शैडोइंग अभ्यास: Lesson 1: What is Marketing? - YouTube के साथ अंग्रेजी बोलना सीखें

So the purpose of this session is to understand the definition of marketing.

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So the purpose of this session is to understand the definition of marketing.

Simple, short topic, nothing really big.

Let's start with a question.

What is marketing?

Well, you don't have to be confused about,

well, I did not listen to the lecture of the professor in the class,

so I don't know the answer of this.

No, I'm not asking you that.

I'm asking you, what is marketing to you?

Think about it.

When someone used to tell you that he

or she works in a marketing department or he or she works as a marketer somewhere,

what used to come in your mind?

Some cousin, some friend?

And well, usually when someone used to tell me about 15 years ago the same thing,

I used to think that,

well, he probably sells noodles in a supermarket from a Maggie counter.

Or maybe he's a car salesman,

or maybe he's a telly salesman,

or he goes door to door

and he sells stuff, electricity packages, maybe well usually the general perception about marketing is

that it's maybe direct mail offers the offers which you receive

that buy one get one pizza free that's marketing

or maybe it is a telly sales call

or maybe it is selling via kiosk outside stores

or maybe it's email offers the junk email which you receive

or maybe brochures that's the general perception about marketing

but what does text says well marketing is a social block process

but obtain bulk need one yeah well

if you would have read textbook you wouldn't be listening to this very video

so let's just say

that you will read this textbook definition on your own let's

move on I'll break down the definition for you I'll say

marketing is a process well keep this thing in your mind

it is a process it's not a one-time thing it is a process by

which organization companies firms they create value for customers

and themselves well yeah well it sounds better than the old definition but let's break down further.

It is a process by which companies, they provide solutions.

Well, solutions in the form of products,

services, experiences to customers, the customers with problems.

And the problems are in the form of need,

want, and demand for which customer pays back in terms of financial benefits to the organization and in the end,

the most important thing, the relationships are built.

Well, that's very easy to understand as compared to what the textbook definition is.

So in simple, the organization gives solution to a problem of a customer.

The customer pays to the organization.

Organization earns money.

Customer gets the product.

Customer gets the experience.

And in the end, the relationships are being built.

So what actually marketing further is about? tell companies what should they develop?

How do, well, yeah, okay.

Let me ask you that question, by the way.

How do companies know through marketing that what exactly are they going to develop?

I said in the last slide about these the problems of

the customers that's what companies they need to satisfy how do

they know well it's marketing research they do marketing research they come to know about different problems of customers

and then once they develop that particular solution they inform customers

that hey look we have developed the solution for your problem how do they do

that ask yourself that question

so they'd come to know about the problems of the customers

through marketing research how do they inform customers well it is promotions all the advertising

and branding you see and here that's what marketing do

so it's marketing research and then it's marketing advertisement and promotion

and what happens next well yeah the customer comes to buy

the money blah blah blah blah blah well in short marketing

is putting the right product in the right place on the right price at the right time

so I'll repeat that again right product right place right time

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शैडोइंग अभ्यास: Lesson 1: What is Marketing? - YouTube के साथ अंग्रेजी बोलना सीखें

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शैडोइंग अभ्यास: Lesson 1: What is Marketing? - YouTube के साथ अंग्रेजी बोलना सीखें

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शैडोइंग तकनीक क्या है?