音陷阱
在视频中，讲师使用了一些可能对非母语人士造成困惑的词汇和发音。例如：
- Marketing（市场营销） - 这个词的重音通常在第一个音节，很多学习者可能会因语音习惯而偏向于将重音放在错误的位置。
- Organization（组织） - 确保清晰地发出每个音节，尤其是在快速的对话中，这个词容易被模糊化。
- Value（价值） - 要注意元音的发音，英文中这两个音节的发音可以帮助您在口语中更流畅。
通过识别并练习这些常见的发音陷阱，您可以在shadow speech和shadowing练习中提高口音和清晰度，变得更加自信。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。