Pratique du Shadowing: Lesson 1: What is Marketing? - Apprendre l'anglais à l'oral avec YouTube

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So the purpose of this session is to understand the definition of marketing.
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So the purpose of this session is to understand the definition of marketing.
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Simple, short topic, nothing really big.
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Let's start with a question.
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What is marketing?
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Well, you don't have to be confused about,
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well, I did not listen to the lecture of the professor in the class,
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so I don't know the answer of this.
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No, I'm not asking you that.
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I'm asking you, what is marketing to you?
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Think about it.
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When someone used to tell you that he
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or she works in a marketing department or he or she works as a marketer somewhere,
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what used to come in your mind?
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Some cousin, some friend?
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And well, usually when someone used to tell me about 15 years ago the same thing,
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I used to think that,
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well, he probably sells noodles in a supermarket from a Maggie counter.
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Or maybe he's a car salesman,
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or maybe he's a telly salesman,
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or he goes door to door
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and he sells stuff, electricity packages, maybe well usually the general perception about marketing is
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that it's maybe direct mail offers the offers which you receive
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that buy one get one pizza free that's marketing
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or maybe it is a telly sales call
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or maybe it is selling via kiosk outside stores
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or maybe it's email offers the junk email which you receive
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or maybe brochures that's the general perception about marketing
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but what does text says well marketing is a social block process
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but obtain bulk need one yeah well
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if you would have read textbook you wouldn't be listening to this very video
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so let's just say
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that you will read this textbook definition on your own let's
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move on I'll break down the definition for you I'll say
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marketing is a process well keep this thing in your mind
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it is a process it's not a one-time thing it is a process by
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which organization companies firms they create value for customers
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and themselves well yeah well it sounds better than the old definition but let's break down further.
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It is a process by which companies, they provide solutions.
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Well, solutions in the form of products,
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services, experiences to customers, the customers with problems.
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And the problems are in the form of need,
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want, and demand for which customer pays back in terms of financial benefits to the organization and in the end,
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the most important thing, the relationships are built.
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Well, that's very easy to understand as compared to what the textbook definition is.
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So in simple, the organization gives solution to a problem of a customer.
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The customer pays to the organization.
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Organization earns money.
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Customer gets the product.
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Customer gets the experience.
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And in the end, the relationships are being built.
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So what actually marketing further is about? tell companies what should they develop?
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How do, well, yeah, okay.
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Let me ask you that question, by the way.
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How do companies know through marketing that what exactly are they going to develop?
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I said in the last slide about these the problems of
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the customers that's what companies they need to satisfy how do
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they know well it's marketing research they do marketing research they come to know about different problems of customers
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and then once they develop that particular solution they inform customers
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that hey look we have developed the solution for your problem how do they do
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that ask yourself that question
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so they'd come to know about the problems of the customers
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through marketing research how do they inform customers well it is promotions all the advertising
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and branding you see and here that's what marketing do
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so it's marketing research and then it's marketing advertisement and promotion
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and what happens next well yeah the customer comes to buy
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the money blah blah blah blah blah well in short marketing
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is putting the right product in the right place on the right price at the right time
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so I'll repeat that again right product right place right time

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Context & Background

The video lesson titled "What is Marketing?" serves to unravel the essential definition and understanding of marketing. The speaker initiates the session by prompting viewers to reflect on their personal interpretations of marketing, rather than relying solely on textbook definitions. Through a relatable approach, the speaker highlights common misconceptions regarding marketing roles, drawing on anecdotal insights to engage the audience. By emphasizing that marketing is a continuous process that involves creating value and solutions for customers, the speaker aims to establish fundamental concepts while encouraging deeper thinking among learners.

Top 5 Phrases for Daily Communication

  • “What is marketing to you?” - A reflective question to gauge personal understanding.
  • “It is a process.” - Emphasizing that marketing is not a one-time event.
  • “Companies provide solutions.” - Core aspect of marketing, highlighting the customer-centric focus.
  • “Customers pay back in terms of financial benefits.” - Illustrates the transactional nature of marketing.
  • “Relationships are built.” - Important outcome of effective marketing strategies.

Step-by-step Shadowing Guide

To enhance your English speaking skills using this video, follow these steps in a shadow speech technique:

  1. Watch the video once: Familiarize yourself with the content without worrying about understanding every word.
  2. Listen closely: Play the video segment by segment and pay attention to the speaker’s pronunciation and rhythm.
  3. Pause and repeat: After each segment, pause the video and try to mimic the speaker's intonation and pace. This is where shadowspeak comes into play, as you echo the phrases to improve articulation.
  4. Record yourself: As you practice, record your voice. Listening back allows you to identify areas for improvement and helps solidify your learning.
  5. Engage with the content: Incorporate the vocabulary and phrases learned into your daily communication, enhancing your confidence and fluency in English.

Utilizing the shadowspeaks method with this engaging content can significantly aid in your journey to learn English with YouTube effectively. Embrace the process, and with consistent practice, you will observe marked improvement in your spoken English abilities.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.

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